ENGLEWOOD CLIFFS, N.J. and
OAKLAND, Calif., July 15, 2021 /PRNewswire/ -- Clothing care
and laundry innovator LG Electronics USA and ThredUp Inc. (NASDAQ: TDUP),
one of the largest online resale platforms for women's and kids'
apparel, shoes, and accessories, today announced that thredUP will
power an apparel clean out program on behalf of LG home
appliances through
thredUP's Resale-as-a-ServiceⓇ (RaaSⓇ).
With this deal, thredUP is expanding RaaSⓇ' client
reach, enabling businesses across industries to offer apparel
resale experiences to their customers.
thredUP is expanding RaaSⓇ' client reach, enabling businesses
across industries to offer apparel resale experiences.
Part of LG's 'Second Life' campaign, which aims to inspire
people to care for what they wear and reduce their fashion
footprint, the new initiative makes it simple for consumers to
responsibly clean out unwanted items from their closets and give
them a "second life" with the help of thredUP. Anyone in the U.S.
will be able to order a thredUP x LG Donation Clean Out Kit or
print a donation label online at www.LGSecondLife.com or
thredUP.com/LG. Customers can fill their Donation Clean Out
Kit or any shippable box with women's and kids' apparel,
shoes, and accessories and ship them to thredUP for free. For each
Donation Clean Out Kit thredUP receives, LG and thredUP will donate
$5 to a select charity of the
seller's choice. thredUP then gives resellable items a "second
life" by making them available in its marketplace.
"While LG's top-rated washers and dryers help millions of
Americans take the very best care of their fabrics, we know that
styles change, tastes change, even sizes change," said
Peggy Ang, head of marketing at LG
Electronics USA. "As a leader in
fabric care, LG is invested in how to care for your clothes
throughout their lifecycle – from how you wash them to how you
ultimately pass them on. Working with thredUP on this nationwide
initiative enables us to scale these efforts in a unique way, while
shining a light on the important issue of textile waste and
inspiring consumers to take responsible action for the
planet."
With this first-of-its-kind deal, LG joins other leading brands
and retailers that rely on RaaSⓇ to deliver
customized, scalable resale experiences to their customers,
including GAP, Madewell, and Reformation. thredUP's 2021 Resale
Report shows that an estimated 36 billion clothing items are thrown
away in the U.S. each year – 95 percent of which could be recycled
or reused. Learn more about thredUP's
RaaSⓇ here.
"At thredUP, we believe that to take fashion from linear to
circular, we need to rethink every aspect of the clothing life
cycle," said Pooja Sethi, Senior
Vice President and General Manager of
Resale-as-a-ServiceⓇ at thredUP. "We are
thrilled to work with an innovative company like LG to power
apparel clean out for their customers and believe this deal shows
that any company – not just fashion retailers – can participate in
apparel resale through RaaSⓇ, reaching new
audiences and paving the way for a more sustainable future for
fashion."
LG and thredUP are both committed to educating consumers about
the impact of their clothing choices and empowering them to reduce
their fashion footprint – from best–in-class clothing care with LG
washers and dryers to apparel resale through thredUP's
RaaSⓇ. To request a clean out kit and learn more about
how LG's Second Life initiative is inspiring people to care for
clothing, upcycle and donate their clothes responsibly, visit
www.LGSecondLife.com.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a $56
billion global innovator in technology and manufacturing. In
the United States, LG's focus on
Innovation for a Better Life is exemplified by a wide range of
innovative home appliances, home entertainment products, mobile
phones, commercial displays, air conditioning systems, solar energy
solutions and vehicle components. The "Life's Good" marketing theme
encompasses how LG is dedicated to people's happiness by exceeding
expectations today and tomorrow. LG is a 2020 ENERGY STAR® Partner
of the Year-Sustained Excellence. www.LG.com.
Contacts
Taryn Brucia
LG Electronics USA
taryn.brucia@lge.com
David Shulman
david.shulman@lg-one.com
About thredUP
thredUP is transforming resale with
technology and a mission to inspire a new generation of consumers
to think secondhand first. By making it easy to buy and sell
secondhand, thredUP has become one of the world's largest resale
platforms for women's and kids' apparel, shoes and accessories.
Sellers love thredUP because we make it easy to clean out their
closets and unlock value for themselves or for the charity of their
choice while doing good for the planet. Buyers love shopping value,
premium and luxury brands all in one place, at up to 90% off
estimated retail price. Our proprietary operating platform is the
foundation for our managed marketplace and consists of distributed
processing infrastructure, proprietary software and systems and
data science expertise. In 2018, we extended our platform with
thredUP's Resale-As-A-Service (RaaSⓇ), which
facilitates modern resale for a number of the world's leading
brands and retailers. thredUP has processed over 125 million unique
secondhand items from 35,000 brands across 100 categories. By
extending the life cycle of clothing, thredUP is changing the way
consumers shop and ushering in a more sustainable future for the
fashion industry.
Contact
Christina
Schultz
thredUP
media@thredup.com
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SOURCE thredUP; LG Electronics USA