The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia
January 19 2021 - 9:00AM
Business Wire
Global advertising technology leader, The Trade Desk (Nasdaq:
TTD), today announced the appointment of Benson Ho as Senior Vice
President of North Asia. In this role, Ho will lead the company’s
business and growth strategy in the North Asia region, covering
Greater China, South Korea and Japan. Ho will report to Tim Sims,
Chief Revenue Officer.
Ho brings vast leadership experience in the Asian media
industry, most recently as Chief Data Strategy Officer at Tencent
Marketing Solution, an important early inventory partner of The
Trade Desk in China. Prior to that, he served as Amnet’s chief
consultant and programmatic expert to Dentsu Aegis Network. He has
also served in senior leadership positions at Sizmek, GroupM and
Digitas.
“One of The Trade Desk’s biggest priorities is Asia, and with
Benson joining our team, we’re confident he will help accelerate
our growth strategy in the region,” said Tim Sims, Chief Revenue
Officer, The Trade Desk. “Benson brings experience and expertise of
data-driven advertising, as well as his invaluable relationships
with key partners and advertisers, that are specific and unique to
the Asian market. I look forward to partnering with Benson as we
execute our next phase of growth in the region.”
“I am delighted to join The Trade Desk and build on the success
the company has had in North Asia,” said Ho. “The advertising
industry is at a turning point right now, and there’s enormous
opportunity for brands to leverage global best practices and
connect with consumers in new ways. It’s very exciting to be a part
of the team that’s delivering a unique solution and expertise to
global advertisers in the region.”
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20210119005377/en/
Melinda Zurich melinda.zurich@thetradedesk.com 201-320-9398
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