The Trade Desk Appoints Michelle Hulst as Chief Operating Officer
January 14 2021 - 4:00PM
Business Wire
Global advertising technology leader, The Trade Desk (Nasdaq:
TTD), today announced the appointment of Michelle Hulst as Chief
Operating Officer. Hulst will be responsible for global operations,
data, commercial enablement, and client services around the world
as the company continues to execute on its growth strategy.
Hulst previously served as Executive Vice President, Global Data
and Strategy at The Trade Desk. In this position, she has been
instrumental in building out partnerships and capabilities across a
range of The Trade Desk’s initiatives, including the industry-wide
Unified ID 2.0 project, which is an upgrade and alternative to
third-party cookies. As COO, Hulst retains oversight of the Global
Data Team at The Trade Desk and reports directly to CEO Jeff
Green.
“Marketers are becoming more data-driven and deliberate in
everything they do, which is driving tremendous momentum and
long-term opportunity for The Trade Desk. I’m thrilled that
Michelle will apply her expertise and experience to all aspects of
our global operations, squarely focused on helping us scale
globally,” said Jeff Green, Co-Founder and Chief Executive Officer,
The Trade Desk. “Michelle’s appointment as our new COO will enable
The Trade Desk to build on its leadership position and bring the
full power of data-driven advertising to the world’s leading
brands.”
“As The Trade Desk continues to grow, it’s important that we
scale all aspects of our operations effectively around the world,
whether it’s the way we service our customers, expanding our reach
globally, building a global partner ecosystem, or nurturing our
unique culture,” said Hulst. “I look forward to my new role as COO,
and building on the progress and leadership that The Trade Desk has
established in recent years.”
Hulst has more than 15 years of leadership experience in
advertising and data management. Prior to The Trade Desk, she was
Group Vice President, Marketing and Strategic Partnerships, Oracle
Data Cloud. She was recently highlighted in Business Insider as one
of the “20 experts working on a high-profile fix” for her work in
building a cookie alternative for the advertising industry. Hulst
holds a Bachelor of Arts degree from the University of Michigan and
a Master of Business Administration from Northwestern’s Kellogg
School of Management. She serves on the Board of Directors of the
Bank of Hawaii.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20210114005940/en/
Melinda Zurich melinda.zurich@thetradedesk.com 201-320-9398
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