Innovative RIA custodian reveals latest
enhancements to its industry-leading technology and investment
platforms that help advisors be more productive and scalable
While independent registered investment
advisors (RIAs) have enjoyed enormous growth and success during the
past decade, the future may be even brighter for those who embrace
technology and strategies that can make their firms more
productive, scalable and sustainable, TD Ameritrade Institutional1
President Tom Nally told more than 3,200 RIAs and other executives
gathered at National LINC 2020.
Nally applauded the impressive growth of RIAs over the past two
decades but noted the marketplace is evolving at a quickening pace.
With change come challenges that will require advisors to pursue a
more modern approach: embracing technology and employing
outsourcing practices that can help advisors spend less time
operating the business and more time serving clients. Just as
importantly, firms must adapt to a demographic changing of the
guard by hiring next gen talent, as the industry’s leadership
transitions to Millennials and Gen Xers from Baby Boomers.
And though news that TD Ameritrade agreed to be acquired by
Charles Schwab Corp. arrived in November, Nally emphasized that the
fastest-growing RIA custodian is not taking its foot off the gas
pedal. TD Ameritrade Institutional continues to make strategic
investments in the industry’s leading technology, investment
solutions, and educational resources to help RIAs compete and
grow.
“We’re honored and incredibly proud to help RIAs serve
investors. We know that for all of you in this room, the future
holds exciting opportunities,” said Nally. “Here at TD Ameritrade
Institutional, we’re going to keep delivering the innovative tools,
the practice management expertise and the dedicated client service
that you need to keep your businesses firing on all cylinders.”
Making Great Technology Even Better
Technology was again front and center at National LINC. TD
Ameritrade Institutional unveiled a series of enhancements to
Veo® One, the game-changing, next-generation technology
platform for RIAs. Overall platform performance, speed and user
experience have been improved. New features and functionality, such
as the ability for screen-sharing between Veo One and
AdvisorClient, have been added.
Built on a flexible, open-architecture platform, Veo One enables
advisors to work with more than 35 third-party technology tools and
applications, including many of the most popular CRM, financial
planning and investment management tools. That list continues to
grow, the same way Veo Open Access has now amassed integrations
with an unmatched 175 different tools and applications.
Based on feedback from advisors, Veo One alerts have been
enhanced with many new features making it easier to group, sort,
filter and expert alerts. TD Ameritrade has helped streamline and
simplify the process of creating and submitting a management fee
invoice for processing, while the Veo One Message Center likewise
has been upgraded to leverage newer technologies for an improved
user experience.
This summer, TD Ameritrade Institutional will introduce a new
digital marketing dashboard that will help advisors measure and
improve the effectiveness of their web presence and social media
activity.
TD Ameritrade Institutional also told advisors it will complete
the process of upgrading all firms to Veo One. To make the
transition as smooth as possible, advisors will make the move to
the next-generation platform in waves over the coming year, getting
time to become familiar with Veo One’s innovative features,
functionality and superior ease of use.
The next-generation AdvisorClient.com portal, for
investors who work with RIAs on the TD Ameritrade Institutional
platform, continues to evolve with new functionality and features –
inspired by feedback from investors and advisors -- resulting in a
superior user experience. New features include different ways for
clients to view and analyze their portfolios. It’s a new client
site built by clients, for clients.
And soon, advisors and their clients will benefit from
enhancements that will make new-account opening easier and more
secure. Veo One will enable in-person signing by clients,
eliminating the need to transfer forms via email when the client is
in their advisor’s office. Investors also will be able to approve
new-account forms using two-factor authentication via text, an
alternative to answering security questions. Both enhancements are
scheduled to be launched in March.
Model Market Center, the industry’s leading marketplace
for third-party portfolio models, continues to offer more choices
to advisors who prefer to use portfolio strategies developed by
investment management experts and available off the shelf. Since
its most recent expansion announced Sept. 10, 2019, Model Market
Center has increased the number of investment models by 40 percent
to 470 models and expanded the number of model-providers by more
than a third to 47.
Helping Advisors Find and Develop Next Generation
Talent
Preparing firms that can compete and thrive for decades to come
also requires developing next generation talent, whether as part of
succession planning or to build the human capital needed to support
scalable growth. TD Ameritrade Institutional during LINC announced
the launch of its new LEAD Program for Associate Advisors,
through which client RIAs can enroll associate-level advisors for a
year-long learning, education and development course starting with
a boot camp at the company’s flagship offices in Southlake,
Texas.
TD Ameritrade Institutional will also later this year unveil its
new and improved RIA Connect, a matchmaking tool with a dual
purpose: first, to help bring together buyers and sellers seeking
M&A opportunities; and second, to help RIA firms find and hire
next-generation talent as interns or associates.
“We are not slowing down. We are not pushing pause. We are
accelerating efforts to deliver the best possible experience for
advisors and their clients,” Nally said. “We’re going to continue
to show the world what we can do, helping independent RIAs provide
trusted wealth-management advice to ever-growing numbers of
investors.”
To learn more about the latest enhancements at TD Ameritrade
Institutional, and how they can help advisory firms, visit
www.TDAI.com or call (800) 934-6124.
About TD Ameritrade Institutional
TD Ameritrade Institutional empowers more than 7,000 independent
registered investment advisors to transform the lives of their
clients. It provides powerful technology and resources that help
simplify running a business and let advisors spend more time doing
what matters most — serving their clients. Through meaningful
innovation, steadfast advocacy and unwavering service, TD
Ameritrade Institutional supports RIAs as they build businesses
that positively impact their clients and communities. TD Ameritrade
Institutional is a division of TD Ameritrade, Inc., member
FINRA/SIPC, a brokerage subsidiary of TD Ameritrade Holding
Corp.
About TD Ameritrade Holding Corporation
TD Ameritrade provides investing services and education to more
than 12 million client accounts totaling approximately $1.4
trillion in assets, and custodial services to more than 7,000
registered investment advisors. We are a leader in U.S. retail
trading, executing an average of approximately 1 million trades per
day for our clients, more than a quarter of which come from mobile
devices. We have a proud history of innovation, dating back to our
start in 1975, and today our team of 10,000-strong is committed to
carrying it forward. Together, we are leveraging the latest in
cutting edge technologies and one-on-one client care to transform
lives, and investing, for the better. Learn more by visiting TD
Ameritrade’s newsroom at www.amtd.com, or read our stories at Fresh
Accounts.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org) / SIPC (www.SIPC.org).
1 TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., a brokerage subsidiary of TD Ameritrade Holding
Corporation
Source: TD Ameritrade Holding Corporation
BI# 1285322
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Joseph A. Giannone Communications + Public Affairs W:
201-369-8705 joseph.giannone@tdameritrade.com
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