BALTIMORE, Oct. 11, 2021 /PRNewswire/ -- T. Rowe Price
Group (NASDAQ-GS: TROW) announced today that Theresa McLaughlin, a recognized marketing
leader with more than 25 years of financial industry experience,
will join the firm on October 25,
2021, as head of Global Marketing.
She will be responsible for marketing campaign development,
brand strategy and management, digital solutions and client
experiences, and investment and product content. McLaughlin will
closely align with the firm's segment marketing teams and chair the
firm's Marketing Leadership Team, a senior governance forum
composed of marketing leaders across global business lines.
McLaughlin's strategic marketing experience includes oversight
of digital transformation, customer experience, ESG, advanced
analytics, branding, and thought leadership. Most recently she
served as global chief marketing officer for State Street
Corporation. Previously, McLaughlin was global chief marketing,
customer experience, and corporate citizenship officer for TD Bank
Group and chief marketing officer at Citizens Financial Group.
McLaughlin will be based at the firm's corporate headquarters in
Baltimore and report to
Robert Higginbotham, head of Global
Distribution.
QUOTES
Robert Higginbotham, Head of
Global Distribution:
"Marketing is a key strategic asset for our business as we advance
our efforts to globalize and diversify our client base and help our
clients achieve their long-term financial goals. Theresa has a
proven track record of building brands and leading high-performing
marketing teams. We look forward to benefiting from her strategic
marketing expertise."
Theresa McLaughlin:
"T. Rowe Price has one of the
broadest distribution franchises in global asset management and
continues to invest heavily to further its progress across key
markets and client segments. As someone with a passion for the
customer, I am excited to be joining the firm and leading a
seasoned team of marketers focused on delivering for clients while
pursuing strong, sustainable, and diversified growth."
ABOUT THERESA
MCLAUGHLIN
McLaughlin most recently served as
executive vice president and global chief marketing officer for
State Street Corporation. Prior to State Street, she spent eight
years at TD Bank Group, serving as executive vice president and
global chief marketing, customer experience, and corporate
citizenship officer and leading the division's Diversity Leadership
Council. McLaughlin previously was at Citizens Financial Group, a
division of Royal Bank of Scotland, serving in various leadership
positions spanning 18 years, including chief marketing officer;
head of corporate affairs, internal communications, and enterprise
customer experience and innovation; and director of product
management. She is the winner of a Bronze Cannes Lion from the
Cannes Lions Festival of Creativity, is the recipient of an Emmy
Award and two Effie awards, and has received an Excellence in
Multicultural Marketing Award from NAMIC. McLaughlin was also
previously named by American Banker magazine as one of the 25 Women
to Watch, part of its annual ranking of the Most Powerful Women in
Banking and Finance.
ABOUT T. ROWE PRICE
Founded in 1937, Baltimore-based T. Rowe Price (troweprice.com) is a global
investment management organization with $1.68 trillion in assets under management as of
August 30, 2021. The organization
provides a broad array of mutual funds, subadvisory services, and
separate account management for individual and institutional
investors, retirement plans, and financial intermediaries. The
company also offers a variety of sophisticated investment planning
and guidance tools. T. Rowe Price's
disciplined, risk-aware investment approach focuses on
diversification, style consistency, and fundamental research.
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SOURCE T. Rowe Price Group, Inc.