By Chris Wack

 

T-Mobile US Inc. said Monday it is buying Octopus Interactive, a national network of interactive video screens inside Uber and Lyft vehicles.

The company said the deal expands its advertising offerings. Devices used by drivers in the rideshare networks will be powered by T-Mobile's network, it said.

Octopus's rideshare audience is nearly 80% of riders between the ages of 18 and 49, with an average household income of more than $130,000, T-Mobile US said.

 

Write to Chris Wack at chris.wack@wsj.com

 

(END) Dow Jones Newswires

January 10, 2022 09:34 ET (14:34 GMT)

Copyright (c) 2022 Dow Jones & Company, Inc.
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