Super League Gaming (Nasdaq: SLGG), a global
leader in competitive video gaming and esports entertainment for
everyday players of all ages, announced today the acquisition of
Mobcrush, a live streaming technology platform
used by hundreds of thousands of gaming influencers who generate
and distribute almost two million hours of original content
annually and have accumulated more than 4.5 billion fans and
subscribers across the most popular live streaming and social media
platforms, including Twitch, YouTube, Facebook, Instagram, Twitter,
and more. Mobcrush also owns Mineville, one of six exclusive,
official Minecraft server partners that is enjoyed by more than 22
million unique players annually. Mineville is highly complementary
to Minehut, Super League’s owned and operated Minecraft community,
strengthening the combined company’s leading position with young
gamers. This strategic, all-stock transaction, is anticipated to be
accretive and enable Super League to take a significant leap
forward in providing brands, advertisers, and other consumer facing
businesses with massive audience reach across the most important
engagement channels in video gaming – competitive events, social
media and live streaming content, and in-game experiences.
With this acquisition, Super League is expected to achieve a new
level of scale through content and proprietary technology
systems:
- U.S. audience of 85 million monthly,
making the combined company a Top 50 US media property (Nielsen DCR
December 2020)
- More than 7.7 billion annual US
video views across digital live streaming platforms (Nielsen DCR
2020)
- More than two billion annual video
views on social media platforms
- More than 200,000 gameplay
highlights generated and distributed across streaming video and
social media platforms per month
- More than 60 million hours of annual
gameplay across owned and operated platforms
- A combined player base of more than
three million per month, with a reach of more than 400,000 players
per day
“Super League and Mobcrush share a mission to empower passionate
gamers and streamers through proprietary tools to create gameplay
and streaming entertainment content that inspires connectivity and
engagement for the greater good of gaming,” said Ann Hand, Chief
Executive Officer of Super League. “With this acquisition we are
building a formidable, highly scalable gaming-centric media and
advertising platform that reaches one of the largest addressable
audiences of gamers in the U.S. The revenue opportunities available
through our combined advertiser solutions, as well as growth in
direct gamer and content monetization, are tremendous.”
Mobcrush has become a sought-after partner for advertisers
seeking television-equivalent and ad-blocker-proof digital video
inventory targeting gamers, a demographic that continues to grow in
importance. Mobcrush’s Sponsored Live Breaks product complements
Super League’s offerings within its robust social media content
network, original shows, and unique in-game programs.
“Super League is one of the strongest brands in the esports
entertainment ecosystem and achieved impressive digital audience
and content growth during COVID,” said Mike Wann, CEO of Mobcrush.
“I am thrilled we can bring our expertise in streaming to the
table. Together, we offer brands and advertisers a huge opportunity
to create meaningful connections with the most sought-after
audience in today’s media landscape – the engaged young gamer.
Combining with Super League also means doubling down on a shared
vision of empowering passionate gamers and streamers, allowing them
to supercharge their own growth, and helping them turn their
passions into their livelihoods. The best is yet to come.”
An equally important set of opportunities comes from the
combination of Mobcrush’s live streaming technology platform and
proprietary AI-driven gameplay highlights software, with Super
League’s patented visualization technology and cloud-based, remote
video production and monitoring division, Virtualis Studios.
Together, the companies will provide content producers at all
levels – streamers, creators, digital and television production
companies, branded content studios, and more – with an exciting
suite of tools and capabilities designed both for the unique needs
of today’s production and distribution realities, and the enduring
changes within the landscape resulting from the pandemic.
“Media is all about scale, and Super League’s proposed
acquisition of Mobcrush creates a demonstrably larger targeted
audience reach to attract a greater share of advertisers’ wallets,”
said Mark Jung, Super League Board Member, founder of IGN
Entertainment, and former COO of FOX Digital. “Super League’s
management team continues to do an exceptional job identifying how
to bring value to players and reach fans and viewers exactly where
they spend the majority of their time.”
The transaction, which is expected to close as early as Super
League’s second fiscal quarter of 2021, is subject to customary
closing conditions and regulatory approvals, including shareholder
approval. Additional details regarding the transaction, including a
copy of the merger agreement, can be found in the Company’s Current
Report on Form 8-K, filed today and available in the investor
relations section of Super League’s website here.
About Super League Gaming Super League Gaming
(Nasdaq: SLGG) is a leading gaming community and content platform
that gives everyday gamers multiple ways to connect and engage with
others while enjoying the video games they love. Powered by
patented, proprietary technology systems, Super League offers
players the ability to create gameplay-driven experiences they can
share with friends, the opportunity to watch live streaming
broadcasts and gameplay highlights across digital and social
channels, and the chance to compete in events and challenges
designed to celebrate victories and achievements across multiple
skill levels. With gameplay and content offerings featuring more
than a dozen of the top video game titles in the world, Super
League is building a broadly inclusive, global brand at the
intersection of gaming, experiences and entertainment. Whether to
access its expanding direct audience or the company’s unique
content production and virtual event capabilities, third parties
ranging from consumer brands, video game publishers, television
companies, traditional sports organizations, concert promoters, and
more, are turning to Super League to provide integrated solutions
that drive business growth. For more: superleague.com
About MobcrushMobcrush is a leading gaming
technology platform that empowers gamers and influencers to reach
all of their fans simultaneously across live streaming and social
media platforms. Mobcrush has been downloaded by more than 600,000
creators who generate almost 2 million hours of original content
annually and have accumulated more than 4.5 billion fans and
subscribers. Along with free multi-streaming distribution,
Mobcrush’s proprietary technology ReplayEngine gives gamers the
ability to capture and share amazing highlight moments in real time
via artificial intelligence with a single tap. Mobcrush powers
full-service live streaming, influencer activations, and esports
content creation and distribution at scale. The company’s Sponsored
Live Breaks and other advertising solutions create authentic
connections for brands with creators and their fans across a broad
spectrum of video game entertainment. The company also owns and
operates InPVP’s Mineville, one of six official Microsoft Minecraft
partner servers, enjoyed by more than 22 million unique players
annually. Through its longstanding commitment to advancing the
intersection of gameplay, live streaming, and content creation,
Mobcrush continues to be a leading platform helping players and
creators pursue their passion and make a living while doing
so.Media Contact:Gillian SheldonSuper League
Gaminggillian.sheldon@superleague.com
Investor Relations:Sean McGowan and Cody
SlachGateway Investor RelationsSLG@gatewayir.com
Forward-Looking StatementsSafe Harbor Statement
under the Private Securities Litigation Reform Act of 1995.
Statements in this press release that are not strictly historical
are “forward-looking” statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These statements
involve substantial risks, uncertainties and assumptions that could
cause actual results to differ materially from those expressed or
implied by such statements. Forward-looking statements in this
communication include, among other things, statements about our
possible or assumed business strategies, potential growth
opportunities, new products and potential market opportunities.
Risks and uncertainties include, among other things, our ability to
implement our plans, forecasts and other expectations with respect
our business; our ability to realize the anticipated benefits of
the proposed acquisition of Mobcrush, including the possibility
that the expected benefits will not be realized or will not be
realized within the expected time period; unknown liabilities that
may or may not be within our control; attracting new customers and
maintaining and expanding our existing customer base; our ability
to scale and update our platform to respond to customers’ needs and
rapid technological change; increased competition on our market and
our ability to compete effectively, and expansion of our operations
and increased adoption of our platform internationally. Additional
risks and uncertainties that could affect our financial results are
included in the section titled “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of
Operations” in our Annual Report on Form 10-K for the year ended
December 31, 2019 and other filings that we make from time to time
with the Securities and Exchange Commission which, once filed, are
available on the SEC’s website at www.sec.gov. In addition, any
forward-looking statements contained in this communication are
based on assumptions that we believe to be reasonable as of this
date. Except as required by law, we assume no obligation to update
these forward-looking statements, or to update the reasons if
actual results differ materially from those anticipated in the
forward-looking statements.
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