CALGARY, Dec. 12, 2019 /CNW/ - More than one-third of
Canadian consumers are willing to spend more money for quality
products, according to the latest BDS Analytics Consumer Insights
Survey (Q1 2019). Sundial Growers Inc. (Nasdaq: SNDL) ("Sundial")
is proud to announce the launch of Top Leaf—a new brand of premium,
rich, and full-bodied cannabis products. Created by and for
cannabis enthusiasts and connoisseurs, consumers will not only be
able to enjoy the highest quality cannabis in traditional flower
and pre-roll formats, but in new vape formats as well.
"Consumers have long-awaited access to genetically unique and
premium cannabis since legalization. We are excited to provide the
true cannabis lover with the products they've been looking for,"
said Ryan Hellard, Chief Experience
Officer of Sundial. "Top Leaf is a significant achievement for
Sundial as we continue to distinguish ourselves as a global leader
in the industry. This is an essential part of the overall Sundial
brand and product portfolio, as it offers even the most discerning
cannabis consumer products that are a cut above the
competition."
Top Leaf cultivars start with a mix of famous and exclusive
genetics from around the world. Each strain is grown in small
batches by master growers in purpose-built modular rooms at
Sundial's flagship facility in Olds,
Alberta.
Top Leaf will offer products in four series:
- The Black Series—strong and unique flavors with a variety of
interesting terpene profiles
- The Masters Series—unique strains that are rare and notoriously
difficult to grow
- The Legends Series—a modern take on famous cannabis
classics
- The Untamed Series— original landrace strains cultivated in
their natural environment from around the world
The Black and Legends Series will be the first to debut under
the Top Leaf brand. Strawberry Cream, an-award winning Sundial
exclusive strain with a unique flavor profile, and renowned classic
GSC will be the first Top Leaf products available in retail stores.
The product lineup will continue to expand in 2020 with a mix of
original and classic strains including Oregon Golden Goat, Super
Skunk and Blue Dream. Cannabis enthusiasts can also look forward to
the award-winning sativa, Sweet J, in the new year.
Top Leaf products will initially ship to Alberta, British
Columbia and Nova Scotia,
and will later enter Saskatchewan,
Manitoba, Ontario and P.E.I. by the end of the year. Top
Leaf joins Palmetto and Sundial's namesake cannabis brand,
enhancing the company's portfolio of craft cannabis brands that
help our consumers to Heal, Help and Play.
For more information about Top Leaf, visit www.topleaf.ca and
follow us on Instagram @topleafcanada.
For more information about Sundial, visit www.sndlgroup.com and
follow us on Twitter @SundialCannabis, Instagram @SundialCannabis,
LinkedIn @SundialCannabis and Facebook @SundialCommunity.
About The BDS Analytics Survey
The Q1 2019 wave of
research was conducted among a nationally representative adult
population in the US (21+) and Canada (18+), with a sample size of ~15,000.
Research is conducted every six months.
BDS Analytics' Consumer Insights research is trending work
focused on sizing and examining the consumer (and non-consumer)
market for cannabis and how it evolves over time. Our objective is
to understand and track consumers today and the evolution of
consumers as markets mature and more states move to
legalization.
BDS Analytics partners with a third-party sample provider for
the execution of the online research, which ensures sample outgo
and completes are census representative, correctly identified,
cleaned, and real—thus the data is accurate, representative, and
projectable at the country, province, and consumer segment levels.
Additionally, qualified participants were screened for home
location (country and province), sensitive industry and age.
About Sundial Growers Inc.
Sundial proudly crafts pioneering cannabis brands to Heal, Help
and Play:
- Heal - cannabis products used as prescription medicine
- Help - cannabis products that strive to promote health and
wellness through CBD
- Play - cannabis products to enhance social, spiritual and
recreational occasions
Sundial has facilities in Canada and the United Kingdom and provides quality and
consistent products consumers can trust.
In Canada, we grow
'craft-at-scale' cannabis using purpose-built modular facilities
and award-winning genetics. Sundial's flagship production facility
is located in Olds, Alberta with a
second facility in Rocky View,
Alberta. We have commenced
construction of our next purpose-built facility in Merritt, British Columbia.
In the United Kingdom, we grow
high-quality traceable plants, including hemp, ornamental flowers
and edible herbs, in over 1.5 million square feet of
state-of-the-art environmentally friendly, indoor facilities.
Bridge Farm has three facilities in Spalding with another currently
under construction.
We employ over 1,000 employees globally, full-time and seasonal,
bringing economic benefits to the local communities in which we
operate.
Forward-Looking Information Cautionary Statement
This news release includes statements containing certain
"forward-looking information" within the meaning of applicable
securities law ("forward-looking statements"). Forward looking
statements in this release includes, but is not limited to, the
potential expansion plans of the Company in Canada. Forward-looking statements are
frequently characterized by words such as "plan", "continue",
"expect", "project", "intend", "believe", "anticipate", "estimate",
"may", "will", "potential", "proposed" and other similar words, or
statements that certain events or conditions "may" or "will" occur.
These statements are only predictions. Various assumptions were
used in drawing the conclusions or making the projections contained
in the forward-looking statements throughout this news release.
Forward-looking statements are based on the opinions and estimates
of management at the date the statements are made, and are subject
to a variety of risks and uncertainties and other factors that
could cause actual events or results to differ materially from
those projected in the forward-looking statements. The Company is
under no obligation, and expressly disclaims any intention or
obligation, to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise,
except as expressly required by applicable law.
SOURCE Sundial Growers Inc.