The Brazilian foreign exchange system allows
the purchase and sale of foreign currency and the international transfer of
reais
by any person or legal entity, regardless
of the amount, subject to certain regulatory procedures.
The following table sets forth, for the
periods indicated, the high, low, average and period-end exchange rates for the purchase of U.S. dollars expressed in Brazilian
reais
per U.S. dollar. The average rate is calculated by using the average of reported exchange rates by the Central
Bank on each business day during each annual or monthly period, as applicable.
Year
|
Period-end
|
Average(1)
|
Low
|
High
|
2014
|
2.6562
|
2.3599
|
2.1974
|
2.7403
|
2015
|
3.9048
|
3.3876
|
2.5754
|
4.1949
|
2016
|
3.2591
|
3.4500
|
4.1193
|
3.1558
|
2017
|
3.3080
|
3.193
|
3.0510
|
3.3807
|
2018
|
3.8748
|
3.6796
|
3.1391
|
4.1879
|
Month
|
Period-end
|
Average(2)
|
Low
|
High
|
October 2018
|
3.7177
|
3.7584
|
3.6368
|
4.0273
|
November 2018
|
3.8633
|
3.7852
|
3.6973
|
3.8925
|
December 2018
|
3.8748
|
3.8851
|
3.8285
|
3.9330
|
January 2019
|
3.6519
|
3.7416
|
3.6519
|
3.8595
|
February 2019
|
3.7385
|
3.7236
|
3.6694
|
3.7756
|
March 2019
|
3.8967
|
3.8470
|
3.7762
|
3.9682
|
April 2019 (through April 25, 2019)
|
3.9725
|
3.8915
|
3.8345
|
3.9725
|
____________________
Source
: Central Bank.
|
(1)
|
Represents the average of the exchange rates on the closing of each day during the year.
|
|
(2)
|
Represents the average of the exchange rates on the closing of each day during the month.
|
|
B.
|
Capitalization and indebtedness
|
Not applicable.
|
C.
|
Reasons for the offer and use of proceeds
|
Not applicable.
This section is intended to be a summary
of more detailed discussions contained elsewhere in this annual report. The risks described below are not the only ones we face.
Our business, results of operations or financial condition could be harmed if any of these risks materializes and, as a result,
the trading price of our shares could decline.
Risks Relating to Our Business and Industry
If we cannot keep
pace with rapid developments and change in our industry and continue to acquire new merchants as rapidly as in the past, the use
of our services could decline, reducing our revenues.
The electronic payments market in which
we compete is subject to rapid and significant changes. This market is characterized by rapid technological change, new product
and service introductions, evolving industry standards, changing client needs and the entrance of non-traditional competitors.
In order to remain competitive and continue to acquire new merchants rapidly, we are continually involved in a number of projects
to develop new services or compete with these new market entrants, including the development of mobile phone payment applications,
e-commerce services, digital banking, ERP, digital wallet account and bank card, prepaid card offerings, credit offerings and other
new offerings emerging in the electronic payments industry. These projects carry risks, such as cost overruns, delays in delivery,
performance problems and lack of client adoption. Any delay in the delivery of new services or the failure to differentiate our
services or to accurately predict and address market demand could render our services less desirable, or even obsolete, to our
clients. Furthermore, even though the market for alternative payment processing services is evolving, it may not continue to develop
rapidly enough for us to recover the costs we have incurred in developing new services targeted at this market.
In addition, the services we deliver are
designed to process very complex transactions and provide reports and other information concerning those transactions, all at high
volumes and processing speeds. Any failure to deliver an effective and secure service or any performance issue that arises with
a new service could result in significant processing or reporting errors or other losses. As a result of these factors, our development
efforts could result in increased costs and/or we could also experience a loss in business that could reduce our earnings or could
cause a loss of revenue if promised new services are not timely delivered to our clients or do not perform as anticipated. We also
rely in part, and may in the future rely in part, on third parties, including some of our competitors and potential competitors,
for the development of, and access to, new technologies. Our future success will depend in part on our ability to develop or adapt
to technological changes and evolving industry standards. We cannot predict the effects of technological changes on our business.
If we are unable to develop, adapt to or access technological changes or evolving industry standards on a timely and cost-effective
basis, our business, financial condition and results of operations could be materially adversely affected.
Furthermore, our competitors may have the
ability to devote more financial and operational resources than we can to the development of new technologies and services, including
e-commerce and mobile payment processing services, that provide improved operating functionality and features to their existing
service offerings. If successful, their development efforts could render our services less desirable to clients, resulting in the
loss of clients or a reduction in the fees we could generate from our offerings.
Unauthorized disclosure,
destruction or modification of data, through cybersecurity breaches, computer viruses or otherwise or disruption of our services
could expose us to liability, protracted and costly litigation and damage our reputation.
Our business involves the collection, storage,
processing and transmission of customers’ personal data, including names, addresses, identification numbers, credit or debit
card numbers and expiration dates and bank account numbers. An increasing number of organizations, including large merchants and
businesses, other large technology companies, financial institutions and government institutions, have disclosed breaches of their
information technology systems, some of which have involved sophisticated and highly targeted attacks, including on portions of
their websites or infrastructure. We could also be subject to breaches of security by hackers. Threats may derive from human error,
fraud or malice on the part of employees or third parties, or may result from accidental technological failure. For example, in
October 2018, an individual or individuals publicly disclosed portions of certain non-material source code from the proprietary
software used in our
Pagar.me
PSP solution and Stone Pagamentos S.A., or Stone Pagamentos, platforms that we had privately
hosted on a third-party code development website. Concerns about security are increased when we transmit information. Electronic
transmissions can be subject to attack, interception or loss. Also, computer viruses and malware can be distributed and spread
rapidly over the internet and could infiltrate our systems or those of our associated participants, which can impact the confidentiality,
integrity and availability of information, and the integrity and availability of our products, services and systems, among other
effects. Denial of service or other attacks could be launched against us for a variety of purposes, including interfering with
our services or creating a diversion for other malicious activities. These types of actions and attacks could disrupt our delivery
of products and services or make them unavailable,
which could damage our reputation, force us to incur significant
expenses in remediating the resulting impacts, expose us to uninsured liability, subject us to lawsuits, fines or sanctions, distract
our management or increase our costs of doing business.
In the scope of our activities, we share
information with third parties, including commercial partners, third-party service providers and other agents, which we refer to
collectively as “associated participants,” who collect, process, store and transmit sensitive data. Given the rules
established by the payment scheme settlors, such as Visa and Mastercard, and applicable regulations, we may be held responsible
for any failure or cybersecurity breaches attributed to these third parties insofar as they relate to the information we share
with them. The loss, destruction or unauthorized modification of data of the end users of payment services (e.g., payers, receivers,
cardholders, merchants, and those who may hold funds and balance in their accounts) by us or our associated participants or through
systems we provide could result in significant fines, sanctions and proceedings or actions against us by the payment schemes, governmental
bodies or third parties, which could have a material adverse effect on our business, financial condition and results of operations.
Any such proceeding or action, and any related indemnification obligation, could damage our reputation, force us to incur significant
expenses in defense of these proceedings, distract our management, increase our costs of doing business or result in the imposition
of financial liability.
Our encryption of data and other protective
measures may not prevent unauthorized access or use of sensitive data. A breach of our system or that of one of our associated
participants may subject us to material losses or liability, including payment scheme fines, assessments and claims for unauthorized
purchases with misappropriated credit, debit or card information, impersonation or other similar fraud claims. A misuse of such
data or a cybersecurity breach could harm our reputation and deter merchants from using electronic payments generally and our products
and services specifically, thus reducing our revenue. In addition, any such misuse or breach could cause us to incur costs to correct
the breaches or failures, expose us to uninsured liability, increase our risk of regulatory scrutiny, subject us to lawsuits, and
result in the imposition of material penalties and fines under state and federal laws or regulations or by the payment schemes.
In addition, a significant cybersecurity breach of our systems or communications could result in payment schemes prohibiting us
from processing transactions on their schemes or the loss of Central Bank authorization to operate as a payment institution (
instituição
de pagamento
) in Brazil, which could materially impede our ability to conduct business. While we maintain insurance policies
to address certain risks associated with cyber attacks, such insurance coverage may be insufficient to cover all losses or types
of claims that may arise.
We cannot assure that there are written
agreements in place with every associated participant or that such written agreements will prevent the unauthorized use, modification,
destruction or disclosure of data or enable us to obtain reimbursement from associated participants in the event we should suffer
incidents resulting in unauthorized use, modification, destruction or disclosure of data. In addition, many of our associated participants
are small- and medium-sized agents that have limited competency regarding data security and handling requirements and may thus
experience data losses. Any unauthorized use, modification, destruction or disclosure of data could result in protracted and costly
litigation, which could have a material adverse effect on our business, financial condition and results of operations.
Cybersecurity incidents are increasing
in frequency and evolving in nature and include, but are not limited to, installation of malicious software, unauthorized access
to data and other electronic security breaches that could lead to disruptions in systems, unauthorized release of confidential
or otherwise protected information and the corruption of data. Given the unpredictability of the timing, nature and scope of information
technology disruptions, there can be no assurance that the procedures and controls we employ will be sufficient to prevent security
breaches from occurring and we could be subject to manipulation or improper use of our systems and networks or financial losses
from remedial actions, any of which could have a material adverse effect on our business, financial condition and results of operations.
Substantial and
increasingly intense competition, both within our industry and from other payments methods, may harm our business.
The market for payment processing services
is highly competitive. Other providers of payment processing services have established a sizable market share in the small and
mid-sized merchant processing and servicing sector, which are the markets in which we are principally focused, as well as servicing
large merchants. Our growth will depend on a combination of the continued growth of electronic payments and our ability to increase
our market share.
Our primary competitors include traditional
merchant acquirers such as affiliates of financial institutions and well-established payment processing companies, including Cielo
S.A., a company controlled by Banco Bradesco S.A. and Banco do Brasil S.A.; Redecard S.A., a subsidiary of Itaú Unibanco
Holding SA; and Getnet Adquirência e Serviços para Meios de Pagamento S.A. (Santander Getnet), a subsidiary of Banco
Santander (Brasil) S.A. Our other competitors include other payment processing companies, such as PagSeguro Digital Ltd.; First
Data Corporation; Global Payments – Serviços de Pagamentos S.A., a subsidiary of Global Payments Inc.; Banrisul Cartões
S.A. (known as Vero), a subsidiary of Banrisul S.A.; Adyen B.V.; and SafraPay, a unit of Banco Safra S.A. We also face competition
from non-traditional payment processors that have significant financial resources and develop different kinds of services. Additionally,
we may also face competition from traditional and established financial institutions, such as credit lendors that have significant
financial resources and Brazilian credit industry experience.
Our competitors that are affiliated with
financial institutions may not incur the sponsorship costs we incur for registration with the payment schemes, some of which are
affiliated with our competitors. Many of our competitors also have substantially greater financial, technological, operational
and marketing resources than we have. Accordingly, these competitors may be able to offer more attractive fees to our current and
prospective clients, especially our competitors that are affiliated with financial institutions. If competition causes us to reduce
the fees we charge for our services, we will need to aggressively control our costs in order to maintain our profit margins and
our revenues may be adversely affected. In particular, we may need to reduce the fees we charge in order to maintain market share,
as merchants may demand more customized and favorable pricing from us. We may also decide to terminate client relationships which
may no longer be profitable to us due to such pricing pressure. For instance, in connection with the EdB Acquisition and its associated
merchant base, we discontinued certain client relationships that were not profitable to our business. Furthermore, our ability
to control our costs is limited because we are subject to fixed transaction costs related to payment schemes. Competition could
also result in a loss of existing clients, and greater difficulty in attracting new clients. One or more of these factors could
have a material adverse effect on our business, financial condition and results of operations.
Degradation of the
quality of the products and services we offer, including support services, could adversely affect our ability to attract and retain
merchants and partners.
Our merchants expect a consistent level
of quality in the provision of our products and services. The support services that we provide are also a key element of the value
proposition to our clients. If the reliability or functionality of our products and services is compromised or the quality of those
products or services is otherwise degraded, or if we fail to continue to provide a high level of support, we could lose existing
merchants and find it harder to attract new merchants and partners. If we are unable to scale our support functions to address
the growth of our merchant and partner network, the quality of our support may decrease, which could adversely affect our ability
to attract and retain merchants and partners.
If we fail to manage
our growth effectively, our business could be harmed.
In order to manage our growth effectively,
we must continue to strengthen our existing infrastructure, develop and improve our internal controls, create and improve our reporting
systems, and timely address issues as they arise. These efforts may require substantial financial expenditures, commitments of
resources, developments of our processes, and other investments and innovations. Furthermore, we encourage employees to quickly
develop and launch new features for our products and services. As we grow, we may not be able to execute as quickly as smaller,
more efficient organizations. If we do not successfully manage our growth, our business will suffer.
Our systems and
our third party providers’ systems may fail due to factors beyond our control, which could interrupt our service, cause us
to lose business and increase our costs.
We depend on the efficient and uninterrupted
operation of numerous systems, including our computer systems, software, data centers and telecommunications networks, as well
as the systems of third parties. Our systems and operations or those of our third-party providers, could be exposed to damage or
interruption from, among other things, fire, natural disaster, power loss, telecommunications failure, unauthorized entry and computer
viruses. We do not maintain insurance policies specifically for property and business interruptions. Defects in our systems or
those of third parties, errors or delays in the processing of payment transactions, telecommunications failures or other difficulties
could result in:
|
·
|
loss of revenues; including subscription revenues owed from equipment rentals;
|
|
·
|
loss of merchant and cardholder data;
|
|
·
|
loss of licenses with Visa, Mastercard or other payment schemes;
|
|
·
|
fines imposed by payment scheme associations and other issues relating to non-compliance with applicable payment scheme requirements;
|
|
·
|
a failure to receive, or loss of, Central Bank authorizations to operate as a payment institution (
instituição
de pagamento
) or as a payment scheme settlor (
instituidor de arranjo de pagamento
) in Brazil;
|
|
·
|
fines or other penalties imposed by the Central Bank, as well as other measures taken by the Central Bank, including intervention,
temporary special management systems, the imposition of insolvency proceedings, and/or the out-of-court liquidation of Stone Pagamentos
and any of our subsidiaries to whom licenses may be granted in the future;
|
|
·
|
fines or other penalties imposed by the recently created National Data Protection Authority (
Autoridade Nacional de Proteção
de Dados
or “ANPD”);
|
|
·
|
harm to our business or reputation resulting from negative publicity;
|
|
·
|
exposure to fraud losses or other liabilities;
|
|
·
|
additional operating and development costs; and/or
|
|
·
|
diversion of technical and other resources.
|
In particular, we rely heavily on our subsidiary,
Buy4 Processamento de Pagamentos S.A., or Buy4, to provide transaction authorization and settlement, computing, storage, processing
and other related services. Any disruption of or interference with our use of Buy4 services could negatively affect our operations
and seriously harm our business. Buy4 provides software and systems to process the authorization and settlement of credit card
and debit card transactions, and provides other products and services to our merchant base. Buy4 has experienced, and may experience
in the future, interruptions, delays or outages in service availability due to a variety of factors, including infrastructure changes,
human or software errors, hosting disruptions and capacity constraints. Capacity constraints could arise from a number of causes
such as technical failures, natural disasters, fraud or security attacks. The level of service provided by Buy4, or regular or
prolonged interruptions in the services provided by Buy4, could also impact the use of, and our clients’ satisfaction with,
our products and services and could harm its business and reputation. To the extent Buy4 begins offering its services to other
payment processors or others, the frequency of interruptions, delays or outages in service availability may increase. In addition,
hosting costs will increase as our user base and user engagement grows. This could materially and adversely affect our business
if our revenues do not increase faster than hosting costs.
In the past, we
and our independent registered public accounting firm identified material weaknesses in our internal control over financial reporting
and, if we fail to maintain effective internal controls over financial reporting, we may be unable to accurately report our results
of operations, meet our reporting obligations or prevent fraud.
Prior to our initial public offering, we
were a private company with limited accounting personnel and other resources to address our internal control over financial reporting
and procedures. Our management has not completed an assessment of the effectiveness of our internal control over financial reporting
and our independent registered public accounting firm has not conducted an audit of our internal control over financial reporting.
In connection with the audit of our consolidated financial statements for the year ended December 31, 2017 and 2016, we and our
independent registered public accounting firm identified a number of material weaknesses in our internal controls over financial
reporting as of December 31, 2017 and 2016. Specifically, the following controls were not fully effective: (i) inaccuracies in
our treatment of the measurement of and recognition of deferred income and social contribution taxes due to a lack of experienced
personnel; (ii) inadequate controls around the monthly closing process which resulted in the need to make adjustments to historical
financial statements; (iii) inaccuracies in our
treatment of stock-based compensation due to a lack of experienced
personnel; (iv) errors in our application of acquisition accounting policies to our acquisition of Elavon due to a lack of experienced
personnel; (v) inaccuracies in our treatment of related party transactions due to the lack of a process for their identification
and disclosure; and (vi) lack of procedures and controls for (a) the change management process, (b) granting access to our accounting
systems, (c) revoking access for terminated personnel, (d) managing access for transferred and promoted employees, (e) periodically
reviewing the profiles of those with access, (f) segregating access between development and production environments and (g) monitoring,
logging and tracking access to our systems.
We have adopted a remediation plan with
respect to the material weaknesses identified above and, by hiring several new, experienced personnel in our financial reporting
organization, adopting revised processes and procedures and modifying our internal controls to provide additional levels of review,
implementation of new software solutions, training for staff and enhanced documentation we believe that we have remediated each
of the material weaknesses as of December 31, 2018.
Under Section 404 of the Sarbanes-Oxley
Act of 2002, our management is not required to assess or report on the effectiveness of our internal control over financial reporting
in this annual report. We are only required to provide such a report for the fiscal year ending December 31, 2019. At that time,
our management may conclude that our internal control over financial reporting is not effective. In addition, until we cease to
be an “emerging growth company” as such term is defined in the JOBS Act, which may not be until after five full fiscal
years following the date of our initial public offering, our independent registered public accounting firm is not required to attest
to and report on the effectiveness of our internal control over financial reporting. Even if our management concludes that our
internal control over financial reporting is effective, our independent registered public accounting firm, after conducting its
own independent testing, may disagree with our assessment or may issue a report that is qualified if it is not satisfied with our
internal controls or the level at which our controls are documented, designed, operated or reviewed, or if it interprets the relevant
requirements differently from us. We may be unable to timely complete our evaluation testing and any required remediation.
During the course of documenting and testing
our internal control procedures, in order to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, we may
identify other weaknesses and deficiencies in our internal control over financial reporting. In addition, if we fail to maintain
the adequacy of our internal control over financial reporting, as these standards are modified, supplemented or amended from time
to time, we may not be able to conclude on an ongoing basis that we have effective internal control over financial reporting in
accordance with Section 404 of the Sarbanes-Oxley Act of 2002. If we fail to maintain an effective internal control environment,
we could suffer material misstatements in our financial statements, fail to meet our reporting obligations or fail to prevent fraud,
which would likely cause investors to lose confidence in our reported financial information. This could, in turn, limit our access
to capital markets, harm our results of operations, and lead to a decline in the trading price of our Class A common shares. Additionally,
ineffective internal control over financial reporting could expose us to increased risk of fraud or misuse of corporate assets
and subject us to potential delisting from Nasdaq, regulatory investigations and civil or criminal sanctions.
Our results of operations
and operating metrics may fluctuate and we may generate losses in the future, which may cause the market price of our Class A
common shares to decline.
We intend to make significant investments
in our business, including with respect to our employee base, sales and marketing, including expenses relating to increased direct
marketing efforts, referral programs, and free hardware and subsidized services, development of new products, services, and features;
expansion of office space, data centers and other infrastructure, development of international operations and general administration,
including legal, finance, and other compliance expenses related to being a public company. If the costs associated with acquiring
and supporting new or larger merchants materially rise in the future, including the fees we pay to third parties to advertise our
products and services, our expenses may rise significantly. In addition, increases in our client base could cause us to incur losses,
because costs associated with new clients are generally incurred up front, while revenue is recognized thereafter as merchants
utilize our services. If we are unable to generate adequate revenue growth and manage our expenses, our results of operations and
operating metrics may fluctuate and we may incur significant losses in the future, which could cause the market price of our Class A
common shares to decline.
We frequently invest in developing products
or services that we believe will improve the experiences of our clients and therefore improve our long-term results of operations.
However, these improvements often cause us to incur significant up-front costs and may not result in the long-term benefits that
we expect, which may materially
and adversely affect our business. For example, our growth strategy
contemplates an expansion in the number of Stone Hubs and other relevant sales channels. Successful implementation of our growth
strategy will require significant expenditures before any substantial associated revenue is generated. We cannot assure you that
our increased investment in marketing activities will result in corresponding revenue growth. Additionally, many of our existing
Stone Hubs are still relatively new. We cannot assure you that our recently opened or future Stone Hubs will generate revenue and
cash flow comparable with those generated by our more mature Stone Hubs. Furthermore, we cannot assure you that our new Stone Hubs
will continue to mature at the same rate as our existing Stone Hubs, especially if economic conditions deteriorate.
If we cannot pass
increases in fees from payment schemes, including assessment, interchange, transaction and other fees, along to our merchants,
our operating margins will decline.
We pay assessment, interchange and other
fees set by the payment schemes for each transaction we process. From time to time, the payment schemes increase the assessment,
interchange and other fees that they charge payment processors. Under our existing contracts with merchants, we are generally permitted
to pass these fee increases along to our merchants through corresponding increases in our processing fees. However, if we are unable
to pass through these and other fees in the future due to contractual or regulatory restrictions, competitive pressures or other
considerations, it could have a material adverse effect on our business, financial condition and results of operations.
Our business is
subject to extensive government regulation and oversight in Brazil and our status under these regulations may change. Violation
of or compliance with present or future regulation could be costly, expose us to substantial liability and force us to change our
business practices, any of which could seriously harm our business and results of operations.
As a payment institution (
instituição
de pagamento
) and payment scheme settlor (
instituidor de arranjo de pagamento
) in Brazil, our business is subject to
Brazilian laws and regulations relating to electronic payments in Brazil, comprised of Brazilian Federal Law No. 12,865/13
and related rules and regulations.
If we fail to comply with the requirements
of the Brazilian legal and regulatory framework, we could be prevented from carrying out our regulated activities, and we could
be (i) required to pay substantial fines (including per transaction fines) and disgorgement of our profits, (ii) required
to change our business practices or (iii) subjected to insolvency proceedings such as an intervention by the Central Bank,
as well as the out-of-court liquidation of Stone Pagamentos, and any of our subsidiaries to whom licenses may be granted in the
future.
Pagar.me
has applied to the Central Bank to be licensed as a payment institution, and is awaiting such Central Bank
approval. While
Pagar.me
is permitted to continue operations as a payment institution pending the outcome of the approval
process, the failure to eventually obtain such approval would have material adverse effects on our business. In addition,
Pagar.me
currently operates as a payment scheme settlor pursuant to Central Bank license exemption, and depending on its growth in volumes
processed, will be subject to the applicable regulations to operate as a payment scheme settlor. Any disciplinary or punitive action
by our regulators or failure to obtain required operating licenses could seriously harm our business and results of operations.
The working capital solutions that we offer
merchants make up a significant portion of our activities. Law No. 12,865/13 prohibits payment institutions like us from performing
activities that are restricted to financial institutions. There is some debate under Brazilian law as to whether providing early
payment of receivables to merchants could be characterized as “lending,” which is an activity that is restricted to
financial institutions. Similarly, there is some debate as to whether the discount rates applicable to this early payment feature
should be considered as “interest” under Brazilian law, in which case the limits set by Decree No. 22,623, of April 7,
1933 (the Brazilian Usury Law) would apply to these rates. If new laws are enacted or the courts’ interpretation of this
activity changes, either preventing us from providing this feature or limiting the fees we usually charge, our financial performance
could be negatively affected.
For further information regarding these
regulatory matters, see “Item 4. Information on the Company—B. Business overview—Regulatory Matters—Regulation
of the SPB.”
As we grow our offering
of credit services, we may need to comply with additional laws and regulations applicable to such services.
We are in the initial stages of our credit
offering, currently granted by means of third party financial institutions. To the extent that we may expand our business to offer
financial products directly to our merchants, including by means of a direct credit corporation (
sociedade de crédito
direto
) for which we have filed a request with the Central Bank or any other type of financial institution, upon authorization
by the Central Bank, we would be operating in an even higher regulated sector and be subject to extensive and continuous regulatory
oversight by the Central Bank. We would be required to have in place a number of additional compliance policies, procedures, regulatory
requirements, as well as a more extensive interaction with the regulator. The additional demands associated with these policies
and procedures may disrupt regular operations of our business by diverting the attention of some of our senior management team,
may increase our legal, accounting and financial compliance costs and make some activities more time-consuming and costly, adversely
affecting our ability to managing and growing our businesses. Any of these effects could harm our business, financial condition
and results of operations.
We have a limited
operating history with financial results that may not be indicative of future performance, and our revenue growth rate is likely
to slow as our business matures.
We began operations in 2014. As a result
of our limited operating history, we have limited financial data that can be used to evaluate our current business, and such data
may not be indicative of future performance. In particular, we have experienced periods of high revenue growth since we began selling
our products and services, and we do not expect to be able to maintain the same rate of revenue growth as our business matures.
Estimates of future revenue growth are subject to many risks and uncertainties and our future revenue may be materially lower than
projected.
We have encountered, and expect to continue
to encounter, risks and difficulties frequently experienced by growing companies, including challenges in financial forecasting
accuracy, determining appropriate investments, developing new products and features, among others. Any evaluation of our business
and prospects should be considered in light of our limited operating history, and the risks and uncertainties inherent in investing
in early-stage companies.
We may face challenges
in expanding into new geographic regions outside of Brazil.
We may expand into new geographic regions
outside of Brazil, and we will face challenges associated with entering markets in which we have limited or no experience and in
which we may not be well-known. Offering our services in new geographic regions requires substantial expenditures and takes considerable
time, and we may not recover our investments in new markets in a timely manner or at all. For example, we may be unable to attract
a sufficient number of merchants, fail to anticipate competitive conditions or fail to adapt and tailor our services to different
markets.
The development of our products and services
globally exposes us to risks relating to staffing and managing cross-border operations, increased costs and difficulty protecting
intellectual property and sensitive data, tariffs and other trade barriers, differing and potentially adverse tax consequences,
increased and conflicting regulatory compliance requirements, including with respect to privacy and security, lack of acceptance
of our products and services, challenges caused by distance, language, and cultural differences, exchange rate risk and political
instability. Accordingly, our efforts to develop and expand the geographic footprint of our operations may not be successful, which
could limit our ability to grow our business.
Merchant attrition
or a decline in our clients’ growth rate could cause our revenues to decline.
We experience attrition in merchant credit
and debit card processing volume resulting from several factors, including business closures, transfers of merchants’ accounts
to our competitors and account closures that we initiate due to heightened credit risks relating to contract breaches by merchants
or a reduction in same-store sales. We cannot predict the level of attrition in the future and our revenues could decline as a
result of higher than expected attrition, which could have a material adverse effect on our business, financial condition and results
of operations.
In addition, our growth to date has been
partially driven by the growth of our clients’ businesses and the resulting growth in TPV. Should the rate of growth of our
clients’ business slow or decline, this could have an adverse effect on volumes processed and therefore an adverse effect
on our results of operations. Furthermore,
should we not be successful in selling additional solutions
to our active client base, we may fail to achieve our desired rate of growth.
Any acquisitions,
partnerships or joint ventures that we make or enter into could disrupt our business and harm our financial condition.
Acquisitions, partnerships and joint ventures
are part of our growth strategy. We evaluate, and expect in the future to evaluate, potential strategic acquisitions of, and partnerships
or joint ventures with, complementary businesses, services or technologies. We may not be successful in identifying acquisition,
partnership and joint venture targets. In addition, we may not be able to successfully finance or integrate any businesses, services
or technologies that we acquire or with which we form a partnership or joint venture, and we may lose merchants as a result of
any acquisition, partnership or joint venture. Furthermore, the integration of any acquisition (such as the EdB Acquisition), partnership
or joint venture may divert management’s time and resources from our core business and disrupt our operations. Certain acquisitions,
partnerships and joint ventures we make may prevent us from competing for certain clients or in certain lines of business, and
may lead to a loss of clients. We may spend time and money on projects that do not increase our revenue. To the extent we pay the
purchase price of any acquisition in cash, it would reduce our cash reserves, and to the extent the purchase price is paid with
our common shares, it could be dilutive to our shareholders. To the extent we pay the purchase price with proceeds from the incurrence
of debt, it would increase our level of indebtedness and could negatively affect our liquidity and restrict our operations. Our
competitors may be willing or able to pay more than us for acquisitions, which may cause us to lose certain acquisitions that we
would otherwise desire to complete. We cannot ensure that any acquisition, partnership or joint venture we make will not have a
material adverse effect on our business, financial condition and results of operations.
We partially rely
on card issuers or payment schemes to process our transactions. If we fail to comply with the applicable requirements of Visa,
Mastercard or other payment schemes, those payment schemes could seek to fine us, suspend us or terminate our registrations, which
could have a material adverse effect on our business, financial condition or results of operations.
We partially rely on card issuers or payment
schemes to process our transactions, and must pay a fee for this service. From time to time, payment schemes such as Mastercard
and Visa may increase the interchange fees that they charge for each transaction using one of their cards. A significant source
of our revenue comes from processing transactions through Visa, Mastercard and other payment schemes. The payment schemes routinely
update and modify their requirements. Changes in the requirements, including changes to risk management and collateral requirements,
may impact our ongoing cost of doing business and we may not, in every circumstance, be able to pass through such costs to our
clients or associated participants. Furthermore, if we do not comply with the payment scheme requirements (e.g., their rules, bylaws
and charter documentation), the payment schemes could seek to fine us, suspend us or terminate our registrations that allow us
to process transactions on their schemes. On occasion, we have received notices of non-compliance and fines, which have typically
related to transactional or messaging requisites, as well as excessive chargebacks by a merchant or data security failures on the
part of a merchant. If we are unable to recover amounts relating to fines from or pass through costs to our merchants or other
associated participants, we would experience a financial loss. The termination of our registration due to failure to comply with
the applicable requirements of Visa, Mastercard or other payment schemes, or any changes in the payment scheme rules that would
impair our registration, could require us to stop providing payment services to Visa, Mastercard or other payment schemes, which
could have a material adverse effect on our business, financial condition and results of operations.
We are subject to
economic and political risk, the business cycles and credit risk of our clients and issuing banks and volatility in the overall
level of consumer, business and government spending, which could negatively impact our business, financial condition and results
of operations.
The electronic payments industry depends
heavily on the overall level of consumer, business and government spending. We are exposed to general economic conditions that
affect consumer confidence, consumer spending, consumer discretionary income or changes in consumer purchasing habits. A sustained
deterioration in general economic conditions, including a rise in unemployment rates, particularly in Brazil, or increases in interest
rates may adversely affect our financial performance by reducing the number or average purchase amount of transactions made using
electronic payments. A reduction in the amount of consumer spending could result in a decrease in our revenue and profits. If cardholders
make fewer transactions with their cards, our merchants make fewer sales of their
products and services using electronic payments or people spend
less money per transaction, we will have fewer transactions to process at lower amounts, resulting in lower revenue.
In addition, a recessionary economic environment
could affect our merchants through a higher rate of bankruptcy filings, resulting in lower revenues and earnings for us. Our merchants
are liable for any charges properly reversed by the card issuer on behalf of the cardholder. Our associated participants are also
liable for any fines, or penalties, that may be assessed by any payment schemes. In the event that we are not able to collect such
amounts from the associated participants, whether due to fraud, breach of contract, insolvency, bankruptcy or any other reason,
we may be liable for any such charges. Furthermore, in the event of a closure of a merchant, we are unlikely to receive our fees
for any services rendered to that merchant in its final months of operation, including subscription revenue owed to us from such
merchant’s equipment rental obligations. In turn, we also face a default risk from issuing banks that are counterparty to
our receivables pursuant to our credit card payment arrangements. Accordingly, a default by an issuing bank, due to insolvency,
bankruptcy, intervention, operational error or otherwise could negatively impact our cash flows as we are required to make payments
to merchants independently of the issuing banks’ payments owed to us. As of December 31, 2018, we recorded an estimate for
credit losses for receivables, mainly relating to equipment rental, of R$9.2 million relating to estimated losses on such
doubtful accounts. Any of the foregoing risks would negatively impact our business, financial condition and results of operations.
See “—Risks Relating to Brazil.”
We have business
systems that do not have full redundancy.
While much of our processing infrastructure
is located in multiple, redundant data centers, we have some core business systems that are located in only one facility and do
not have redundancy. An adverse event, such as damage or interruption from natural disasters, power or telecommunications failures,
cybersecurity breaches, criminal acts and similar events, with respect to such systems or the facilities in which they are located
could impact our ability to conduct business and perform critical functions, which could negatively impact our financial condition
and results of operations.
A decline in the
use of credit, debit or prepaid cards as a payment mechanism for consumers or adverse developments with respect to the payment
processing industry in general could have a materially adverse effect on our business, financial condition and results of operations.
If consumers do not continue to use credit,
debit or prepaid cards as a payment mechanism for their transactions or if there is a change in the mix of payments between cash,
credit, debit and prepaid cards that is adverse to us, it could have a material adverse effect on our business, financial condition
and results of operations. We believe future growth in the use of credit, debit and prepaid cards and other electronic payments
will be driven by the cost, ease-of-use, and quality of services offered to consumers and businesses. In order to consistently
increase and maintain our profitability, consumers and businesses must continue to use electronic payment methods including credit,
debit and prepaid cards. Moreover, if there is an adverse development in the payments industry or Brazilian market in general,
such as new legislation or regulation that makes it more difficult for our clients to do business or utilize such payment mechanisms,
our business, financial condition and results of operations may be adversely affected.
Our insurance policies
may not be sufficient to cover all claims.
Our insurance policies may not adequately
cover all risks to which we are exposed. A significant claim not covered by our insurance, in full or in part, may result in significant
expenditures by us. Moreover, we may not be able to maintain insurance policies in the future at reasonable costs or on acceptable
terms, which may adversely affect our business and the trading price of our Class A common shares.
Our risk management
policies and procedures may not be fully effective in mitigating our risk exposure in all market environments or against all types
of risks, which could expose us to losses and liability and otherwise harm our business.
We operate in a rapidly changing industry,
and we have experienced significant change in recent years including certain acquisitions. Accordingly, our risk management policies
and procedures may not be fully effective in identifying, monitoring and managing our risks. Some of our risk evaluation methods
depend upon information provided by others and public information regarding markets, clients or other matters that are otherwise
inaccessible by us. In some cases, however, that information may not be accurate, complete or up-to-date. If our policies and
procedures are not fully effective or we are not always successful
in capturing all risks to which we are or may be exposed, we may suffer harm to our reputation or be subject to litigation or regulatory
actions that could have a material adverse effect on our business, financial condition and results of operations.
We offer payments services and other products
and services to a large number of clients, and we are responsible for vetting and monitoring these clients and determining whether
the transactions we process for them are lawful and legitimate. When our products and services are used to process illegitimate
transactions, and we settle those funds to merchants and are unable to recover them, we suffer losses and liability. These types
of illegitimate, as well as unlawful, transactions can also expose us to governmental and regulatory sanctions, including outside
of Brazil (e.g., U.S. anti-money laundering and economic sanctions violations). The highly automated nature of, and liquidity offered
by, our payments services make us a target for illegal or improper uses, including fraudulent or illegal sales of goods or services,
money laundering, and terrorist financing. Identity thieves and those committing fraud using stolen or fabricated credit card or
bank account numbers, or other deceptive or malicious practices, potentially can steal significant amounts of money from businesses
like ours. In configuring our payments services, we face an inherent trade-off between security and client convenience. Our risk
management policies, procedures, techniques, and processes may not be sufficient to identify all of the risks to which we are exposed,
to enable us to mitigate the risks we have identified, or to identify additional risks to which we may become subject in the future.
As a greater number of larger merchants use our services, we expect our exposure to material losses from a single merchant, or
from a small number of merchants, to increase. In addition, when we introduce new services, focus on new business types, or begin
to operate in markets in which we have a limited history of fraud loss, we may be less able to forecast and reserve accurately
for those losses. Moreover, we rely on third party service providers, such as PSP providers, and our risk management policies and
processes may not be sufficient to monitor compliance by such third parties with applicable laws and regulations, including anti-money
laundering laws and settlement of sub-merchants. We may incur significant costs with respect to monitoring third party service
providers. Furthermore, if our risk management policies and processes contain errors or are otherwise ineffective, we may suffer
large financial losses, we may be subject to civil and criminal liability, and our business may be materially and adversely affected.
We incur chargeback
and refund liability when our merchants refuse to or cannot reimburse chargebacks and refunds resolved in favor of their customers.
Any increase in chargebacks and refunds not paid by our merchants may adversely affect our business, financial condition or results
of operations.
We are currently, and will continue to
be, exposed to risks associated with chargebacks and refunds in connection with payment card fraud or relating to the goods or
services provided by our sellers. In the event that a billing dispute between a cardholder and a merchant is not resolved in favor
of the merchant, including in situations in which the merchant is engaged in fraud, the transaction is typically “charged
back” to the merchant and the purchase price is credited or otherwise refunded to the cardholder. If we are unable to collect
chargeback or refunds from the merchant’s account, or if the merchant refuses to or is unable to reimburse us for a chargeback
or refunds due to closure, bankruptcy, or other reasons, we may bear the loss for the amounts paid to the cardholder. Our financial
results would be adversely affected to the extent these merchants do not fully reimburse us for the related chargebacks. In addition,
our exposure to these potential losses from chargebacks increases to the extent that we have provided working capital solutions
to such merchants, as the full amount of the payment is provided up front rather than in installments. We do not collect and maintain
reserves from our merchants to cover these potential losses, and for customer relations purposes we sometimes decline to seek reimbursement
for certain chargebacks. Historically, chargebacks occur more frequently in online transactions than in in-person transactions,
and more frequently for goods than for services. In addition, the risk of chargebacks is typically greater with those of our merchants
that promise future delivery of goods and services, which we allow on our service. If we are unable to maintain our losses from
chargebacks at acceptable levels, the payment schemes could fine us, increase our transaction fees, or terminate our ability to
process payment cards. Any increase in our transaction fees could damage our business, and if we were unable to accept payment
cards, our business would be materially and adversely affected.
Fraud by merchants
or others could have a material adverse effect on our business, financial condition, and results of operations.
We may be subject to potential liability
for fraudulent electronic payment transactions or credits initiated by merchants or others. Examples of merchant fraud include
when a merchant or other party knowingly uses a stolen or counterfeit credit, debit or prepaid card, card number, or other credentials
to record a false sales transaction, processes an invalid card, or intentionally fails to deliver the merchandise or services sold
in an otherwise valid
transaction. Criminals are using increasingly sophisticated
methods to engage in illegal activities such as counterfeiting and fraud. It is possible that incidents of fraud could increase
in the future. Failure to effectively manage risk and prevent fraud would increase our chargeback liability or other liability.
Increases in chargebacks or other liability could have a material adverse effect on our business, financial condition, and results
of operations.
Increases in interest
rates may harm our business.
Processing consumer transactions made using
credit cards, as well as providing for the prepayment of our clients’ receivables when consumers make credit card purchases
in installments, both make up a significant portion of our activities. If Brazilian interest rates increase, consumers may choose
to make fewer purchases using credit cards, and fewer merchants may decide to use our working capital solutions if our overall
financing costs require us to increase the fee we charge for our working capital solutions. Either of these factors could cause
our business activity levels to decrease. In addition, we have funded our operations in part through financings that have variable
interest rates, whereas we charge merchants a fixed fee for the prepayment of our clients’ receivables. As of December 31,
2018, we had R$2.8 billion of debt and senior quota holder obligations in our FIDCs subject to variable interest and return rates.
Accordingly, a cost or maturity mismatch between the funds raised by us and the funds made available to our clients may materially
adversely affect our liquidity, financial condition and results of operations.
We are exposed to
fluctuations in foreign currency exchange rates.
We hold certain funds in non-Brazilian
real
currencies, and will continue to do so in the future. Accordingly, our financial results are affected by the translation
of these non-
real
currencies into
reais
. In addition, to the extent that we need to convert future financing proceeds
into Brazilian
reais
for our operations, any appreciation of the Brazilian
real
against the relevant foreign currencies
would materially reduce the Brazilian
real
amounts we would receive from the conversion. No assurance can be given that
fluctuations in foreign exchange rates will not have a significant impact on our business, financial condition, results of operations
and prospects. We may also have foreign exchange risk on any of our other assets and liabilities denominated in currencies, or
with pricing linked to currencies, other than our functional currency, including certain contract assets. The strengthening of
the Brazilian
real
versus any of these foreign currencies may have a material adverse effect on our financial position and
results of operations.
Our services must
integrate with a variety of operating systems, software, hardware, web browsers and networks, and the hardware that enables merchants
to accept payment cards must interoperate with mobile networks offered by telecom operators and third-party mobile devices utilizing
those operating systems, software, hardware, web browsers and networks. If we are unable to ensure that our services or hardware
interoperate with such operating systems, software, hardware, web browsers and networks, our business may be materially and adversely
affected.
We are dependent on the ability of our
products and services to integrate with a variety of operating systems, software, hardware and networks, as well as web browsers
that we do not control. Any changes in these systems or networks that degrade the functionality of our products and services, impose
additional costs or requirements on us, or give preferential treatment to competitive services, including their own services, could
materially and adversely affect usage of our products and services. In the event that it is difficult for our merchants to access
and use our products and services, our business may be materially and adversely affected. We also rely on bank platforms and others,
including card issuers, to process some of our transactions. If there are any issues with, or service interruptions in, these bank
platforms, users may be unable to have their transactions completed, which would seriously harm our business.
In addition, our solutions, including hardware
and software, interoperate with mobile networks offered by telecom operators and mobile devices developed by third parties. Changes
in these networks or in the design of these mobile devices may limit the interoperability of our solutions with such networks and
devices and require modifications to our solutions. If we are unable to ensure that our hardware continues to interoperate effectively
with such networks and devices, or if doing so is costly, our business may be materially and adversely affected.
Our business depends
on a well-regarded and widely known brand, and any failure to maintain, protect, and enhance our brand would harm our business.
We have developed a well-regarded and widely
known brand that has contributed significantly to the success of our business. Our brand is predicated on the idea that sellers
and buyers will know and trust us and find value in building and growing their businesses with our products and services. Maintaining,
protecting, and enhancing our brand are critical to expanding our base of merchants, and other third-party partners, as well as
increasing engagement with our products and services. This will depend largely on our ability to remain widely known, maintain
trust, be a technology leader, and continue to provide high-quality and secure products and services. Any negative publicity about
our industry or our company, the quality and reliability of our products and services, our risk management processes, changes to
our products and services, our ability to effectively manage and resolve seller and buyer complaints, our privacy and security
practices, litigation, regulatory activity, and the experience of sellers and buyers with our products or services, could adversely
affect our reputation and the confidence in and use of our products and services. Harm to our brand can arise from many sources,
including failure by us or our partners to satisfy expectations of service and quality; inadequate protection of sensitive information;
compliance failures and claims; litigation and other claims; third party trademark infringement claims; employee misconduct; and
misconduct by our associated participants, partners, service providers, or other counterparties. If we do not successfully maintain
a well-regarded and widely known brand, our business could be materially and adversely affected.
We have been from time to time in the past,
and may in the future be, the target of incomplete, inaccurate, and misleading or false statements about our company, our business,
and our products and services that could damage our brand and materially deter people from adopting our services. Negative publicity
about our company or our management, including about our product quality and reliability, changes to our products and services,
privacy and security practices, litigation, regulatory enforcement, and other actions, as well as the actions of our clients and
other users of our services, even if inaccurate, could cause a loss of confidence in us. Our ability to respond to negative statements
about us may be limited by legal prohibitions on permissible public communications by us during future periods.
If we are unable
to maintain, promote, and grow our brand through effective marketing and communications strategies, our brand and business may
be harmed.
We believe that maintaining and promoting
our brand in a cost-effective manner is critical to achieving widespread acceptance of our products and services and to expand
our base of clients. Maintaining and promoting our brand will depend largely on our ability to continue to provide useful, reliable,
and innovative products and services, which we may not do successfully. We may introduce, or make changes to, features, products,
services, or terms of service that clients do not like, which may materially and adversely affect our brand. Our brand promotion
activities may not generate customer awareness or increase revenue, and even if they do, any increase in revenue may not offset
the expenses we incur in building our brand. If we fail to successfully promote and maintain our brand or if we incur excessive
expenses in this effort, our business could be materially and adversely affected.
The introduction and promotion of new services,
as well as the promotion of existing services, may be partly dependent on our visibility on third-party advertising platforms,
such as Google or Facebook. Changes in the way these platforms operate or changes in their advertising prices or other terms could
make the maintenance and promotion of our products and services and our brand more expensive or more difficult. If we are unable
to market and promote our brand on third-party platforms effectively, our ability to acquire new merchants would be materially
harmed.
Degradation of the
quality of the products and services we offer, including support services, could adversely impact our ability to attract and retain
merchants and partners.
Our clients expect a consistent level of
quality in the provision of our products and services. The support services that we provide are also a key element of the value
proposition to our clients. If the reliability or functionality of our products and services is compromised or the quality of those
products or services is otherwise degraded, or if we fail to continue to provide a high level of support, we could lose existing
clients and find it harder to attract new merchants and partners. If we are unable to scale our support functions to address the
growth of our merchant and partner network, the quality of our support may decrease, which could adversely affect our ability to
attract and retain merchants and partners.
Certain ongoing legislative
and regulatory initiatives under discussion by the Brazilian Congress, the Central Bank and the broader payments industry
may result in changes to the regulatory framework of the Brazilian payments and financial industries and may have
an adverse effect on the Company.
During the course of 2018, the Central
Bank issued several regulations related to the Brazilian payments market, aiming to increase the use of electronic payments, increase
competitiveness in the sector, strengthen governance and risk management practices in the industry, encourage the development of
new solutions and the differentiation of products to consumers, and promote the increased use of electronic payment means. Such
measures include the following recently enacted Central Bank regulations: (i) Circular 3,886/18, which defines and classifies
sub-acquirers and determines conditions that require sub-acquirers to use centralized settlement via the Brazilian Interbank Payments
Clearinghouse (CIP) system; (ii) Circular 3,887/18, which establishes that interchange fees on debit cards will be subject
to a cap of up to 0.8% on debit transactions, and that debit card issuers must maintain a maximum average interchange fee of 0.5%
on their total transaction volume, with each cap effective October 2018; and (iii) Circular 3,925/18, which, among other matters,
determined that payment scheme settlors may establish obligations for the monitoring, by the acquirers, of the compliance by the
PSP with the rules of the payment scheme.
Furthermore, CMN’s Resolution 4,707,
Circulars 3,924, 3,926 and 3,928 and Circular-Letter 3,934, which established additional requirements and procedures applicable
to credit transactions with merchants guaranteed by card receivables. These recent regulations aim to promote transparency in credit
transactions, a broader credit offer and a reduction in the banking spread. These rules have been issued as a model for transition
to a more robust legal framework for transactions with credit card receivables in connection with Central Bank Public Hearing 68,
issued in 2018. The implementation of the new rules will require operational and technological changes, which could be costly and
time consuming. There can be no assurance that we will be able to comply with the recent regulations within the timeframe imposed
by the rules that we will be able to fully comply with such recent regulations after they are in effect nor assure full compliance
by the PSP that use our acquiring services as required by the regulation. There can be no assurance that there will be no impact
to the working capital, banking or future credit solutions we currently offer merchants. If we fail to comply with applicable requirements
of the current or future Brazilian legal or regulatory framework, we could be required to (i) pay substantial fines (including
fines per transaction) and disgorgement of our profits, or (ii) change our business practices. We could also be subject to private
lawsuits. Any of these consequences could materially adversely affect our business and results of operations.
In addition to such recently enacted regulations, there
are legislative and regulatory initiatives currently being discussed by the Brazilian Congress, Central Bank and the broader
payments industry which may modify the regulatory framework of the Brazilian payments and financial industries. For instance,
there has been discussion in the Brazilian Congress about the payment cycle currently in place in the Brazilian
payments market. See “Item 4. Information on the Company—B. Business Overview—Our Solutions—
More
Information on Working Capital Solutions
” for a discussion of the current Brazilian payment cycle. The Central Bank
has recently issued a letter in response to a report issued by the Brazilian Congress regarding the payment cycle currently in
place in the Brazilian payments market, which presents a technical study of the impact of changes to the Brazilian payment cycle
and confirms the Central Bank’s decision to promote a gradual and planned shortening of the existing payment cycles. Should
these discussions lead the Central Bank, as the competent authority over the market, to implement regulatory initiatives
to reduce existing payment cycles, this could adversely affect prepayment services relating to credit card
installment receivables that are commonly used by merchants in Brazil. Any reduction in payment cycles could significantly negatively
impact our working capital solutions business, which could adversely affect our business, revenues and financial condition.
These discussions are in various phases
of development, whether as part of legislative, regulatory or private initiatives in the industry and the overall impact of any
such reform proposals is difficult to estimate. Any such changes in laws, regulations or market practices have the potential to
alter the type or volume of the card-based transactions we process and our payment services and could adversely affect
our business, revenues and financial condition.
We are subject to
costs and risks associated with increased or changing laws and regulations affecting our business, including those relating to
the sale of consumer products. Specifically, developments in data protection and privacy laws could harm our business, financial
condition or results or operations.
We operate in a complex regulatory and
legal environment that exposes us to compliance and litigation risks that could materially affect our results of operations. These
laws may change, sometimes significantly, as a result of political, economic or social events. Some of the federal, state or local
laws and regulations in Brazil that affect us include: those relating to consumer products, product liability or consumer protection;
those relating to the manner in which we advertise, market or sell products; labor and employment laws, including wage and hour
laws; tax laws or interpretations thereof; bank secrecy laws, data protection and privacy laws and regulations; and securities
and exchange laws and regulations. For instance, data protection and privacy laws are developing to take into account the changes
in cultural and consumer attitudes towards the protection of personal data. There can be no guarantee that we will have sufficient
financial resources to comply with any new regulations or successfully compete in the context of a shifting regulatory environment.
On August 14, 2018, the President of Brazil
approved Law No. 13,709/2018 (
Lei Geral de Proteção de Dados
), or the LGPD, a comprehensive data protection
law establishing general principles and obligations that apply across multiple economic sectors and contractual relationships.
The LGPD establishes detailed rules for the collection, use, processing and storage of personal data and will affect all economic
sectors, including the relationship between customers and suppliers of goods and services, employees and employers and other relationships
in which personal data is collected, whether in a digital or physical environment. Moreover, on December 28, 2018, the President
enacted Provisional Measure No. 869 of 2018, which amended certain provisions of the LGPD and created the National Data Protection
Authority (
Autoridade Nacional de Proteção de Dados
or “ANPD”). The ANPD will be an administrative
body, connected to the Cabinet of the Presidency, with technical autonomy, but no financial and budgetary autonomy. The ANPD is
expected to have the following responsibilities, among others: (i) enact rules and regulations relating to data protection; (ii)
analyze and interpret, in the administrative sphere, matters relating to the LGPD; (iii) request access to information from data
controllers and processors; (iv) supervise processing activities and impose sanctions; and (v) promote cooperation with international
and transnational data protection authorities. The Provisional Measure No. 869 of 2018 also extended the original term of 18 months
for companies to become compliant with the LGPD to 24 months from the date of publication of the law. The LGPD will become effective
in August 2020 by which date all legal entities will be required to adapt their data processing activities to these new rules.
Any additional privacy laws or regulations enacted or approved in Brazil or in other jurisdictions in which we operate could seriously
harm our business, financial condition or results of operations. On August 16, 2018, the Central Bank approved Circular 3,909,
which establishes requirements for the engaging of data processing, storage and cloud computing services by payment institutions
authorized to operate by the Central Bank and determines the mandatory implementation of a cybersecurity policy. In this regard,
Circular 3,909 requires payment institutions to draw up an internal cybersecurity policy and to include specific mandatory clauses
in contracts regarding data processing, storage and cloud computing services. Circular 3,909 will become effective on September
1, 2019. All payment institutions will be required to adapt their activities and agreements to these new rules in accordance with
the timeline for adequacy established by Circular 3,909.
In particular, as we seek to build a trusted
and secure platform for commerce, and as we expand our network of sellers and buyers and facilitate their transactions and interactions
with one another, we will increasingly be subject to laws and regulations relating to the collection, use, retention, security,
and transfer of information, including the personally identifiable information of our employees and our merchants and their customers.
As with the other laws and regulations noted above, these laws and regulations may be interpreted and applied differently over
time and from jurisdiction to jurisdiction, and it is possible they will be interpreted and applied in ways that will materially
and adversely affect our business. Any failure, real or perceived, by us to comply with our posted privacy policies or with any
regulatory requirements or orders or other local, state, federal, or international privacy or consumer protection-related laws
and regulations could cause sellers or their customers to reduce their use of our products and services and could materially and
adversely affect our business.
Our business is
subject to complex and evolving regulations and oversight related to our provision of payments services and other financial services.
The laws, rules, and regulations that govern
our business include or may in the future include those relating to banking, deposit-taking, cross-border and domestic money transmission,
foreign exchange, payments services (such as payment processing and settlement services), consumer financial protection, anti-money
laundering and terrorist
financing, escheatment, and compliance with the Payment Card
Industry Data Security Standard, a set of requirements designed to ensure that all companies that process, store, or transmit payment
card information maintain a secure environment to protect cardholder data. These laws, rules, and regulations are enforced by multiple
authorities and governing bodies in Brazil, including the Central Bank and the National Monetary Council. In addition, as our business
continues to develop and expand, we may become subject to additional rules and regulations, which may limit or change how we conduct
our business.
For example, although we do not engage
in financial services activities in the United States, we maintain bank accounts in the United States for the international settlement
agent for the payment scheme settlors, such as Visa and Mastercard. We are or may be subject to anti-money laundering and terrorist
financing laws and regulations that prohibit, among other things, involvement in transferring the proceeds of criminal or terrorist
activities. We could be subject to liability and forced to change our business practices if we were found to be subject to, or
in violation of, any laws or regulations governing the ability to maintain a bank account in the countries where we operate, including
the United States, or if existing or new legislation or regulations applicable to banks in the countries where we maintain a bank
account, including the United States, were to result in banks in those countries being unwilling or unable to establish and maintain
bank accounts in our name.
We believe that our activities in the United
States, including maintaining bank accounts in connection with payment scheme settlements do not require a license from federal
or state banking authorities to conduct financial services activities in the United States. If we are found to have engaged in
a banking or financial services business requiring a license, we could be subject to liability, or forced to cease doing such business,
change our business practices, or become a regulated financial entity subject to compliance with applicable laws and regulations,
including anti-money laundering and terrorist financing laws and regulations, which could adversely affect our business, financial
condition, or results of operations.
Although we have a compliance program focused
on applicable laws, rules, and regulations (which currently is principally focused on Brazilian law) and are continually investing
in this program, we may still be subject to fines or other penalties in one or more jurisdictions levied by federal, state or local
regulators, as well as those levied by foreign regulators. In addition to fines, penalties for failing to comply with applicable
rules and regulations could include significant criminal and civil lawsuits, forfeiture of significant assets, or other enforcement
actions, including loss of licensure in a given jurisdiction. We could also be required to make changes to our business practices
or compliance programs as a result of regulatory scrutiny. In addition, any perceived or actual breach of compliance by us with
respect to applicable laws, rules, and regulations could have a significant impact on our reputation as a trusted brand and could
cause us to lose existing clients, prevent us from obtaining new clients, require us to expend significant funds to remedy problems
caused by breaches and to avert further breaches, and expose us to legal risk and potential liability.
We are subject to
regulatory activity and antitrust litigation under competition laws.
We are subject to scrutiny from governmental
agencies under competition laws in countries in which we operate. Some jurisdictions also provide private rights of action
for competitors or consumers to assert claims of anticompetitive conduct. Other companies or governmental agencies may allege
that our actions violate antitrust or competition laws, or otherwise constitute unfair competition. Contractual agreements
with buyers, sellers, or other companies could give rise to regulatory action or antitrust investigations or litigation. Also,
our unilateral business practices could give rise to regulatory action or antitrust investigations or litigation. Some regulators
may perceive our business to have such significant market power that otherwise uncontroversial business practices could be deemed
anticompetitive. Any such claims and investigations, even if they are unfounded, may be expensive to defend, involve negative
publicity and substantial diversion of management time and effort, and could result in significant judgments against us.
Changes in tax laws,
tax incentives, benefits or differing interpretations of tax laws may adversely affect our results of operations.
Changes in tax laws, regulations, related
interpretations and tax accounting standards in Brazil, the Cayman Islands or the United States may result in a higher tax rate
on our earnings and revenues, which may significantly reduce our profits and cash flows from operations. For example, in 2015 the
Brazilian government increased the rate of PIS/COFINS tax (which is a tax levied on revenues) from 0% to approximately 4% on financial
income realized by Brazilian companies that are taxed under the non-cumulative regime (which is the tax regime that applies to
us).
In addition, our results of operations and financial condition
may decline if certain tax incentives are not retained or renewed. For example, Brazilian Law No. 11,196 currently grants
tax benefits to companies that invest in research and development, provided that some requirements are met, which significantly
reduces our annual income tax expense. If the taxes applicable to our business increase or any tax benefits are revoked and we
cannot alter our cost structure to pass our tax increases on to clients, our financial condition, results of operations and cash
flows could be seriously harmed. Our payment processing activities are also subject to a Municipal Tax on Services (
Imposto
Sobre Serviços
, or ISS). Any increases in ISS rates would also harm our profitability.
In addition, Brazilian government authorities
at the federal, state and local levels are considering changes in tax laws in order to cover budgetary shortfalls resulting from
the recent economic downturn in Brazil. If these proposals are enacted they may harm our profitability by increasing our tax burden,
increasing our tax compliance costs, or otherwise affecting our financial condition, results of operations and cash flows. Tax
rules in Brazil, particularly at local level, can change without notice. We may not always be aware of all such changes that affect
our business and we may therefore fail to pay the applicable taxes or otherwise comply with tax regulations, which may result in
additional tax assessments and penalties for our company.
At the municipal level, the Brazilian government
enacted Supplementary Law No. 157/16, which imposed changes regarding the tax collection applied to the rendering of our services.
These changes created new obligations, since taxes will now be due in the municipality in which the acquirer of our services is
located rather than in the municipality in which the service provider’s facilities are located. This obligation took force
in January 2018, but has been delayed by Direct Unconstitutionality Action No. 5835, or ADI, filed by taxpayers. The ADI challenges
Supplementary Law No. 157/16’s constitutionality before the Supreme Court, arguing that the new legislation would adversely
affect companies’ activities due to the increase of costs and bureaucracy related to the ISS payment to several Municipalities
and the compliance with tax reporting obligations connected therewith. As a result, the Supreme Court granted an injunction to
suspend Supplementary Law No. 157/16’s enforcement. A final decision on this matter is currently pending.
Furthermore, we are subject to tax laws
and regulations that may be interpreted differently by tax authorities and us. The application of indirect taxes, such as sales
and use tax, value-added tax, or VAT, provincial taxes, goods and services tax, business tax and gross receipt tax, to businesses
like ours is a complex and evolving issue. Significant judgment is required to evaluate applicable tax obligations. In many cases,
the ultimate tax determination is uncertain because it is not clear how existing statutes apply to our business. One or more states,
or Municipalities, the federal government or other countries may seek to challenge the taxation or procedures applied to our transactions
imposing the charge of taxes or additional reporting, record-keeping or indirect tax collection obligations on businesses like
ours. New taxes could also require us to incur substantial costs to capture data and collect and remit taxes. If such obligations
were imposed, the additional costs associated with tax collection, remittance and audit requirements could have a material adverse
effect on our business and financial results.
The costs and effects
of pending and future litigation, investigations or similar matters, or adverse facts and developments related thereto, could materially
affect our business, financial position and results of operations.
We are, and may be in the future, party
to legal, arbitration and administrative investigations, inspections and proceedings arising in the ordinary course of our business
or from extraordinary corporate, tax or regulatory events, involving our clients, suppliers, customers, as well as competition,
government agencies, tax and environmental authorities, particularly with respect to civil, tax and labor claims. Our indemnities
may not cover all claims that may be asserted against us, and any claims asserted against us, regardless of merit or eventual outcome,
may harm our reputation. Furthermore, there is no guarantee that we will be successful in defending ourselves in pending or future
litigation or similar matters under various laws. Should the ultimate judgments or settlements in any pending litigation or future
litigation or investigation significantly exceed our indemnity rights, they could have a material adverse effect on our business,
financial condition and results of operations and the price of our Class A common shares. Further, even if we adequately address
issues raised by an inspection conducted by an agency or successfully defend our case in an administrative proceeding or court
action, we may have to set aside significant financial and management resources to settle issues raised by such proceedings or
to those lawsuits or claims, which could adversely affect our business. See “Item 8. Financial Information—A. Consolidated
statements and other financial information—Legal proceedings.”
We may not be able
to successfully manage our intellectual property and may be subject to infringement claims.
We rely on a combination of contractual
rights, trademarks and trade secrets to establish and protect our proprietary rights, including technology. Third parties may challenge,
invalidate, circumvent, infringe or misappropriate our intellectual property, or such intellectual property may not be sufficient
to permit us to take advantage of current market trends or otherwise to provide competitive advantages, which could result in costly
redesign efforts, discontinuance of certain service offerings or other competitive harm. Others, including our competitors, may
independently develop similar technology, duplicate our services or design around our intellectual property, and in such cases,
we could not assert our intellectual property rights against such parties. Further, our contractual arrangements may not effectively
prevent disclosure of our confidential information or provide an adequate remedy in the event of unauthorized disclosure of our
confidential information. We may have to litigate to enforce or determine the scope and enforceability of our intellectual property
rights, trade secrets and know-how, which is expensive, could cause a diversion of resources and may not prove successful. Also,
because of the rapid pace of technological change in our industry, aspects of our business and our services rely on technologies
developed or licensed by third parties, and we may not be able to obtain or continue to obtain licenses and technologies from these
third parties on reasonable terms or at all. The loss of intellectual property protection, the inability to obtain third-party
intellectual property or delay or refusal by relevant regulatory authorities to approve pending intellectual property registration
applications could harm our business and ability to compete.
We may also be subject to costly litigation
in the event our services and technology infringe upon or otherwise violate a third party’s proprietary rights. Third parties
may have, or may eventually be issued, patents that could be infringed by our proprietary rights. Any of these third parties could
make a claim of infringement against us with respect to our proprietary rights. We may also be subject to claims by third parties
for breach of copyright, trademark, license usage or other intellectual property rights. Any claim from third parties may result
in a limitation on our ability to use the intellectual property subject to these claims or could prevent us from registering our
brands as trademarks. Additionally, in recent years, individuals and groups have been purchasing intellectual property assets for
the sole purpose of making claims of infringement and attempting to extract settlements from companies like ours. Even if we believe
that intellectual property related claims are without merit, defending against such claims is time-consuming and expensive and
could result in the diversion of the time and attention of our management and employees. Claims of intellectual property infringement
also might require us to redesign affected services, enter into costly settlement or license agreements, pay costly damage awards,
change our brands, or face a temporary or permanent injunction prohibiting us from marketing or selling certain of our services
or using certain of our brands. Even if we have an agreement for indemnification against such costs, the indemnifying party, if
any in such circumstances, may be unable to uphold its contractual obligations. If we cannot or do not license the infringed technology
on reasonable terms or substitute similar technology from another source, our revenue and earnings could be adversely impacted.
We rely upon third-party
data center service providers to host certain aspects of our platform. Any disruption to, or interference with, our use of such
services, could impair our ability to deliver our platform, resulting in customer dissatisfaction, damaging our reputation and
harming our business.
We utilize data center hosting facilities
from third-party service providers to make certain products and services available on our platform. Our primary data centers are
in Rio de Janeiro and São Paulo in Brazil, and in Charlotte, North Carolina, Chicago, Illinois and Atlanta, Georgia
in the United States. Our operations depend, in part, on our providers’ ability to protect their facilities against damage
or interruption from natural disasters, power or telecommunications failures, criminal acts and similar events. The occurrence
of spikes in user volume, traffic, natural disasters, acts of terrorism, vandalism or sabotage, or a decision to close a facility
without adequate notice, or other unanticipated problems at our providers’ facilities could result in lengthy interruptions
in the availability of our platform, which would adversely affect our business.
Our use of open
source software could negatively affect our ability to sell our solutions and subject us to possible litigation.
Our solutions incorporate and are dependent
to some extent on the use and development of open source software and we intend to continue our use and development of open source
software in the future. Such open source software is generally licensed by its authors or other third parties under open source
licenses and is typically freely accessible, usable and modifiable. Pursuant to such open source licenses, we may be subject to
certain
conditions, including requirements that we offer our proprietary
software that incorporates the open source software for no cost, that we make available source code for modifications or derivative
works we create based upon, incorporating or using the open source software and that we license such modifications or derivative
works under the terms of the particular open source license. If an author or other third party that uses or distributes such open
source software were to allege that we had not complied with the conditions of one or more of these licenses, we could be required
to incur significant legal expenses defending against such allegations and could be subject to significant damages, enjoined from
the sale of our solutions that contained or are dependent upon the open source software and required to comply with the foregoing
conditions, which could disrupt the distribution and sale of some of our solutions. Litigation could be costly for us to defend,
have a negative effect on our operating results and financial condition or require us to devote additional research and development
resources to change our platform. The terms of many open source licenses to which we are subject have not been interpreted by courts.
As there is little or no legal precedent governing the interpretation of many of the terms of certain of these licenses, the potential
impact of these terms on our business is uncertain and may result in unanticipated obligations regarding our solutions and technologies.
Any requirement to disclose our proprietary
source code, termination of open source license rights or payments of damages for breach of contract could be harmful to our business,
results of operations or financial condition, and could help our competitors develop products and services that are similar to
or better than ours.
In addition to risks related to license
requirements, use of open source software can lead to greater risks than use of third-party commercial software, as open source
licensors generally do not provide warranties, controls on the origin or development of the software, or remedies against the licensors.
Many of the risks associated with usage of open source software cannot be eliminated and could adversely affect our business.
Although we believe that we have complied
with our obligations under the various applicable licenses for open source software, it is possible that we may not be aware of
all instances where open source software has been incorporated into our proprietary software or used in connection with our solutions
or our corresponding obligations under open source licenses. We do not have open source software usage policies or monitoring procedures
in place. We rely on multiple software programmers to design our proprietary software and we cannot be certain that our programmers
have not incorporated open source software into our proprietary software that we intend to maintain as confidential or that they
will not do so in the future. To the extent that we are required to disclose the source code of certain of our proprietary software
developments to third parties, including our competitors, in order to comply with applicable open source license terms, such disclosure
could harm our intellectual property position, competitive advantage, results of operations and financial condition. In addition,
to the extent that we have failed to comply with our obligations under particular licenses for open source software, we may lose
the right to continue to use and exploit such open source software in connection with our operations and solutions, which could
disrupt and adversely affect our business.
If we lose key personnel
our business, financial condition and results of operations may be adversely affected.
We are dependent upon the ability and experience
of a number of key personnel who have substantial experience with our operations, the rapidly changing payment processing industry
and the markets in which we offer our services. Many of our key personnel have worked for us for a significant amount of time or
were recruited by us specifically due to their industry experience. It is possible that the loss of the services of one or a combination
of our senior executives or key managers, including our chief executive officer, could have a material adverse effect on our business,
financial condition and results of operations.
In a dynamic industry
like ours, the ability to attract, recruit, develop and retain qualified employees is critical to our success and growth. If we
are not able to do so, our business and prospects may be materially and adversely affected.
Our business functions at the intersection
of rapidly changing technological, social, economic and regulatory developments that require a wide-ranging set of expertise and
intellectual capital. In order for us to successfully compete and grow, we must attract, recruit, develop and retain the necessary
personnel who can provide the needed expertise across the entire spectrum of our intellectual capital needs. While we have a number
of our key personnel who have substantial experience with our operations, we must also develop our personnel to provide succession
plans capable of maintaining continuity in the midst of the inevitable unpredictability of human capital. However, the market for
qualified personnel is competitive, and we may not succeed in recruiting additional personnel or may
fail to effectively replace current personnel who depart with
qualified or effective successors. For instance, our
Stone Missionaries
are highly trained and, accordingly, we may face
challenges in recruiting and retaining such qualified personnel. We must continue to hire additional personnel to execute our strategic
plans. Our effort to retain and develop personnel may also result in significant additional expenses, which could adversely affect
our profitability. We cannot assure that qualified employees will continue to be employed or that we will be able to attract and
retain qualified personnel in the future. Failure to retain or attract key personnel could have a material adverse effect on our
business, financial condition and results of operations.
Our operations may
be adversely affected by a failure to timely obtain or renew any licenses required to operate our hubs.
The operation of our hubs and other properties
we occupy or may come to occupy are subject to certain license and certification requirements under applicable law, including operation
and use licenses (
alvará de licença de uso e funcionamento
) from the municipalities in which we operate and
certificates of inspection from applicable local fire departments. Our operations may be adversely affected by a failure to timely
obtain or renew any licenses required to operate our hubs. We have not yet obtained licenses for the majority of our hubs, and
we cannot assure you that we will be able to obtain the licenses for which we have applied in a timely manner, as applicable. In
addition, we cannot assure you that we will obtain such licenses in a timely manner for the opening of new hubs.
If we are unable to renew or obtain such
licenses, we may be subject to certain penalties, which include the imposition of fines and the suspension or termination of our
operations at the respective hub. The imposition of such penalties, or, in extreme scenarios, the sealing off of the premises by
relevant public authorities pending compliance with all the requirements demanded by the municipalities and fire departments, may
adversely affect our operations and our ability to generate revenues at the relevant location.
Our operating results
are subject to seasonal fluctuations, which could result in variations in our quarterly profit.
We have experienced in the past, and expect
to continue to experience, seasonal fluctuations in our revenues as a result of consumer spending patterns. Historically, our revenues
have been strongest during the last quarter of the year as a result of higher sales during the Brazilian holiday season. This is
due to the increase in the number and amount of electronic payment transactions related to seasonal retail events. Adverse events
that occur during these months could have a disproportionate effect on our results of operations for the entire fiscal year. As
a result of quarterly fluctuations caused by these and other factors, comparisons of our operating results across different fiscal
quarters may not be accurate indicators of our future performance.
Potential clients
may be reluctant to switch to a new vendor, which may adversely affect our growth.
Many potential clients worry about disadvantages
associated with switching payment processing vendors, such as a loss of accustomed functionality, increased costs and business
disruption. For potential clients, switching from one vendor of core processing or related software and services (or from an internally-developed
system) to a new vendor is a significant undertaking. As a result, potential clients often resist changing vendors. We seek to
overcome this resistance through strategies such as making investments to enhance the functionality of our software. However, there
can be no assurance that our strategies for overcoming potential clients’ reluctance to change vendors will be successful,
and this resistance may adversely affect our growth.
We are dependent
on a single manufacturer for a substantial amount of our POS devices. We are at risk of shortage, price increases, changes, delay
or discontinuation of key components from our POS device manufacturers, which could disrupt and harm our business.
We currently are dependent on
PAX BR
Comércio e Serviços de Equipamentos de Informática Ltda
., or PAX, to manufacture and assemble a substantial
amount of our POS devices. We are constrained by its manufacturing capabilities and pricing, and may face production delays or
escalating costs if it is unable to manufacture a sufficient quantity of product at an affordable cost. Further, we could face
production delays if it becomes necessary to replace this existing substantial supplier with one or more alternative suppliers.
We may also be subject to product recalls
or other quality-related actions if such devices, or other products supplied by us, are believed to cause injury or illness, or
if such products are defective or fail to meet our quality control standards or standards established by applicable law. If our
suppliers are unable or unwilling to recall
products failing to meet applicable quality standards, we may
be required to recall those products at substantial cost to us. Recalls and government, customer or consumer concerns about product
safety could harm our reputation, brands and relationships with clients, lead to increased costs, loss of revenues (including revenues
from equipment rentals and/or decreased transaction volumes), and/or loss of merchants, any of which could have a material adverse
effect on our business, results of operations and financial condition.
Additionally, agreements for the components
used to manufacture our POS devices are entered into directly by the manufacturer of our POS devices and we do not have agreements
with these suppliers. Some of the key components used to manufacture our POS devices, such as the chip and pin reader, come from
limited sources of supply. Due to the reliance of our POS manufacturers on these components, we are subject to the risk of shortages
and long lead times in the supply of certain products. If our manufacturers cannot find alternative sources of supply, we could
be subject to components shortages or delays or other problems in product assembly. In addition, various sources of supply-chain
risk, including strikes or shutdowns, or loss of or damage to our products while they are in transit or storage, could limit the
supply of our POS devices. Any interruption or delay in component supply, any increases in component costs, the inability of our
manufacturers to obtain these parts or components from alternate sources at acceptable prices and within a reasonable amount of
time, and/or difficulties in fulfilling obligations in connection with the warranties we provide for our POS devices, would harm
our ability to provide our POS devices or other services to our merchants on a timely basis. This could damage our relationships
with our clients, prevent us from acquiring new clients, and seriously harm our business.
We are subject to
anti-corruption, anti-bribery and anti-money laundering laws and regulations.
We operate in jurisdictions that have a
high risk for corruption and we are subject to anti-corruption, anti-bribery and anti-money laundering laws and regulations, including
the Brazilian Federal Law No. 12,846/2013, or the Clean Company Act, and the United States Foreign Corrupt Practices Act of
1977, as amended, or the FCPA. Both the Clean Company Act and the FCPA impose liability against companies who engage in bribery
of government officials, either directly or through intermediaries. We have a compliance program that is designed to manage the
risks of doing business in light of these new and existing legal and regulatory requirements. Violations of the anti-corruption,
anti-bribery and anti-money laundering laws and regulations could result in criminal liability, administrative and civil lawsuits,
significant fines and penalties, forfeiture of significant assets, as well as reputational harm.
Regulators may increase enforcement of
these obligations, which may require us to make adjustments to our compliance program, including the procedures we use to verify
the identity of our customers and to monitor our transactions. Regulators regularly reexamine the transaction volume thresholds
at which we must obtain and keep applicable records or verify identities of customers and any change in such thresholds could result
in greater costs for compliance. Costs associated with fines or enforcement actions, changes in compliance requirements, or limitations
on our ability to grow could harm our business, and any new requirements or changes to existing requirements could impose significant
costs, result in delays to planned product improvements, make it more difficult for new customers to join our network and reduce
the attractiveness of our products and services.
Our business could
be harmed if we are unable to accurately forecast demand for our products and services and to adequately manage our product inventory.
We invest broadly in our business, and
such investments are driven by our expectations of the future success of a product or services. Our products, such as our POS devices,
often require investments with long lead times. In addition, we invest in new Stone Hubs based on our expectation of future demand
for our services from the relevant location. An inability to correctly forecast the success of a particular product or services
could harm our business. We must forecast inventory and capital needs and expenses, hire employees and place orders sufficiently
in advance with our third-party suppliers and contract manufacturers based on our estimates of future demand for particular products
or services. Our ability to accurately forecast demand for our products or services could be affected by many factors, including
an increase or decrease in demand for our or our competitors’ products or services, unanticipated changes in general market
conditions, and the change in economic conditions.
We may not be able
to secure financing on favorable terms, or at all, to meet our future capital needs.
We have funded our operations since inception
primarily through equity financings, bank credit facilities, and financing arrangements, including through FIDCs, which are Brazilian
investment funds established to purchase and
hold receivables. We do not know when or if our operations will
generate sufficient cash to fund our ongoing operations. In the future, we may require additional capital to respond to business
opportunities, refinancing needs, challenges, acquisitions, or unforeseen circumstances and may decide to engage in equity or debt
financings or enter into credit facilities for other reasons, and we may not be able to secure any such additional debt or equity
financing or refinancing on favorable terms, in a timely manner, or at all. Any debt financing obtained by us in the future could
also include restrictive covenants relating to our capital-raising activities and other financial and operational matters, which
may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions.
Our credit facilities contain restrictive covenants, including customary limitations on the incurrence of certain indebtedness
and liens. Our ability to comply with these covenants may be affected by events beyond our control, and breaches of these covenants
could result in a default under our credit facilities and any future financing agreements into which we may enter. If not waived,
defaults could cause our outstanding indebtedness under our credit facilities and any future financing agreements that we may enter
into under these terms to become immediately due and payable. If we are unable to obtain adequate financing or financing on terms
satisfactory to us when we require it, our ability to continue to grow or support our business and to respond to business challenges
could be significantly limited. See “Item 5. Operating and Financial Review and Prospects.”
Requirements associated
with being a public company in the United States will require significant company resources and management attention.
We are subject to certain reporting requirements
of the Securities Exchange Act of 1934, or the Exchange Act, and the other rules and regulations of the SEC and Nasdaq. We are
also subject to various other regulatory requirements, including the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act. We
expect these rules and regulations to increase our legal, accounting and financial compliance costs and to make some activities
more time-consuming and costly. For example, we expect these rules and regulations to make it more difficult and more expensive
for us to obtain director and officer liability insurance, and we may be required to accept reduced policy limits and coverage
or incur substantial costs to maintain the same or similar coverage. New rules and regulations relating to information disclosure,
financial reporting and controls and corporate governance, which could be adopted by the SEC, Nasdaq or other regulatory bodies
or exchange entities from time to time, could result in a significant increase in legal, accounting and other compliance costs
and make certain corporate activities more time-consuming and costly, which could materially affect our business, financial condition
and results of operations. These rules and regulations may also make it more difficult for us to attract and retain qualified persons
to serve on our board of directors or as executive officers.
These new obligations will also require
substantial attention from our senior management and could divert their attention away from the day-to-day management of our business.
Given that most of the individuals who now constitute our management team have limited experience managing a publicly traded company
and complying with the increasingly complex laws pertaining to public companies, initially, these new obligations could demand
even greater attention. These cost increases and the diversion of management’s attention could materially and adversely affect
our business, financial condition and operation results.
Our balance sheet
includes significant amounts of intangible assets. The impairment of a significant portion of these assets would negatively affect
our business, financial condition and results of operations.
As of December 31, 2018, our balance sheet
includes intangible assets that amount to R$307.7 million. These assets consist primarily of identified intangible assets associated
with our acquisitions. We also expect to engage in additional acquisitions, which may result in our recognition of additional intangible
assets. Under current accounting standards, we are required to amortize certain intangible assets over the useful life of the asset,
while certain other intangible assets are not amortized. On at least an annual basis, we assess whether there have been impairments
in the carrying value of certain intangible assets. If the carrying value of the asset is determined to be impaired, then it is
written down to fair value by a charge to operating earnings. An impairment of a significant portion of intangible assets could
have a material adverse effect on our business, financial condition and results of operations.
Our holding company
structure makes us dependent on the operations of our subsidiaries.
We are a Cayman Islands exempted company
with limited liability. Our material assets are our direct and indirect equity interests in our subsidiaries. We are, therefore,
dependent upon payments, dividends and distributions from our subsidiaries for funds to pay our holding company’s operating
and other expenses and to pay future cash dividends or distributions, if any, to holders of our Class A common shares, and
we may have tax costs in
connection with any dividend or distribution. Furthermore, exchange
rate fluctuation will affect the U.S. dollar value of any distributions our subsidiaries make with respect to our equity interests
in those subsidiaries. See “—Risks Relating to Brazil—Exchange rate instability may have adverse effects on the
Brazilian economy, us and the price of our Class A common shares,” “Political instability and economic uncertainty
in Brazil, including in relation to country-wide corruption probes, may adversely affect the price of our Class A common shares
and our business, operations and financial condition and ” and “Item 8. Financial Information—A. Consolidated
statements and other financial information—Dividends and dividend policy.”
We are subject to
the risks associated with less than full control rights of some of our subsidiaries and investors.
We own less than 100% of the equity interests
or assets of some of our subsidiaries and investors and do not hold controlling interests in some of the entities in which we have
invested. As a result, we do not receive the full amount of any profit or cash flow from these non-wholly owned entities and those
who hold a controlling interest may be able to take actions that bind us. We may be adversely affected by this lack of full control
and we cannot provide assurance that management of our subsidiaries or other entities will possess the skills, qualifications or
abilities necessary to profitably operate such businesses.
An occurrence of
a natural disaster, widespread health epidemic or other outbreaks could have a material adverse effect on our business, financial
condition and results of operations.
Our business could be materially and adversely
affected by natural disasters, such as fires or floods, the outbreak of a widespread health epidemic, or other events, such as
wars, acts of terrorism, environmental accidents, power shortages or communication interruptions. The occurrence of a disaster
or similar event could materially disrupt our business and operations. These events could also cause us to close our operating
facilities temporarily, which would severely disrupt our operations and have a material adverse effect on our business, financial
condition and results of operations. In addition, our net sales could be materially reduced to the extent that a natural disaster,
health epidemic or other major event harms the economy of the countries where we operate. Our operations could also be severely
disrupted if our clients, merchants or other participants were affected by natural disasters, health epidemics or other major events.
Risks Relating to Brazil
The Brazilian federal
government has exercised, and continues to exercise, significant influence over the Brazilian economy. This involvement, as well
as Brazil’s political and economic conditions, could harm us and the price of our Class A common shares.
The Brazilian federal government frequently
exercises significant influence over the Brazilian economy and occasionally makes significant changes in policy and regulations.
The Brazilian government’s actions to control inflation and other policies and regulations have often involved, among other
measures, increases or decreases in interest rates, changes in fiscal policies, wage and price controls, foreign exchange rate
controls, blocking access to bank accounts, currency devaluations, capital controls and import restrictions. We have no control
over and cannot predict what measures or policies the Brazilian government may take in the future. We and the market price of our
securities may be harmed by changes in Brazilian government policies, as well as general economic factors, including, without limitation:
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growth or downturn of the Brazilian economy;
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interest rates and monetary policies;
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exchange rates and currency fluctuations;
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liquidity of the domestic capital and lending markets;
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import and export controls;
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exchange controls and restrictions on remittances abroad;
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modifications to laws and regulations according to political, social and economic interests;
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fiscal policy and changes in tax laws;
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economic, political and social instability;
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labor and social security regulations;
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energy and water shortages and rationing; and
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other political, diplomatic, social and economic developments in or affecting Brazil.
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Uncertainty over whether the Brazilian
federal government will implement changes in policy or regulation affecting these or other factors in the future may affect economic
performance and contribute to economic uncertainty in Brazil, which may have an adverse effect on us and our Class A common
shares. We cannot predict what measures the Brazilian federal government will take in the face of mounting macroeconomic pressures
or otherwise. Recent economic and political instability has led to a negative perception of the Brazilian economy and higher volatility
in the Brazilian securities markets, which also may adversely affect us and our Class A common shares. See “Item 5.
Operating and Financial Review and Prospects—A. Operating results—Significant Factors Affecting our Results of Operations—Macroeconomic
environment.”
Political instability and economic
uncertainty in Brazil, including in relation to country-wide corruption probes, may adversely affect the price of our Class A common
shares and our business, operations and financial condition.
Brazil’s political environment has
historically influenced, and continues to influence, the performance of the country’s economy. Political crises have affected
and continue to affect the confidence of investors and the general public, which have historically resulted in economic deceleration
and heightened volatility in the securities issued by companies with operations mainly in Brazil.
The recent political instability in Brazil
has contributed to a decline in market confidence in the Brazilian economy. Various ongoing investigations into allegations of
money laundering and corruption being conducted by the Office of the Brazilian Federal Prosecutor, including the largest such investigation,
known as “Operação Lava Jato” have negatively impacted the Brazilian economy and political environment.
A number of senior politicians, including
current and former members of Congress and the Executive Branch, and high-ranking executive officers of major corporations and
state-owned companies in Brazil were arrested, convicted of various charges relating to corruption, entered into plea agreements
with federal prosecutors and/or have resigned or been removed from their positions as a result of these Lava Jato investigations.
These individuals are alleged to have accepted bribes by means of kickbacks on contracts granted by the government to several infrastructure,
oil and gas and construction companies. The profits of these kickbacks allegedly financed the political campaigns of political
parties forming the previous government’s coalition that was led by former President Dilma Rousseff, which funds were unaccounted
for or not publicly disclosed. These funds were also allegedly destined toward the personal enrichment of certain individuals.
The effects of Lava Jato as well as other ongoing corruption-related investigations resulted in an adverse impact on the image
and reputation of those companies that have been implicated as well as on the general market perception of the Brazilian economy,
political environment and the Brazilian capital markets. We have no control over, and cannot predict, whether such investigations
or allegations will lead to further political and economic instability or whether new allegations against government officials
will arise in the future.
Amidst this background of recent political
uncertainty, in August 2016, the Brazilian Senate approved the removal from office of Brazil’s then-President, Dilma Rousseff,
following a legal and administrative impeachment process for infringement of budgetary laws. Michel Temer, the former Vice-President,
who assumed the presidency of Brazil following Rousseff’s ouster, is also under investigation on corruption allegations and
was arrested on March 21, 2019. In addition, the former President, Luiz Inacio Lula da Silva, began serving a 12-year prison sentence
on corruption and money laundering charges in April 2018 yet had led for a while the polls as a top contender to win the 2018 presidential
election. On October 28, 2018, Jair Bolsonaro, a former member of the military and three-decade congressman, was elected the president
of Brazil and took office on January 1, 2019.
During his presidential campaign, Mr. Bolsonaro was reported
to favor the privatization of state-owned companies, economic liberalization, and social security and tax reforms. However, there
is no guarantee that Mr. Bolsonaro will be successful in executing his campaign promises or passing certain favored reforms fully
or at all, particularly when confronting a fractured Congress. In addition, his current minister of the economy, Paulo Guedes,
proposed during the presidential campaign the revocation of income tax exemption on the payment of dividends, which, if enacted,
would increase the tax expenses associated with any dividend or distribution by Brazilian companies, which could impact our capacity
to receive, from our subsidiaries, future cash dividends or distributions net of taxes. Moreover, Mr. Bolsonaro was generally a
polarizing figure during his campaign for presidency, particularly in relation to certain of his behavioral views, and we cannot
predict the ways in which a divided electorate may continue to impact his presidency and ability to implement policies and reforms,
all of which could have a negative impact on our business and the price of our Class A ordinary shares.
It is expected from current Brazilian federal
government to propose the general terms of fiscal reform to stimulate the economy and reduce the forecasted budget deficit for
2019 and following years, but it is uncertain whether the Brazilian government will be able to gather the required support in the
Brazilian Congress to pass additional specific reforms. In February 2019, the Brazilian federal government presented to the Congress
a bill proposing a large and comprehensive change of Brazil’s public social security system. If some or all of these public
expenses are maintained and the required reforms are not passed, Brazil will continue to run a budget deficit for 2019 and the
years going forward. We cannot predict the effects of this budget deficit on the Brazilian economy. We cannot predict which policies
the Brazilian federal government may adopt or change or the effect that any such policies might have on our business and on the
Brazilian economy. Any such new policies or changes to current policies may have a material adverse impact on our business, results
of operations, financial condition and prospects.
In addition, our results of operations
are substantially dependent on the macro-economic conditions in Brazil. The Brazilian economy has experienced a sharp downturn
in recent years due, in part, to the interventionist economic and monetary policies of the previous Brazilian government and the
global drop in commodity prices. GDP growth rates were 1.9%, 3.0% and 0.5% in 2012, 2013 and 2014, respectively, but GDP experienced
a contraction of 3.5% in 2015 and 2016, respectively. For the years ended December 31, 2018 and 2017, GDP grew 1.1% and 1.0%, respectively.
We cannot assure that Brazil’s GDP will increase or stabilize in the future. Future developments in the Brazilian economy
may affect Brazil’s growth rates, employment rates, the availability of credit and average wages in Brazil and, consequently,
the demand for our products and services. As a result, any negative developments on these metrics may adversely affect our business
strategies, results of operations, financial condition and/or the trading price of our Class A common shares.
Inflation and certain
measures by the Brazilian government to curb inflation have historically harmed the Brazilian economy and Brazilian capital markets,
and high levels of inflation in the future could harm our business and the price of our Class A common shares.
In the past, Brazil has experienced extremely
high rates of inflation. Inflation and some of the measures taken by the Brazilian government in an attempt to curb inflation have
had significant negative effects on the Brazilian economy generally. Inflation, policies adopted to curb inflationary pressures
and uncertainties regarding possible future government intervention have contributed to economic uncertainty and heightened volatility
in the Brazilian economy and capital markets.
According to the National Consumer Price
Index (
Índice Nacional de Preços ao Consumidor Amplo
), or IPCA, which is published by the IBGE, Brazilian
inflation rates were 3.8%, 2.9%, 6.3% and 10.7% in 2018, 2017, 2016 and 2015, respectively. Brazil may experience high levels of
inflation in the future and inflationary pressures may lead to the Brazilian government’s intervening in the economy and
introducing policies that could harm our business and the price of our Class A common shares. In the past, the Brazilian government’s
interventions included the maintenance of a restrictive monetary policy with high interest rates that restricted credit availability
and reduced economic growth, causing volatility in interest rates. For example, the official interest rate in Brazil oscillated
from 14.25% as of December 31, 2015 to 6.50% as of December 31, 2018, as established by the Monetary Policy Committee
(
Comitê de Política Monetária do Banco Central do Brasil—COPOM
). On February 6, 2019, the Monetary
Policy Committee decided to maintain the SELIC rate to 6.50%. The COPOM reconfirmed the SELIC rate of 6.50% on March 20, 2019.
Conversely, more lenient government and Central Bank policies and interest rate decreases have triggered and may continue to trigger
increases in inflation, and, consequently, growth volatility and the need for sudden and significant interest rate increases, which
could negatively affect us and increase our indebtedness.
Exchange rate instability
may have adverse effects on the Brazilian economy, us and the price of our Class A common shares.
The Brazilian currency has been
historically volatile and has been devalued frequently over the past three decades. Since 1999, the Central Bank has allowed
the
real
/U.S. dollar exchange rate to float freely and during this period, the
real
/U.S. dollar exchange rate
has experienced frequent and substantial variations in relation to the U.S. dollar and other foreign currencies.Throughout
this period, the Brazilian government has implemented various economic plans and used various exchange rate policies,
including sudden devaluations, periodic mini-devaluations (during which the frequency of adjustments has ranged from daily to
monthly), exchange controls, dual exchange rate markets and a floating exchange rate system. Although long-term depreciation
of the
real
is generally linked to the rate of inflation in Brazil, depreciation of the
real
occurring over
shorter periods of time has resulted in significant variations in the exchange rate between the
real
, the U.S. dollar
and other currencies. The
real
depreciated against the U.S. dollar by 32.0% at year-end 2015 as compared to year-end
2014, and by 11.8% at year-end 2014 as compared to year-end 2013. The
real
/U.S. dollar exchange rate reported by the
Central Bank was R$3.9048 per U.S. dollar on December 31, 2015 and R$3.2591 per U.S. dollar on December 31, 2016,
which reflected a 16.5% appreciation in the
real
against the U.S. dollar during 2016. We cannot predict whether the
Central Bank or the Brazilian government will continue to let the real float freely or intervene in the exchange rate market
by returning to a currency band system or otherwise. The
real
may depreciate or appreciate substantially against the
U.S. dollar. Furthermore, Brazilian law provides that, whenever there is a serious imbalance in Brazil’s balance of
payments or there are substantial reasons to foresee a serious imbalance, temporary restrictions may be imposed
on remittances of foreign capital abroad. We cannot assure that such measures will not be taken by the Brazilian government
in the future.The
real
/U.S. dollar exchange rate reported by the Central Bank was R$3.308 per U.S. dollar on
December 31, 2017, which reflected a 1.5% depreciation in the
real
against the U.S. dollar during 2017 and
R$3.8748 per U.S. dollar on December 31, 2018, which reflected a 17.1% depreciation in the
real
against the U.S.
dollar during 2018. On April 25, 2019 the exchange rate was R$3.9725 per U.S.$1.00. There can be no assurance that the
real
will not again depreciate against the U.S. dollar or other currencies in the future.
A devaluation of the
real
relative
to the U.S. dollar could create inflationary pressures in Brazil and cause the Brazilian government to, among other measures, increase
interest rates. Any depreciation of the
real
may generally restrict access to the international capital markets. It would
also reduce the U.S. dollar value of our results of operations. Restrictive macroeconomic policies could reduce the stability of
the Brazilian economy and harm our results of operations and profitability. In addition, domestic and international reactions to
restrictive economic policies could have a negative impact on the Brazilian economy. These policies and any reactions to them may
harm us by curtailing access to foreign financial markets and prompting further government intervention. A devaluation of the
real
relative to the U.S. dollar may also, as in the context of the current economic slowdown, decrease consumer spending, increase
deflationary pressures and reduce economic growth.
On the other hand, an appreciation of the
real
relative to the U.S. dollar and other foreign currencies may deteriorate the Brazilian foreign exchange current accounts.
We and certain of our suppliers purchase goods and services from countries outside of Brazil, and thus changes in the value of
the U.S. dollar compared to other currencies may affect the costs of goods and services that we purchase. Depending on the circumstances,
either devaluation or appreciation of the
real
relative to the U.S. dollar and other foreign currencies could restrict the
growth of the Brazilian economy, as well as our business, results of operations and profitability.
Infrastructure and
workforce deficiency in Brazil may impact economic growth and have a material adverse effect on us.
Our performance depends on the overall
health and growth of the Brazilian economy. Brazilian GDP growth has fluctuated over the past few years, with a growth rate of
3.0% in 2013 but decreasing to 0.5% in 2014, a contraction of 3.8% in 2015, a contraction of 3.6% in 2016, a growth of 1.0% in
2017, and a growth of 1.1% in 2018. Growth is limited by inadequate infrastructure, including potential energy shortages and deficient
transportation, logistics and telecommunication sectors, the lack of a qualified labor force, and the lack of private and public
investments in these areas, which limit productivity and efficiency. Any of these factors could lead to labor market volatility
and generally impact income, purchasing power and consumption levels, which could limit growth and ultimately have a material adverse
effect on us.
Developments and
the perceptions of risks in other countries, including other emerging markets, the United States and Europe, may harm the Brazilian
economy and the price of securities issued by companies operating in Brazil, including the price of our Class A common shares.
The market for securities of companies
operating in Brazil, including us, is influenced by economic and market conditions in Brazil and, to varying degrees, market conditions
in other Latin American and emerging markets, as well as the United States, Europe and other countries and regions. To the extent
the conditions of the global markets or economy deteriorate, the business of companies operating in Brazil may be harmed. The weakness
in the global economy has been marked by, among other adverse factors, lower levels of consumer and corporate confidence, decreased
business investment and consumer spending, increased unemployment, reduced income and asset values in many areas, reduction of
China’s growth rate, currency volatility and limited availability of credit and access to capital. Developments or economic
conditions in other emerging market countries have at times significantly affected the availability of credit to Brazilian companies
and resulted in considerable outflows of funds from Brazil, decreasing the amount of foreign investments in Brazil.
Crises and political instability in other
emerging market countries, the United States, Europe or other countries could decrease investor demand for securities related
to companies operating in Brazil, such as our Class A common shares. In June 2016, the United Kingdom had a referendum in
which the majority voted to leave the European Union. We have no control over and cannot predict the effect of the United Kingdom’s
exit from the European Union nor over whether and to which effect any other member state will decide to exit the European Union
in the future. These developments, as well as potential crises and forms of political instability arising therefrom or any other
as of yet unforeseen development, may harm our business and the price of our Class A common shares.
Any further downgrading
of Brazil’s credit rating could reduce the trading price of our Class A common shares.
We may be harmed by investors’ perceptions
of risks related to Brazil’s sovereign debt credit rating. Rating agencies regularly evaluate Brazil and its sovereign ratings,
which are based on a number of factors including macroeconomic trends, fiscal and budgetary conditions, indebtedness metrics and
the perspective of changes in any of these factors.
The rating agencies began to review Brazil’s
sovereign credit rating in September 2015. Subsequently, the three major rating agencies downgraded Brazil’s investment-grade
status:
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Standard & Poor’s initially downgraded Brazil’s credit rating from BBB-negative to BB-positive and subsequently
downgraded it again from BB-positive to BB, maintaining its negative outlook, citing a worse credit situation since the first downgrade.
On January 11, 2018, Standard & Poor’s further downgraded Brazil’s credit rating from BB to BB-negative.
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In December 2015, Moody’s placed Brazil’s Baa3’s issue and bond ratings under review for downgrade and subsequently
downgraded the issue and bond ratings to below investment grade, at Ba2 with a negative outlook, citing the prospect of a further
deterioration in Brazil’s debt indicators, taking into account the low growth environment and the challenging political scenario.
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Fitch downgraded Brazil’s sovereign credit rating to BB-positive with a negative outlook, citing the rapid expansion
of the country’s budget deficit and the worse-than-expected recession. In February 2018, Fitch downgraded Brazil’s
sovereign credit rating again to BB-negative, citing, among other reasons, fiscal deficits, the increasing burden of public debt
and an inability to implement reforms that would structurally improve Brazil’s public finances. Brazil’s sovereign
credit rating is currently rated below investment grade by the three main credit rating agencies. Consequently, the prices of securities
issued by companies with significant Brazilian operations have been negatively affected. A prolongation or worsening of the recent
Brazilian recession and continued political uncertainty, among other factors, could lead to further ratings downgrades. Any further
downgrade of Brazil’s sovereign credit ratings could heighten investors’ perception of risk and, as a result, cause
the trading price of our Class A common shares to decline.
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Internet regulation
in Brazil is recent and still limited and several legal issues related to the internet are uncertain.
In 2014, Brazil enacted a law, which we
refer to as the Brazilian Civil Rights Framework for the Internet (
Marco Civil da Internet
), setting forth principles, guarantees,
rights and duties for the use of the Internet in Brazil, including provisions about internet service provider liability, internet
user privacy and internet neutrality. In May 2016, further regulations were passed in connection with the referred law. The administrative
penalties imposed by the Brazilian Civil Rights Framework for the Internet include notification, fines (up to 10% of the revenues
in Brazil of the relevant entity’s economic group in the preceding fiscal year) and suspension or prohibition from engaging
in data processing activities. The Brazilian Civil Rights Framework for the Internet also determines joint and several liability
between foreign parent companies and local Brazilian subsidiaries for the payment of fines that may be imposed for breach of its
provisions. Administrative penalties may be applied cumulatively. Daily fines may be imposed in judicial proceedings, as a way
to compel compliance with a Brazilian court order. If for any reason a company fails to comply with the court order, the fine can
reach significant amounts. We may be subject to liability under these laws and regulations should we fail to adequately comply
with the Brazilian Civil Rights Framework.
However, unlike in the United States, little
case law exists around the Brazilian Civil Rights Framework for the internet and existing jurisprudence has not been consistent.
Legal uncertainty arising from the limited guidance provided by current laws in force allows for different judges or courts to
decide very similar claims in different ways and establish contradictory jurisprudence. This legal uncertainty allows for rulings
against us and could set adverse precedents, which individually or in the aggregate could seriously harm our business, results
of operations and financial condition. In addition, legal uncertainty may harm our clients’ perception and use of our service.
We may face restrictions
and penalties under the Brazilian Consumer Protection Code in the future.
Brazil has a series of strict consumer
protection statutes, collectively known as the Consumer Protection Code (
Código de Defesa do Consumidor
), that are
intended to safeguard consumer interests and that apply to all companies in Brazil that supply products or services to Brazilian
consumers. These consumer protection provisions include protection against misleading and deceptive advertising, protection against
coercive or unfair business practices and protection in the formation and interpretation of contracts, usually in the form of civil
liabilities and administrative penalties for violations. These penalties are often levied by the Brazilian Consumer Protection
Agencies (
Fundação de Proteção e Defesa do Consumidor,
or PROCONs), which oversee consumer issues
on a district-by-district basis. Companies that operate across Brazil may face penalties from multiple PROCONs, as well as the
National Secretariat for Consumers (
Secretaria Nacional do Consumidor,
or SENACON). Companies may settle claims made by
consumers via PROCONs by paying compensation for violations directly to consumers and through a mechanism that allows them to adjust
their conduct, called a conduct adjustment agreement (
Termo de Ajustamento de Conduta
or TAC). Brazilian Public Prosecutor
Offices may also commence investigations related to consumer rights violations and this TAC mechanism is also available for them.
Companies that violate TACs face potential automatic fines. Brazilian Public Prosecutor Offices may also file public civil actions
against companies in violation of consumer rights, seeking strict observation of the consumer protection law provisions and compensation
for the damages consumers may have suffered.
As of December 31, 2018, we had approximately
143 active proceedings with PROCONs and small claims courts relating to consumer rights. To the extent consumers file such claims
against us in the future, we may face reduced revenue due to refunds and fines for non-compliance that could negatively impact
our results of operations.
Risks Relating to Our Class A Common Shares
Sales of substantial
amounts of our Class A common shares in the public market, or the perception that these sales may occur, could cause the market
price of our Class A common shares to decline.
Sales of substantial amounts of our Class A
common shares in the public market, or the perception that these sales may occur, could cause the market price of our Class A
common shares to decline. This could also impair our ability to raise additional capital through the sale of our equity securities.
Under our Articles of Association, we are authorized to issue up to 630,000,000 shares, of which 277,396,282 common shares are
outstanding as of April 5, 2019, (comprised of 145,167,197 Class A common shares and 132,229,085 Class B common shares). We, the
members of our board of directors and our executive officers, as well as the selling shareholders, have agreed with the underwriters,
subject to certain exceptions, not to offer, sell, or dispose of any shares of our share capital or
securities convertible into or exchangeable or exercisable for
any shares of our share capital during the 90-day period following April 5, 2019, the date of our secondary share offering. We
cannot predict the size of future issuances of our shares or the effect, if any, that future sales and issuances of shares would
have on the market price of our Class A common shares.
In addition, we have adopted the 2018 Omnibus
Equity Plan, under which we have the discretion to grant a broad range of equity-based awards to eligible participants. See “Item
6. Directors, Senior Management and Employees—B. Compensation—Long-Term Incentive Plans (LTIP) —2018 Omnibus
Equity Plan.” We have registered on a Form S-8 registration statement all common shares that we may issue under the 2018
Omnibus Equity Plan. As a result, these can be freely sold in the public market upon issuance, subject to volume limitations applicable
to affiliates and the lock-up agreements described in “Item 10. Additional Information—B. Memorandum and articles of
association,” and any other applicable restrictions. Sales of these shares in the public market, or the perception that those
sales may occur, could cause the prevailing market price to decrease or to be lower than it might be in the absence of those sales
or perceptions. Also, if a large number of our Class A common shares or securities convertible into our Class A common shares are
sold in the public market after they become eligible for sale, the sales could reduce the trading price of our Class A common shares
and impede our ability to raise future capital.
Our founder shareholders,
in the aggregate, own less than 1.0% of our outstanding Class A common shares and 58.5% of our outstanding Class B common
shares and control all matters requiring shareholder approval. Our founder shareholders also have the right to nominate a majority
of our board and consent rights over certain corporate transactions. This concentration of ownership limits your ability to influence
corporate matters.
Our founder shareholders own less than
1.0% of our Class A common shares and 58.5% of our Class B common shares, resulting in their ownership of 27.9% of our
outstanding common shares, and, consequently, 52.7% of the combined voting power of our common shares. See “Item 7. Major
Shareholders and Related Party Transactions—A. Major shareholders.”
These entities, to the extent they
act together, control a majority of our voting power and have the ability to control matters affecting, or submitted to a
vote of, our shareholders. As a result, these shareholders may be able to elect the members of our board of directors and set
our management policies and exercise overall control over us. In addition, we have entered into a shareholders agreement with
our founder shareholders pursuant to which we have granted the founder shareholders the right to nominate directors to our
board and committees, rights to information, and rights to approve certain of our corporate actions. See “Item 7. Major
Shareholders and Related Party Transactions—A. Major shareholders—Shareholders Agreement.” The rights
granted pursuant to our shareholders agreement mean that our founder shareholders are able to appoint a majority of our board
despite owning a non-proportionate number of common shares and are able to control any transaction involving a merger or
change of control until they own less than 15% of the total voting power of our common shares. In addition, our Articles of
Association require consent of our founder shareholders before our shareholders are able to take certain actions, including
to amend such document. See “Item 10. Additional Information—B. Memorandum and articles of
association—Share Capital,” and “Item 7. Major Shareholders and Related Party Transactions—A. Major
shareholders” for more information.
The interests of these shareholders may
conflict with, or differ from, the interests of other holders of our shares. For example, our current controlling shareholders
may cause us to make acquisitions that increase the amount of our indebtedness or outstanding shares, sell revenue-generating assets
or inhibit change of control transactions that benefit other shareholders. They may also pursue acquisition opportunities for themselves
that may be complementary to our business, and as a result, those acquisition opportunities may not be available to us. In addition,
the Central Bank may hold our controlling shareholders jointly liable in connection with any regulatory actions against Stone Pagamentos.
Such potential liability could cause the interests of our controlling shareholders to differ from other holders of our shares.
So long as these shareholders continue to own a substantial number of our common shares, they will significantly influence all
our corporate decisions and together with other shareholders, they may be able to effect or inhibit changes in the control of our
company.
If securities or
industry analysts do not publish research, or publish inaccurate or unfavorable research, about our business, the price of our
Class A common shares and our trading volume could decline.
The trading market for our Class A
common shares will depend in part on the research and reports that securities or industry analysts publish about us or our business.
Securities and industry analysts do not currently, and may never, publish research on our company. If no or too few securities
or industry analysts commence coverage of our company, the trading price for our Class A common shares would likely be negatively
affected. In the event securities or industry analysts initiate coverage, if one or more of the analysts who cover us downgrade
our Class A common shares or publish inaccurate or unfavorable research about our business, the price of our Class A
common shares would likely decline. If one or more of these analysts cease coverage of our company or fail to publish reports on
us regularly, demand for our Class A common shares could decrease, which might cause the price of our Class A common
shares and trading volume to decline.
We do not anticipate
paying any cash dividends in the foreseeable future.
We currently intend to retain our future
earnings, if any, for the foreseeable future, to fund the operation of our business and future growth. We do not intend to pay
any dividends to holders of our Class A common shares. As a result, capital appreciation in the price of our Class A
common shares, if any, will be your only source of gain on an investment in our Class A common shares.
Our dual-class capital
structure means our shares will not be included in certain indices. We cannot predict the impact this may have on our share price.
In 2017, FTSE Russell, S&P Dow Jones
and MSCI announced changes to their eligibility criteria for inclusion of shares of public companies on certain indices to exclude
companies with multiple classes of shares of common stock from being added to such indices. FTSE Russell announced plans to require
new constituents of its indices to have at least five percent of their voting rights in the hands of public stockholders, whereas
S&P Dow Jones announced that companies with multiple share classes, such as ours, will not be eligible for inclusion in the
S&P 500, S&P MidCap 400 and S&P SmallCap 600, which together make up the S&P Composite 1500. MSCI also opened public
consultations on their treatment of no-vote and multi-class structures and has temporarily barred new multi-class listings from
its ACWI Investable Market Index and U.S. Investable Market 2500 Index. We cannot assure you that other stock indices will not
take a similar approach to FTSE Russell, S&P Dow Jones and MSCI in the future. Under the announced policies, our dual class
capital structure would make us ineligible for inclusion in any of these indices and, as a result, mutual funds, exchange-traded
funds and other investment vehicles that attempt to passively track these indices will not invest in our stock. These policies
are new and it is unclear what effect, if any, they will have on the valuations of publicly traded companies excluded from the
indices, but it is possible that they may depress these valuations compared to those of other similar companies that are included.
The disparity in
the voting rights among the classes of our shares may have a potential adverse effect on the price of our Class A common shares,
and may limit or preclude your ability to influence corporate matters.
Each Class A common share will entitle
its holder to one vote per share on all matters submitted to a vote of our shareholders. Each holder of our Class B common
shares will be entitled to 10 votes per Class B common share so long as the voting power of Class B common shares is
at least 10% of the aggregate voting power of our outstanding common shares on the record date for any general meeting of the shareholders.
The difference in voting rights could adversely affect the value of our Class A common shares by, for example, delaying or
deferring a change of control or if investors view, or any potential future purchaser of our company views, the superior voting
rights of the Class B common shares to have value. Because of the ten-to-one voting ratio between our Class B and Class A
common shares, the holders of our Class B common shares collectively will continue to control a majority of the combined voting
power of our common shares and therefore be able to control all matters submitted to our shareholders so long as the Class B
common shares represent at least 9.1% of all outstanding shares of our Class A and Class B common shares. This concentrated
control will limit or preclude your ability to influence corporate matters for the foreseeable future.
Future transfers by holders of Class B
common shares will generally result in those shares converting to Class A common shares, subject to limited exceptions, such
as certain transfers effected to permitted transferees or for estate planning or charitable purposes. The conversion of Class B
common shares to Class A common shares will have the effect, over time, of increasing the relative voting power of those holders
of Class B common shares who retain their
shares in the long term. For a description of our dual class
structure, see “Item 10. Additional Information—B. Memorandum and articles of association—Meetings of Shareholders—Voting
Rights and Right to Demand a Poll.”
We are a Cayman
Islands exempted company with limited liability. The rights of our shareholders may be different from the rights of shareholders
governed by the laws of U.S. jurisdictions.
We are a Cayman Islands exempted company
with limited liability. Our corporate affairs are governed by our Articles of Association and by the laws of the Cayman Islands.
The rights of shareholders and the responsibilities of members of our board of directors may be different from the rights of shareholders
and responsibilities of directors in companies governed by the laws of U.S. jurisdictions. In the performance of its duties, the
board of directors of a solvent Cayman Islands exempted company is required to consider the company’s interests, and the
interests of its shareholders as a whole, which may differ from the interests of one or more of its individual shareholders. See
“Item 10. Additional Information—B. Memorandum and articles of association—Principal Differences between Cayman
Islands Corporate Law and U.S. Corporate Law.”
As a foreign private
issuer and an “emerging growth company” (as defined in the JOBS Act), we will have different disclosure and other requirements
than U.S. domestic registrants and non-emerging growth companies.
As a foreign private issuer and emerging
growth company, we may be subject to different disclosure and other requirements than domestic U.S. registrants and non-emerging
growth companies. For example, as a foreign private issuer, in the United States, we are not subject to the same disclosure requirements
as a domestic U.S. registrant under the Exchange Act, including the requirements to prepare and issue quarterly reports on Form
10-Q or to file current reports on Form 8-K upon the occurrence of specified significant events, the proxy rules applicable to
domestic U.S. registrants under Section 14 of the Exchange Act or the insider reporting and short-swing profit rules applicable
to domestic U.S. registrants under Section 16 of the Exchange Act. In addition, we rely on exemptions from certain U.S. rules
which permit us to follow Cayman Islands legal requirements rather than certain of the requirements that are applicable to U.S.
domestic registrants.
We follow Cayman Islands laws and regulations
that are applicable to Cayman Islands companies. However, Cayman Islands laws and regulations applicable to Cayman Islands companies
do not contain any provisions comparable to the U.S. proxy rules, the U.S. rules relating to the filing of reports on Form 10-Q
or 8-K or the U.S. rules relating to liability for insiders who profit from trades made in a short period of time, as referred
to above.
Furthermore, foreign private issuers are
required to file their annual report on Form 20-F within 120 days after the end of each fiscal year, while U.S. domestic issuers
that are accelerated filers are required to file their annual report on Form 10-K within 75 days after the end of each fiscal year.
Foreign private issuers are also exempt from Regulation Fair Disclosure, aimed at preventing issuers from making selective disclosures
of material information, although we will be subject to Cayman Islands laws and regulations having substantially the same effect
as Regulation Fair Disclosure. As a result of the above, even though we are required to file reports on Form 6-K disclosing the
limited information which we have made or are required to make public pursuant to Cayman Islands law, or are required to distribute
to shareholders generally, and that is material to us, you may not receive information of the same type or amount that is required
to be disclosed to shareholders of a U.S. company.
The JOBS Act contains provisions that,
among other things, relax certain reporting requirements for emerging growth companies. Under this act, as an emerging growth company,
we are not subject to the same disclosure and financial reporting requirements as non-emerging growth companies. For example, as
an emerging growth company, we are permitted to take advantage of, certain exemptions from various reporting requirements that
are applicable to other public companies that are not emerging growth companies. Also, we do not have to comply with future audit
rules promulgated by the U.S. Public Company Accounting Oversight Board, or PCAOB (unless the SEC determines otherwise) and our
auditors will not need to attest to our internal controls under Section 404(b) of the Sarbanes-Oxley Act. We may follow these
reporting exemptions until we are no longer an emerging growth company. As a result, our shareholders may not have access to certain
information that they deem important. We will remain an emerging growth company until the earlier of (1) the last day of the
fiscal year (a) following the fifth anniversary of the completion of our initial public offering, (b) in which we have
total annual revenues of at least US$1.07 billion, or (c) in which we are deemed to be a large accelerated filer, which
means the market value of our Class A common shares that is held by non-affiliates exceeds US$700 million as of the prior
June 30th, and (2) the date on which we have issued more than US$1.0 billion in non-convertible debt during the prior
three-year period.
Accordingly, the information about us available to you will
not be the same as, and may be more limited than, the information available to shareholders of a non-emerging growth company. We
could be an “emerging growth company” for up to five years following our initial public offering, although circumstances
could cause us to lose that status earlier, including if the market value of our Class A common shares held by non-affiliates
exceeds US$700 million as of any June 30 (the end of our second fiscal quarter) before that time, in which case we would
no longer be an “emerging growth company” as of the following December 31 (our fiscal year end). We cannot predict
if investors will find our Class A common shares less attractive because we may rely on these exemptions. If some investors
find our Class A common shares less attractive as a result, there may be a less active trading market for our Class A
common shares and the price of our Class A common shares may be more volatile.
Moreover, we are not required to file periodic
reports and financial statements with the SEC as frequently or within the same time frames as U.S. companies with securities registered
under the Exchange Act. We currently prepare our financial statements in accordance with IFRS. We will not be required to file
financial statements prepared in accordance with or reconciled to U.S. GAAP so long as our financial statements are prepared in
accordance with IFRS as issued by the IASB. We are not required to comply with Regulation FD, which imposes restrictions on the
selective disclosure of material information to shareholders. In addition, our officers, directors and principal shareholders are
exempt from the reporting and short-swing profit recovery provisions of Section 16 of the Exchange Act and the rules under
the Exchange Act with respect to their purchases and sales of our securities.
We cannot predict if investors will find
our Class A common shares less attractive because we will rely on these exemptions. If some investors find our Class A
common shares less attractive as a result, there may be a less active trading market for our Class A common shares and our
share price may be more volatile. See “Item 10. Additional Information—B. Memorandum and articles of association—Principal
Differences between Cayman Islands and U.S. Corporate Law.”
As a foreign private
issuer, we are permitted to, and we will, rely on exemptions from certain Nasdaq corporate governance standards applicable to U.S.
issuers, including the requirement that a majority of an issuer’s directors consist of independent directors. This may afford
less protection to holders of our Class A common shares.
Section 5605 of Nasdaq equity rules requires
listed companies to have, among other things, a majority of their board members be independent, and to have independent director
oversight of executive compensation, the nomination of directors and corporate governance matters. As a foreign private issuer,
however, we are permitted to, and we will follow home-country practice in lieu of the above requirements.
We may lose our
foreign private issuer status which would then require us to comply with the Exchange Act’s domestic reporting regime and
cause us to incur significant legal, accounting and other expenses.
In order to maintain our current status
as a foreign private issuer, either (a) more than 50% of our outstanding voting securities must be either directly or indirectly
owned of record by non-residents of the United States or (b) (i) a majority of our executive officers or directors may not
be U.S. citizens or residents, (ii) more than 50% of our assets cannot be located in the United States and (iii) our
business must be administered principally outside the United States. If we lose this status, we would be required to comply with
the Exchange Act reporting and other requirements applicable to U.S. domestic issuers, which are more detailed and extensive than
the requirements for foreign private issuers. We may also be required to make changes in our corporate governance practices in
accordance with various SEC and Nasdaq rules. The regulatory and compliance costs to us under U.S. securities laws if we are required
to comply with the reporting requirements applicable to a U.S. domestic issuer may be significantly higher than the costs we will
incur as a foreign private issuer.
Our shareholders
may face difficulties in protecting their interests because we are a Cayman Islands exempted company.
Our corporate affairs are governed by our
Articles of Association, by the Companies Law (as amended) of the Cayman Islands, or “Cayman Companies Law,” and the
common law of the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under the
laws of the Cayman Islands are not as clearly defined as under statutes or judicial precedent in existence in jurisdictions in
the United States. Therefore, you may have more difficulty protecting your interests than would shareholders of a corporation incorporated
in a jurisdiction in the United States, due to the comparatively less formal nature of Cayman Islands law in this area.
While Cayman Islands law allows a dissenting
shareholder to express the shareholder’s view that a court-sanctioned reorganization of a Cayman Islands company would not
provide fair value for the shareholder’s shares, Cayman Islands statutory law does not specifically provide for shareholder
appraisal rights in connection with a merger or consolidation of a company. This may make it more difficult for you to assess the
value of any consideration you may receive in a merger or consolidation or to require that the acquirer gives you additional consideration
if you believe the consideration offered is insufficient. However, Cayman Islands statutory law provides a mechanism for a dissenting
shareholder in a merger or consolidation to apply to the Grand Court of the Cayman Islands, or the “Grand Court” for
a determination of the fair value of the dissenter’s shares if it is not possible for the company and the dissenter to agree
on a fair price within the time limits prescribed.
Shareholders of Cayman Islands exempted
companies (such as us) have no general rights under Cayman Islands law to inspect corporate records and accounts or to obtain copies
of lists of shareholders. Our directors have discretion under our Articles of Association to determine whether or not, and under
what conditions, our corporate records may be inspected by our shareholders, but are not obliged to make them available to our
shareholders. This may make it more difficult for you to obtain information needed to establish any facts necessary for a shareholder
motion or to solicit proxies from other shareholders in connection with a proxy contest.
Under Cayman Islands’ law, a minority
shareholder may bring a derivative action against the board of directors only in very limited circumstances, or seek to wind up
the company on a just and equitable ground. Class actions are not recognized in the Cayman Islands, but groups of shareholders
with identical interests may bring representative proceedings, which are similar.
Under Cayman Islands statutory law, a transferee
to a scheme or contract involving the transfer of shares in a Cayman Islands company, which has been approved by holders of not
less than 90% in value of the shares affected, has the power to compulsorily acquire the shares of any dissenting shareholders.
An objection to such acquisition can be made to the Grand Court by any dissenting shareholder but this is unlikely to succeed in
the case of an offer which has been so approved unless there is evidence of fraud, bad faith or collusion. A Cayman Islands company
may also propose a compromise or arrangement with its shareholders or any class of them. If a majority in number, representing
at least 75% in value, of shareholders agrees to the compromise or arrangement then, subject to Grand Court approval of the same,
it is binding on all of the shareholders. A shareholder may appear at the Grand Court hearing by which the company seeks the Grand
Court’s approval of the compromise or arrangement to oppose it.
United States civil
liabilities and certain judgments obtained against us by our shareholders may not be enforceable.
We are a Cayman Islands exempted company
and substantially all of our assets are located outside the United States. In addition, the majority of our directors and officers
are nationals and residents of countries other than the United States. A substantial portion of the assets of these persons is
located outside the United States. As a result, it may be difficult to effect service of process within the United States upon
these persons. It may also be difficult to enforce in judgments obtained in U.S. courts based on the civil liability provisions
of U.S. federal securities laws against us and our officers and directors who are not resident in the United States.
Further, it is unclear if original actions
predicated on civil liabilities based solely upon U.S. federal securities laws are enforceable in courts outside the United States,
including in the Cayman Islands and Brazil. Courts of the Cayman Islands may not, in an original action in the Cayman Islands,
recognize or enforce judgments of U.S. courts predicated upon the civil liability provisions of the securities laws of the United
States or any state of the United States on the grounds that such provisions are penal in nature. Although there is no statutory
enforcement in the Cayman Islands of judgments obtained in the United States, courts of the Cayman Islands will recognize and enforce
a foreign judgment of a court of competent jurisdiction if such judgment is final, for a liquidated sum, provided it is not in
respect of taxes or a fine or penalty, is not inconsistent with a Cayman Islands’ judgment in respect of the same matters,
and is not impeachable under Cayman Islands law for fraud, being in breach of public policy of the Cayman Islands or being contrary
to natural justice. In addition, a Cayman Islands court may stay proceedings if concurrent proceedings are being brought elsewhere.
Judgments of Brazilian
courts to enforce our obligations with respect to our Class A common shares may be payable only in reais.
Most of our assets are located in Brazil.
If proceedings are brought in the courts of Brazil seeking to enforce our obligations in respect of our Class A common shares,
we may not be required to discharge our obligations in a currency other than the
real
. Under Brazilian exchange control
laws, an obligation in Brazil to pay amounts denominated in a currency other than the
real
may only be satisfied in Brazilian
currency at the exchange rate, as determined by the Central Bank, in effect on the date the judgment is obtained, and such amounts
are then adjusted to reflect exchange rate variations through the effective payment date. The then-prevailing exchange rate may
not fully compensate non-Brazilian investors for any claim arising out of or related to our obligations under the Class A
common shares.
There could be adverse tax consequences
for our U.S. shareholders if we are a passive foreign investment company.
U.S. shareholders of passive foreign investment
companies are subject to potentially adverse U.S. federal income tax consequences. In general, a non-U.S. corporation is a passive
foreign investment company, or PFIC, for any taxable year in which (i) 75% or more of its gross income consists of passive income;
or (ii) 50% or more of the average quarterly value of its assets consists of assets that produce, or are held for the production
of, passive income. For purposes of the above calculations, a non-U.S. corporation that owns, directly or indirectly, at least
25% by value of the shares of another corporation is treated as if it held its proportionate share of the assets of the other corporation
and received directly its proportionate share of the income of the other corporation. Cash is a passive asset for these purposes.
Based on the expected composition of our
income and assets, including goodwill, we do not believe that we currently are a PFIC However, our PFIC status is a factual determination
that is made on an annual basis. Because our PFIC status for any taxable year will depend on the manner in which we operate our
business, the composition of our income and assets and the value of our assets from time to time, there can be no assurance that
we will not be a PFIC for any taxable year.
If we are a PFIC, U.S. holders would be
subject to certain adverse U.S. federal income tax consequences as discussed under “Item 10. Additional Information–E. Taxation.” Investors should consult their own tax advisors regarding all aspects of the application of the PFIC rules.
ITEM 4. INFORMATION ON THE COMPANY
A. History and
development of the company
We are a leading provider of financial
technology solutions that empower merchants and integrated partners to conduct electronic commerce seamlessly across in-store, online,
and mobile channels in Brazil. We have developed a strong client-centric culture that seeks to delight our clients rather
than simply providing them with a solution or service. To achieve this, we created a proprietary, go-to-market approach
called the
Stone Business Model
, which enables us to control the client experience and ensure that interactions are
provided by our people or our technology. The
Stone Business Model
combines our advanced, end-to-end, cloud-based
technology platform; differentiated hyper-local and integrated distribution approach; and white-glove, on-demand customer
service, each of which is described below.
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(1)
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Advanced, End-to-End, Cloud-Based Technology Platform—
We designed our cloud-based technology platform to (i) help
our clients connect, get paid and grow their businesses, while meeting the complex and rapidly changing demands of omni-channel
commerce; and (ii) overcome long-standing inefficiencies within the Brazilian payments market. Our platform enables us to develop,
host and deploy our solutions very quickly. We also sell our solutions to integrated partners such as Payment Service Providers,
or PSPs, which are firms that contract with a merchant to provide them with payment acceptance solutions, and marketplaces to empower
merchants to conduct commerce more effectively in Brazil.
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(2)
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Differentiated Hyper-Local and Integrated Distribution—
We developed our distribution solution to proactively reach
and serve our clients in a more effective manner. In particular, we developed Stone Hubs, which are local operations close to our
clients that include an integrated team of sales, service, and
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operations support staff to reach
small-and medium-sized businesses or SMBs, locally and efficiently, and to build stronger relationships with them. We also have
a specialized in-house sales team that serves online merchants and digital service providers with dedicated expertise. We also
work with integrated partners, such as ISVs, to embed our solutions into their offerings and enable their merchants to accept payments
seamlessly and easily.
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(3)
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White-Glove, On-Demand Customer Service—
We created our on-demand customer service team to support our clients
quickly, conveniently, and with high-quality service designed to strengthen our customer relationships and improve their lifetime
value to us. Our customer service approach combines (i) a
Human Connection
, through which we seek to address our clients’
service needs in a single phone call using a qualified team of technically trained agents; (ii)
Proximity
, through our Green
Angels team of local support personnel who can serve our clients in person within minutes or hours, instead of days or weeks; and
(iii)
Technology
, through a range of self-service tools and proprietary artificial intelligence, or AI, that help our clients
manage their operations more conveniently and enable our agents to proactively address merchant needs, sometimes before they are
even aware of an issue.
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The
Stone Business Model
is disruptive
and has enabled us to gain significant traction in only four years since the launch of our service. In 2018, we were the largest
independent merchant acquirer in Brazil and the fourth largest based on total volume in Brazil according to data from public sources.
In 2017, we became the first non-bank entity to obtain authorization from the Central Bank of Brazil to operate as a Merchant Acquirer
Payments Institution. In the same year, we grew our total net revenue and income to R$766.6 million, an increase of 74.3%
from 2016, and in 2018, we increased our total net revenue and income to R$1,579.2 million, an increase of 106.0% from 2017.
We have managed this rapid growth while maintaining high-quality service and obtaining high NPS scores. As of August, 2018, we
had an NPS of 65, the highest NPS among our peers in our key markets in Brazil, according to a study comparing industry participants
performed by the Brazilian Institute of Public Opinion and Statistics, or IBOPE.
We served over 267,000 active clients in
Brazil as of December 31, 2018, including digital and brick-and-mortar merchants of varying sizes and types, although our focus
is primarily on targeting the approximately 8.8 million SMBs. We believe these merchants have been historically underserved
and overcharged by traditional bank and legacy providers that use older technology, less effective distribution networks through
bank branches, and outsourced customer service and logistics support vendors. We also served 108 integrated partners as of December
31, 2018, which use or embed our solutions into their own offerings to enable their customers to conduct commerce more conveniently
in Brazil. These integrated partners include global PSPs, digital marketplaces and ISVs.
We provide our clients with a powerful
combination of solutions that help facilitate their in-store, online and mobile commerce activities, and empower them to:
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Connect More Effectively
—Our solutions allow our clients to connect more effectively by integrating and
connecting to our cloud-based technology platform using simple and convenient APIs. These solutions provide powerful gateway services
to encrypt, route, and decrypt transactions, and PSP solutions to onboard merchants and connect integrated partners.
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Get Paid Quickly and Easily
—We offer payment and digital account solutions to help our clients facilitate
and manage their payments:
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Payment Solutions:
Payment collection is streamlined by accepting numerous forms of electronic payments and APMs such
as boletos, and conducting a wide range of transactions in brick-and-mortar and digital storefronts in a quick and user-friendly
manner. We also provide digital product enhancements to help our merchants improve their consumers’ experience, such as our
split-payment processing, multi-payment processing, recurring payments for subscriptions, and one-click buy functionality.
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Digital Account Solutions:
We can offer our clients a digital account, which can be integrated to the POS and allows
our clients to receive and make payments, issue boletos, pay taxes, all in a cost-effective and user-friendly way.
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Grow Your Business
—We have the ability to grow our clients’ businesses by automating and streamlining
business processes at the point of sale for digital checkout. These solutions help our clients run their businesses more effectively
and in an integrated manner. Our growth solutions include:
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Software Solutions:
POS and ERP software, reconciliation, customer relationship management reporting tools that provide
greater control, transparency of information, insights into their daily operations and consumer engagement, and facilitate brick
and mortar stores to sell online.
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SMB Capital Solutions:
we help our clients manage their working capital needs and effectively plan for the future by
offering them prepayment financing options. These provide clients with transparency and control over their receivables and enable
them to manage their cash flow to help their businesses grow.
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SMB Credit Solutions:
we can also provide our clients with credit, if they need further funding to grow their businesses
beyond the working capital solutions that we provide. We leverage our client data to offer this solution in a proactive and cost-effective
way. Once onboarded, our clients can access credit through multiple channels including our merchant portal in a simple and transparent
way. Our credit offering enables our clients to pay back their loans effortlessly through the automatic retention of a percentage
of their sales. We are in the initial stages of our credit offering and as of the date of this filing have 143 clients contracted.
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We distribute our solutions primarily through
proprietary Stone Hubs. These hubs are located in small and medium-sized cities, or suburban areas of larger cities, and are designed
to provide hyper-local sales and services and high-quality, on-demand support to SMB merchants within the hub’s designated
area of operations. Our hubs may share an office depending on the size of the area served. We believe this approach enables us
to provide a superior customer experience to our clients and is a key part of our go-to-market strategy. We had 245 operational
Stone Hubs in January 2019, and we are currently growing our hubs’ footprint to maximize our presence in Brazil and provide
sales coverage to the country’s approximately 5,500 cities with a total population of 208.5 million.
Our in-house customer relationship team
supports all of our clients. We equip our customer relationship team with the tools and technologies to resolve our clients’
needs, often in a single phone call. We have a strong focus on using first-call resolution as a key performance indicator of our
customer support operation. In December 2018, 86% of our clients who called our customer relationship team had their problems resolved
on the first call.
We generate revenues based on fees we charge
for the services we provide. These include payment processing fees related to transaction activities and other services (which
are typically charged as a percentage of the transaction amount or as a fixed amount per transaction), financial income related
to prepayment financing fees and subscription and equipment rental fees, which accounted for 32.6%, 50.7% and 13.5%, respectively,
of our revenues in 2018. The following is a summary of our key operational and financial highlights:
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In 2018, we generated R$1,579.2 million of total revenue and income, compared to R$766.6 million of total revenue and income
in 2017, representing annual growth of 106.0%.
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As of December 31, 2018, we served approximately 267,900 active clients, compared to approximately 131,200 as of December 31,
2017, representing 104.2% annual growth.
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In 2018, we generated net income of R$305.2 million and adjusted net income of R$342.8 million, compared to a loss of R$105.0
million and adjusted net income of R$45.2 million in 2017. See “Presentation of Financial and Other Information” and
“Item 5. Operating and Financial Review and Prospects—A. Operating results” for a reconciliation of adjusted
net income (loss) to our profit (loss) for the period.
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In 2018, we processed TPV of R$83.4 billion, compared to R$48.5 billion in 2017, representing 71.8% annual growth.
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B. Business overview
The Stone Business Model
We go to market and empower our clients
to conduct commerce more effectively by utilizing our proprietary
Stone Business Model
, which we believe provides our clients
with a range of new capabilities and a differentiated customer experience compared to our competitors.
As illustrated above, the
Stone Business
Model
is based on three key pillars, which are supported by our client-centric, entrepreneurial culture:
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(1)
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Advanced, End-to-End Cloud-Based Technology Platform
—We developed our fully-integrated and end-to-end
Stone
Technology Platform
to provide seamless omni-channel capabilities for in-store commerce, e-commerce and mobile commerce. The
advanced nature of our platform enables us to make traditionally complex and cumbersome tasks more simple and user-friendly, which
we believe gives us significant competitive and operating advantages. We use our technology platform to:
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Provide Simple API-Based Integrations
—We help our e-commerce merchants and integrated partners connect to us easily
and conveniently. We provide a combination of online gateway services, and PSP solutions, through simple and convenient API integrations.
Our Mundipagg gateway serves some of the largest e-commerce merchants in Brazil in terms of gross merchandise value and our Pagar.me
PSP platform serves some of the largest marketplaces in terms of gross merchandise value and fastest growing e-commerce merchants
in Brazil. We also enable key global PSPs and specialized ISVs to conduct commerce in the Brazilian market through a simple integration
with our technologies. Finally, our API technology enables our company to easily integrate new products to our platform.
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Develop and Deploy Our Solutions
—We use our technology platform to develop, host, manage and deploy all of our
commerce-enabling solutions to help our clients connect, get paid and grow their businesses with differentiated capabilities. For
example, we offer them the ability to complete transactions through: (1) a mobile payment link using SMS and WhatsApp messaging;
(2) multi-buyer functionality, where the bill can be shared among buyers, and multi-payment functionality, where a bill can be
split among different payment methods;
and (3) a frictionless checkout solution that significantly improves conversion rates for e-commerce transactions.
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Process Transactions Completely End-to-End
—We capture payment credentials through our software and devices, encrypt
and tokenize data via our gateway solutions, authorize and process transactions, and complete the clearing and settlement process
on a single, integrated platform, without the need for third-party vendors. For example, our digital banking solution is directly
integrated to the Central Bank system which enables us to make deposits without the need for an intermediary bank. This enables
us to capture value across the payment chain, maintain control of the transaction data, increase efficiency, and operate with a
lower cost base. This end-to-end functionality provides our clients with a single, integrated service that we believe is more secure,
effective, and convenient than doing business with multiple vendors.
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Run and Optimize Our Operations
—Given its fully digital DNA, our technology platform is able to aggregate data
and utilize advanced technologies, such as AI and machine learning tools across our enterprise. These capabilities provide differentiated
operating advantages internally, and competitive advantages externally. For example, we developed specialized technology that enables
our salespeople to evaluate, document and onboard new merchants in minutes, using fully digital applications. We also use client
interaction data captured in our proprietary CRM platform and AI algorithms to help better understand our clients’ cash flow
needs (for example, when they have supplier payments due, payroll outflows, etc.) and provide them with funding solutions that
match their working capital needs.
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(2)
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Differentiated Hyper-Local and Integrated Distribution
—Our distribution model was created to address the main
gaps we believe existed in the Brazilian market. The key elements of our distribution are:
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Hyper-Local Distribution
—We deliver our solutions to SMBs throughout Brazil, using hyper-local Stone Hubs that
serve and support our clients in an integrated manner close to where they live and work, instead of through bank branches like
many of our competitors. We refer to our salespeople as Stone Missionaries because they are highly-trained and focused on serving
our client-centric mission. We believe that this approach enables us to provide a superior customer experience than that of our
peers and is a key part of our go-to-market strategy. We had 245 operational Stone Hubs in January 2019 and we are currently growing
this base in order to reach and serve additional clients across Brazil.
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Integrated Partner Distribution
—We enable a range of ISVs and marketplaces to connect to our Stone Technology
Platform through a simple integration and embed our solutions into their offerings that enable their merchants to accept payments
seamlessly and easily. Given the specialization of our APIs, the efficiency of our software, and the flexible nature of our platform,
we believe we eliminate many of the cumbersome tasks associated with integrating to traditional technology platforms.
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Specialized E-Commerce Distribution
—We have a proprietary sales team, which we call our Special Services, to serve
online merchants and digital service providers with specialized e-commerce expertise. This team understands the unique characteristics
and needs of the Brazilian e-commerce market and aims to help us provide solutions that address specific client needs.
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(3)
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White-Glove, On-Demand Customer Service
—We support our clients and solutions with fast, convenient, and high-quality
customer support that we believe is highly differentiated in Brazil. Our customer service approach is designed to continuously
strengthen our client relationships and increase the long-term value of our client relationship, and it has enabled us to achieve
the highest NPS among our peers in our key markets in Brazil according to an August 2018 study prepared by IBOPE. Our on-demand
customer service combines three key elements, that include:
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Human Connection
—We have a centralized, in-house customer relationship team of technically trained agents equipped
with the data, technology, and autonomy to resolve our clients’ needs. First-call resolution is a key performance indicator
of our customer support operation, and in December 2018, 86% of our clients who called our customer relationship team had their
issues resolved on the first call. 94% of these calls were answered within 20 seconds and 91% were rated as “excellent”
by our clients, in each case according to our internal surveys.
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Proximity
—We deploy a team of local, specialized personnel, called Green Angels, inside each of our Stone Hubs
and close to our clients, who provide on-demand support. Once we become aware of an issue, our Green Angels commonly travel by
motorcycle and reach our clients within minutes or hours to help a client in need—rather than taking days or weeks and using
the mail service or a third-party logistics company to deliver terminals and other items as other providers in our market do.
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Technology
—Our customer service system integrates real-time data from our authorization and processing systems,
salesforce management applications, and logistics management systems, to provide a comprehensive understanding of our clients.
We use predictive modeling of merchant behavior to proactively identify customer service issues and deploy our Green Angels to
provide on-demand support. We also offer a range of self-service tools that help our clients manage their operations more conveniently.
For example, we have developed the Stone Merchant Portal, which enables our clients to access their detailed sales and payments
information and perform a range of self-service functions rather than having to call a bank manager or call center. We also provide
similar self-service functions through other technology touch-points, such as our merchant mobile app and our Mamba POS terminal
operating system.
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Our Markets
Merchant Acquiring Market Overview
We operate in Brazil, which is a large
and fast-growing market for financial technology solutions. According to IBGE, Brazil GDP and Private Consumption Expenditures
in 2018 were R$6.8 trillion and R$4.4 trillion, respectively, up from R$6.6 trillion and R$4.2 trillion, respectively, in 2017.
According to Statista, retail e-commerce sales in Brazil excluding digitally distributed services and digital media downloads were
approximately R$61.8 billion (based on the December 31, 2017 exchange rate) in 2017 and are expected to grow to approximately
R$104.8 billion (based on the December 31, 2017 exchange rate) by 2022, representing a compound annual growth rate of
11%. According to the World Payments Report 2018, Brazil is the fourth largest market in the world for non-cash transaction volumes.
The payments market has continued to grow and demonstrate resiliency to macroeconomic fluctuations in Brazil. During Brazil’s
most recent economic recession from 2014 to 2017, nominal GDP grew at a compound growth of 4.3%, according to the World Bank. During
the same period, electronic payments volume grew at a compound annual growth rate of 8.1%, according to ABECS.
Despite Brazil’s large size, we believe
its payments market remains less penetrated and has greater growth upside than more mature economies, such as the United States
and the United Kingdom, as summarized in the graph below. For example:
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According to the World Bank and ABECS, electronic payments volume represented 28.4% of total household consumption in Brazil
in 2016. This penetration percentage is lower than comparable measures of 46.0% and 68.6%, respectively, in the United States and
the United Kingdom, during the same period, according to data from the World Bank and the Bank for International Settlements, or
BIS.
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According to the World Bank, 27.0% of the Brazilian population aged 15 and above had a credit card in 2017, compared to 65.6%
in the United States and 65.4% in the United Kingdom.
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We believe Brazil has an increased opportunity for growth in digital payments compared to more mature economies. According
to the World Bank, in 2017, 17.6% of the Brazilian population aged 15 and above used the internet to pay bills or made online purchases
over the previous year, compared to 77.2% in the United States and 80.7% in the United Kingdom.
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Merchant Acquiring Market Share
The Brazilian merchant acquiring
industry processed R$1.5 trillion in TPV during 2018, based on ABECS data for the year, resulting in a market share of 6.0%, for Stone in the fourth quarter of 2018, growing from
4.0% in the fourth quarter 2017. In terms of sales, we estimate Brazilian merchant acquirers posted more than R$20 billion in
total revenue in 2018, based on total revenue reported by the five largest merchant acquirers in 2018 and an estimate for the
other players.
New Markets
As we expand our capabilities to serve
merchants with additional solutions, we enter new markets in Brazil such as retail management software, banking services and credit
solutions. We have already started to offer software solutions to our clients, which is aimed at helping our merchants manage their
business. According to International Data Corporation 2018, the market potential for retail management software in Brazil was R$9.5
billion in 2017, considering a higher penetration of software in the SMB and micro-merchant segments. Our digital banking account
solution targets a market of approximately R$10 billion for 2018, based on our internal estimate for SMB clients, considering the
revenue generated by the Brazilian top five banks in 2018 with checking account services. On credit solutions, we estimate the
market at R$75 billion in 2018, based on our internal estimate for SMBs, considering Brazilian Central Bank data on non-targeted
loans multiplied by the average spread discounted the default rate.
Combined, the new markets we are targeting
are five times larger than merchant acquiring alone. While we have 6.0% market share in merchant acquiring for the fourth quarter
of 2018, we have not yet reached scale on new solutions.
Our Ecosystem
The ecosystem of participants in our market
includes a broad range of parties who we serve, partner with, and compete against. These include:
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Consumers
—According to the IBGE, there were 208.5 million people in Brazil in 2018, of which 163.9 million
were aged 15 years or older. According to the Brazilian Tourism Ministry, there were 6.8 million foreign visitors who traveled
to Brazil in 2018. Combined, we believe there were nearly 170 million consumers in Brazil in 2018.
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Merchants
—According to Neoway, a market data service, as of June 2018, there were 14.3 million total
businesses in Brazil in segments that we believe represent a material market opportunity for electronic payments. According to
the Neoway database, these businesses are categorized according to their annual gross revenues, as follows:
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Large Businesses
—Large businesses are businesses with annual gross revenues above R$78 million. There are
over 5,300 large businesses in Brazil. We believe the majority of these are large merchants that use in-store, online, and mobile
channels to conduct commerce.
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Small and Medium-Sized Business (SMB)
— annual gross revenues between R$81 thousand and R$78 million.
There are approximately 8.8 million SMBs in Brazil. We believe the majority of these are SMB merchants that conduct commerce
primarily through brick-and-mortar storefronts and are increasingly adopting e-commerce and mobile channels to sell goods and services.
SMBs represent the focus of our strategy within the
Stone Business Model.
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Micro-Businesses
—Micro-businesses are businesses with annual gross revenues below R$81 thousand. There are
approximately 5.5 million micro-businesses in Brazil. We believe the majority of these are micro-merchants that either do
not have storefronts or have very small operations. These micro-merchants are increasingly adopting simple, low-cost electronic
commerce applications delivered through mobile devices, or mPOS, which are increasingly being offered by a growing number of vendors
since they are relatively easy to develop and deploy.
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POS Vendors
—These are hardware and software vendors, such as VeriFone, Ingenico, PAX, and Gertec, who develop
and sell point-of-sale terminals to financial institutions, payment processors, and larger merchants.
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Software Vendors
—These are software developers who create a range of software solutions that merchants use to
run their businesses at the point-of-sale, in their daily operations, and in their back-office functions. These can be sold individually
or as integrated solutions that include:
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Point-of-Sale Software
, which enables a merchant to facilitate and manage commercial transactions with consumers;
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Business Automation Software
, which enables a merchant to manage its daily front-of-house operations, including scheduling
appointments or reservations, transaction ordering, fulfillment, customer relationship management and inventory management; and
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ERP Software
, which enables a merchant to manage its back-office functions, such as data reconciliation, financial reporting,
accounting, payroll, and supply chain management.
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Payment Processors
—These are financial technology vendors that perform a range of functions to facilitate the
acceptance, encryption, routing, decryption, processing, clearing, and settlement of an electronic commercial transaction, and
provide the necessary customer support functions to maintain the technology and service. These include:
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Merchant Acquirers
— which are licensed firms that contract with a merchant to provide them with payment acceptance
solutions and technology, and then facilitate the processing, clearing and settlement of each electronic transaction. There are
different types of merchant acquirers in Brazil, including bank-owned acquirers, such as Rede and GetNet, bank-controlled acquirers
such as Cielo, and independent merchant acquirers like us.
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Payment Services Providers
— which are firms, also known as PSPs, that contract with a merchant to provide them
with payment acceptance solutions. PSPs typically focus on selling through online or mobile channels and provide a front-end customer
facing solution. PSPs then partner with a licensed merchant acquirer to facilitate the processing, clearing, and settlement of
each transaction.
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Networks
— which are firms that create rules and standards, and provide transaction routing or switching services
that help facilitate transactions between financial institutions across disparate ecosystems and geographies. These
include global brands such as Visa, Mastercard and American Express, as well as local brands such as Elo and Hipercard.
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Financial Institutions
— which are banks and other licensed vendors of financial services that provide a range
of services to consumers, merchants, and other financial institutions. These firms provide financial accounts, such as checking
and savings accounts, issue bank cards, such as credit, debit, and prepaid cards, and offering revolving credit lines and loans.
These include: (1) state-owned banks, such as Banco do Brasil, Caixa Economica Federal, and Banrisul; (2) private banks,
such as Bradesco, Itaú-Unibanco, Votorantim, Safra, and BTG Pactual; and (3) foreign banks, such as Banco Santander.
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Key Market Trends
We beli
e
ve
there are various important trends that are impacting the growth and market opportunity for our services in Brazil. These include:
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Increasing Use of Electronic Commerce
—Commerce in Brazil is increasingly being transacted through electronic accounts,
such as credit, debit, and prepaid cards, eWallets, and mobile devices instead of cash and checks.
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Increasing Shift to Digital Channels
—Consumers and merchants are increasingly conducting commerce through digital
channels online and through mobile devices.
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Growing Use of Omni-Channel Commerce
—As a result of the growing use of electronic commerce and the increasing
shift to digital channels, consumers and merchants are increasingly conducting commerce across more than one channel. Businesses
are responding to increased consumer spending online and through mobile devices by increasing their e-commerce and mobile commerce
capabilities.
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Expanding Use of Technology at the POS
—As the costs of technology have decreased in Brazil, access to the internet
has increased, and software has become easier to use, merchants are using more solutions, such as smart POS devices, integrated
POS terminals, mobile devices, and specialized software applications to run their front-of-house operations and back-office functions.
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Deployment of Technology Services is Changing
—As a result of the growing use of omni-channel commerce and the
expanding use of technology at the POS in Brazil, service providers are increasingly deploying technology in new ways, including
through: (1) cloud-based solutions; (2) integrated software solutions; (3) mobile devices; and (4) third-party
applications.
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Deployment of Financial Services is Changing
—As a result of these trends, the deployment of financial services
is also changing. More financial services are being provided outside of traditional bank branches, such as at the point-of-sale
or online, and more financial services are being provided by non-bank firms that are using technology to deliver these services
more efficiently and conveniently.
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More Open Regulatory Environment
—
The regulatory environment for the payments industry in Brazil has undergone
significant changes in the past few years due to a concerted effort by the Central Bank and the Brazilian government to foster
innovation and promote more open and fair competition. In 2010, the Central Bank and antitrust authorities initiated a series
of measures that eliminated the exclusivity of certain vendors and opened up the market to new entrants. Since then, a new regulatory
framework has been developed and government authorities have been fostering competition. We believe this has created an attractive
environment for innovative financial technology providers, such as us, to continue to disrupt the market, bring better solutions
to clients, and grow our market share.
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Growing Market in Small and Medium-Sized Cities
—We believe the incremental growth of electronic payments in Brazil
will be significantly driven by commerce in small and medium cities. According to a 2015 McKinsey report, small and medium cities
with populations between 20,000 and 500,000 inhabitants will account for more than 50% of total consumer spending growth in Brazil
between 2015 and 2025. We believe this spending growth will be compounded by the continued shift to electronic payments to generate
above-market growth rates for electronic payment volumes in Brazil.
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Key Market Challenges
As a result of these trends, we believe
our market is undergoing significant change and our ecosystem is adapting to a number of business, technical, and service challenges.
We believe these challenges are also creating new opportunities for disruption and the deployment of new solutions and business
models. These challenges include the need for:
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New Business Models To Serve Clients
—As consumers and merchants increasingly adopt new technologies to conduct
commerce and migrate towards digital channels, new approaches and business models are required to meet the demand for faster, safer,
and more convenient commerce-enabling solutions. For example, we believe current models that sell payment acceptance solutions
through traditional bank branches are outdated and provide a poor client experience for business owners. Bank sales representatives
are not specialized in payment acceptance solutions, and as a result, they lack advanced knowledge of how new technologies can
impact the merchant point-of-sale. In addition, the client boarding and fulfillment processes through bank branches can take weeks
to finalize.
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An Effective Way to Reach SMBs Across 5,500 Cities
—Brazil’s large geographic size can create logistical
difficulties for SMBs to conduct commerce, such as slow delivery times and slow, inconsistent customer support. In addition, local
infrastructure and customs for conducting commerce can vary across regions. As a result, we believe merchants are increasingly
looking for commerce-enabling solutions, with consistent, high-quality service and quick, on-demand support, that meet their needs
of their specific region.
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More Seamless Omni-Channel Capabilities
—As consumers and merchants in Brazil increasingly connect across multiple
channels, in-store, online and on mobile devices, they are demanding better integrated and more seamless shopping and selling experiences.
We believe merchants in particular are looking for solutions that enable them to manage their various commercial activities across
channels on a single platform. For example, most vendors in Brazil typically sell, manage, and process their point-of-sale and
online solutions separately and on different platforms because they use older legacy technology platforms for point-of-sale transactions,
which were not originally designed to incorporate e-commerce or mobile commerce.
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More Powerful Commerce-Enabling Solutions
—As the complexity of commerce increases due to the use of new technologies
across multiple channels and an increase in the amount of data that needs to be managed, merchants are looking for more powerful
solutions to enable them to conduct commerce more effectively and with greater functionality and more sophisticated reporting tools.
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Better Integrated Technology
—As merchants adopt solutions with more advanced functionality across their business,
they are facing the difficulty of having to manage different systems for their front-office operations, payment acceptance, and
back-office functions. These systems are typically provided by different vendors and are not well integrated, which makes it difficult
to manage large amounts of data from different systems. As a result, merchants are demanding solutions that are better integrated
or have easier and more convenient integration capabilities.
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Better and Easier Connectivity Tools
—In order to achieve a more seamless omni-channel experience, implement more
advanced solutions, and integrate them more effectively, merchants are increasingly looking for faster and more flexible connectivity
solutions, such as gateways and APIs, that are safe and easy to implement. The older legacy platforms provided by incumbent vendors
often have limited and rigid connectivity tools that can significantly constrain what a merchant is able to do to deploy new technologies
and improve operating efficiency.
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More Advanced and Robust Technology Platforms
—In order to provide the advanced functionality, seamless omni-channel
experience, tighter integration, and better connectivity that merchants are seeking, providers require next-generation technology
platforms with cloud-based architectures to develop, host, deploy and manage these capabilities in a fast, flexible and cost-effective
manner. The older legacy platforms provided by incumbent vendors typically do not have many of these capabilities and can be difficult
and expensive to maintain.
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Faster and More Specialized Customer Support
—In order to support merchants with advanced technologies and multiple
sales channels, providers in our market need to utilize more specialized and dedicated customer support operations that can help
resolve the complex technical issues they face. The increased complexity that these new technologies can create for merchants requires
customer support teams with experience and expertise in working with advanced technologies, advanced diagnostic technology, and
the ability and support structure to respond quickly and effectively.
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Less Bureaucracy
—Merchants frequently face bureaucracy when dealing with traditional banks. We believe this bureaucracy
creates time-consuming processes to solve client issues and results in a suboptimal customer experience. In order to improve the
client experience and save their time, providers need to offer integrated technology solutions, streamline processes and on-demand
service
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We believe we are well-positioned to take
advantage of these trends and opportunities, and to continue to disrupt the market, bring better solutions to clients, and grow
our market share.
Our Competitive Strengths
We believe we have a dynamic mix of core
competencies that significantly distinguish us from our main competitors in the Brazilian market. When combined, these competencies
yield a powerful set of competitive strengths that have: (1) enabled us to disrupt legacy practices, older technologies, and
incumbent vendors in the Brazilian market; (2) empowered us to launch other technology and financial services solutions; and
(3) positioned us favorably to continue to grow our business and expand our addressable market.
Our Unique Culture
We have proactively fostered and developed
a highly-innovative, entrepreneurial, and mission-driven culture that we believe helps attract new talent, enables us to achieve
our objectives, and provides a key competitive advantage. Our culture unites our team across numerous functions and focuses our
collective efforts on passionately developing technology and implementing the
Stone Business Model
to disrupt legacy practices,
older technologies, and incumbent vendors in order to provide solutions and a level of service that go beyond simply meeting the
needs of our clients, and instead seeks to deliver an enhanced overall client experience. Our client-centric culture is built upon
the following five themes, which we convey to our employees, employee candidates, clients and partners:
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The Reason
—Our culture is centered on the fundamental belief that our clients drive everything we do. We
also emphasize to our clients that, like them, we have also worked hard to start and grow a new business. We believe that building
and maintaining close and active relationships with our clients will improve our ability to innovate, expand our leadership in
the market, and grow our business.
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Own It
—We expect that all employees present an “owner” mindset and use their intelligence to
resolve problems with a primary focus on making our clients’ experience great. We constantly strive to recognize exceptional
achievement.
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No Bullshit
—We encourage respectful candor in all interactions and aim to be straight to the point. We
criticize
ideas, not people. We expect our teams to always choose the correct path, not the quickest.
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Team Play
—We have learned that people achieve greater results together. We believe that more ideas flourish,
are debated better, and questioned more effectively in teams. As a result, we strive to work together and constantly look for people
with complementary skills to join our team.
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Live the Ride
—We believe we will evolve more effectively by trying new ideas and improving on them with
energy and passion. New ideas need to be tested in a controlled way, and only scaled once they have demonstrated authentic promise.
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Our Stone Business Model
Our
Stone Business Model
combines
our proprietary assets, intellectual property, capabilities and business processes to create a differentiated go-to-market approach
and value proposition in the market. Our model is disruptive and has enabled us to gain significant traction in only four years
since the launch of our service. We believe it provides us with several sustainable competitive
advantages that have enabled us to gain market share and will help us grow in the future, including:
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Greater Understanding of Our Clients
—We proactively interact with our clients and seek to understand their business
needs in order to develop stronger relationships and serve them more effectively. We believe we are able to do this in a manner
that differentiates us from our peers due to: (1) the close proximity to our clients provided by our Stone Hubs and
Stone
Missionaries
; (2) the hands-on interactions and integrations with our e-commerce merchants and integrated partners provided
by our Special Services team; and (3) the fast, high-touch, and personalized customer support provided by our in-house customer
relationship management team and our local
Green Angel
teams. We believe these give us a greater understanding of our clients
and their needs than our competitors.
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Greater Ability to Serve Our Clients
—The proprietary nature of our technology, distribution and customer service
assets, combined with their vertical integration within our
Stone Business Model
enable us to directly control the development,
deployment, and support of our solutions and services. We believe this provides us with a greater ability to serve our clients
versus competitors who outsource some or all of these capabilities and rely on third-party vendors that may not have the same client
focus.
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Full Control of the Client Experience
—The
Stone Business Model
also provides us with the ability to fully
control the client experience that we provide. Our model ensures that all interactions are provided by our people and our technology.
We believe this provides us with a greater ability to ensure that our clients are served with the high-quality solutions and premium
service levels that seek to enhance their experience instead of just fulfilling a function. We believe this control enables us
to build stronger relationships with our clients and deliver a superior value proposition versus competitors who do not have this
type of control because they rely on third parties for portions of their technology, distribution, or customer service.
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Greater Flexibility to Adapt and Innovate
—Our
Stone Business Model
positions us to react quickly to competitive
pressures through targeted, localized approaches. We believe the proprietary nature, vertical integration, and control our model
provides enables us to adapt to a rapidly changing competitive environment with greater agility and flexibility than other competitors.
We can understand our clients’ needs, design and develop new solutions, deploy them, and be prepared to support them quickly
in order to meet the changing requirements of our markets.
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Low Cost of Acquisition
—We believe our model, combined with the power and efficiency of our fully-digital technology
platform, enable us to leverage our hyper-local Stone Hubs and integrated partners to acquire new clients and upsell new solutions
and services at a low marginal cost as compared to our competitors.
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Low Cost of Operations
—Our
Stone Business Model
enables us to operate with a low cost of operations and
significant efficiencies. For example, because we developed our own end-to-end technology platform and do not rely on third-party
vendors for processing and settlement, we operate with low marginal transaction costs.
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Strong Lifetime Value
—The combined attributes and benefits of the
Stone Business Model
enable us to provide
high-quality service levels and build strong, local or highly-integrated, relationships with our clients who value our differentiated
approach and value proposition. These enable us to: (1) resist competitive pressures; (2) retain our clients for longer
periods; and (3) upsell new solutions to increase our wallet share. We believe this enables us to enhance the overall lifetime
value of our client portfolio and maintain low marginal client acquisition costs.
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Self-Reinforcing Network Effects
—As we grow and expand our base of Stone Hubs, integrated partners, and suite
of digital solutions, we benefit from self-reinforcing network effects. Our expanding base of Stone Hubs and integrated partners
enable us to reach more merchants, who we can offer more solutions to. As we expand our base of merchants, integrated partners
and new solutions, we are able to build stronger relationships with them and develop new learnings and market insights from them.
We are able to use the
Stone Business Model
to act on these new insights to innovate, extend our value proposition, and
win new merchants and integrated partners.
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Protective Barriers to Replicate
—The combination of the various proprietary and vertically integrated elements
of our
Stone Business Model
are difficult to replicate in full. We believe this provides us with strong protective barriers
to entry which may make it difficult for our competitors to replicate our value proposition.
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Our Deep Expertise and Track Record
Our founders and management team have deep
expertise in developing and delivering disruptive financial solutions. The team has a proven track record of founding, investing,
and scaling several successful financial technology businesses in Brazil, including:
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Pagafacil
—an e-commerce escrow service, which was sold to private investors in 2004;
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NetCredit
—a provider of consumer credit solutions, which was sold to BNG Bank in 2009;
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Braspag
—an e-commerce payments solution provider, which was sold to Grupo Silvio Santos in 2009;
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PGTX
—a payments technology company, which was sold to Pontual in 2014;
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Sieve Group
—an e-commerce price comparison service, which was sold to B2W in 2015; and
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Moip
—an e-commerce payments facilitator, which was sold to Wirecard in 2016.
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Our board of directors is composed of highly
successful senior executives who combine strong global operating, financial, and regulatory experience with deep expertise in the
financial services, payments, and technology industries. In addition, we have attracted a strong base of world-class investors,
many of whom have been key strategic advisors to the company and have consistently increased their investment in the group over
our prior capital rounds. We believe the mix of our entrepreneurial, executive, board, and shareholder experience and expertise
provide a key competitive strength for the company.
Our Growth Strategies
Our primary mission is to remain focused
on empowering our clients to grow their businesses and help them conduct commerce and run their operations more effectively. We
believe this focus is a key differentiator for us and an important driver in helping us win and retain clients. We try to achieve
this by leveraging the
Stone Business Model
to combine and provide powerful and convenient technology, innovative solutions,
and high-quality customer support through sales people and marketing efforts that match our passionate and energetic client-centric
culture. We plan to grow our business primarily by employing the following principal strategies:
Extend Our Reach and Scale our Business
We believe our distribution is a key
competitive strength that will enable us to continue to scale our business, expand our geographic footprint and market
penetration. For example, we intend to continue to:
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Grow Our Base of
Stone Hubs
—We had 245 operational Stone Hubs across Brazil as of January 2019 and expect
to continue to launch new hubs to increase our coverage and penetration of the market. Brazil has over 5,500 cities, many of which
are underserved by incumbent providers who primarily target clients via their existing bank branch networks. We believe our strategy
of targeting underserved, small-and-medium sized cities, combined with our speed and agility, provides us with a significant growth
opportunity. Following the development of the Stone Hub, we have established highly-scalable, plug-and-play processes that enable
us to deploy new hubs faster and more effectively, with more efficient hiring, training, and selling. Our hubs are set up either
as proprietary hubs or franchised hubs, as described below:
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Proprietary
Stone Hub
—We establish local operations and send highly trained Stone Missionaries and Green
Angels to develop our operations, train new team members, and ensure that our focus on high-quality service is instilled. Proprietary
Stone Hubs currently represent substantially all of our hub base and are our primary method of establishing new Stone Hubs.
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Franchise
Stone Hub
—Our franchise hubs are similar to our proprietary hubs, except that the hub is owned
and operated by a local business owner who typically provides local sales and operational support and relationships in the community.
These hubs are entirely Stone-branded and operated by highly trained personnel who perform the same duties as personnel working
in our proprietary hubs, in accordance with our policies, procedures and internal targets. We utilize the franchise hub method
selectively when we identify an attractive potential partner in a region where it makes sense for our expansion plans.
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The vast majority of our existing hubs
are proprietary hubs, as our franchise hub strategy is in its early stages. As of December 31, 2018, we had 21 active franchised
hubs in operation. Proprietary hubs remain the focus of our expansion strategy.
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Grow Our Base of Integrated Partners
—As of December 31, 2018, we had over 108 integrated partners, such as PSPs,
marketplaces, and ISVs. We believe these integrated partners represent an important growth channel for us to capture more e-commerce
and software-integrated payment volumes. We expect to continue to leverage our powerful connectivity and integration capabilities,
including our
Mundipagg
gateway and
Pagar.me
PSP platform, to grow our base of integrated partners and help our existing
clients grow their businesses. For example:
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PSPs
—PSPs sell online payment acceptance solutions to e-commerce merchants, but may also offer in-store solutions,
and are increasingly looking to expand their capabilities and offer their customers the ability to conduct commerce in Brazil.
PSPs offer us increased processing volumes from a base of merchants we may not directly access. We integrate our capabilities and
enable our PSP partners to extend them to their customers in a seamless manner.
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Marketplaces
—Marketplaces provide digital platforms that enable sellers and buyers in specific market segments
to connect more effectively. Marketplaces are one of the fastest growing segments in e-commerce because they enable small businesses
with limited infrastructures to access large groups of potential buyers more efficiently online or through mobile applications.
We provide marketplaces with advanced payment functionalities, such as split payments and automated settlement rules, which enable
them to improve and streamline their operations.
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ISVs
—ISVs develop vertical-specific software for merchants. These developers are increasingly looking to embed
payment acceptance and data reconciliation capabilities into their software in order to improve functionality and convenience,
and to participate in a portion of the economics generated by payments processed through their software. We integrate our capabilities
and enable our ISV partners to offer payment acceptance services in a seamless manner.
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Sell Additional Solutions to Our Clients
—As in-store merchant locations continue to become digitalized, we believe
our broad suite of solutions and our omni-channel commerce capabilities provide us with significant opportunity to sell additional
existing solutions into our client base. We intend to leverage the strong relationships and distribution capabilities provided
by our Stone Hubs to sell additional solutions to our merchant base with a view to minimizing incremental acquisition costs.
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Sell to New Client Segments
—
Micro-Merchant Commerce
—Despite targeting the SMB segment as our core
strategy, we are deploying
Stone Mais
, an independently branded easy-to-use, out-of-the-box, and cost-effective solution,
which combines point-of-sale technology with our payment acceptance services and a fully integrated digital wallet account and
bank card to help the approximately 5.5 million micro-merchants in Brazil (according to Neoway data as of June 2018). This solution
enables us to serve an additional client segment beyond our SMB focus.
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Expand our Offering and Capabilities
We believe our culture of innovation and
technology development combined with our distribution capabilities are key competitive strengths that will allow us to continue
to expand our offerings and grow our business through a multi-product strategy. We intend to continue to leverage these capabilities
to develop and invest in new solutions that further empower and help our clients grow their businesses more effectively, and new
capabilities that enable us to better serve our clients by providing them with a centralized point of contact to solve most of
their issues in a fast manner. We intend to expand our offerings to our current and future clients in the following ways:
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Software Solutions
—by integrating our payment offerings with software solutions, we believe we will improve the
lifetime value of our client relationships, and obtain access to transactional data that will allow us to be more proactive in
providing financial solutions such as working capital and credit. Approximately 14,000 clients use at least one type of software
product we provide. We also aim to invest in new software opportunities to help merchants become more productive, including opportunities
to develop and deploy ERP software in other industry verticals. Recently, we entered into two binding memoranda of understanding
to invest in Vhsys and Tablet Cloud, which will add nearly 18,000 software clients to our ecosystem. Our software solutions currently
offer the following capabilities:
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Reconciliation
—we currently offer Equals, a reconciliation software to help merchants better manage their cash
flows and reconcile multiple payment methods;
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POS and ERP
—we offer Linked Gourmet, VHSYS, and Tablet Cloud, POS and ERP softwares that help merchants manage
and integrate their point-of-sale transactions with their front-of-house functions and back-office operations more effectively
across an array of industry verticals.
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CRM
—we offer Collact, a provider of customer relationship management (CRM) software for customer engagement, focused
mainly in the food service segment, which enables merchants to increase their sales consistently by increasing recurrence while
also leveraging on customer data.
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Gateways
—our online and offline gateways allow our clients to connect effortlessly to multiple payment methods
and provide simple and transparent dashboards that allow our for operational monitoring and improvements.
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Financial Solutions
—we believe that there is a significant opportunity to provide our clients with additional
financial solutions, given that those products, when offered by incumbents, present similar characteristics as payments: traditional
players and legacy business models have limited focus on client service, transparency and innovation. We intend to leverage our
distribution, service and technology capabilities to expand our offering of financial solutions and improve revenue yield per client.
As an example, we intend to grow our presence in the following markets beyond payments:
|
|
·
|
Digital Banking Solutions—
We are developing a suite of digital banking solutions designed to enable our clients
to conduct financial transactions, receive and remit funds, issue boletos, pay bills, and integrate their enterprise financial
data in a more efficient, streamlined, and cost-effective manner than traditional bank accounts. Our technology platform is proprietary
and directly integrated to the Brazilian Central Bank’s system. As of February 2019, our pilot had more than 2.5 thousand
open accounts.
|
|
·
|
Credit Solutions
—We are developing a product to allow our clients to effortlessly contract, monitor and payback
loans, by fully integrating our credit solution within our payments platform. We are in the initial stages of our credit offering
and as of the date of hereof, have 143 clients contracted.
|
Enter New Markets
We believe our
Stone Business Model
is well suited to serve clients in other markets where our technology, solutions, and support model can continue to disrupt traditional
vendors and legacy business models. We believe this opportunity exists in:
|
·
|
New Geographies—
We are also expanding our geographic footprint by growing our base of Stone Hubs across Brazil.
In the future, we may also seek to grow our business by selectively expanding into new international markets where we can leverage
our Stone
Business Model
.
|
|
·
|
New Sectors—
We are exploring new complementary business opportunities in adjacent sectors, such as digital banking,
software solutions and credit. In the future, we may selectively expand into other sectors where we see an opportunity to leverage
our capabilities to provide a differentiated value proposition for clients.
|
Selectively Pursue Acquisitions
Although we are primarily focused on growing
our business organically, we may selectively pursue strategic acquisitions to enhance our competitive position, improve our operations
and expand our business. We may choose to acquire new technologies, expertise, volume and capabilities, enter new market segments
or enter new geographies. We have established a track record of successfully investing, acquiring and integrating complementary
solutions and businesses. For example, in 2016, we: (1) completed the EdB Acquisition, which added an attractive portfolio
of SMB and e-commerce merchants onto our platform; (2) acquired full control of
Pagar.me
, which gave us our proprietary
PSP service; and (3) acquired joint control of
Equals
, which gave us a powerful data reconciliation tool widely used
in the markets we serve. We acquired full control of
Equals
in September 2018.
New Investments in Software
In March 2019, we signed two binding memoranda
of understanding, to invest in two new software companies, VHSYS and Tablet Cloud, which we believe will strengthen our ecosystem
of solutions that empower SMBs to manage and grow their businesses. Below of a description of these companies.
|
·
|
VHSYS is an omni-channel, cloud-based, API driven, POS and ERP platform built to serve an array of service and retail businesses.
The self-service platform consists of over 40 applications, accessible a la carte, such as order and sales management, invoicing,
dynamic inventory management, cash and payments management, CRM, mobile messaging, along with marketplace, logistics, and e-commerce
integrations, among others.
|
|
·
|
Tablet Cloud is a white-label POS and simple ERP application focused on SMBs with simpler needs which runs on smart POS and
tablet solutions, giving business owners complete control over their cash register and inventory in a fully mobile device while
having a robust ERP platform accessible online.
|
Together, VHSYS and Tablet Cloud add nearly
18,000 software clients. We expect that these new solutions will assist us in our continued efforts to help clients better manage
their operations, and drive omni-channel growth, giving brick and mortar establishments the tools they need to successfully sell
both online and offline.
Our Solutions
Connect More Effectively
We empower our clients to connect more
effectively by integrating and connecting to our cloud-based technology platform using simple and convenient APIs. These solutions
provide powerful gateway services to encrypt, route, and decrypt transactions and PSP solutions to onboard merchants and connect
integrated partners.
Solution
|
Description
|
Features
and Benefits
|
POS Capture Solutions
|
Mamba
, our POS operating system, enables in-store merchants to accept a variety of credit cards, debit cards and other APMs, through POS hardware devices.
|
·
Facilitates safe chip and pin payments.
·
Easy and user-friendly interface.
·
Lower processing times.
·
Universe of applications that enable alternative types of services.
·
Effective and efficient single deployment rollout of updates across the entire merchant base.
·
Continuous and real-time, remote monitoring of connectivity and integrity of machines.
·
Connectivity solutions such as 3G, Bluetooth and/or wi-fi enabled.
|
Solution
|
Description
|
Features
and Benefits
|
e-Commerce Gateway
|
Mundipagg
is a full-featured e-commerce gateway that seamlessly connects e-commerce merchants to the acquirers of their choice, enabling them to accept a wide variety of electronic payment options. Our clients are provided with a set of robust analytics, reporting and auditing capabilities through their
Mundipagg
portal.
|
·
Increased conversion rates.
·
Easy, user-friendly consumer checkout interface.
·
Merchant management portal.
·
Merchant acquirer agnostic with connections to all major providers in Brazil.
·
Secure transactions utilizing proprietary encryption and tokenization technologies.
·
Accepts all major payment schemes and APMs in Brazil.
·
API-based with simple, public documentation enabling self-directed customer integration.
|
Point of Sale Gateway
|
Cappta
is an in-store gateway for the point-of-sale that connects merchants to the acquirers of their choice enabling a wide array of payment options including traditional and APM methods. It also offers clients the ability to integrate their POS with other business management software, such as inventory and tax management solutions.
|
·
Customizable rules that give merchants the ability to split transaction volume between multiple acquirers.
·
Integrates with other business management software solutions to provide enhanced business analytics for our merchants.
|
|
|
|
PSP Platform
|
Pagar.m
e is a sophisticated PSP solution with a quick and simple API integration, enabling omni-channel players and marketplaces to accept a wide array of electronic payments through multiple channels. With a large basket of features and products, clients are equipped with the tools and features they need to grow and manage their business.
|
·
Comprehensive set of solutions for marketplaces.
·
Increased conversion rates.
·
Easy, user-friendly consumer checkout interface.
·
Merchant management portal.
·
Merchant acquirer agnostic with connections to all providers in Brazil.
·
Secure transactions utilizing proprietary encryption and tokenization technologies.
·
Built-in anti-fraud capabilities.
·
Accepts all major payment schemes and APMs in Brazil.
·
API based with simple, public documentation enabling self-directed customer integration.
|
Get Paid Quickly and Easily
We enable our clients to get paid quickly
and easily by accepting numerous forms of electronic payments and APMs such as
boletos
, and conducting a wide range of transactions
in brick-and-mortar and digital storefronts in a quick and user-friendly manner. We also provide digital product enhancements to
help our clients improve their consumers’ experience, such as our split-payment processing,
multi-payment processing, recurring payments for subscriptions, and one-click buy functionality.
Solution
|
Description
|
Features
and Benefits
|
Omni-Channel Merchant Acquiring
|
We are a fully licensed, end-to-end omni-channel merchant acquiring solution. With a large basket of features and products, clients are equipped with the tools they need to accept a wide array of electronic payments and effectively and efficiently manage their transaction receivables. Clients can integrate to our platform through multiple channels.
|
·
Efficient and secure.
·
Simple APIs for quick and seamless connection with integrated partners.
·
Acceptance
of global and regional payment schemes along with local meal voucher schemes, and other APMs.
·
Higher conversion rates.
·
Data reconciliation.
·
Soft-descriptor code which allows merchants to write customizable client fields in transaction data.
·
Built-in anti-fraud capabilities.
|
Split Payments
|
Enables merchants and marketplaces to predetermine multiple accounts for receiving the settlement of their transactions. Through customizable splitting rules, consumer payments can be routed and deposited instantly to multiple parties.
|
·
Fully customizable rules that simplify and automate cash settlement for multiple parties linked within a single transaction.
·
Settles directly to different bank accounts.
|
Web Checkout
|
Frictionless e-checkout that simplifies the buying experience leading to increased client conversion.
|
·
Frictionless interface.
·
Improves client experience and conversion rates.
|
|
|
|
Automated Retrial
|
Proprietary automated retry technology that helps to drastically reduce lost business from failed transactions, many of which are caused by payment scheme and third-party systems involved in a payment transaction. This is achieved by instantly reprocessing the transaction utilizing predetermined rules that could be reprocessed via another acquirer.
|
·
Increased conversion rates.
·
Fully configurable rules that allow the merchant to redirect failed payments to other acquirers.
·
Automated email reminders to consumers to attempt to recapture failed purchase attempts.
|
|
|
|
One-Click Buy
|
Encrypts and stores consumer payment methods in a secure virtual account that facilitates quick and easy one-click payments.
|
·
Saves client data in a secure manner.
·
Simplifies payment process for consumers.
|
|
|
|
Recurring Billing
|
Simplifies and automates our clients’ businesses by allowing periodic and recurring billing, such as subscription services, in a simple and fully customizable manner.
|
·
Simplifies and automates reoccurring charges.
·
Fully customizable and flexible rules that incorporate installment features, pre and post payment settings and specific
pre-programmed payments based on calendar dates and exceptions.
|
Solution
|
Description
|
Features
and Benefits
|
Multi-Buyer Payment—Bill Split
|
Enables consumers to make group payments easier for their customers. This solution allows a single purchase to be billed, and paid, to multiple consumers.
|
·
Omni-channel
offering for both digital service providers and online merchants.
·
Simple
and user-friendly functionality leading to improved consumer loyalty for our clients.
·
Emails
receipt to each consumer involved in the purchase.
|
Multi-Payment Acceptance
|
Enables a consumer to pay for a single invoice using multiple payment methods such as multiple debit and/or credit cards along with other alternative methods such as boletos.
|
·
Omni-channel offering for both digital service providers and online merchants.
·
Simple
and user-friendly functionality leading to improved consumer loyalty for our clients.
|
|
|
|
Social Commerce
|
Provides merchants and digital service providers with the ability to request payments from their customers via WhatsApp, SMS text or an email link.
|
·
Simplifies the card-not-present Mail Order Telephone Order payment process for transactions where the buyer and seller
are in separate locations.
·
Integrates with other solutions such as Multi-Buyer Payments or Multi-Payment Acceptance.
|
Digital Banking
|
Fully digital banking platform that enables merchants to get paid and manage their finances more effectively. This platform can provide the automation of cash management through a direct integration with the client’s ERP.
|
·
Single
API integration.
·
Allows cash management automation through integration to ERP and other business automation software.
·
TED/DOC bank transfers.
·
Boleto
generation.
·
Bill payment.
|
Grow Our Clients’ Businesses
We empower our clients to manage and grow
their business by automating and streamlining business processes at the point-of-sale or digital checkout. These solutions help
our clients run their businesses more effectively and in a more integrated manner with ERP software, reconciliation, and reporting
tools that provide greater control, transparency of information, and insights into their daily operations. We also help our clients
manage their working capital needs and effectively plan for the future by providing our clients with prepayment financing options
with total transparency and control over their receivables, enabling them to convert their daily sales into cash more quickly and
plan for their future growth.
Solution
|
Description
|
Features
and Benefits
|
Working Capital Solutions
|
Omni-channel cash management solution that allows clients to
accelerate the payment of their future receivables, including installment-based receivables up to 12 months. Clients can request
and predetermine the payment of their receivables via their client portal, directly on their mobile application, POS device, via
email, or over the phone with our dedicated receivables prepayment team.
We provide more information on this solution at the end of this
section.
|
·
Fully customizable a la carte payment options that gives clients complete control over when they get paid.
·
Ability to automate anticipating receivables payments with simple rules that can be set up quickly and easily in the client
portal.
·
Dedicated and proactive team available to assist clients with their needs and equipped with AI yielding insights into client
cash flow needs.
|
SMB Credit Solutions
|
Allows our clients to contract, monitor and payback loans by fully integrating our credit solution within our payments platform.
|
·
Self-service functionality pre-approved clients can order credit through the merchant portal.
·
Transparent pricing and no hidden fees.
·
Clients payback loans as a percentage of their credit cards receivables.
|
Software
|
VHSYS
is an omni-channel, cloud-based, API driven, POS and ERP platform built to serve a wide array of service and retail businesses. The fully self-service platform consists of over 40 applications such as order and sales management, invoicing, dynamic inventory management, cash and payments management, CRM, mobile messaging, along with multi-marketplace, logistics, and e-commerce integrations amongst others.
|
·
Customizable and fully integrated customer dashboards that gives merchants a complete snapshot of their business.
·
Robust reporting applications to help the client manage their business.
·
End-to-end integration of operations, payment transactions, accounting and compliance reporting.
|
|
|
|
|
Tablet Cloud
is a white label Point of Sale and simple ERP application focused on less sophisticated SMBs, which runs on smart POS and tablet solutions, giving business owners complete control over their cash register and inventory in a fully mobile device while having a robust ERP platform accessible online.
|
·
Applications are acquired
a la carte
based on each business’s particular needs & preferences, built to
scale with growth of business.
·
Online & offline browser features, along with mobile, smart POS and tablet functionality.
|
Solution
|
Description
|
Features
and Benefits
|
|
LinkedGourmet
is a vertical-specific cloud-based ERP system built to simplify and empower SMBs in the food and beverage sector with a full suite of integrated business management tools including a mobile waiter app, inventory management, checkout, payment integration at the point-of-sale, and a suite of delivery management integrations and tools.
|
·
Broad array of tools and applications that assist in B&M merchants to list and sell products and services online.
·
API driven to seamlessly integrates into third party apps and solutions providers.
|
|
|
|
|
Collact
is a multisided customer engagement and loyalty platform that enables small and medium sized businesses to acquire, engage and grow their client base by offering customized loyalty and marketing programs while giving consumer insights.
|
·
Full suite of tools to increase customer acquisition, loyalty and engagement.
·
Consumer app actively helps drive consumers into the client’s place of businesses.
|
|
|
|
|
Equals
is a card-based receivables reconciliation solution that streamlines the complex process of reconciling payments transactions and managing cash flow. This powerful tool enables our clients, from B&M SMBs to large online enterprises, to reconcile and monitor transactional data from all payment solutions providers, such as merchant acquirers and gateways, giving transparency of fees paid, discounts/chargebacks, and taxes at the individual transaction level, in a single dashboard.
|
·
Straightforward reporting and easy to use tools that assist merchants in resolving flagged inconsistencies in their transactions.
·
Merchant acquirer agnostic.
·
Integrates with client ERP systems.
·
Automates the process of receivables management, such as downloading data from payments providers, reconciling transactions,
and uploading information to a client’s ERP system.
|
|
|
|
App Store for POSs
|
Mamba is an application in our POS devices that can provide additional software features to a merchant’s point-of-sale through our open, cloud-based Mamba App store. This enables third-party app developers to deploy new complementary solutions to the point-of-sale for merchants and consumers, such as mobile phone top-up, bill pay, and APM acceptance.
|
·
Open App Store that enables third-party app developers to create and deploy new app solutions.
·
Easily connects to third-party platforms.
·
Developer friendly with capabilities in more than 10 common code languages.
·
Ability for merchants to integrate more robust transaction reporting.
|
|
|
|
Data Reporting and Merchant Portal
|
Gives merchants full transparency and enterprise-level insight into their transactions in a simplified and easy manner with fully customizable dashboards and automated reporting functionality.
|
·
Simple and user-friendly.
·
Robust reporting functionality.
·
Receivables
management tools that help merchants better understand and manage their cash flows.
·
Accessible
via the web or mobile app.
|
More Information on Working Capital Solutions
In Brazil, a standard credit card transaction,
in which a consumer pays his or her credit card bill in 26 days on average, results in the card issuer paying the merchant acquirer
approximately 28 days after the transaction date, and the merchant acquirer paying the merchant approximately 30 days after the
transaction date. In addition, many merchants in Brazil allow their consumers to pay for goods and services in several interest-free
installments, instead of having to pay upfront. Typically, these installments are spread across two to twelve monthly billing cycles
on the consumer’s credit card. The merchant receives the initial payment a month after the transaction, and any future installments
in the month the consumer’s card installments are charged. To allow our merchants to optimize their cash flows, we offer
prepayment options to the merchant for the future expected receivables of these installments and charge a small, predetermined
fee for the service.
In contrast to traditional models where
merchants need to call a third-party call center or the bank manager to order prepayment under a rigid set of rules, our clients
can do so quickly and easily through multiple digital channels, such as the merchant’s portal, app or POS device. This self-service
approach provides merchants increased autonomy to request upfront cash under the terms that best fit their business needs. Merchants
can set their own disbursement rules, like prepaying specific payment schemes or setting average duration, and choose the date
they wish to receive a disbursement, program automatic reoccurring disbursements, or select instant spot transactions.
Our Sales and Distribution
We sell and distribute our solutions using
two primary channels:
Hyper-Local
and
Integrated
. We also have an in-bound sales team that affiliates merchants who
call us as a result of digital advertising campaigns and referrals resulting from networking effects of our clients within the
Hubs.
Hyper-Local Sales and Distribution
We distribute our technology and solutions
to brick-and-mortar merchants primarily through our Stone Hubs
,
which are designed to provide hyper-local sales and service
to SMB merchants in a designated geographic region. Our hubs are local operational offices that house an integrated team of sales
and logistics support personnel. These offices are located in small-and-medium sized cities (or regions of larger cities), which
have historically been underserved and disregarded by many of our competitors who sell their services through ordinary bank branches
or remote call centers. As of January 2019, we had 245 operational Stone Hubs in Brazil and we are currently growing these operations
to penetrate the country further. Our hubs are staffed by sales personnel that include:
|
·
|
Missionaries
—Our troops-on-the-ground sales team. This is a qualified team of young entrepreneurs who are
highly trained to deliver personalized and effective sales and support directly to the doorstep of our clients. We believe that
by being close to our clients, we have a unique ability to attend to their specific needs and react quickly to changes in each
local market. Our
Stone Missionaries
are supported by an integrated technology platform, which combines smart routing with
merchant behavior mapping, which enables them to provide sales and support services efficiently and effectively.
|
|
·
|
District
“
Owners”
and
Hub “Owners”
—Our regional sales leadership.
This team is composed of highly trained and experienced former
Stone Missionaries
that are tasked with opening and managing
new hub territories. Regional managers are supported extensively with daily performance indicators and tools provided by our technology
platform and management to facilitate active interaction and support with their teams
.
|
We have developed our method of training
and supporting our sales personnel that we believe has directly increased our team’s results. Our
Stone Missionaries
receive
extensive training in our company’s culture and operations during their onboarding process, and on an on-going basis, to
help reinforce our client-centric culture and high-performance standards. Our sales personnel have disciplined daily, weekly, and
monthly touchpoints with their leaders, along with routine reporting, KPI reviews, and other core processes to help ensure they
are equipped with the tools and support they need to maximize their effectiveness. In addition, our sales personnel are supported
by direct marketing campaigns to help build brand awareness as we enter new markets.
Over the last nine quarters, we have significantly
scaled our Stone Hub operations throughout Brazil, achieving consistent growth and ramp-up of our active client base within our
Stone Hubs. The following chart illustrates the
average relative growth in active clients per Stone Hub for
all Stone Hubs as of the fourth quarter of 2018 separated by their quarterly vintages. For purposes of the following chart, a quarterly
vintage of Stone Hubs refers to all of the Stone Hubs opened within a specific quarter, relative to the second quarter of 2018.
The average number of active clients per Stone Hub for the first quarter of 2018 has been indexed to 100 for the purpose of this
analysis.
On a same hub analysis considering hubs
that were active in October, 2017, we were able to grow revenues by 128% in the fourth quarter year over year while growing the
number of sales people by only 8%, which shows that our teams are able to scale the business consistently as they mature. Also,
this reflects in the 111% growth on revenue per salesperson in the period compared to an inflation growth of 4%.
Integrated Sales and Distribution
We distribute our technology and solutions
to digital merchants primarily through highly trained sales and technical personnel and software vendors that have expertise in
business process engineering and product development for digital solutions. These include:
|
·
|
Special Services
—Our highly-specialized team of digital commerce experts. This team has a deep technical
knowledge of our capabilities which enables them to target digital merchants, PSPs and marketplaces that we believe would most
benefit from our digital commerce solutions. The Special Services team hosts initial discovery meetings with potential clients
to understand their needs, and then meets with their technology developers and architects to design digital commerce solutions
that meet the client’s needs. This team positions us as a trusted technology provider and a key business partner for our
digital and integrated clients, and helps promote loyalty and long-term value.
|
|
·
|
ISVs
—Our technology distribution partners. ISVs develop vertical-specific software for merchants that help
them run their front-of-house functions and back-office operations. We integrate and embed our connection, payment acceptance,
and data reconciliation capabilities into their software in order to improve functionality and convenience. ISVs may also participate
in a portion of the economics generated by payments processed through their software.
|
Inbound Sales and Distribution
We also sell our solutions to brick-and-mortar
and digital merchants through a similar, highly trained sales team that is centrally located and dedicated to fielding in-bound
calls and sales leads. This team can manage and onboard a new client in-house.
Customer Service and Support
We service and support our clients with
fast, convenient, and high-quality customer service and support teams and technology tools that we believe are highly differentiated,
and have enabled us to achieve the highest NPS among our peers in our key markets in Brazil in 2018. Our service and support functions,
processes and tools were designed to embody our strong client-centric culture, continuously strengthen our client relationships,
and increase the long-term value of our client relationships. These teams and tools include:
|
·
|
Client Relationship Team
—This is a centralized, in-house customer relationship team largely consisting
of technically trained agents trained in-house and equipped with the data, technology, and autonomy to resolve our clients’
needs. First-call resolution is a key goal of our customer support operation, and in December 2018, 86% of our clients who called
our customer relationship team had their issues resolved on the first call. 94% of these calls were answered within 20 seconds
and 91% were rated as “excellent” by our clients according to our internal surveys.
|
|
·
|
Client Retention Team
—This is a centralized team that is responsible for trying to keep clients who are
considering canceling the services we provide. If a client calls our client relationship team to cancel their services, our retention
team is notified and contacts the client within one business day. Our retention team studies the client’s profile, speaks
with them to understand the cause of their cancelation, and discusses potential ways in which we can better serve them. We also
have an adjacent data analytics group that constantly monitors our clients, uses AI technology to predict potential churn, and
proactively identifies possible actions that our client retention team could take to reverse the propensity for churn.
|
|
·
|
Green Angels
—These are teams of local, specialized personnel, who provide on-demand logistics support in
the field.
Green Angel
teams are embedded inside our local Stone Hubs, where they interact with
Stone Missionaries
and our centralized client relationship team and leverage our cloud-based logistics platform to rapidly respond to the needs of
our clients. Once they become aware of an issue, our
Green Angels
commonly travel by motorcycle and reach our clients within
minutes or hours to help a client in need instead of taking days or weeks, through mail service, or using a third-party logistics
company.
Green Angels
can deliver terminals, help with installation, set up a merchant’s wi-fi connectivity, replace
parts, or provide other services.
|
|
·
|
CRM AI Technology
—We use a range of integrated systems, powered by the
Stone Technology Platform
and
artificial intelligence, which empower our client relationship, client retention and
Green Angel
teams, and enable us to
optimize our customer service and support functions. For example:
|
|
·
|
Celebro
—This is a system that helps our client relationship, client retention and
Green Angel
teams
manage service calls and access a 360-degree view of our clients through an integrated dashboard to view client sales, payments,
logistics issues, activity history, registry data and more. This system integrates real-time data from our authorization and processing
systems, salesforce management applications, and logistics management systems and can provide our personnel with the responses
for a client’s particular service call issue.
|
|
·
|
The Professor
—This is an AI-based system that provides predictive modeling of client behavior and activity.
The system constantly gathers information from
Celebro
and other databases to understand our clients’ historical patterns,
monitor their activity, and proactively identify anomalies that may indicate a potential client service issue or an opportunity
to upsell a new solution. Our customer service and support teams use
The Professor
to identify and resolve a client’s
issues, sometimes even before the client is aware themselves, which can create a superior client experience, reinforce our client-centric
positioning, and strengthen our relationship.
|
|
·
|
Stone Self-Service Tools
—We also offer a range of apps, online portals, and self-service tools that help
our clients check all of their data, manage their operations more conveniently, and solve certain issues by themselves, according
to their preference.
|
In addition to achieving the highest NPS
among our peers in our key markets in Brazil, we believe our use of technology to support our customer service team and our focus
on self-service tools provide us with scalable customer service operations, while maintaining the quality of our services. As shown
in the charts below, we have grown our active client base while maintaining a relatively stable customer service headcount, reducing
total number of calls per active client, and sustaining the same level of perceived quality by our clients.
Our Operations
We run and manage our operations with dedicated
teams of specialized and experienced personnel that run various administrative, processing, and back-office functions. These enable
us to serve, fulfill, and support our clients in a high-quality and efficient manner, and help us achieve operating efficiencies
and minimize operating risks. These functions include:
|
·
|
Client Onboarding
—Our client onboarding team works closely with our
Stone Missionaries
and other sales
teams to provide a smooth and efficient transition from sales, to implementation and ongoing client services. Our onboarding team
is highly trained and relies on advanced technologies, including risk assessment tools that collect public and private market information,
to:
|
|
·
|
appropriately evaluate, document, and onboard new merchants quickly and safely using digital applications;
|
|
·
|
carry out appropriate Know Your Customer and Anti-Money Laundering assessments, check appropriate databases, such as OFAC,
and run various other internal procedures;
|
|
·
|
continuously monitor the risk profile of our client portfolio to determine adherence to our internal policies; and
|
|
·
|
ensure the appropriate application and implementation of solutions and safeguards, based on a clients’ specific business
model and inherent risks.
|
|
·
|
Settlement Operations
—Our settlement operation team manages the clearing and settlement processes of our transaction
processing functions with financial institutions and payment schemes. This team ensures that our transaction processes and fee
collections adhere to the appropriate regulations and payment scheme rules, and help safeguard our clients’ receivables and
our operations.
|
|
·
|
Chargeback Operations
—Our chargeback team uses agile monitoring technology to secure payment transactions carried
out on our platform and identify potentially fraudulent or improper sales. They manage processes to enhance our ability to prevent
and manage fraud risk and avoid potential losses for our clients’ and our own operations. The team also provides support
on behalf of our clients when disputed charges are filed, working closely with payment scheme settlors and card issuers involved
in disputed transactions and, when appropriate, opens claim processes to seek reversal of the chargeback.
|
|
·
|
Logistics Management
—Our logistics management team manages the deployment of POS devices and related accessories
and uses predictive modeling of merchant behavior to proactively identify potential client logistics service issues. This centralized
team manages terminal programming and equipment services, deployment, set-up, technical support, repair and replacement, remote
terminal software updates, warehousing, and inventory control and reporting. They communicate with and deploy our local
Green
Angels
to provide on-demand support.
|
Risk Management, Compliance and Controls
We have made significant investments and
have retained key personnel to manage our risk management, compliance and controls functions. These teams help us identify and
understand the risks to which we are exposed while conducting our activities, and they enable us to effectively manage, mitigate,
and/or monitor them to protect our operations, our clients, and our partners. We continuously seek to enhance our risk management,
compliance
and controls functions by improving our processes and making
investments in technology and personnel in these areas, including:
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Risk Management
—We face operational risks inherent to our business, such as those discussed in “Item 3.
Key Information—D. Risk factors—Risks Relating to Our Business and Industry.” We have risk management teams allocated
across our operations that work with consultants and advanced technology in order to assess, plan, and implement strategies to
minimize any potential risks and adverse effects on our operations.
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Compliance and Controls
—Our compliance and controls teams monitor risks, including those of third parties such
as merchants, suppliers, PSPs, business partners, and others. This team advises on and oversees the implementation of effective
risk management actions, and addresses process and control inadequacies. Our compliance and controls team continuously manages
and executes a compliance program designed to map out and assure compliance with all of our internal risk policies and regulatory
compliance requirements. To achieve this, the team seeks to ensure that:
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Internal compliance and risk policies and appropriate training are continuously implemented and updated;
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Internal and third-party operations are assessed and audited to validate that they comply with all policies and requirements
in an ongoing manner; and
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Actions are promptly taken to avoid potential reoccurrences, including appropriate reporting and revising of processes, policies,
and controls.
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Our Proprietary Technology
We developed and operate the
Stone Technology
Platform
, which brings together an integrated suite of advanced technologies designed to provide differentiated capabilities
and seamless omni-channel commerce client experiences in a more secure, all-in-one environment. Our platform was developed to operate
in a completely digital environment and enables us to develop, host, and deploy our solutions, conduct a broad range of transactions
seamlessly across in-store, online and mobile channels, manage our distribution hubs, and optimize our client support functions—all
in a fully-digital, fully-integrated and holistic manner. Given its digital DNA and cloud-based architecture, our platform is agile,
reliable, and scalable with fast processing speeds and a broad range of capabilities that can be maintained and expanded relatively
easily and cost-effectively. The advanced nature and flexibility of our platform enables us to provide a number of technologies
and benefits, which we believe provides operating advantages, including the ability to:
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Connect and Integrate Easily with Our Clients
—We develop and provide a range of powerful connection and integration
technologies, user-friendly client portals, and convenient reporting tools that are simple and easy to use. These were designed
to eliminate the technical complexity and difficulty that many clients and partners typically encounter when trying to conduct
electronic commerce, and they are designed to require minimum effort to implement by our clients or our personnel. We have publicly
published our proprietary APIs, which provide a set of programming instructions and standards to access and connect to our systems.
We have also developed a set of SDKs, which provide software development tools, code, and documentation to help third-party developers
create applications on our platform. Together, these help our clients connect to our systems easily and make us a partner of choice
for many ISVs, PSPs, and marketplaces seeking to do business in Brazil.
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Provide Seamless Omni-Channel Experiences
—We designed our platform to enable merchants to conduct commerce and
reconcile data seamlessly across various sales channels in a single, brick-and-mortar store or multi-location environment, online
through an e-commerce or mobile commerce-enabled website, or inside of a mobile application. We believe that this provides a competitive
advantage that appeals to merchants and integrated partners who are increasingly operating across more than one channel and are
looking to provide their consumers with a streamlined shopping experience.
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Implement and Deploy New Capabilities
—We utilize our digital, cloud-based architecture and integration capabilities
to implement and deploy new features and technologies to our clients and integrated
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partners. Our technology platform
provides the flexibility to do this easily without the need for expensive upgrades, complex conversions, or lengthy service disruptions.
This enables us to provide our clients with the latest functionality in a quick and frictionless process. In addition, our architecture
and infrastructure are designed for rapid scalability, which enables us to expand our capacity and manage utilization efficiently
and cost-effectively.
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Utilize AI and Machine Learning Technology
—The digital DNA and cloud-based architecture of our platform enables
us to generate, capture, and aggregate a vast array of data across our various business activities. For example, we have developed
and deployed machine-learning technologies throughout our enterprise to leverage this data to improve the speed, functionality,
and quality of many of our services and operations. For example, we use AI to (1) predict merchant behavior and enable proactive
action by our sales teams; and (2) increase the accuracy of our fraud management. In addition, we use AI in many of our internal
processes to create better efficiencies and performance. For example, we use AI to (1) improve the management and interpretation
of our operational KPIs; and (2) better predict cultural fit, job satisfaction, and long-term performance of job candidates
during our talent recruitment and retention processes.
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Operate at Low Marginal Costs
—The architecture and various operating advantages of the
Stone Technology Platform
enable us to run our business increasingly efficiently and with lower incremental transaction costs.
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Key Technology Components
Our
Stone Technology Platform
is
comprised of several integrated systems managed by our technology and product development team, which had 502 team members as of
December 31, 2018. Some of the key components include:
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Infrastructure
—Our proprietary infrastructure’s architecture was designed to provide a high level of performance
and security to meet the demands of our business. We have private and public cloud-based servers, along with mirrored data centers,
dedicated disaster recovery centers, and global load balancers. Our private data centers give us the flexibility, scalability and
cost-effectiveness of the public cloud infrastructure, with the control and reliability of a private cloud environment.
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POS System
—We developed and operate a POS operating system, called
Mamba
, that runs on Linux and Android-based
point of sale terminals, and offers simple features and functions that enhance the user experience. Our
Mamba
POS system
also enables us to integrate our platform with a broad range of POS manufacturers, third-party software, our proprietary app store,
and other app stores.
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POS App Store
—We developed and operate a proprietary, cloud-based app store that hosts third-party applications
that can be accessed and used by our
Mamba
-run POS devices. This app store also provides software developers with access
to our POS system’s code, SDKs, and certain standards to help them create new applications for clients and their consumers
to use on our
Mamba
POS devices.
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POS Connectivity Technology
—Our POS operating system also utilizes Unstructured Supplementary Data, or USSD, technology,
which gives our terminals additional connectivity capabilities when conventional networks such as 2G, 3G and wi-fi are not fully
functional. This functionality is relevant and differentiated in more remote regions of the country and enables us to reduce connectivity
failures, increase the number of transactions we process, and improve our clients’ experience and perception of our company.
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Processing System
—We developed and operate an advanced front-end authorization processing system, which captures
and processes all major card capture methods, including EMV, magnetic stripe, and contactless, among others. We also developed
and operate an advanced back-end processing system that provides transaction clearing and settlement. These integrated systems
have some of the highest transaction speeds in the market, and are fully compliant with all local and international regulatory
requirements and security standards.
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Network Operations Center
—We operate a proprietary Network Operational Center, or NOC, that actively monitors
our operations in real time, 24 hours per day and 7 days per week. Our NOC tracks each step of our payment transactions, the availability
of payment scheme systems, telecom services providers’ systems, issuers’ systems,
and latency and conversion rates. Our NOC manages notification and escalation rules used by developers to evaluate their services,
by business teams to be aware of any potential threat to our clients, and by some of our largest clients through direct communication.
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Information and Cybersecurity
—Our well-trained and dedicated team of information security and cybersecurity professionals
holds various certifications, including Sans, NIST, EC-Council and ISACA, and monitor our systems and transactions around the clock
and work to keep our data secure. This team monitors and upholds stringent security and compliance policies in line with global
best practices, including the Payment Card Industry Data Security Standard (PCI-DSS). This team and its technologies monitor all
employees and third-parties who access our platforms, and manage tight authentication controls and physical authorization technologies
in all of our operating environments. We also have adopted safe coding and development practices.
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Product Development
—We use a unique, client-centric product development approach and continuous deployment process
to create and deliver fast, advanced, and easy-to-use solutions to our clients. Our development is driven by multi-function development
teams that leverage user-experience designers and agile development methods. We use project management and design thinking flow
tools and have implemented lean practices in product development. We frequently measure merchant satisfaction and product performance
indicators—such as adoption, retention and engagement ratios—to come up with new and better potential solutions. Our
new solution and features launches are preceded by extensive integration tests and pilot testing with real customers before roll-out.
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We currently rely on PAX to manufacture
and assemble a significant amount of our POS devices. For more information, see “Item 3. Key Information—D. Risk factors—Risks
Relating to Our Business and Industry—We are dependent on a single manufacturer for a substantial amount of our POS devices.
We are at risk of shortage, price increases, changes, delay or discontinuation of key components from our POS device manufacturers,
which could disrupt and harm our business.”
Our Competition
The Brazilian payments industry is highly
competitive and fast-changing. We face competition to acquire merchants from a variety of providers of payments and payment-related
services. Our primary competitors include traditional merchant acquirers such as affiliates of financial institutions and well-established
payment processing companies, including Cielo S.A., a company controlled by Banco Bradesco S.A. and Banco do Brasil S.A., Redecard
S.A., a subsidiary of Itaú Unibanco Holding SA, Getnet Adquirência e Serviços para Meios de Pagamento S.A.
(Santander Getnet), a subsidiary of Banco Santander (Brasil) S.A. Our other competitors include other payment processing companies,
such as PagSeguro Digital Ltd., First Data Corporation, Global Payments—Serviços de Pagamentos S.A., a subsidiary
of Global Payments Inc., Banrisul Cartões S.A.(known as Vero), a subsidiary of Banrisul S.A., Adyen B.V. and SafraPay, a
unit of Banco Safra S.A. We also face competition from non-traditional payment processors and banks that have significant financial
resources and develop different kinds of services, including gateways, PSPs, other reconciliation providers, ERPs, banking services
and credit operations.
Like the digital payments industry in general,
we believe that other means of payment, both digital and traditional, including cash, checks, money orders and electronic bank
deposits or transfers, compete indirectly with our products and services.
The most significant competitive factors
in this segment are price, brand, breadth of features and functionality, scalability and service capability. While competitive
factors and their relative importance vary based on the size, industry and focus of each merchant, we seek to differentiate ourselves
from our competitors through our disruptive business model.
For information on risks relating to increased
competition in our industry, see “Item 3. Key Information—D. Risk factors—Risks Relating to Our Business and
Industry—If we cannot keep pace with rapid developments and change in our industry and continue to acquire new merchants,
the use of our services could decline, reducing our revenues” and “Item 3. Key Information—D. Risk factors—Risks
Relating to Our Business and Industry—The payment processing industry is highly competitive, and we compete with certain
firms that are larger and that have greater financial resources. Such competition could adversely affect the transaction and other
fees we receive from merchants and financial institutions, and as a result, our margins,
business, financial condition and results of operations.”
Seasonality
We have experienced in the past, and
expect to continue to experience, seasonal fluctuations in our revenues as a result of consumer spending patterns.
Historically, our revenues have been strongest during the last quarter of each year as a result of higher sales during the
Brazilian holiday season. This is due to the increase in the number and amount of electronic payment transactions related to
seasonal retail events. Adverse events that occur during these months could have a disproportionate effect on our results of
operations for the entire fiscal year. As a result of quarterly fluctuations caused by these and other factors, comparisons
of StoneCo Ltd.’s operating results across different fiscal quarters may not be accurate indicators of its future
performance. For additional information, see “Item 3. Key Information—D. Risk factors—Risks Relating to Our
Business and Industry—Our operating results are subject to seasonality, which could result in fluctuations in our
quarterly profit.”
Regulatory Matters
Our business is subject to a number of
laws and regulations that affect payment schemes and payment institutions, many of which are still evolving and could be interpreted
in ways that could harm our business. While it is difficult to fully ascertain the extent to which new developments in the field
of law will affect our business, there has been a trend towards increased consumer and data privacy protection. It is possible
that general business regulations and laws, or those specifically governing payment institutions, may be interpreted and applied
in a manner that may place restrictions on the conduct of our business. Below is a summary of the most relevant laws that apply
to the operations of the SPB.
Regulation of the SPB
Our activities in Brazil are subject to
Brazilian laws and regulations relating to payment schemes and payment institutions. Law No. 12,865/13, which was enacted
on October 9, 2013, establishes the first set of rules regulating the electronic payments industry within the overall Brazilian
Payment System (the
Sistema de Pagamentos Brasileiro
, or SPB) and creates the concepts of payment schemes, payment scheme
settlors and payment institutions.
In addition, Law No. 12,865/13 gave
the Central Bank, in accordance with the guidelines set out by the CMN, and the CMN authority to regulate entities involved in
the payments industry. Such authority covers matters such as the operation of these entities, risk management, the opening of payment
accounts, and the transfer of funds to and from payment accounts. After the enactment of Law No. 12,865/13, the CMN and the
Central Bank created a regulatory framework regulating the operation of payment schemes and payment institutions. The framework
consists of Resolutions 4,282, Circulars 3,680, 3,681 and 3,682, as amended, all of which were published on November 4, 2013,
and Circular 3,885 published on March 26, 2018, among others.
Payment Schemes
A payment scheme, for Brazilian regulatory
purposes, is the collection of rules and procedures that governs payment services provided to the public, with direct access by
its end users (i.e. payors and receivers). In addition, such payment service must be accepted by more than one receiver in order
to qualify as a payment scheme:
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Payment schemes that exceed certain thresholds are considered to form part of the SPB and are subject to the legal and regulatory
framework applicable to the payment industry in Brazil, including the requirement to obtain an authorization by the Central Bank.
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Payment schemes that operate below these thresholds are not considered to form part of the SPB and are therefore not subject
to the legal and regulatory framework applicable to the payment industry in Brazil, including the requirement to obtain an authorization
from the Central Bank, although they are required to report certain operational information to the Central Bank on an annual basis.
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Limited-purpose payment schemes are not considered to form part of the SPB and, therefore, are not subject to the legal and
regulatory framework applicable to the payment industry in Brazil, including the requirement to obtain authorization from the Central
Bank. Limited-purpose payment schemes are those whose payment orders are: (a) accepted only at the network of merchants that
clearly display the same
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visual identity as that of the issuer,
such as franchisees and other merchants licensed to use the issuer’s brand; or (b) intended for payment of specific
public utility services, such as public transport and public telecommunications, or (c) related to employee benefits established
by law (such as meal vouchers).
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Certain types of payment schemes have specific exemptions from the requirement to obtain authorization from the Central Bank.
This applies, for example, to payment schemes set up by governmental authorities, payment schemes set up by certain financial institutions,
payment schemes aimed at granting benefits to natural persons due to employment relationships and payment schemes set up by an
authorized payment institution in which financial settlement of payment transactions are carried out exclusively using the book-transfer
method.
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Payment Scheme Settlor
A payment scheme is set up and operated
by a payment scheme settlor, which is the entity responsible for the payment scheme’s authorization and function. Payment
scheme settlors, for Brazilian regulatory purposes, are the legal entities responsible for managing the rules, procedures and the
use of the brand associated with a payment scheme. Central Bank regulations require that payment scheme settlors must be (i) incorporated
in Brazil, (ii) have a corporate purpose compatible with its payments activities and (iii) have the technical, operational,
organizational, administrative and financial capacity to meet their obligations. They must also have clear and effective corporate
governance mechanisms that are appropriate for the needs of payment institutions and the users of payment schemes.
Payment Institutions
A payment institution is defined as the
legal entity that participates in one or more payment schemes and is dedicated to the execution of the remittance of funds to the
receivers in payment schemes, among other activities. Specifically, based on the Brazilian payment regulations, payment institutions
are entities that can be classified into one of the following three categories:
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Issuers of electronic currency (prepaid payment instruments): These payment institutions manage prepaid payment accounts for
cardholders or end-users. They carry out payment transactions using electronic currency deposited into such prepaid accounts, and
convert the deposits into physical or book-entry currency or vice versa.
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Issuers of post-paid payment instruments (e.g. credit cards): These payment institutions manage payment accounts where the
end-user intends to make payment on a post-paid basis. They carry out payment transactions using these post-paid accounts.
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Acquirers: These payment institutions do not manage payment accounts, but enable merchants to accept payment instruments issued
by a payment institution or by a financial institution that participates in a payment scheme. They participate in the settlement
process for payment transactions by receiving the payment from the card issuer and settling with the merchant.
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Payment institutions must operate in Brazil
and must have a corporate purpose that is compatible with payments activities. As for payment schemes, the regulations applicable
to payment institutions depend on certain features, such as the annual cash value of transactions handled by the payment institution
or the value of resources maintained in prepaid payment accounts. Certain financial institutions have specific exemptions from
the requirement to obtain authorization from the Central Bank to act as a payment institution and provide payment services. Furthermore,
certain payment institutions are not subject to the legal and regulatory framework applicable to the payment industry in Brazil.
This applies, for example, to payment institutions that only participate in limited-purpose payment schemes and payment institutions
that provide services in the scope of programs set up by governmental authorities aimed at granting benefits to natural persons
due to employment relationships.
The CMN and Central Bank regulations applicable
to payment institutions cover a wide variety of issues, including (i) penalties for noncompliance; (ii) the promotion
of financial inclusion; (iii) the reduction of systemic, operational and credit risks; (iv) reporting obligations; and
(v) governance. The regulations applicable to payment institutions also cover “payment accounts” (
contas de
pagamento
), which are the end-user accounts, in registered (i.e., book-entry) form, which are opened with payment institutions
that are card issuers of prepaid or post-paid instruments and used for carrying out each payment transaction.
Circular No. 3,860/13 classifies payment accounts into two types:
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Prepaid payment accounts: Where the funds have been deposited into the payment account in advance of the intended payment transaction;
and
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Post-paid payment accounts: Where the payment transaction is intended to be performed regardless of whether or not funds have
been deposited into the payment account in advance.
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In order to provide protection from bankruptcy,
Law No. 12,865/13 requires payment institutions that issue electronic currency to segregate the funds deposited in prepaid
payment accounts from their own assets. In addition, with respect to prepaid electronic currency, the payment institutions must
hold a portion of the funds deposited in the prepaid payment account in certain specified instruments: either (i) in a specific
account with the Central Bank that does not pay interest; or (ii) in federal government bonds registered with the SELIC. The
portion of the prepaid electronic currency that must be held in this form is currently 100%.
Our Regulatory Position
Three of our subsidiaries perform activities
that are in particular subject to Law No. 12,865/13 and regulations from the Central Bank and the CMN, which are Stone Pagamentos
S.A., or Stone Pagamentos, MNLT Soluções de Pagamento S.A. (formerly Elavon), or EdB, and Pagar.me Pagamentos S.A.,
or Pagar.me. As required by the applicable regulations, the three of them have all applied for licenses of operation within the
Central Bank, which current status follows below:
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Stone Pagamentos was granted a license to operate as a payment institution in the acquirer category on July 3, 2017, and
in the issuer of electronic currency category on April 24, 2018;
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EdB applied for a license to operate as a payment institution in the acquirer category on June 22, 2014. On June 3, 2016,
EdB informed the Central Bank regarding the EdB Acquisition and submitted supplemental documentation in connection with the license
application. As of the date of this annual report, the Company is revising its strategic position regarding EdB license and therefore
is currently discussing directly with Central Bank as to the need for EdB’s license application;
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Pagar.me
applied for a license to operate as a payment scheme settlor on February 3, 2017, and as a payment institution
in the acquirer and issuer of electronic currency category on April 7, 2017. Due to recent changes in the Central Bank regulation,
Pagar.me
’s payment scheme is no longer subject to the authorization of Central Bank. Therefore,
Pagar.me
’s
application for authorization as a payment scheme was dismissed by the Central Bank on June 8, 2017. In regard to the application
for a license to operate as a payment institution,
Pagar.me
has supplemented the documentation submitted to the Central
Bank in the application for authorization, and is currently waiting for the Central Bank’s approval; and
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Stone Sociedade de Crédito Direto S.A. applied for a license to operate as a direct credit corporation
(sociedade
de crédito direto)
on March 18, 2019.
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Since its license to operate was granted
by the Central Bank, Stone Pagamentos has been in compliance with applicable payment laws and regulations.
Pagar.me
is in
a period of transition and adaptation to the payment laws and regulations, given that the request for authorization filed by
Pagar.me
with the Central Bank is still undergoing review. In this sense, its policies and operational routines are being created and adapted,
and the changes that have been implemented in Stone Pagamentos for purposes of adapting to the payment rules will be replicated
in
Pagar.me
.
In addition, Law No. 12,865/2013 prohibits
payment institutions from performing activities that are restricted to financial institutions, which are regulated by Law No. 4,595/1964.
There is some debate under Brazilian law as to whether providing early payment of receivables to merchants could be characterized
as “lending,” which is an activity that is restricted to financial institutions. Similarly, there is some debate as
to whether the discount rates applicable to this early payment feature should be considered as “interest,” in which
case the limits set by the Brazilian Usury Law would apply to these rates.
For transactions that form part of the
Brazilian financial system, financial institutions may set interest rates freely, provided that they are not excessively burdensome
to consumers. For transactions that do not form part of the Brazilian financial system, the Brazilian Usury Law (Decree-Law No. 22,623/1933)
capped interest rates at 12% per year. Subsequently, the Brazilian Civil Code, which replaced the Usury Law, capped interest rates
at two times the interest rates applicable to National Treasury (
Fazenda Nacional
), which is currently the SELIC rate (although
there is some legal debate as to whether the Brazilian Civil Code has effectively replaced the original Usury Law). As a result,
if the discount rate that we charge merchants for early payment of their receivables is considered to be “interest,”
it would be capped at two times the SELIC rate.
If we fail to comply with the requirements
of the Brazilian legal and regulatory frameworks, we could be prevented from carrying out our regulated activities, we could be
(i) required to pay substantial fines (including per transaction fines) and disgorgement of our profits, (ii) required
to change our business practices or (iii) subjected to insolvency procedures such as an intervention by the Central Bank and
the out-of-court liquidation of Stone Pagamentos. We could also be subject to private lawsuits. For additional information,
see “Item 3. Key Information—D. Risk factors—Risks Relating to Our Business and Industry—Our business is
subject to extensive government regulation and oversight in Brazil and our status under these regulations may change. Violation
of or compliance with present or future regulation could be costly, expose us to substantial liability and force us to change our
business practices, any of which could seriously harm our business and results of operations.”
The Central Bank’s regulations also
allow payment schemes to set additional rules for entities that use their brands. Since we participate in these third-party payment
schemes, we must comply with their rules in order to continue accepting payments from payment instruments bearing their brands.
Anti-Money Laundering Rules
Our activities in Brazil are subject to
Brazilian laws and regulations relating to anti-money laundering, or AML, terrorism financing and other potentially illegal activities.
These rules require us to implement policies and internal procedures to monitor and identify suspicious transactions, which must
be duly reported to the relevant authorities.
We comply with the applicable AML laws
and regulations and we have implemented required policies and internal procedures to ensure compliance with such rules and regulations,
including procedures to report suspicious activities, suspected terrorism financing and other potentially illegal activities to
the authorities. Our employees are aware of our policies and internal procedures, which shall be mandatorily complied with and
supervised. We also have an internal division focused on the prevention of risks and fraud, which is led by a specialized risk
officer.
The Brazilian AML law specifies the acts
that may constitute a crime and the required measures to prevent such crimes. It also prohibits the concealment or dissimulation
of the origin, location, availability, handling or ownership of assets, rights or financial resources directly or indirectly originated
from crimes, and subjects the agents of these illegal practices to imprisonment, temporary disqualification from managing enterprises
up to 10 years and monetary fines.
The Brazilian AML law also created the
Financial Activities Control Council, or COAF, which is the Brazilian financial intelligence unit that operates under the jurisdiction
of the Ministry of Finance. COAF has a key role in the Brazilian AML and counter-terrorism financing system, and it is legally
liable for the coordination of the mechanisms for international cooperation and information exchange.
We have adopted the internal controls and
procedures required by the Brazilian AML rules, which are focused on:
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identifying and knowing our clients;
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checking the compatibility between the volume of funds of a client and such client’s economic and financial capacity;
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checking the origin of funds;
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carrying out a prior analysis of new products and services, under the perspective of money laundering prevention;
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keeping records of all transactions;
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reporting to COAF, within one business day and without informing the involved person or any third party, (i) any transaction
exceeding the limit set by the competent authority and as required under applicable regulations; (ii) any transaction deemed to
be suspicious, as required under applicable regulations; and (iii) at least once a year, whether or not suspicious transactions
are verified, in order to certify the non-occurrence of transactions subject to reporting to COAF (negative report);
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applying special attention to (i) unusual transactions or proposed transactions with no apparent economic or legal bases; (ii)
clients and transactions for which the UBO cannot be identified; and (iii) situations in which it is not possible to keep the clients’
identification records duly updated;
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offering anti-money laundering training for employees;
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monitoring transactions and situations which could be considered suspicious for anti-money laundering purposes;
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ensuring that policies, procedures and internal controls are commensurate with the size and volume of transactions; and
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the unavailability of goods, values and rights possessed, directly or indirectly, by any individual or legal entity sanctioned
by any resolution of the United Nations Security Council.
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E-Commerce, Data Protection, Consumer
Protection and Taxes
In addition to regulations affecting digital
payment schemes, we are also subject to laws relating to internet activities and e-commerce, as well as banking secrecy laws, consumer
protection laws, tax laws and other regulations applicable to Brazilian companies generally. Internet activities in Brazil are
regulated by Law No. 12,965/14, known as the Brazilian Civil Rights Framework for the internet, which embodies a substantial
set of rights of internet users and obligations relating to internet service providers. This law exempts intermediary platforms
such as Stone Co. or EdB from liability for user generated content and certain activities carried out by their users. Since the
Brazilian Civil Rights Framework for the internet is a new legislation and, therefore, there are few court decisions in this area,
it is still possible that we may be subject to joint civil liability for activities carried out by our users.
Law No. 8,078/90, known as the Consumer
Protection Code, regulates consumer relations in Brazil, including matters such as: commercial practices; product and service liability;
areas where suppliers of products or services are subject to strict liability; the reversal of the burden of proof so as to benefit
consumers; the joint and several liability of all companies within a supply chain; unfair contract terms; advertising; and information
on products and services that are offered to the public. Consumers have the right to receive clear and accurate information regarding
retail products and services, with correct specification of characteristics, structure, quality, price, risks, and consumers’
rights to access and amend personal information collected about them and stored in private databases.
Customer accounts on our digital platform
are subject to data protection under the Brazilian Civil Rights Framework for the internet and bank secrecy laws (Complementary
Law 105/01 c/c/ Article 17 of the CMN’s Resolution No. 4,282/13). We are also subject to trademark protection rules,
and to tax laws and related obligations such as the rules governing the sharing of customer information with tax and financial
authorities. It is unclear whether the tax and regulatory authorities would seek to obtain information regarding our customers.
Any such request could come into conflict with the data protection rules, which could create risks for our business.
The laws and regulations applicable to
the Brazilian digital payments industry are subject to ongoing interpretation and change, and our digital payments business may
become subject to regulation by other authorities. For further information on the risks relating to regulation of business, please
see “Item 3. Key Information—D. Risk factors—Risks Relating to Our Business and Industry—Our business is
subject to extensive government regulation and oversight and our status under these regulations may change. Violation of or compliance
with present or future regulation could be costly, expose us to substantial liability and force us to change our business practices,
any of which could seriously harm our business and results of operations.”
Consumer
Protection Laws
Brazil’s Consumer Protection Code
(
Código de Defesa do Consumidor
) sets forth the legal principles and requirements applicable to consumer relations
in Brazil. This law regulates, among other things, commercial practices, product and service liability, strict liability of the
supplier of products or services, reversal of the burden of proof to the benefit of consumers, the joint and several liability
of all companies within the supply chain, abuse of rights in contractual clauses, advertising and information on products and services
offered to the public. Specifically, we are subject to several laws and regulations designed to protect consumer rights—most
importantly, Law No. 8,078 of September 11, 1990—known as the Consumer Protection Code. The Consumer Protection Code establishes
the legal framework for the protection of consumers, setting out certain basic rights, and the consumers’ rights to access
and modify personal information collected about them and stored in private databases. These consumer protection laws could result
in substantial compliance costs.
Data Privacy
and Protection
The Brazilian Civil Rights Framework for
the internet establishes principles, guarantees, rights and duties for the use of the internet in Brazil, including regulation
about data privacy for internet users. Under Brazilian law, personal data may only be treated (i.e
.
, collected, used, transferred,
etc.) upon users’ prior and express consent. Privacy policies of any company must be clear and detailed and include information
regarding all contemplated uses for such users’ data and excessively ample or vague consent for data treatment may be deemed
invalid in Brazil.
Furthermore, consent from users must be
obtained separately and contractual clauses relating to consent must be specifically highlighted. Brazilian courts have applied
joint and several liability among all entities that shared and/or used personal data subject to a breach. See “Item 3. Key
Information—D. Risk factors—Risks Relating to our Business and Industry—Unauthorized disclosure, destruction
or modification of data, through cybersecurity breaches, computer viruses or otherwise or disruption of our services could expose
us to liability, protracted and costly litigation and damage our reputation.”
On August 14, 2018, the Brazilian President
signed Law No. 13,709 (
Lei Geral de Proteção de Dados,
or the LGPD), a comprehensive data protection law establishing
general principles and obligations that apply across multiple economic sectors and contractual relationships. The LGPD establishes
detailed rules for the collection, use, processing and storage of personal data and is expected to affect all economic sectors,
including the relationship between customers and suppliers of goods and services, employees and employers and other relationships
in which personal data is collected, whether in a digital or physical environment. Moreover, on December 28, 2018, the President
enacted Provisional Measure No. 869 of 2018, which amended certain provisions of the LGPD and created the ANPD. The ANPD will be
a administrative body, connected to the Cabinet of the Presidency, with technical autonomy, but no financial and budgetary autonomy.
The ANPD is expected to have the following responsibilities, among others: (i) enact rules and regulations relating to data protection;
(ii) analyze and interpret, in the administrative sphere, matters relating to the LGPD; (iii) request access to information from
data controllers and processors; (iv) supervise processing activities and impose sanctions; and (v) promote cooperation with international
and transnational data protection authorities, among others. Provisional Measure No. 869 of 2018 also extended the original term
of 18 months for companies to become compliant with the LGPD to 24 months. In this regard, the LGPD will become effective in August
2020, by which date all legal entities will be required to conform their data processing activities to these new rules. A comprehensive
data mapping of the company’s personal data flows and the subsequent review of internal and external documents and procedures,
as well as the negotiation of contractual amendments regulating data sharing are examples of adaptations required for compliance
with the LGPD.
The foregoing list of laws and regulations
to which we are subject is not exhaustive and the regulatory framework governing our operations changes continuously. Although
we do not believe that compliance with future laws and regulations related to the payment processing industry and our business
will have a material adverse effect on our business, financial condition or results of operations, the enactment of new laws and
regulations may increasingly affect the operation of our business, directly and indirectly, which could result in substantial regulatory
compliance costs, litigation expense, adverse publicity, the loss of revenue and decreased profitability.
Intellectual Property
Most of our services are based on proprietary
software and related payment systems solutions. We rely on a combination of software laws, trademark and trade secret laws, as
well as employee and third-party non-disclosure,
confidentiality and other types of contractual arrangements
to establish, maintain and enforce our intellectual property rights, including with respect to our proprietary rights related to
our products and services. In addition, we license technology from third parties.
As of December 31, 2018, we owned 30 trademarks
issued in Brazil, including “Stone,” “Mundipagg,” “Pagar.me,” “Equals,” “Buy4,”
and have 45 trademark applications pending in Brazil.
We have also registered several domain
names with NIC.br, Brazil’s internet domain name registry, and domain registrars in the United States and elsewhere, including
“stone.com.br,” “pagar.me,” “mundipagg.com.br,” “mundipagg.com,” “cappta.com.br,”
“equals.com.br” , “stonemais.com.br”, “stone.co” and “investors.stone.co”.
We have material contracts with Visa and
Mastercard in connection with our activities as an acquirer for these card schemes. Our Visa Payment Arrangements Participation
and Trademark License Agreement, dated as of February 19, 2016 (as amended from time to time), between Visa do Brasil Empreendimentos
Ltda. and Stone Pagamentos S.A. sets forth the general terms and conditions under which Stone Pagamentos S.A. acts as a merchant
acquiring principal participant for Visa in Brazil and provides Stone Pagamentos S.A. with a non-exclusive and non-transferable
license to use certain trademarks owned by Visa in connection with its activities as an acquirer in Brazil. Under this agreement,
Stone Pagamentos S.A. is exclusively responsible for all the costs and risks associated with its participation as a merchant acquiring
principal and consideration payable to Visa under this agreement is determined by the standard payment terms set forth in the Visa
Core Rules and Visa Product and Service Rules, available on Visa’s website. Our License Agreement, dated as of December 21,
2015 and as amended from time to time, between MasterCard International Incorporated and Stone Pagamentos S.A. sets forth the general
terms and conditions under which Mastercard grants Stone Pagamentos S.A. a non-exclusive license to use certain trade names, trademarks,
service marks and logotypes (including Mastercard, Cirrus and Maestro branded marks) in Brazil in connection with Stone Pagamentos
S.A.’s issuing and acquiring activities. No consideration is due to Mastercard under this agreement.
Trademarks
We own or have rights to trademarks, service
marks and trade names that we use in connection with the operation of our business, including our corporate name, logos and website
names. Other trademarks, service marks and trade names appearing in this annual report are the property of their respective owners.
Solely for convenience, some of the trademarks, service marks and trade names referred to in this annual report are listed without
the ® and ™ symbols, but we will assert, to the fullest extent under applicable law, our rights to our trademarks, service
marks and trade names.
C. Organizational
structure
We are an exempted company with limited
liability incorporated under the laws of the Cayman Islands with the legal name StoneCo Ltd. Our principal executive offices are
located at R. Fidêncio Ramos, 308, Vila Olímpia, 10
th
floor,
São Paulo—SP, 04551-010, Brazil. Our telephone number at this address is +55 (11) 3004-9680.
Investors should contact us for any inquiries
through the address and telephone number of our principal executive office. Our principal website is www.stone.co. The information
contained in, or accessible through, our website is not incorporated by reference in, and should not be considered part of, this
annual report.
We carry out our operations principally
through our Brazilian operating companies. A simplified organizational chart showing our corporate structure is set forth below.
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