Features Allow E-Commerce Sellers, Particularly
Those Who Sell on Amazon and Shopify, to Harness the Power of
Data
ShippingEasy, the leading provider of cloud-based shipping,
inventory management, and customer marketing solutions for
e-commerce sellers, has announced an unmatched suite of new
features for its Customer Marketing solution. The multi-channel
suite is designed to allow online sellers of all sizes,
particularly those who sell on Amazon and Shopify, to put their
data to work in order to better understand customers and build
repeat business.
ShippingEasy’s Customer Marketing solution provides customer
insights, segmentation, and lifecycle analytics that can then be
leveraged to set up regular or trigger-based email campaigns to
generate reviews, build awareness of related products, and increase
repeat business. ShippingEasy’s expanded Customer Marketing suite
includes:
Amazon Feedback
Management
Recent research has found that as many as 76 percent of
customers are inclined NOT to buy an item if there’s not a review
or rating associated with it. 7 in 10 people indicated that a
brand’s response to an online consumer review changed their
perception of a brand. Feedback management in e-commerce is as
important as ever. ShippingEasy’s Amazon Feedback Management offers
e-commerce sellers the opportunity to boost their feedback and
reputation with automated, personalized seller and product review
emails timed to match delivery and experience patterns. E-commerce
sellers can now track their feedback in a robust, single-view
dashboard.
This is crucial for Amazon sellers, as 51% of US digital buyers
trust Amazon the most for useful product information. Amazon has
specific rules set out for its sellers to follow, and
ShippingEasy’s fully compliant Amazon Feedback Management takes the
worry out of soliciting feedback.
“Feedback drives sales on Amazon and keeps e-commerce sellers
competitive,” said Chris Vaughn, VP Marketing, ShippingEasy. “Now,
online sellers can automatically solicit seller and product
reviews, manage and respond to feedback faster, and grow revenue.
All of this in one platform, without the hassle of multiple
solutions. This saves sellers potentially hundreds of dollars over
other software solutions while also reaping the benefits of a
multi-channel solution. ShippingEasy is the only email service
provider that offers full Amazon feedback management with alerts,
review metrics, and product health monitoring, as well as a
dashboard to manage an entire reputation. All of this is available
alongside regular and automated campaigns for other selling
channels.”
Easy Drag & Drop Template
Builder
Sending emails to customers has never been easier. In 10 minutes
or less, e-commerce sellers can create beautiful, custom email
campaigns, then preview templates for phone, tablet or desktop. The
solution also comes with professional, attention-grabbing pre-built
templates. Advanced features include personalized variables, social
media library, embedded video, and more.
Powerful Segmentation
Rules
E-commerce sellers can take control of their messaging and
deliver meaningful content to the most impactful audience. Lists
can be segmented by customer type, shopping data, products
purchased, amount spent, location, and more. Information is
automatically updated when new order data is received, and
categorized by segments like prospects, recent, repeat, and
inactive customers.
Shopify Abandoned Cart Email
Campaigns
ShippingEasy analyzed Shopify abandoned cart data just for
ShippingEasy customers who aren’t using abandoned cart emails. The
total value of these Shopify abandoned carts is tens of millions of
dollars. Lost revenue like this can now be reclaimed automatically
using ShippingEasy’s Customer Marketing solution. The solution
makes it easy to build beautiful emails that trigger within an hour
after cart abandonment (or at a customized time dictated by the
Shopify seller) to convert a customer.
More About Customer Marketing
ShippingEasy’s Customer Marketing solution provides customer
insights, segmentation, and lifecycle analytics that can then be
leveraged to set up regular or trigger-based email campaigns to
generate reviews, build awareness of related products, and increase
repeat business. Working with successful e-commerce sellers,
ShippingEasy has identified the most effective campaigns to achieve
sales goals, all of which can be set up in merely a few clicks.
Full features include Contact Management, Automated Email
Campaigns, Regular Email Campaigns, Product Recommendations,
Marketing Dashboard / Analytics, Amazon Feedback Management,
Customer Order Reminders, and Win-back Campaigns.
“There’s not another multi-channel tool on the market for review
and management like ShippingEasy’s platform, which is designed to
put e-commerce data to work,” said Vaughn. “Data does nothing if
it’s not captured and utilized properly. ShippingEasy’s built-in
customer marketing features employ customer and order data for
targeted email marketing and product review management. No longer
do all these capabilities need to exist behind disparate logins and
invoices. ShippingEasy is a complete, one-stop solution for
increasing reviews and product visibility in the same place online
sellers process shipping and inventory.”
About ShippingEasy
ShippingEasy provides the only complete solution for e-commerce
merchants to automate order imports and shipping, manage inventory,
and increase sales through customer email marketing and online
reviews. Powerful integrations with leading online channels such as
Amazon, eBay, Etsy, Walmart, Shopify, Magento, WooCommerce and many
others allow merchants to manage orders, products and customers
from everywhere they sell—all in one place. The inclusion of email
marketing and inventory management solutions—plus award-winning
support from great humans in Austin, Texas—lets tens of thousands
of online merchants streamline their businesses and increase orders
through a complete solution that provides far more than
best-in-class shipping solutions. ShippingEasy is a wholly-owned
subsidiary of Stamps.com (Nasdaq: STMP).
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version on businesswire.com: https://www.businesswire.com/news/home/20190619005113/en/
Wayne Henninger, Wayne Henninger Communications,
LLC570.573.6556 / wayne@waynehenninger.com
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