Global Affiliate Brand New Galaxy joins the
challenger marketing group to accelerate connected commerce and
digital transformation for global brands; will operate as part of
Stagwell Media Network
YORK and WARSAW,
Poland, April 21, 2022 /PRNewswire/ -- (NASDAQ:
STGW) – Stagwell, the challenger network built to transform
marketing, today announced the acquisition of Brand New
Galaxy (BNG), a leading provider of scaled commerce and
marketplace solutions for 150+ global brands and 500+ e-retailers
worldwide. With 600 experts across Europe, MENA, and the United States, BNG adds deep,
digital-first specialization in connected commerce solutions,
scaling Stagwell's broad e-commerce capabilities to service more
complex global clients. BNG has served as a partner of Stagwell via
its Global Affiliate Program since 2021 and is the first
acquisition Stagwell has made of one of its affiliates.
"We are pleased to welcome Brand New Galaxy to the Stagwell
platform, expanding the reach of our global e-commerce offerings.
Their state-of-the-art e-commerce and digital transformation
technology is another reason clients are choosing Stagwell over
traditional holding companies," said Mark
Penn, Chairman and CEO, Stagwell.
BNG will join the Stagwell Media Network, a global community of
leading omnichannel agencies that collaborate to deliver
future-facing solutions driven by digital, data, technology, and
media expertise. In addition to complementing Stagwell's data-led
digital transformation capabilities, BNG offers a range of tailored
solutions for accelerating end-to-end multimarket commerce, based
on international insights that translate into local market
"It is incredibly exciting to welcome Brand New Galaxy and their
leadership teams to Stagwell Media Network," said James Townsend, Global Chief Executive Officer
of Stagwell Media Network and its global media agency, Assembly.
"Their deep and extensive expertise in all things connected
commerce sits in perfect complement to our growing portfolio of
omnichannel media agencies. The addition of BNG is the natural and
front-footed next step for our network to further empower the
modern marketeer with more cohesive and integrated solutions across
the marketing services spectrum."
As part of Stagwell Media Network, Brand New Galaxy will
continue to go to market under the BNG brand as well as collaborate
with other members of the Stagwell Media Network.
Piotr Morkowski, CEO of Brand New
Galaxy Holding said, "BNG was born as an ecommerce-native business
and over the last five years of incredible growth, we have built a
set of unique, world-class capabilities to support our global
clients across the entire path to purchase. Building a global
business of 600 experts in less than five years is no small
achievement, but we are hungry to do much more. Joining forces with
Stagwell Media Network at this stage in our journey as part of an
integrated go-to-market approach is the best way for us to grow
even faster and deliver on our ambitions."
Stagwell Media Network is now home to more than 3,500 experts
distributed globally across more than 20 countries and 40 offices,
managing close to $5 billion in
media. The Network offers omnichannel media, led by data and
digital expertise that challenges the antiquated media models of
legacy advertising giants. The BNG acquisition follows the
January 2022 acquisition of
Goodstuff Communications, one of the United Kingdom's leading independent media
agencies, supporting Stagwell's scale and global footprint with
The terms of the deal were not disclosed.
About Stagwell Inc.
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our 10,000+
specialists in 34+ countries are unified under a single purpose: to
drive effectiveness and improve business results for their clients.
Join us at www.stagwellglobal.com.
About Stagwell Media Network
Stagwell's Media Network
is a group of leading omnichannel agencies home to more than 3,500
experts with an expansive global footprint across 40+ offices in 20
countries, managing close to $5
billion in media. Agencies include Assembly, Brand New
Galaxy, MMI Agency, Goodstuff and Grason, creative
consultancy GALE, B2B specialist Multiview, multi-lingual
content agency Locaria, and travel and media experts Ink.
The network offers marketers a more dynamic partner for global B2B
and B2C solutions spanning data, technology, media, and creativity
aimed at accelerating business growth for brands worldwide.
About Brand New Galaxy
Brand New Galaxy is a
fast-growing leading provider of marketing and technology solutions
built to drive commerce and digital transformation for brands.
Founded in Warsaw, Poland, in
2017, BNG has grown to 600+ employees with offices in Europe, North
America, and the Middle
East. BNG has been named "Debut of the Year 2018", "Success
of the Year 2019 & 2020," and "Growth of the Year 2021" by
PRESS magazine's prestigious agency ranking, proving its position
as a dynamic global agency. BNG's data-driven approach makes brands
better connected with consumers in complex marketing and technology
ecosystems. This gives more than 150 brands and Fortune 500 clients
a true strategic partner, both on a global and local level.
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SOURCE Stagwell Inc.