NEW YORK, Jan. 14, 2022 /PRNewswire/ -- Stagwell
Inc. (NASDAQ: STGW) today announced the next step in its
expansion into Asia-Pacific via an
affiliate partnership with Coconuts Media, the leading alternative
online publisher reaching an audience of millions across
Bangkok, Manila, Singapore, Hong
Kong, Kuala Lumpur,
Jakarta, Bali, and Yangon. The partnership meaningfully expands
Stagwell's media investment in the region and adds a key partner
with scaled content, production, and distribution capabilities to
support global clients.
Via the partnership, Stagwell and Coconuts will collaborate to
offer clients a competitive mix of traditional and digital media
services, advice on region-specific consumer trends including the
high growth in social commerce sales in APAC, and scaled media
placement and distribution opportunities informed by first-party
data across the Coconuts Media network. Additionally,
Stagwell's agencies in the region – including Assembly,
Allison+Partners, 72andSunny, Forsman & Bodenfors, Ink, and
more -- will partner with Coconuts' in-house marketing agency,
Grove, in collaborative pitches and marketing campaigns.
Coconuts Media's publications include Coconuts, serving fresh
and juicy news from eight cities in Asia; BK Magazine, Bangkok's leading source for the best places
to eat and hang out; and Soimilk, a daily dose of lifestyle news
for Thailand's digital-savvy
youth. Grove, Coconuts Media's in-house creative studio, ideates
and manages campaigns for brands, while Coconuts TV produces
documentary and unscripted programs for the likes of Netflix,
Discovery, and MTV.
"With the opening of Stagwell's first-ever APAC headquarters in
Singapore and our agencies'
continued success in the region, we're investing heavily in
Asia-Pacific as part of our global
expansion this year," said Mark
Penn, Chairman and CEO, Stagwell. "We're eager to
collaborate with Byron and the Coconuts Media team to offer our
leading mix of digital and media services to strengthen the APAC
offering for our clients."
"With our publishing roots as a foundation, we are growing our
creative and media buying services and the business of serving
clients as a modern creative agency," said Coconuts Media Founder
and CEO Byron Perry. "Partnering
with a challenger marketing network like Stagwell makes total sense
as we work with larger, more complex global clients."
The affiliate partnership with Coconuts Media is the latest step
in Stagwell's ambitious global expansion strategy, which has seen
the Company add over 40 affiliates in locations across MENA,
Asia-Pacific, Europe, and Latin
America. In January 2022,
Stagwell also launched a corporate headquarters in Singapore to accelerate business development
opportunities across APAC and support regional client partners, led
by Managing Director, Asia-Pacific, Randy
"Coconuts is changing the game when it comes to scaled content
and premium media partnerships across APAC," added Duax. "With the
growth of their in-house creative agency and recent media
acquisitions, they are a powerful partner as Stagwell rolls up its
sleeves to help brands transform their marketing in the
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
20+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
About Coconuts Media
Coconuts Media is Asia's
leading alternative media company.
Our mission is to inform and entertain our audience by telling
true stories that matter across our portfolio of publications:
- Coconuts, fresh and juicy news on what's happening Bangkok, Manila, Singapore, Hong
Kong, Kuala Lumpur,
Jakarta, Bali, Yangon,
- BK Magazine, Bangkok's leading
source for the best places to eat and hang out
- Soimilk, a daily dose of lifestyle news for Thailand's digital-savvy youth
Coconuts TV, our video brand, produces documentary programs on
weird and wondrous stories from Asia for broadcast TV and streaming platforms.
Grove, our in-house brand studio, ideates and manages creative
campaigns for leading international brands that run on Coconuts
brands and beyond.
Each month we reach an audience of millions across Southeast Asia and Hong Kong through digital, print, audio, and
We are passionate about journalism, the media industry, and
telling the untold stories of our region. Learn more at
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SOURCE Stagwell Inc.