LOS ANGELES, Jan. 11, 2022 /PRNewswire/ -- Culinary Kickoff
today announced it will host the eighth annual Culinary
Kickoff™ on February 10, 2022,
bringing a star-studded roster of celebrity chefs together for a
special evening of interactive food tastings, track Demonstration
Laps, and experiences. Hosted in-person at the Porsche Experience
Center in Carson, CA, the event
will feature celebrated Chefs Charlie Palmer, Michael Mina and Restaurant 917's Chef
Matt Lee. Event proceeds will
support the Culinary Kickoff™ Scholarship Fund at The
Culinary Institute of America (CIA). To
learn more about this annual kick-off to the Big Game and purchase
tickets, click here.
Launched in 2012, Culinary Kickoff™ was created to "kick
off" the weekend of festivities surrounding the Big Game with an
exclusive event and star-studded after party. Notable chefs, paired
with elite wineries and celebrities, celebrate this event each year
and raise money for the Culinary Kickoff™ Scholarship Fund,
which provides scholarships for future culinarians and is designed
to develop culinary artistry, creativity, and excellence in
college-aged students
The evening will feature interactive chef and wine pairing
stations and unique activations such as 911 Demonstration Laps with
a Porsche Drive Coach on the Experience Center's track. Each course
will be skillfully created by the host chefs and paired with wine
from winery partners. The event will conclude with a special live
music performance.
"As an alumnus and long-time member of the CIA's Board of
Trustees, I am thrilled to participate in the 8th Annual Culinary
Kickoff™ benefiting future CIA students," said Charlie Palmer. "I'm looking forward to cooking
with my good friend, Michael, and celebrating both raising money
for my alma mater, and my favorite sporting event of the year!"
"As an NFL-superfan, this event ties together everything I love
in one place. It's something I can always look forward to and it's
such an honor to be cooking with my mentor Charlie for the 8th year
in a row," added Michael Mina,
founder of award-winning restaurant group MINA, and CIA alumnus and
trustee. "Having the scholarship fund at CIA as our beneficiary
really ties it all together for me and I can't wait to get cooking
in February!"
"I'm so excited to be returning to the best event of the big
game week," said Charles Woodson,
former Oakland Raiders and Green Bay Packers defensive back. "I
look forward to Culinary Kickoff™ this year and every
year."
"We are thrilled to be partnering with Porsche and The
Delisle Group on the 8th Annual Culinary Kickoff™ at the
Porsche Experience Center in LA. The Super Bowl is one of the
premier experiential marketing opportunities of the year for
Fortune 500 and other leading brands and it's exciting to bring all
of the key marketing executives responsible for making this happen
together under one roof," said Marc Sternberg Co-Founder and CEO of
Brand Innovators.
The Culinary Kickoff™ Hall of Legends Lounge – Introduced
in 2021 will also showcase wines and spirits from notable sports
and entertainment celebrities. Brands on display include
Charles Woodson's Intercept Wines
and Woodson Whiskey, Ty Law's V1
Vodka, Justin Hartley and
Micah McFarlane's Revel Spirits,
Dan Marino and Duane Huard's Passing Time Wine, Rick Mirer's Mirror Wines, and more…
Partners for this year's event include:
- Porsche Cars North America, Inc., presenting sponsor of
the 8th Annual Culinary Kickoff™.
- Porsche Experience Center Los Angeles, host venue.
- Marketing partners Brand Innovators, an exclusive
community of brand marketers from the world's top brands;
Stagwell, the challenger network built to transform
marketing; and 72andSunny, long-time advertising partner of
the N.F.L.
- Wine and spirits brands Charles
Woodson's Intercept Wines, Woodson Whiskey, V1 Vodka by
Ty Law, JaM Cellars, John Anthony
Vineyards, Silver Oak, Twomey, and many more…
Event organizers are closely following the spread of the Omicron
variant and will adhere to local, state, and federal COVID-19
safety guidelines to ensure the health and safety of all in-person
participants.
For Sponsorship Inquiries, please email
Chrissy@thedelislegroup.com
Follow Culinary Kickoff™ on Facebook: Culinary Kickoff,
Instagram: @culinarykickoff, and Twitter: @culinarykickoff
About Culinary Kickoff™
Culinary Kickoff™ annually convenes America's top chef,
celebrity, and athletic stars for a highly anticipated weekend of
food, wine, sports and live music ahead of The Big Game. It is our
passion to entertain and host our guests at the highest level while
creating an intimate, fun, and delicious atmosphere…with a purpose!
Learn more at www.culinarykickoff.com
About Charlie Palmer Collective:
Charlie Palmer Collective grew out of Aureole, American cuisine
pioneer Charlie Palmer's landmark
restaurant. For 30 years it has been one of New York City's most celebrated restaurants,
garnering 13 Michelin stars and two James
Beard awards, and in June 2020
it evolved to include a virtual model, Aureole at Home, while a new
Manhattan home is finalized. Other
coast-to-coast locations by Charlie Palmer Collective encompass an
expanding body of award-winning restaurants and luxurious boutique
hotels—many in equally significant historical locations and each
designed with distinctive personalities to provide unique
experiences. These properties include: Charlie Palmer Steak NYC,
Charlie Palmer at The Knick, AVA
Social and Spyglass Rooftop Bar at Archer Hotel New York, Willow by
Charlie Palmer (Rhinebeck, N.Y.), Aureole at Mandalay Bay
Resort & Casino, Charlie Palmer Steak (Washington, DC), Charlie Palmer Steak
(Reno, Nevada), Charlie Palmer
Steak and Sky & Vine Rooftop Bar at Archer Hotel (Napa, Calif.), and Dry Creek Kitchen at Hotel
Healdsburg (Sonoma County in
California). Learn more
at www.charliepalmer.com
About MINA Group:
MINA Group, led by James Beard
Award-Winning Chef Michael Mina, is
a San Francisco-based restaurant
management company specializing in creating and operating
innovative full-service and virtual concepts. Operating for nearly
two decades, MINA Group currently manages over 40 virtual brands
and brick-and-mortar outlets, including: BARDOT BRASSERIE in
Las Vegas; BOURBON BURGER BAR in
Del Mar, Los Angeles and San
Francisco; BOURBON STEAK in DC, Glendale, Miami, Nashville, Orange
County, Scottsdale and Seattle; MICHAEL
MINA's TAILGATE in Santa
Clara; BOURBON PUB at San
Francisco International Airport and Lake Tahoe; THE BUNGALOW KITCHEN BY
MICHAEL MINA in Belmont Shore and
Tiburon; CLOCK BAR in San Francisco; ESTIATORIO ORNOS A MICHAEL MINA
RESTAURANT in Miami and
San Francisco; THE HANDLE BAR in
Jackson Hole; INDIE SUPERETTE in San
Francisco; INTERNATIONAL SMOKE in Las Vegas, San
Diego and San Francisco;
MAC 'N CUE, MI ALMITA TAQUERIA and
BUDDHA BOWL in Boise; MICHAEL MINA in Las
Vegas; MINA BRASSERIE in Dubai; MINA'S FISH HOUSE in Oahu; MOTHER TONGUE upcoming in Los Angeles; PABU Izakaya in San Francisco; PIZZA & BURGER in
Miami Beach; STRIPSTEAK in
Las Vegas, Miami Beach and Waikiki; TOKYO HOT CHICKEN in Boise and San
Francisco; TRAILBLAZER TAVERN in San Francisco; and WIT & WISDOM in
Sonoma. For a complete list of
restaurants and more information, please visit michaelmina.net and
follow Chef Michael Mina on Facebook
and Instagram at @ChefMichaelMina.
About Porsche Experience Center Los Angeles (PEC LA):
Established in 1984, Porsche Cars North America, Inc. (PCNA) is
the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718
Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in
Atlanta, Georgia, since 1998, PCNA
is also home to the first Porsche Experience Center in North America featuring a module-based 1.6
mile driver development track, business center, and fine dining
restaurant, 356. The company operates a second Porsche Experience
Center near Los Angeles. That
53-acre complex features a driver development track with eight
educational modules totaling 4.1 miles, a business center, and
Restaurant 917. PCNA supports 193 independently owned and operated
Porsche dealerships in the U.S., including supplying parts,
service, marketing, and training. They, in turn, work to provide
Porsche customers with a best-in-class experience that is in
keeping with the Porsche brand's more than 70-year history of
leadership in the advancement of vehicle performance, safety, and
efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche
AG, which is headquartered in Stuttgart,
Germany.
At the core of this success is Porsche's proud racing heritage
that boasts some 30,000-plus motorsport wins to date.
Follow us: twitter.com/porsche | facebook.com/porsche |
instagram.com/porsche facebook.com/PECAtlanta |
instagram.com/pecatl | facebook.com/pecla |
instagram.com/pecla
To learn more about the Porsche Experience Center, visit
https://www.porschedriving.com/.
About Brand Innovators:
Brand Innovators is an exclusive community of brand marketers
from the world's top brands, gathering regularly for thought
leadership conferences, virtual livecasts, and social events.
Formed in 2011, Brand Innovators focuses on sharing knowledge about
marketing and technology among fellow industry leaders.
About The Culinary Institute of
America:
Founded in 1946, The Culinary Institute of
America is the world's premier culinary college. Dedicated
to developing leaders in food, beverage, and hospitality, the
private, not-for-profit college offers bachelor's, and associate
degrees with majors in culinary arts, baking & pastry arts,
food business management, hospitality management, culinary
science, and applied food studies. The CIA's School of Graduate and
Professional Studies offers master's degrees in sustainable food
systems, food business, and wine and beverage management, as well
as executive education and certificate programs. Its conferences,
leadership initiatives, and consulting services have made the CIA
the think tank of the food industry, and its worldwide network of
more than 50,000 alumni includes innovators in every area of the
food world. The CIA has locations in New
York, California,
Texas, and Singapore. For more information,
visit www.ciachef.edu.
About 72andSunny:
72andSunny is a global creative agency that believes in
creativity that wins. With offices in Amsterdam, Los
Angeles, New York,
Singapore and Sydney, 72andSunny is on a mission to expand
and diversify the creative class.
72andSunny has been recognized as one of Fast Company's Most
Innovative Companies for two years in a row, a two-time "Agency of
the Year" winner for Advertising Age and Adweek and Entertainment
Agency of the Festival at Cannes Lions in 2021. For more
information, visit 72andSunny.com
About Stagwell, Inc.:
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
20+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Press Contacts:
Culinary Kickoff™
Chrissy
Delisle
chrissy@culinarykickoff.com | 415.730.1728
Brand Innovators
Meghan
Hubert
meghan@brand-innovators.com | 201.783-3867
Porsche North
America
Jade Logan
jade.logan@porsche.us
MINA
Lani Vaill
lvaill@minagroup.net
Charlie Palmer Collective
Kristen Gegnas
kgegnas@charliepalmer.com | 212.920.6804
The Culinary Institute of
America
Amanda
Secor
amanda.secor@culinary.edu | 845.451-1372
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SOURCE Stagwell Inc.