ARound brings interactive shared experiences to the
metaverse
NEW YORK, Dec. 16, 2021 /PRNewswire/ -- Stagwell
Inc. (NASDAQ: STGW) announced today it will launch an
innovative, location-based augmented reality platform, ARound,
bringing shared experiences to live events and the retail space by
engaging audiences through connected interactions in the metaverse.
Stagwell will unveil and demo ARound at CES 2022, within its CES
booth #CS-10 in the C-Space at Aria and during CES Unveiled on
January 3 at Mandalay Bay and Pepcom
Digital Experience on January 4 at
The Mirage.
ARound helps venues and retailers create AR attractions for live
events, bringing audiences together at scale where they can play,
interact, and socialize in completely new and exciting ways.
Stadiums and sports teams can now engage casual fans or customers
by recapturing their attention and personalizing their experiences.
Retail consumers will benefit from a more connected, immersive
community experience that increases brand engagement.
"Until now, AR has focused on the individual – but ARound
recognizes that the best connections come from shared experiences
that connect individuals to the world around them," said
Josh Beatty, ARound founder and CEO.
"Location-based AR is a relatively new and evolving space, and
spatial computing represents the next major computing innovation –
one that will focus less on the way we receive information and more
on the way we connect with what is around us. While devices often
cause distraction, ARound enables users to be more present at
events, connecting people and places through shared
technology."
"Consumers have lost patience for boring, impersonal, and
disconnected marketing. And the race for their attention in today's
digital marketplace couldn't be tighter," said Mark Penn, Chairman and CEO, Stagwell. "ARound
offers clients an opportunity to chart a new course in a powerful –
and fast growing – dimension of consumer experiences. We're proud
to support Josh as he works to bring the product to life," said
Mark Penn, Chairman and CEO,
Stagwell.
ARound is currently being trialed by global retailer H&M, as
well as a Major League Baseball team at their stadium. More
partners will be announced early next year.
ARound is the newest product from the Stagwell Marketing Cloud,
Stagwell's growing suite of technology products and services that
support business transformation for modern marketers. It was
developed as the winning idea at Stagwell's annual innovation
competition, which challenges teams to pitch new product ideas to
modernize marketing services and pre-empt the needs of tomorrow's
leading brands. As a winner, ARound received capital and resources
from Stagwell to build and launch the product as well as ongoing
executive mentorship from the company's marketing and technology
services leaders.
Stagwell Marketing Cloud – powered by a global workforce of
1000+ engineers – arms modern marketers with a toolbox of
capabilities spanning influencer marketing, audience segmentation,
AI-powered communications tech, competitive brand intelligence and
cutting-edge technology in the developing spaces of AI, ML, AR/VR,
data processing and fraud detection. Stagwell's products include
Koalifyed, CUE, PRophet, Harris Brand Platform, Telephia, Truly
Social, Stage, and Navigator.
To schedule a product demo of ARound at Stagwell's CES booth,
#CS-10, contact (brand@stagwellglobal.com). To schedule a media
interview with AR founder, Josh
Beatty, contact Pam Golden at
pam@GLAPR.com.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
20+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
202-423-4414
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SOURCE Stagwell Inc.