NEW YORK, Oct. 18, 2021 /PRNewswire/ -- PRophet, a
Stagwell (NASDAQ: STGW) company and the first-ever AI-driven
SaaS platform to help predict earned media interest, sentiment, and
spread, announced today an exclusive partnership with PeakMetrics,
the leading machine-learning powered media monitoring, and
narrative analytics platform.
The partnership will substantially increase PRophet's access to
verified journalists from high authority media outlets in the U.S.
and for the first time expand PRophet's reach into the UK,
Europe, LatAm and Asia. By tapping into PeakMetrics' AI-driven
analytics capabilities, PRophet users will be able to access the
PeakMetrics platform and measure the success of their PR
efforts.
"Together, PeakMetrics and PRophet are bringing unmatched
data-driven media relations insights and capabilities to brands and
agencies alike," said Aaron
Kwittken, founder and CEO of PRophet. "PeakMetrics'
global database of verified journalists and high authority outlets,
access to up-to-date contact information and media monitoring
paired with PRophet's predictive analytics capabilities enables
PRophet users to achieve all of their PR goals within a single
solution– eliminating the need to access old-school analog media
databases and monitoring services that still live in a linear
world."
Since its launch at the end of last year, PRophet's customer
base has continued to grow and expand, including to major global
brands and agencies of all sizes and specialties. The founder and
chairman of highly-acclaimed PR and brand strategy firm, KWT
Global, Kwittken was recently named a Top 25 Innovator of
2021 in public relations by Provoke Media for his
contributions in addressing industry challenges with ingenuity and
insight while making meaningful change for PR professionals.
"PRophet's cutting-edge approach to identifying the right
journalists to target is a perfect complement to PeakMetrics'
advanced media monitoring and narrative analytics
capabilities. We look forward to supporting modern
communications professionals in today's ever-changing media
landscape", added Nick Loui, founder
and CEO of Peak Metrics
PRophet is part of an expanding roster of SaaS digital products
from Stagwell built to solve for key transformations in the modern
marketing ecosystem, including influencer management platform
Koalifyed, global content delivery solution LOCATE, audience
insights tool CUE, reputation manager Harris Brand Platform, and
more.
Agencies and brands can contact PRophet at
sales@prprophet.ai for a demonstration of the platform's
capabilities and request a complimentary trial. For more
information on PRophet, visit www.prprophet.ai.
About PRophet
PRophet is the first-ever AI-driven
software-as-a-service (SaaS) platform designed by and for the PR
community that samples past stories to better predict future media
interest, sentiment, and spread through natural language processing
and machine learning. PRophet is owned by Ahteed, LLC, a Stagwell
Global company, and was founded by marketing industry thought
leader and entrepreneur Aaron
Kwittken alongside former political strategist,
technologist, and author Mark Penn,
Chairman and CEO of Stagwell Global. To learn more,
visit prprophet.ai/home.
About PeakMetrics
PeakMetrics is a leading AI driven media intelligence platform that
extracts insights and creates actionable data from millions of
unstructured, cross-channel media datasets in real-time. It does
this by aggregating all types of social and traditional media and
then uses machine learning to predict how messages will develop and
spread online. PeakMetrics has been battle-tested on some of
today's most complex media issues - from responding to crisis
management situations to combating state-sponsored disinformation.
The company is a Techstars backed company. www.peakmetrics.com
About Stagwell
Stagwell is the challenger network
built to transform marketing. The challenger marketing
services network, we deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
30+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Media Contact:
Adam
Wise
KWT Global
awise@kwtglobal.com
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SOURCE Stagwell Inc.