BIGtoken’s Insights-Driven Digital Campaign Outperforms All Other Marketing Tactics for Major CPG Client, New Case Study Sh...
September 09 2020 - 07:00AM
Business Wire
A major CPG company activated BIGtoken’s
proprietary consumer panels to create insights and audiences. The
campaign resulted in a 45% purchase lift at participating
stores.
BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first
consumer data management platform, released a new case study
displaying results when one of the largest global food and beverage
companies activated BIGtoken’s proprietary panels and audiences to
drive purchases of its new product.
The campaign included BIGtoken’s opted-in consumer insights to
create a niche target audience of people who are likely to purchase
the client’s new product. BIGtoken matched the panels with
thousands of attributes from users connecting their credit cards,
social and loyalty accounts, sharing their location and historical
data, and more to create different audiences.
The client learned common attributes around their potential
purchasers and BIGtoken activated these audiences across paid
social and programmatic display. As a result of employing BIGtoken,
this campaign had the highest recall rate of all channels,
outperforming in-store tactics and other digital offers. In
addition, 84% of shoppers who saw the BIGtoken ads said they did or
were likely to purchase the product. BIGtoken reported a 45%
purchase lift.
“This new case study underscores the sheer power and capacity
the BIGtoken platform has in identifying real purchase intenders
within niche markets and then building those audiences at scale,”
said George Stella, EVP of BIGtoken. “We leveraged the full scope
of the platform for this major CPG company from activating against
our panel insights-driven audiences to measuring campaign
effectiveness on purchase intent. BIGtoken is a closed loop
solution, which is what makes this platform unlike any other.”
The full case study can be downloaded here.
About BIGtoken
BIGtoken is a permission-first consumer data management
platform. It is the first consumer-managed data marketplace where
people can own and earn from their data. Through a transparent
platform and consumer reward system, BIG offers consumers choice,
transparency, and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
bigtoken.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200909005405/en/
Natalie Santos press@srax.com
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