LOS ANGELES, Dec. 18, 2019 /PRNewswire/ -- SRAX, Inc.
(NASDAQ: SRAX), a digital marketing and consumer data management
technology company, has released a survey of 25,469 Americans which
reveals the complex set of political issues that will impact voting
decisions in the coming elections.
The survey was conducted via SRAX's BIGtoken mobile app, which
has 16 million registered users. BIGtoken's innovative approach to
data collection provides accurate research and high-quality
insights from an engaged global consumer base. The survey was
conducted in December 2019, while the
U.S. House of Representatives was formulating its Articles of
Impeachment. The margin of error is less than +/- 1%.
The election itself is still a toss-up, according to the survey,
with 29% of all respondents saying they'd vote for a Democrat,
while 25% are planning to vote for a Republican. That leaves a huge
group of people as either undecided or leaning toward a third
party—meaning that nobody really knows who will win the 2020
election. However, 59% of all respondents believe that President
Donald J. Trump should be impeached,
and the majority of these respondents are women.
Among women in particular, important topics that will have a
"moderate to extreme" effect on their voting decisions include
healthcare costs (76%), universal healthcare (70%), student loans
(67%), and immigration (63%). Perhaps surprisingly, 50% of women
are "ambivalent or don't care" about the gender gap, and only 19%
feel that there are "too few women in Government."
Despite the 24/7 coverage of politics in America, the political
views among consumers of all genders are largely—but not
entirely—unchanged from two years ago. Though the majority of
respondents' opinions about Democrats and Republicans remains the
same since the last election, more participants believe that the
GOP has gotten better (32%) rather than worse (25%).
Meanwhile, respondents believe the Democratic Party has
gotten worse (30%), not better (27%). In terms of Foreign Policy,
43% say it is the "same as last year" and 33% say foreign policy is
actually "better than three years ago."
Other topics covered in the survey include opinions about
military spending, college affordability, border controls, climate
change, incarceration rates, legalized marijuana, and other
'sensitive' topics about which SRAX surveyed consumers
directly.
"What we're seeing in the data is a harbinger of the election
results but perhaps a bit of a myth-buster also," said Kristoffer Nelson, COO of SRAX and co-founder of
BIGtoken. "We see some supposedly 'hot-button' issues that don't
matter as much as we might have thought, while other topics are
critical to forming voting opinions. In general, women are making
their own conclusions about the political climate despite what
controversies they may be reading in the popular press. It's
critical to keep an eye on changing attitudes, and platforms like
BIGtoken provide an ideal mechanism for brands and businesses to
measure the pulse of today's consumers."
The full 'Political Perspective Report' can be downloaded
at https://go.bigtoken.com/politics-report-1219/.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data
management technology company. SRAX's technology unlocks data to
reveal brands' core consumers and their characteristics across
marketing channels. Monetizing its data sets, SRAX is growing
multiple recurring revenue streams through its various platforms.
Through its BIGtoken platform, SRAX has developed a
consumer-managed data marketplace where people can own and earn
from their data thereby offering everyone in the Internet ecosystem
choice, transparency, and compensation. SRAX's tools deliver a
digital competitive advantage for brands in the CPG, investor
relations, luxury, and lifestyle verticals by integrating all
aspects of the advertising experience, including verified consumer
participation, into one platform. For more information on SRAX,
visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data
management and distribution system. BIG is the first
consumer-managed data marketplace where people can own and earn
from their data. Through a transparent platform and consumer reward
system, BIG offers consumers choice, transparency, and compensation
for their data. Participating consumers earn rewards, and
developers are able to build pro-consumer online experiences on top
of the BIG platform. The system also provides advertisers and media
companies access to transparent, verified consumer data to better
reach and serve audiences. For more information on BIGtoken, visit
www.bigtoken.com.
CONTACTS:
Rich Mullikin, APR
Rocket Science
Tel: 415-464-8110 x216
Cell: 925-354-7444
rich@rocketscience.com
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
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SOURCE SRAX