LOS ANGELES, June 4, 2019 /PRNewswire/ -- Social Reality,
Inc. (NASDAQ: SRAX), a digital marketing and consumer
data management technology company, today announces that BIGtoken
users will have the option to donate their earnings to The ALS
Association.
The announcement comes just as The ALS Association has launched
its Challenge Me campaign in observance of the fifth anniversary of
the ALS Ice Bucket Challenge. As part of its digital fundraising
initiative, the Association will introduce a new spin on its
digital fundraising by accepting cash donations from consumers'
BIGtoken data earnings.
"We're excited to partner with The ALS Association as the
largest nonprofit to be featured in the BIGtoken platform," said
Kristoffer Nelson, COO at SRAX and
co-founder of BIGtoken. "We're constantly expanding ways consumers
can generate and capture value from their data. Through BIG, the
real dollars they earn can be shared with their charities of
choice, and we're proud our premier partner is The ALS
Association."
"The ALS Association is pleased to partner with BIGtoken," said
Tina Zeff, Executive Vice President,
Development at The ALS Association. "We're happy that consumers
have the opportunity to help find a cure for ALS by donating the
value of their data to The ALS Association, directly through the
BIGtoken platform. By taking greater control of their digital data
through the platform, they are able to put their data earnings to
work, funding important research and empowering people with ALS to
live their lives to the fullest."
BIG's technology continues to make a positive impact on
consumers around the world, while opening new fundraising
opportunities for charities that can benefit. Additionally,
advertising and data management industries for both consumers and
advertisers continue to see the benefits as the growth of BIG
continues to skyrocket worldwide. As marketers increasingly turn to
data solutions to grow their businesses, BIG assures the
information collected about their target audiences meet their
business needs in a consumer positive approach without regulatory
risk.
To download the application, please
visit: https://bigtoken.app.link/pressdownload, or to access
BIG from the web you can visit: my.bigtoken.com.
About The ALS Association
The ALS Association is the
largest private funder of ALS research in the world. The
Association funds global research collaborations, provides
assistance for people with ALS and their families through our
nationwide network of chapters and certified clinical care centers,
and advocates for better public policies for people with ALS. The
ALS Association builds hope and enhances quality of life while
urgently searching for new treatments and a cure. For more
information about The ALS Association, visit their website
at www.alsa.org.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is
a digital marketing and consumer data management technology
company. SRAX's technology delivers the tools to unlock data to
reveal brands core consumers and their characteristics across
marketing channels. Through its blockchain identification graph
technology platform, BIGtoken, SRAX has developed a
consumer-managed data marketplace where people can own and earn
from their data thereby providing everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's technology
and tools deliver a digital competitive advantage for brands in the
CPG, automotive, investor relations and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built
by SRAX (NASDAQ: SRAX), is a consumer data management and
distribution system. BIG is the first consumer managed data
marketplace where people can own and earn from their data. Through
a transparent blockchain platform and consumer reward systems, BIG
provides consumers choice, transparency and compensation for their
data. Participating consumers earn rewards, and developers are able
to build pro-consumer online experiences on top of the BIG
platform. The system also provides advertisers and media companies
access to transparent, verified consumer data to better reach and
serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACTS:
Kirsten
Chapman, LHA Investor Relations, 415-433-3777,
srax@lhai.com
Nicole Rodrigues, NRPR Group,
650-815–5069, Nicole@nrprgroup.com
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