LOS ANGELES, July 10, 2019 /PRNewswire/ -- Social Reality,
Inc. (NASDAQ: SRAX), a digital marketing and consumer data
management technology company announced today that Chicago-based, integrated marketing agency
Blue Chip will activate anonymized self-attested, transaction,
location, and social media data from SRAX's BIGtoken app, which
gives insight to opt-in information on consumer buying habits such
as brands and stores frequented for major client advertising
activations.
As consumers become more aware of the value of their online
identities, brands are starting to implement practices that respect
their consumers' privacy and share of voice in the data ecosystem.
This presents a challenge for marketing agencies, which rely on
data accuracy for reaching a target audience of consumers at the
right time. While data collection and targeting is a strong
component of the marketing process, marketers are often challenged
with data accuracy rates on average of 50%. Blue Chip is seeking to
improve those accuracy rates with the help of applications like
SRAX's BIGtoken.
"We are excited to partner with Blue Chip, and applaud agencies
like Blue Chip that recognize the importance of advancing data
accuracy and validity. They are truly being proactive in supporting
the new data economy," said Kristoffer
Nelson, COO at SRAX and co-founder of BIGtoken. "We're
confident our work with agencies like Blue Chip and other marketers
will soon drive the entire digital advertising ecosystem toward
improving data accuracy on behalf of the clients they serve. As
marketers increasingly turn to data-driven solutions to grow their
businesses, BIG assures the information collected about their
target audiences meets their business needs in a consumer positive
approach without regulatory risk. We're looking forward to seeing
the results from this initial rollout and expect BIG's data
accuracy will significantly raise the bar for what's considered
industry standard."
"BIGtoken is unique within the ever-growing data marketplace for
its opt-in approach, which gives consumers greater control over
their data, while offering us the ability to make our client
campaigns even more successful by being more accurate," said
Joy Mead, executive vice president
and general manager of business leadership at Blue Chip. "We
recognize the need for protecting customer privacy for our brand
partners, and BIGtoken's platform puts us ahead of the curve with
respect to how we can both empower consumers and protect our brand
equity through respecting data privacy and transparency of how
their data is being used."
"SRAX is pleased to work with Blue Chip and looks forward to
helping them improve data accuracy with SRAX's one-of-a-kind data
marketplace," notes George Stella,
vice president of SRAX Shopper. "As we move into the new data
regulation society, SRAX will be the company to solve marketers'
issues with accessing data in a transparent and compliant way."
To download the application, please visit:
https://bigtoken.app.link/pressdownload, or to access BIG from the
web you can visit: my.bigtoken.com.
About Blue Chip
Blue Chip (http://bluechipww.com) is
a fully integrated, fiercely independent agency with expertise in
brand and shopper marketing. Based in Chicago, Blue Chip delivers transformational
growth for high-profile clients such as Procter & Gamble,
Brown-Forman, Butterball, Daisy
Brand and Fisher Nuts through the creation and execution of
innovative, multi-channel marketing campaigns.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is a
digital marketing and consumer data management technology company.
SRAX's technology delivers the tools to unlock data to reveal
brands core consumers and their characteristics across marketing
channels. Through its blockchain identification graph technology
platform, BIGtoken, SRAX has developed a consumer-managed data
marketplace where people can own and earn from their data thereby
providing everyone in the Internet ecosystem choice, transparency,
and compensation. SRAX's technology and tools deliver a digital
competitive advantage for brands in the CPG, automotive, investor
relations and lifestyle verticals by integrating all aspects of the
advertising experience, including verified consumer participation,
into one platform. For more information on SRAX, visit
www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer managed data marketplace where people can own and
earn from their data. Through a transparent blockchain platform and
consumer reward systems, BIG provides consumers choice,
transparency and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACTS:
Kirsten Chapman, LHA Investor
Relations, 415-433-3777, srax@lhai.com
Nicole Rodrigues, NRPR Group,
650-815–5069, Nicole@nrprgroup.com
Josh McColough, Director of
Corporate Communications, Blue Chip, 847-418-2474,
jmccolough@bluechipww.com
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SOURCE SRAX