AeroFarms elevated rebrand and packaging
redesign breaks through at Retail
AeroFarms®, a certified B Corporation and leader in indoor
vertical farming, today announced that it is a winner of PRODUCE
BUSINESS’s 33rd Annual Marketing Excellence Awards. PRODUCE
BUSINESS has been leading produce industry coverage for over three
decades, and their annual 2021 Marketing Excellence Awards
recognize the outstanding, results-driven work by different
companies throughout the industry.
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the full release here:
https://www.businesswire.com/news/home/20210831005332/en/
Vertical Farming, Elevated Flavor (Photo:
Business Wire)
The new branding for AeroFarms and the rebranding of its Dream
Greens® retail brand to AeroFarms®, successfully united its mission
and activities under one fresh, powerful identify that celebrates
its leadership for indoor vertical farming and a brighter future
for all. AeroFarms grows using proprietary aeroponics and indoor
vertical farming technologies, which yield annual productivity up
to 390 times greater than traditional field farming, while using up
to 95% less water and zero pesticides.
“As part of the mission of PRODUCE BUSINESS to ‘initiate
industry improvement’ by highlighting excellence in ways to market
produce to consumers, we recognize AeroFarms and its latest rebrand
and packaging redesign,” commented Ken Whitacre, Executive Vice
President and Group Publish and Editorial Director for Phoenix
Media. “The concept of ‘Elevating’ the senses through its
attractive new look goes a long way to helping retailers capture
consumers’ attention to the company’s great products.”
“We know that our customers want to have an emotional and
values-based connection to their food and understand where their
food comes from, how it’s grown and what it stands for,” said David
Rosenberg, Co-Founder and Chief Executive Officer. “We are honored
that PRODUCE BUSINESS recognized our breakthrough branding work to
be a winner of their 33rd Annual marketing Excellence Awards, and
we look forward to sharing our award-winning brand with more
customers with our expansion plans to the Mid-Atlantic, Mid-West
and South regions.”
Since 2004, AeroFarms has been the world trailblazer for
technology-enabled controlled environment agriculture and has won
over 50 awards for its leadership for innovation, sustainability,
and food -- including being recently recognized as a finalist for
Newsweek’s Future of Travel awards for their pioneering
“farm-to-plane” partnership with Singapore Airlines. Honoring its
legacy as farmers and agriculture innovators, AeroFarms’ mission
today is bigger and bolder than ever: to grow the best plants
possible for the betterment of humanity, using proprietary
aeroponics and indoor vertical farming technologies to solve
agriculture's biggest challenges and grow the most delicious
produce for its communities. AeroFarms’ expertise in plant biology
and the broader farming industry is captured further in its new B2B
tagline Agriculture,
Elevated.™ In addition,
AeroFarms new B2C tagline Vertical Farming, Elevated Flavor™
highlights to customers not only where and how their food is grown,
but also more importantly, the key growing benefits that AeroFarms
uniquely brings to the market, setting a new culinary standard with
millions of data points to prove it.
AeroFarms is able to grow its kale to be sweeter and its arugula
to be perfectly peppery, and the Company has developed its
signature FlavorSpectrum™ to represent the breadth of flavors and
hundreds of varieties of leafy greens that it is able to grow.
AeroFarms’ team of experts from horticulturists to engineers to
data scientists to nutritionists paired each specific tasting note
with a representative color to bring the FlavorSpectrum™ philosophy
to life. Across its leafy greens packaging line, the cool blue
tones represent sweet and mellow notes, while the intense reds
represent bold and zesty flavors.
In addition, AeroFarms’ new packaging design for its sealed tray
that is made with 40% less plastic than a traditional clamshell,
was developed with rounds of primary consumer research and
collaboration with key selling partners. The eye-catching packaging
design boasts the largest clear window in the entire packaged
salads category. As a result, the leafy greens are showcased,
allowing the product to be the hero to signal the ultimate in
freshness and flavor. Major attributes like sustainably grown
indoors, no pesticides ever, locally grown, no washing needed, and
non-GMO are highlighted in a clean presentation, and AeroFarms’
expertise in flavor is brought to life through its descriptive
product tasting notes and its “Taste our Difference” invitation.
AeroFarms’ leadership in authenticity and transparency (also
represented by the clear window) is reinforced by the grown with
purpose messaging and by the logo for Certified B Corporation, that
provides a scorecard on both environmental and societal
factors.
All AeroFarms leafy greens are safely grown indoors at one of
AeroFarms’ state-of-the art commercial indoor vertical farms that
is certified for USDA Good Agricultural Practices, SQF Level 2 Good
Manufacturing Practices, Non-GMO Project Verification, and OU
Kosher. AeroFarms leafy greens are completely pesticide free, and
ready-to-eat without any need to wash, providing a major benefit to
consumers looking for safety and convenience. AeroFarms leafy
greens are available at major retail and foodservice customers
including Walmart, Whole Foods Market, ShopRite, Amazon Fresh,
FreshDirect, and Baldor Specialty Foods.
About AeroFarms
Since 2004, AeroFarms has been leading the way for indoor
vertical farming and championing transformational innovation for
agriculture. On a mission to grow the best plants possible for the
betterment of humanity, AeroFarms is a Certified B Corporation with
global headquarters in Newark, New Jersey. Named one of the World’s
Most Innovative Companies by Fast Company two years in a row and
one of TIME’s Best Inventions in Food, AeroFarms patented,
award-winning indoor vertical farming technology provides the
perfect conditions for healthy plants to thrive, taking agriculture
to a new level of precision, food safety, and productivity while
using up to 95% less water and no pesticides ever versus
traditional field farming. AeroFarms enables local production to
safely grow all year round, using vertical farming for elevated
flavor. In addition, through its proprietary growing technology
platform, AeroFarms has grown over 550 varieties, has innovated in
speed breeding, and has developed multi-year strategic partnerships
ranging from government to major Fortune 500 companies to help
uniquely solve agriculture supply chain needs. For additional
information, visit: https://aerofarms.com/.
On March 26, 2021, AeroFarms announced a definitive business
combination agreement with Spring Valley Acquisition Corp. (Nasdaq:
SV). Upon the closing of the business combination, AeroFarms will
become publicly traded on Nasdaq under the new ticker symbol
"ARFM". Additional information about the transaction can be viewed
here: https://aerofarms.com/investors/.
No Offer or Solicitation
This press release does not constitute an offer to sell or a
solicitation of an offer to buy, or the solicitation of any vote or
approval in any jurisdiction in connection with a proposed
potential business combination among Spring Valley and AeroFarms or
any related transactions, nor shall there be any sale, issuance or
transfer of securities in any jurisdiction where, or to any person
to whom, such offer, solicitation or sale may be unlawful. Any
offering of securities or solicitation of votes regarding the
proposed transaction will be made only by means of a proxy
statement/prospectus that complies with applicable rules and
regulations promulgated under the Securities Act of 1933, as
amended (the “Securities Act”), and Securities Exchange Act of
1934, as amended, or pursuant to an exemption from the Securities
Act or in a transaction not subject to the registration
requirements of the Securities Act.
Forward Looking Statements
Certain statements included in this press release that are not
historical facts are forward-looking statements for purposes of the
safe harbor provisions under the United States Private Securities
Litigation Reform Act of 1995. Forward-looking statements generally
are accompanied by words such as “believe,” “may,” “might,” “will,”
“estimate,” “continue,” “contemplate,” “anticipate,” “intend,”
“expect,” “should,” “would,” “could,” “plan,” “predict,” “project,”
“potential,” “seem,” “seek,” “future,” “outlook,” and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters. All statements,
other than statements of present or historical fact included in
this press release, including those regarding Spring Valley’s
proposed acquisition of AeroFarms are forward-looking statements.
These statements are based on various assumptions, whether or not
identified in this press release, and on the current expectations
of the respective management of AeroFarms and Spring Valley and are
not predictions of actual performance. These forward-looking
statements are provided for illustrative purposes only and are not
intended to serve as, and must not be relied on as, a guarantee, an
assurance, a prediction, or a definitive statement of fact or
probability. Actual events and circumstances are difficult or
impossible to predict and will differ from assumptions. Many actual
events and circumstances are beyond the control of AeroFarms and
Spring Valley. These forward-looking statements are subject to a
number of risks and uncertainties, including changes in domestic
and foreign business, market, financial, political, and legal
conditions; the inability of the parties to successfully or timely
consummate the proposed transaction, including the risk that any
regulatory approvals are not obtained, are delayed or are subject
to unanticipated conditions that could adversely affect the
combined company or the expected benefits of the proposed
transaction or that the approval of the stockholders of Spring
Valley or AeroFarms is not obtained; failure to realize the
anticipated benefits of the proposed transaction; risks related to
the expansion of AeroFarms’ business and the timing of expected
business milestones; the effects of competition on AeroFarms’
business; the ability of Spring Valley or AeroFarms to issue equity
or equity-linked securities or obtain debt financing in connection
with the proposed transaction or in the future, and those factors
discussed in Spring Valley’s Annual Report on Form 10-K, Quarterly
Report on Form 10-Q, final prospectus dated November 25, 2020 and
definitive proxy statement/prospectus dated July 26, 2021 under the
heading “Risk Factors,” and other documents Spring Valley has
filed, or will file, with the SEC. If any of these risks
materialize or our assumptions prove incorrect, actual results
could differ materially from the results implied by these
forward-looking statements. There may be additional risks that
neither Spring Valley nor AeroFarms presently know, or that Spring
Valley nor AeroFarms currently believe are immaterial, that could
also cause actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Spring Valley’s and AeroFarms’ expectations, plans, or
forecasts of future events and views as of the date of this press
release. Spring Valley and AeroFarms anticipate that subsequent
events and developments will cause Spring Valley’s and AeroFarms’
assessments to change. However, while Spring Valley and AeroFarms
may elect to update these forward-looking statements at some point
in the future, Spring Valley and AeroFarms specifically disclaim
any obligation to do so. These forward-looking statements should
not be relied upon as representing Spring Valley’s and AeroFarms’
assessments of any date subsequent to the date of this press
release. Accordingly, undue reliance should not be placed upon the
forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20210831005332/en/
AeroFarms
Investor Relations: Jeff Sonnek ICR Jeff.Sonnek@icrinc.com
1-646-277-1263
Media Relations: Marc Oshima AeroFarms MarcOshima@AeroFarms.com
1-917-673-4602
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