MICS Singing Machine Company Inc

The Singing Machine Company, Inc. (“the Company”) (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, announced today an update on its new Sesame Street licensed product line. This product line falls under the Company’s licensed youth electronics line which focuses on fun, highly-recognizable, and engaging singalong products.

Singing Machine’s newly available assortment of its Sesame Street karaoke products feature beloved characters such as Elmo, Cookie Monster, and Abby Cadabby. The characters are available in the Company’s latest innovative wearable karaoke backpack line featuring everyone’s favorite Sesame Street characters.

As part of this new product launch, the Company is conducting a comprehensive digital marketing campaign, led by the Company’s TikTok Shop, Amazon, and Meta storefronts. The responses on these digital platforms have gained strong market response, well ahead of historical marketing results for similar products offered by the Singing Machine. The Company’s newly released line is available at Amazon:

Singing Machine x Sesame Street Karaoke Plush

The Company has historically competed heavily through new product innovation and industry leading technology-driven functionalities. The karaoke backpack product is a fundamentally a new toy product within the karaoke industry, targeted to a younger demographic marketed through the children’s toy departments at traditional retail locations.

“We are encouraged to see very strong and positive consumer response to our new assortment, in partnership with Sesame Street,” commented Gary Atkinson, CEO of Singing Machine. “We have seen very positive early response results on Amazon and TikTok, where our digital marketing efforts appears to have gained solid traction.”

“The Company is bolstering its digital marketing team to engage our customers where they shop and take better advantage of fast-paced trends as we head into this holiday season. Almost all phases of the customer journey are now occurring digitally. We are optimistic that this approach will be additive to our traditional retail marketing efforts as we head into our key holiday retail sales season,” concluded Mr. Atkinson.

About The Singing Machine

The Singing Machine Company, Inc. (NASDAQ: MICS) is the worldwide leader in consumer karaoke products. Based in Fort Lauderdale, Florida, and founded over forty years ago, the Company designs and distributes the industry's widest assortment of at-home and in-car karaoke entertainment products. Their portfolio is marketed under both proprietary brands and popular licenses, including Carpool Karaoke and Sesame Street. Singing Machine products incorporate the latest technology and provide access to over 100,000 songs for streaming through its mobile app and select WiFi-capable products and is also developing the world’s first globally available, fully integrated in-car karaoke system. The Company also has a new philanthropic initiative, CARE-eoke by Singing Machine, to focus on the social impact of karaoke for children and adults of all ages who would benefit from singing. Their products are sold in over 25,000 locations worldwide, including Amazon, Costco, Sam’s Club, Target, and Walmart. To learn more, go to www.singingmachine.com.

Investor Relations Contact:investors@singingmachine.comwww.singingmachine.comwww.singingmachine.com/investors

Forward Looking Statements

This press release contains or may contain forward-looking statements and information that is based upon beliefs of, and information currently available to, the Company’s management, as well as estimates and assumptions made by the Company’s management. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan” or the negative of these terms and similar expressions as they relate to Company or Company’s management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions and other factors relating to the Company’s industry and Company’s operations and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended or planned.

Risks and uncertainties related to the proposed transaction include, among others: the risk that the conditions to the closing of the acquisition are not satisfied; potential adverse reactions or changes to business, including those resulting from the announcement or completion of the transaction; unexpected costs, charges or expenses resulting from the transaction; and any changes in general economic and/or industry specific conditions. Consequently, all of the forward-looking statements made by the Company, in this and in other documents or statements are qualified by factors, risks and uncertainties, including, but not limited to, those set forth under the headings titled “Disclosure Regarding Forward-Looking Statements” and “Risk Factors” in the Company’s Transition Report on Form 10-KT for the transition period from April 1, 2023 to December 31, 2023, the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2024, and other reports filed by the Company with the SEC, which are available at the SEC’s website http://www.sec.gov.

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