SIEB Siebert Financial Corporation

(1)

Names of Reporting Persons.
Overstock.com, Inc.

(2)

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

o

(b)

x

(3)

SEC Use Only.

(4)

Citizenship or Place of Organization.
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With:

(5)

Sole Voting Power.
0

(6)

Shared Voting Power.
1,191,648

(7)

Sole Dispositive Power.
0

(8)

Shared Dispositive Power.
1,191,648

(9)

Aggregate Amount Beneficially Owned by Each Reporting Person.
1,191,648

(10)

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions).  o

(11)

Percent of Class Represented by Amount in Row (9).
4.39%(1)

(12)

Type of Reporting Person (See Instructions).
CO

(1)

Names of Reporting Persons.
Medici Ventures, Inc.

(2)

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

o

(b)

x

(3)

SEC Use Only.

(4)

Citizenship or Place of Organization.
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With:

(5)

Sole Voting Power.
0

(6)

Shared Voting Power.
1,191,648

(7)

Sole Dispositive Power.
0

(8)

Shared Dispositive Power.
1,191,648

(9)

Aggregate Amount Beneficially Owned by Each Reporting Person.
1,191,648

(10)

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions).  o

(11)

Percent of Class Represented by Amount in Row (9).
4.39%(2)

(12)

Type of Reporting Person (See Instructions).
CO

(1)

Names of Reporting Persons.
tZERO Group, Inc.

(2)

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

o

(b)

x

(3)

SEC Use Only.

(4)

Citizenship or Place of Organization.
Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With:

(5)

Sole Voting Power.
0

(6)

Shared Voting Power.
1,191,648

(7)

Sole Dispositive Power.
0

(8)

Shared Dispositive Power.
1,191,648

(9)

Aggregate Amount Beneficially Owned by Each Reporting Person.
1,191,648

(10)

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions).  o

(11)

Percent of Class Represented by Amount in Row (9).
4.39%(3)

(12)

Type of Reporting Person (See Instructions).
CO

Item 1. (a)

Name of Issuer:
Siebert Financial Corp.

           (b)

Address of Issuer’s Principal Executive Offices:
120 Wall Street

New York, New York 10005

Item 2. (a)

Name of Person Filing:

(i) Overstock.com, Inc. (“Overstock”)

(ii) Medici Ventures, Inc. (“Medici”)

(iii) tZERO Group, Inc. (“tZERO”)

Overstock, Medici and tZERO expressly disclaim status as a “group” for purposes of this Schedule 13G/A.

           (b)

Address of Principal Business Office or, if none, Residence:

The address of the business office of each Reporting Person is:

(i)            799 West Coliseum Way

Midvale, UT 84047

(ii)           799 West Coliseum Way

Midvale, UT 84047

(iii)          One World Trade Center

285 Fulton Street, 58th Floor

New York, NY 10007

           (c)

Citizenship:

(i)            Delaware

(ii)           Delaware

(iii)          Delaware

           (d)

Title of Class of Securities:

Common Stock, par value $0.01 per share

           (e)

CUSIP No.:
826176109

Item 3.

If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a)

o

Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).

(b)

o

Bank as defined in section 3(a)(6) of the of the Act (15 U.S.C. 78c).

(c)

o

Insurance company as defined in section 3(a)(19) of the of the Act (15 U.S.C. 78c).

(d)

o

Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).

(e)

o

An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);

(f)

o

An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);

(g)

o

A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G).

(h)

o

A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)

o

A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j)

o

Group, in accordance with § 240.13d–1(b)(1)(ii)(J).

Item 4.

Ownership

Please see Items 5, 6, 7, 8, 9 and 11 of each cover sheet for each filing person

As of the date of this Statement on Schedule 13G/A, Medici is a wholly-owned subsidiary of Overstock and holds approximately 80.08% of the outstanding common stock of tZERO.

Item 5.

Ownership of Five Percent or Less of a Class.  If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following.    x

Item 6.

Ownership of More than Five Percent on Behalf of Another Person.  If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified.  A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.

See Item 4

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.  If a parent holding company or control person has filed this schedule pursuant to Rule 13d-1(b)(1)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary.  If a parent holding company or control person has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary.

Not applicable.

Item 8.

Identification and Classification of Members of the Group.  If a group has filed this schedule pursuant to §240.13d-1(b)(1)(ii)(J), so indicate under Item 3(j) and attach an exhibit stating the identity and Item 3 classification of each member of the group.  If a group has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identity of each member of the group.

Not applicable.

Item 9.

Notice of Dissolution of Group.  Notice of dissolution of a group may be furnished as an exhibit stating the date of the dissolution and that all further filings with respect to transactions in the security reported on will be filed.  If required, by members of the group, in their individual capacity.  See Item 5.

Not applicable.

Item 10.

Certifications.

Not applicable.

Dated: January 22, 2020

Overstock.com, Inc.

By:

/s/ E. Glen Nickle

Name: E. Glen Nickle

Title: General Counsel

Dated: January 22, 2020

Medici Ventures, Inc.

By:

/s/ Stanton Huntington

Name: Stanton Huntington

Title: General Counsel

Dated: January 22, 2020

tZERO Group, Inc.

By:

/s/ Alan Konevsky

Name: Alan Konevsky

Title: Chief Legal Officer