BEIJING, Feb. 15, 2019 /PRNewswire/ -- Secoo Group
(NASDAQ: SECO) today announced that Mr. Michele
Sofisti joins Secoo as the strategic advisor for Secoo's
luxury watch and jewelry business. His joining will further enrich
Secoo's luxury watch and jewelry categories and enhance the leading
positioning of Secoo in China as a luxury e-commerce
platform.
Secoo's Founder and CEO, Mr. Richard Li said, "We
are so delighted to have Mr. Sofisti joining Secoo Group. As an
experienced business leader with broad global experience in
the luxury watch and jewelry
industry, Mr. Sofisti will help Secoo to create a major impact on
luxury watch and jewelry industry. Secoo's goal is to expand
our luxury product categories to better serve our high-end
consumers."
Strengthening brand partnership
with leading world luxury watch and jewelry companies will further
enhance Secoo's brand position and influence in China and internationally. Secoo seeks to
deliver the best in both services and products to consumers who
appreciate a premium lifestyle.
Michele Sofisti started his career in the luxury
industry at Ferrari in 1988 as an international area sales
manager for several countries
before
being promoted to
CEO of the Ferrari German Subsidiary. Afterwards he went to Swatch
Group in 1995 to work for Omega for 5 years where he became
President in 1997. After a short period with the Group LvmH where
he was involved in Dior watches, and other projects, he returned in
2000 to the Swatch Group as Swatch Brand President and was responsible for Swatch Group Greater China
for five years. In 2005, he created his own company, Sofos Management, acting as management and strategic
advisor. In 2009, he was hired
by the Kering Group as CEO of
Gucci watches and jewelery and then
also as CEO of Sowind Group (Girard Perregaux and Jeanrichard). He
was the advisor for several top
luxury watch brands. He graduated in 1981 as a Geologist from the University of Parma and got an
honor causa doctorate in Business
administration from the UBIS
University in Geneva.
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SOURCE Secoo Group