LAS VEGAS, May 26, 2021 /PRNewswire/ -- Scientific
Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the
"Company") strengthened its global suite of sports technology,
services and content with the acquisition of SportCast, the
pioneers of sports betting experiences that encompass outright
betting, through to pre-match and in-play.
Founded in 2013, SportCast is widely recognized as the leader in
sports betting player engagement through their product experiences,
technologies and pricing. They are also credited with developing
the original BetBuilder product, a feature that allows players
to build bets across multiple markets on a single game with instant
pricing through a seamless User Interface (UI).
Keith O'Loughlin, EVP Sports for
Scientific Games commented, "For sports fans, the ability to define
the story of game, bet on it and watch it live has become a
thrilling way to engage in the action. SportCast's technology and
platforms will help us fuel the next wave of our data-driven,
global sports expansion. The award-winning BetBuilder product is
just the first of many innovative products that can be powered by
the underlying platform for the benefit of our customers and we're
thrilled to be able to roll these out."
Leading operators in major jurisdictions have been quick to
adopt instant-pricing technology thanks to the high-margin profile
of accumulator bets. The rollout of SportCast technology to over
fifty marquee brands includes: BetMGM, PointsBet, SkyBet, Tabcorp,
Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and British
Columbia Lottery Corporation.
The growth of pre-match, in-play and same-game parlays in
North America is accelerating at
pace. SportCast's technology is capable of processing over 12,000
bets per second across major global sports including: American
Football, Baseball, Soccer, Basketball, Ice Hockey and Tennis.
SportCast uses proprietary cloud-based technology and integrated
machine learning models for speed and precision with rapid response
Jordan Levin, Group CEO, Digital
for Scientific Games said, "We're excited to welcome Ryan Coombs and his incredible team of product
experts, data scientists, statisticians and developers to the home
of global sports technology. The team at SportCast shares our focus
on performance-at-scale and fan engagement, and the integration of
their impressive platform and innovative approach will set
Scientific Games apart as we build on our market leadership."
"Choosing the right partner to accelerate our vision was the key
focus for our management team," added Ryan
Coombs, Managing Director of SportCast. "Scientific Games'
position in the global market and the profile of their customer
base are second to none. We set out to re-imagine the sportsbook of
the future – smart, high-margin and simple for operators – whilst
offering unparalleled next generation experiences for players. With
Scientific Games' fire power, we're set to move faster and drive
deeper innovation on our journey to power the future of sports
TM and © 2021 Scientific Games Corporation. All Rights
All other names, logos, and trademarks mentioned herein are the
property of their respective owners.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader
in entertainment offering dynamic games, systems and services for
casino, lottery, social gaming, online gaming and sports
betting. Scientific Games offers the gaming industry's
broadest and most integrated portfolio of game content, advanced
systems, cutting-edge platforms and professional services.
Committed to responsible gaming, Scientific
Games delivers what customers and players value most: trusted
security, engaging entertainment content, operating efficiencies
and innovative technology. For more information, please
In this press release, Scientific Games makes "forward-looking
statements" within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements can be
identified by words such as "will," "may," and "should." These
statements are based upon management's current expectations,
assumptions and estimates and are not guarantees of timing, future
results or performance. Therefore, you should not rely on any of
these forward-looking statements as predictions of future events.
Actual results may differ materially from those contemplated in
these statements due to a variety of risks, uncertainties and other
factors, including those factors described in our filings with the
Securities and Exchange Commission (the "SEC"), including
Scientific Games' current reports on Form 8-K, quarterly reports on
Form 10-Q and its latest annual report on Form 10-K filed with the
SEC on March 1, 2021 (including under
the headings "Forward-Looking Statements" and "Risk Factors").
Forward-looking statements speak only as of the date they are made
and, except for Scientific Games' ongoing obligations under the
U.S. federal securities laws, Scientific Games undertakes no
obligation to publicly update any forward-looking statements
whether as a result of new information, future events or
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SOURCE Scientific Games Corporation