NEW YORK, Nov. 29, 2021 /PRNewswire/ -- Scholastic
(NASDAQ: SCHL), the global children's publishing, education and
media company, today announced Mary
Beech has been named Scholastic's Chief Marketing &
Transformation Officer, effective January 1,
2022. A new role for the Company and based in New York, Ms. Beech will be charged with
creating greater customer centricity, data-driven activations with
a focus on digital, and connectivity throughout Scholastic to
better serve educators, caregivers and children. She has been an
independent director on Scholastic's Board since 2018 – from which
she will resign in advance of her new position which reports
directly to Chief Executive Officer and President Peter Warwick.
"Mary's new role is an important part of our larger strategy for
Scholastic, leveraging our data and technology investments and
transforming how cross-functional collaboration is executed at the
Company," noted Warwick. "During her tenure on the Scholastic
Board, Mary has brought insightful leadership and displayed a
shared commitment to our mission of reaching every child through
literacy. She is a passionate leader who has proven her marketing
and transformational strength through her work with powerful brands
such as Disney and Kate Spade."
"From my experience as a Board member, Scholastic has
demonstrated an unwavering commitment to its mission and the
strength of brand to span generations, and I'm energized by this
opportunity to be part of a leadership team that I have come to
know is so deeply rooted in children's publishing and education,"
shared Ms. Beech.
"Building on the trust that young readers, teachers and parents
have in the Scholastic brand, our opportunity today is to realize
our mission in increasingly innovative ways that anticipate
evolving market needs. In Mary, I saw an incredible talent of
unleashing the power of a brand and directly connecting to
customers," added Iole Lucchese,
Scholastic Chief Strategy Officer and Chair of the Board.
Ms. Beech has most recently served as the Chief Executive
Officer of Sarah Flint, a
direct-to-consumer, luxury footwear brand for women, where she was
responsible for the growth of the brand and business. Prior to
joining Sarah Flint in February 2020, Ms. Beech was the principal of MRB
Brand Consulting, having also served as Executive Vice President
and Chief Marketing Officer of Kate Spade New York for seven years,
where she was responsible for all aspects of marketing and
communications for the brand. From 2000 to 2013, Ms. Beech held
various management, marketing, licensing and brand management
positions at The Walt Disney Company, including responsibility for
the launch and growth of the Disney Princess brand. Her leadership
at Disney culminated in her role as Senior Vice President, Global
Licensing and Marketing for Disney/Pixar Animation. Ms. Beech is a
graduate of Wake Forest University.
About Scholastic
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL)
has been encouraging the personal and intellectual growth of all
children, beginning with literacy. Having earned a reputation as a
trusted partner to educators and families, Scholastic is the
world's largest publisher and distributor of children's books, a
leading provider of literacy curriculum, professional services, and
classroom magazines, and a producer of educational and entertaining
children's media. The Company creates and distributes bestselling
books and e-books, print and technology-based learning programs for
pre-K to grade 12, and other products and services that support
children's learning and literacy, both in school and at home. With
15 international operations and exports to 165 countries,
Scholastic makes quality, affordable books available to all
children around the world through school-based book clubs and book
fairs, classroom libraries, school and public libraries, retail,
and online. Learn more at www.scholastic.com.
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SOURCE Scholastic