FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

RUSH WILLIAM M RUSTY
2. Issuer Name and Ticker or Trading Symbol

RUSH ENTERPRISES INC TX [ RUSH ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__X__ Director                    __X__ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
CEO and President
(Last)          (First)          (Middle)

555 IH 35 SOUTH, SUITE 500
3. Date of Earliest Transaction (MM/DD/YYYY)

10/28/2019
(Street)

NEW BRAUNFELS, TX 78130
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock  10/28/2019    M    23657  A $12.50  105718  D   
Class A Common Stock  10/28/2019    S    23657  D $44.8094 (1) 82061  D   
Class A Common Stock  10/29/2019    M    51343  A $12.50  133404  D   
Class A Common Stock  10/29/2019    S    51343  D $45.1378 (2) 82061  D   
Class A Common Stock                 1486.4293  I  By 3MR Partners, L.P. 
Class B Common Stock                 416912 (3) D   
Class B Common Stock                 1623635.5393  I  By 3MR Partners, L.P. 

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option (right to buy)  $12.50  10/28/2019    M        23657    (4) 3/15/2020  Class A Common Stock  23657  $0  51343  D   
Option (right to buy)  $12.50  10/29/2019    M        51343    (4) 3/15/2020  Class A Common Stock  51343  $0  0  D   

Explanation of Responses:
(1)  This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.67 to $45.05. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
(2)  This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.5050 to $45.34. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
(3)  Includes unvested restricted stock awards and certain shares and unvested restricted stock units included in the Company's deferred compensation plan.
(4)  Options may be exercised in increments of 1/3 on each anniversary of the grant date beginning on the third anniversary of the grant date. The grant date is ten years prior to the expiration date.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
RUSH WILLIAM M RUSTY
555 IH 35 SOUTH, SUITE 500
NEW BRAUNFELS, TX 78130
X X CEO and President

Signatures
Steven L. Keller, Attorney in Fact for William M. Rusty Rush 10/30/2019
**Signature of Reporting Person Date


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Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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