Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
June 16 2022 - 4:00PM
Business Wire
World’s largest retailer and America’s #1 TV
streaming platform team up to create the simplest checkout
experience on TV
Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced
today a first-of-its-kind partnership to make TV streaming the next
e-commerce shopping destination. Walmart will be the exclusive
retailer to enable streamers to purchase featured products
fulfilled by Walmart directly on Roku, America’s #1 TV streaming
platform*.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220616005602/en/
Roku + Walmart Commerce Partnership
(Graphic: Business Wire)
This unique partnership evolves shopping beyond the QR code and
will change the way customers interact and shop TV and video
content. The new experience offers product discovery with a
seamless checkout experience, enabling purchase directly at the
time of inspiration.
“We’re working to connect with customers where they are already
spending time, shortening the distance from discovery and
inspiration to purchase,” said William White, chief marketing
officer, Walmart. “No one has cracked the code around video
shoppability. By working with Roku, we’re the first to market
retailer to bring customers a new shoppable experience and seamless
checkout on the largest screen in their homes – their TV.”
Walmart is unmatched in the ability to evaluate customer
behaviors and then scale commerce offerings to customers where and
how they want to shop, including during moments of entertainment.
Roku’s purpose-built advertising tech stack will bring all the
benefits of streaming TV advertising – targeting, optimization, and
measurement – to the commerce partnership. This first pilot program
fuses entertainment with the transactional world of commerce,
unlocking an innovative and inspiring in-platform buying experience
for customers that will continue to evolve.
Viewers simply press “OK” with the remote on a shoppable ad and
proceed to checkout with their payment details easily pre-populated
from Roku Pay, Roku’s payments platform. From there, tapping “OK”
on the Walmart checkout page places the order. A Walmart purchase
confirmation is then emailed with shipping, return, and support
information.
“We’re making shopping on TV as easy as it is on social,” said
Peter Hamilton, Head of TV Commerce, Roku. “For years, streamers
have purchased new Roku devices and signed up for millions of
subscriptions with their Roku remote. Streaming commerce brings
that same ease and convenience to marketers and shoppers.”
OneView, Roku’s ad-buying platform for TV streaming, will have
the exclusive capability to activate and measure these shoppable
ads. Additionally, marketers will be able to use Roku Brand Studio
to design custom creative and branded content built for TV
streaming and shopping.
Future iterations of this pilot will look for opportunities to
build deeper commerce experiences that meet customers where they
are.
To learn more about shoppable ads, visit
https://go.roku.com/wc9BQvTer.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better — anytime and anywhere — in retail stores,
online, and through their mobile devices. Each week, approximately
230 million customers and members visit more than 10,500 stores and
clubs under 46 banners in 24 countries and eCommerce websites. With
fiscal year 2022 revenue of $573 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting corporate.walmart.com, on Facebook at
facebook.com/walmart and on Twitter at twitter.com/walmart.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku is headquartered in San Jose, Calif. U.S.A.
*America’s No. 1 TV streaming platform” is based on hours
streamed according to Hypothesis Group, October 2021
This press release contains "forward-looking" statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the timing, availability,
and benefits of the Walmart and Roku partnership; trends related to
TV streaming and advertising; the features and benefits of the
OneView ad platform; and the features, benefits, growth, and reach
of the Roku platform. Except as required by law, we assume no
obligation to update these forward-looking statements publicly, or
to update the reasons actual results could differ materially from
those anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended September 30, 2021.
Copies of reports filed with the SEC are posted on Roku’s website
and are available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20220616005602/en/
Media Contact Sarah Saul
ssaul@roku.com
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