Launch of Roku Originals Drives Record Two-Week Streaming Period for The Roku Channel
Roku Originals Fuel Robust Engagement on The
Roku Channel in the U.S.
Roku, Inc. (NASDAQ: ROKU) today provided an update on the recent
launch of Roku Originals. In late May, Roku added 30 original
series to The Roku Channel starring major talent like Kevin Hart,
Anna Kendrick, Jennifer Lopez and more. The debut of Roku Originals
builds on the significant growth of The Roku Channel, which reached
households with an estimated 70 million people in the U.S. as of Q1
In the two weeks following the launch of Roku Originals, May 20
to June 3, a record number of unique accounts streamed The Roku
Channel. Furthermore, the top ten most watched programs on The Roku
Channel were all Roku Originals in this two-week period.
“We always believed Roku Originals would perform exceptionally
well as free, ad-supported entertainment on The Roku Channel.” said
Rob Holmes, Roku’s Vice President of Programming. “The first two
weeks have surpassed our expectations, with millions of people
streaming Roku Originals, and provided a further demonstration of
The Roku Channel flywheel, with great content driving record
engagement that’s appealing to advertisers seeking to reach the
In addition to driving broader discovery of The Roku Channel,
Roku Originals saw deep engagement. In the first two weeks, more
than one in three users of The Roku Channel streamed a Roku
Originals series - with users streaming over nine episodes on
“The Roku Channel has grown to become a leader in free streaming
entertainment,” added Holmes, “The momentum around Roku Originals
demonstrates not only our ability to acquire great content for The
Roku Channel, but to connect that content with the right audience
Roku expects to release an additional 45 Roku Originals this
year to complement The Roku Channel’s expansive library of 40,000+
free movies and television programs and 190+ live linear channels
already offered to viewers.
The Roku Channel has been the subject of several programming
announcements from Roku this year. Most recently, Roku ordered a
second season of the Roku Original series ‘DIE HART’ after the
action-comedy series starring Kevin Hart had the largest opening
weekend in the history of The Roku Channel. In May, Roku inked a
deal with Saban Films to bring the studio’s feature films directly
to The Roku Channel after theatrical release – a first of its kind
agreement for Roku. In March, Roku acquired “This Old House,” which
included the two top-rated home improvement programs in the U.S and
a television production studio.
The Roku Channel licenses and distributes content from more than
175 partners and is the home of free and premium entertainment on
the Roku platform. In addition to Roku devices, The Roku Channel is
available on Web, iOS and Android devices, Amazon Fire TV and
select Samsung TVs, and can be accessed internationally in the
U.S., Canada and the U.K.
For more information visit https://therokuchannel.roku.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features, timing and availability of Roku Originals on The Roku
Channel; trends related to TV streaming; and the features,
benefits, growth and reach of The Roku Channel and the Roku
platform. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2021. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
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Ryan Donegan firstname.lastname@example.org
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