Hart to Star and Executive Produce ‘Die Harter’
for The Roku Channel After Record-Setting Debut of Season One
Roku, Inc. (NASDAQ: ROKU) and Laugh Out Loud, the multi-platform
comedy brand, today announced Kevin Hart’s comedy action series,
‘Die Hart,’ will return to The Roku Channel for a second season
titled, ‘Die Harter.’ Following the series premiere on May 20, the
greenlight is the first Roku Original renewal for The Roku Channel.
'Die Hart' had a spectacular weekend debut, with a record number of
households streaming the series.
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Die Hart on The Roku Channel (Photo:
Business Wire)
“‘Die Hart’ exploded out of the gate and after a spectacular
debut weekend, has quickly become one of the most watched Roku
Originals on The Roku Channel,” said Colin Davis, Roku’s Head of
Original Scripted Programming. “We couldn’t be more excited to
bring an equally hilarious, action-packed second season to the
record number of viewers who have watched in recent days.”
‘Die Harter’ will be produced by LOL Studios - Laugh Out Loud’s
in-house production division. In addition to returning to his
starring role, Hart will also executive produce the second season;
Laugh Out Loud CEO and Hart’s longtime business partner, Jeff
Clanagan, will serve as producer on the project. Tripper Clancy,
Candice Wilson, Bryan Smiley, and Thai Randolph also serve as
executive producers. Eric Appel will return to direct the second
season. Additional casting will be announced at a later date.
“It’s been great to see the incredible response to ‘Die Hart’ on
The Roku Channel,” said LOL founder and chairman, Kevin Hart.
“We’re excited to be partnering with Roku to bring another season
to its audience.”
“The return of ‘Die Hart’ marks a pivotal moment in the
continued growth and expansion of LOL Studios,” said LOL CEO Jeff
Clanagan. “We’re excited for the opportunity to team up with Roku
and be the first Roku Original to get a second season. We can’t
wait for fans to dive into what is sure to be an even bigger, more
action-packed season two.”
The Roku Channel has seen record growth this year, reaching U.S.
households with an estimated 70 million people in Q1 2021. Launched
in 2017, The Roku Channel is the home of free and premium
entertainment on the Roku platform. It features a diverse lineup of
more than 40,000 free movies and programs and 190+ free live linear
television channels. The Roku Channel licenses and distributes
content from more than 175 partners. In addition to Roku devices,
The Roku Channel is available on Web, iOS and Android devices,
Amazon Fire TV and select Samsung TVs and can be accessed
internationally in the U.S., Canada and the U.K.
For more information, visit https://therokuchannel.roku.com.
About Laugh Out Loud
Laugh Out Loud is a comedy brand and multi-platform
entertainment company dedicated to keeping the world laughing
together. Founded by comedian, actor, and producer Kevin Hart, LOL
delivers the best in comedic content and experiences across its
multiple divisions—LOL Audio, LOL Network, LOL Studios, and LOLX.
From stand-up legends to the next generation of comedic talent, LOL
curates comedy’s boldest voices to produce original scripted and
unscripted series, stand-up specials, radio shows and podcasts,
live broadcasts, experiential activations, and more. LOL content is
distributed to a diverse, global audience of more than 100 million
fans across the LOL OTT Network of FAST Channel partners including
Pluto, Peacock, Tubi, Roku, Xumo, Redbox, and more. LOL Audio has
access to an additional 100 million listeners via our partnerships
with SiriusXM, Stitcher, and Pandora. Known for content such as
Cold As Balls, What the Fit, Die Hart, and more, the company has
amassed more than 1 billion video views across its digital
platforms, and has worked with brand partners such as AT&T,
Headspace, Lyft, Old Spice, P&G, Viacom, and more. Find us
online at www.laughoutloud.com or on Facebook, Instagram, Tiktok,
Twitter, YouTube, and Snapchat via @lolnetwork.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features, timing and availability of Die Harter and other Roku
Originals on The Roku Channel; trends related to TV streaming; and
the features, benefits, growth and reach of The Roku Channel and
the Roku platform. Except as required by law, we assume no
obligation to update these forward-looking statements publicly, or
to update the reasons actual results could differ materially from
those anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2021. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210608005476/en/
Media contacts: Roku, Inc. Abby Reyes areyes@roku.com
Roku, Inc. Ryan Donegan rdonegan@roku.com
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