Philco and Roku Launch Philco Roku TV Lineup in Brazil
January 14 2021 - 7:00AM
Business Wire
New lineup offers four models, including
50-inch and 58-inch 4K Philco Roku TV models
Roku, Inc. (NASDAQ: ROKU) and Philco today announced a
new partnership that will bring the Philco Roku TV™ models to
consumers in Brazil. The new Philco Roku TV models bring affordable
streaming through four screen sizes including 32-inch, 42-inch,
50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD
is already available for purchase online.
The new Philco Roku TV models run the latest Roku operating
system, offering an intuitive home screen and access to 100,000+
movies and TV episodes via thousands of free or paid channels.
“We are excited to partner with Philco to introduce the new
lineup of Philco Roku TVs to consumers in Brazil,” said Arthur van
Rest, Vice President of International at Roku. “Since we entered
the market a year ago, we’ve been pleased with the growth of the
Roku brand in Brazil, and now, by partnering with Philco, we will
be able to expand our product portfolio with 4K streaming so
consumers can enjoy a great high-definition, easy-to-use
entertainment experience at an affordable price.”
Philco is the brand that brought the first TV to Brazil in the
50’s and since then, has been innovating with new TV launches and
becoming a reference in technology.
“We are living in a moment where the TV has returned to the
center of entertainment within the home. Our focus is to provide a
cinematographic experience with our new TVs through powerful sound
and high definition imagery. Now, by combining this with Roku’s
extensive content offering and streaming experience, we can bring
the best Smart TV into our consumers’ homes,” said Cristiane
Clausen, Executive Director of Philco.
The new Philco Roku TV lineup includes four TV screen sizes
featuring Dolby Audio, integrated wired and wireless connectivity
and the following panel technology:
- 32-inch: HD
- 42-inch: Full HD
- 50-inch and 58-inch: 4K Ultra HD with HDR
Additionally, Philco Roku TV models features include:
- Simplicity: A simpler smart TV experience that displays
all the entertainment options (streaming, cable/satellite, antenna)
on one personalized home screen.
- Roku Search: It’s easy to discover something great to
watch. Simply search by title or actor to find shows and movies to
watch across top channels.
- High Dynamic Range (HDR10): 4K Roku TV models support
HDR10 content, making colors brighter and richer, particularly in
vibrant scenes like landscapes and cityscapes.
- Roku Remote: A simple remote to navigate TV and
streaming channels along with channel shortcut buttons.
- Free Roku mobile app: Control the TV via the mobile
remote or keyboard, enjoy private listening with headphones,
available on both Android and iOS.
- Automatic Software updates: Receive new streaming
channels and features automatically without lifting a finger.
The 4K 50-inch and 58-inch Philco Roku TV models also offer
Apple AirPlay 2 and HomeKit support. Through AirPlay, Roku
customers can stream, control and share their favorite content
directly from their iPhone, iPad or Mac to their supported Roku
device, bringing the experience to the big screen. HomeKit allows
customers to easily and securely control their Roku device with
their voice using the Home app and Siri on iPhone, iPad, Mac, Apple
Watch, or HomePod.
Roku offers a streaming line-up with thousands of movies &
TV episodes across 5,000 streaming channels available in the Roku
Channel Store in Brazil. Consumers can access the streaming
channels directly from the home screen and enjoy popular streaming
channels such as Netflix, Disney+, Globoplay, Telecine, Prime Video
and HBO. In addition, free channels such as Pluto TV and Vix are
also available, as well as DIRECTV GO, Spotify, Looke and
Playkids.
Pricing and Availability
The 50-inch Philco Roku TV model is available online and retail
stores at a recommended retail price of R$ 3.399.00. Additional
models will be available in the upcoming months.
About Philco
Philco has a history of tradition, marked by the development and
manufacturing of products that win consumers over for their
quality, durability and efficiency. In addition to offering
solutions for daily needs, Philco has innovation and creativity
ingrained into the company’s main characteristics, which is why it
never ceases to surprise. Its portfolio has a mix of products and
lines for the kitchen, home, air conditioning, refrigeration,
personal care, TVs, audio, video, computers and even tools. The
company now has more than 5,000 employees.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits of the Roku
and Philco partnership; the benefits, features, timing and
availability of the Philco Roku TV models; and the features,
benefits and reach of the Roku platform. Except as required by law,
we assume no obligation to update these forward-looking statements
publicly, or to update the reasons actual results could differ
materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2019 and our Quarterly Report on Form 10-Q for the
quarter ended September 30, 2020. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge.
Roku and the Roku logo are registered trademarks and Roku TV is
a trademark of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20210114005260/en/
Roku media contact: Gretel Perera gperera@roku.com
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