Roku TV Is No. 1 Selling Smart TV Operating System (OS) in U.S. and Canada
January 08 2021 - 9:01AM
Business Wire
Unveils Wireless Soundbar to Enable OEM Brands
to Build Audio Devices for Roku TV;
Expands Roku TV Ready Program Further in U.S.
and to International Markets
Roku, Inc. (Nasdaq: ROKU) today announced that Roku® OS was the
No. 1 smart TV OS sold in the U.S. and Canada according to NPD’s
Weekly Retail Tracking Service. Roku TV™ held 38% of market share
in the US and 31% in Canada, based on available data from January 5
through December 26, 2020, maintaining the lead spot in both
regions.* In North America, millions of Roku TV models were sold
across thousands of retail stores offering consumers hundreds of
models to choose from in a range of sizes and picture quality
options -- from 24-inch HD to 75-inch 4K HDR models.
With the Roku TV reference design, TV OEM brands efficiently and
cost effectively build and sell best-in-class smart TVs at
competitive price points that consumers love. Roku TV models
feature a simple home screen to enable consumers to easily access
thousands of free and paid streaming channels, plus advanced
features like fast search across top channels and voice
compatibility for Alexa, Siri and Google Assistant-enabled smart
devices. The easy-to-use remote, automatic software updates and
seamless audio integration offers added convenience.
Roku TV Ready Wireless Soundbar
Expanding the Roku TV Ready ecosystem further, Roku today
unveiled a new wireless reference design for consumer electronics
brands. This new wireless soundbar reference design uses Roku’s
proprietary audio technology to connect seamlessly with any Roku TV
model wirelessly, offering impressive audio and video
synchronization, making it even easier for Roku TV customers to add
great audio to their TV experience. It will also ensure simple
set-up without the clutter of cords and easy operation with one
Roku TV remote.
The new reference design will enable consumer electronic
companies to build and sell wireless soundbars under their own
brand. TCL is expected to launch the first wireless soundbar and
will announce device specifics at their CES 2021 event on Jan.
12.
“We are proud to power the smart TVs that are most frequently
purchased in the United States and Canada. Every day we work to
ensure our customers have the best TV experience and that means –
ease of use, choice, endless entertainment and great value,” said
Mustafa Ozgen, senior vice president of Account Acquisition at
Roku. “Additionally, with the introduction of our new wireless
soundbar reference design, we are continuing to expand our home
entertainment eco-system to ensure consumers can pair any Roku TV
with great sound.”
Expansion of Roku TV Ready Program in U.S. and to
International Markets
In the United States, Element will launch a 2.0 Roku TV Ready
Soundbar and 2.1 Roku TV Ready Soundbar + Subwoofer later this
month. Element joins TCL, Hisense, Enclave, Sound United & Bose
who all released Roku TV Ready certified audio products in the U.S.
in 2020. Roku aims to expand the availability of Roku TV Ready
program internationally and will announce partners and products by
country at a later stage.
Roku TV models are available from more than 15 TV OEM brands and
today can be found in the U.S., Canada, UK, Mexico and Brazil. OEM
TV brands and consumer electronics companies interested in learning
more about Roku TV and the Roku TV Ready program in the U.S. and
abroad can contact OEM@roku.com.
About Roku
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetise large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features and availability of HBO Max on the Roku platform; trends
related to the shift to TV streaming; and the features, benefits
and reach of the Roku platform. Except as required by law, we
assume no obligation to update these forward-looking statements
publicly, or to update the reasons actual results could differ
materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2019 and our Quarterly Report on Form 10-Q for the
quarter ended September 30, 2020. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge.
Roku, Roku TV, and Roku TV Ready are trademarks of Roku, Inc. in
the U.S. and in other countries. Trade names, trademarks and
service marks of other companies appearing in this press release
are the property of their respective holder
*Source, US & Canada: The NPD Group, Inc., Weekly Retail
Tracking Service, U.S. & Canada, LCD TV, Software Service Name,
Smart TV: Web Browser Only, Apps and Web Browser, Apps Only, based
on unit share, Jan. 5, 2020 – Dec. 26, 2020 combined.
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version on businesswire.com: https://www.businesswire.com/news/home/20210108005039/en/
Media Sarah Novatt Snovatt@roku.com
Investors Conrad Grodd Cgrodd@roku.com
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