Roku Surpasses 50 Million Active Accounts; Users Streamed 58.7 Billion Hours in 2020
January 06 2021 - 9:00AM
Business Wire
Roku Inc. (NASDAQ: ROKU) today shared a significant milestone
for the company and the industry. The company announced preliminary
estimated data for the fourth quarter ending Dec. 31, 2020, of 51.2
million active accounts — up by approximately 14 million accounts
in 2020. The company also announced an estimated 17 billion
streaming hours in the fourth quarter for a total of 58.7 billion
hours in 2020, an increase of 55% year over year for the quarter
and the full year.
There is an ongoing TV streaming trend of how consumers are
choosing to watch the content they love. Nearly one third of U.S.
households have cut traditional pay TV, according to Roku’s 2020
cord cutting study. Furthermore, eMarketer predicts that by the end
of 2024, fewer than half of U.S. households will subscribe to a
traditional pay TV service.
“I’m excited that more than 50 million households now turn to
Roku for their TV viewing,” said Roku CEO Anthony Wood. “The world
is moving to streaming and we look forward to continuing to help
viewers, advertisers, content publishers, and TV manufacturers
succeed in the Streaming Decade.”
Additional milestone celebration highlights can be found on the
Roku blog. In February, Roku will report final operating metrics
and financial results for the fourth quarter and full year
2020.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the shift and the timing
of the shift of TV viewing from traditional pay TV to streaming TV,
the pace of the shift of the whole TV viewing ecosystem to
streaming, and the savings consumers may experience from cutting
the traditional pay TV cord. Except as required by law, we assume
no obligation to update these forward-looking statements publicly,
or to update the reasons actual results could differ materially
from those anticipated in the forward-looking statements, even if
new information becomes available in the future. Important factors
that could cause our actual results to differ materially are
detailed from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2019 and our Quarterly
Report on Form 10-Q for the quarter ended September 30, 2020.
Copies of reports filed with the SEC are posted on Roku’s website
and are available from Roku without charge.
Roku and the Roku logo are registered trademarks and Roku TV is
a trademark of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20210106005310/en/
Media Kim Sampson ksampson@roku.com Investors Conrad Grodd
cgrodd@roku.com
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