LAS VEGAS, Feb. 3, 2021 /PRNewswire/ -- Remark
Entertainment, a division of Remark Holdings, Inc. (NASDAQ: MARK),
a diversified global technology company with leading artificial
intelligence ("AI") solutions and digital media properties, has
been named the exclusive marketing partner for SuperDraft, Inc.
(www.caesars.com/SuperDraft), the innovative online daily fantasy
sports ("DFS") platform founded by Steve
Wang.
Remark Entertainment stood out because of its ability to help build
mainstream consumer brands through their expertise
To support SuperDraft's vision of providing the best DFS
experience, Remark Entertainment will be responsible for
developing a brand identity by managing and leading the digital and
offline marketing efforts on SuperDraft's behalf.
"We are honored to be selected as SuperDraft's exclusive
marketing partner, and excited to be an integral part of growing
their brand in the DFS market and taking it to new heights. The DFS
market is fast-growing and has enormous potential, and we look
forward to a long and prosperous relationship with SuperDraft,"
stated Kai-Shing Tao, Chairman and
Chief Executive Officer of Remark Holdings. "SuperDraft has built a
great platform and, with a recent strategic investment by Caesars
Entertainment, is poised to become a large player in the worldwide
DFS market. In addition, our Remark Entertainment division will
leverage the AI capabilities of the parent company, Remark
Holdings, to provide the necessary data analytics involved in
fantasy sports."
"Remark Entertainment stood out because of its ability to help
build mainstream consumer brands through their expertise in brand
identity and modern marketing techniques like leveraging social
media, market influencers and experiential events. But Remark's
real superpower is its ability to leverage its AI to take
conventional marketing efforts to the next level, and that will
accurately position SuperDraft as the innovative, next-generation
betting platform," added Steve Wang,
CEO and Founder of SuperDraft Inc. "The partnership between
SuperDraft and Remark Entertainment will fast track our
transformation into the premier DFS company."
Known for its "multiplier" effect, SuperDraft differentiates
itself from other similar platforms by awarding players bonus
points for precise selection of "undervalued" players. The
multiplier mode replaces traditional fantasy team salary caps with
a multiplier applied to each player, allowing for maximum
flexibility in assembling the team roster while providing more
options for players to win. With seven sports to choose from,
fantasy players from over 35 states can participate in daily
contests that award cash prizes.
SuperDraft will run its first $1
million tournament on February 7,
2021, the SuperMillion Big Game contest. Daily opportunities
are currently offered across paid and free entry contests to give
anyone the chance to win a ticket and compete for the $300,000 first-place prize. Additionally, two
$100,000 contests with $20,000 first-place prizes will occur on Big Game
Day to offer something for daily fantasy players at all budget
levels www.caesars.com/SuperDraft.
About SuperDraft, Inc.
SuperDraft, Inc. is based in New
Hampshire and is focused on paid entry and free to play
daily fantasy in the U.S. via its SuperDraft DFS app available on
iOS, Android, web and desktop. The company has developed several
unique game modes and features that appeal to both casual and
hardcore sports fans and fantasy players. With unique game modes
like Multiplier Mode, SuperDraft levels the playing field and
provides new ways to play and win with more possible lineup
combinations than the competition. The result is a game that is
easier to play and quicker to understand. The daily fantasy sports
contests are legal in more than 35 states with its free contests
available in all 50 states. For more information, please visit
www.superdraft.io and www.caesars.com/SuperDraft.
About Remark Holdings, Inc.
Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated
suite of AI solutions that enable businesses and organizations to
solve problems, reduce risk and deliver positive outcomes. The
company's easy-to-install AI products are being rolled out in a
wide range of applications within the retail, financial, public
safety and workplace arenas. The company also owns and operates an
e-commerce digital media property focused on a luxury beach
lifestyle. The company is headquartered in Las Vegas, Nevada, with additional operations
in Los Angeles, California and in
Beijing, Shanghai, Chengdu and Hangzhou, China. For more information, please
visit the company's website (www.remarkholdings.com).
Forward-Looking Statements
This press release may contain forward-looking statements,
including information relating to future events, future financial
performance, strategies, expectations, competitive environment and
regulation. Words such as "may," "should," "could," "would,"
"predicts," "potential," "continue," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates," and similar
expressions, as well as statements in future tense, identify
forward-looking statements. These statements involve known and
unknown risks, uncertainties and other factors, including those
discussed in Part I, Item 1A. Risk Factors in Remark Holdings'
Annual Report on Form 10-K and Remark Holdings' other filings with
the SEC. Any forward-looking statements reflect Remark Holdings'
current views with respect to future events, are based on
assumptions and are subject to risks and uncertainties. Given such
uncertainties, you should not place undue reliance on any
forward-looking statements, which represent Remark Holdings'
estimates and assumptions only as of the date hereof. Except as
required by law, Remark Holdings undertakes no obligation to update
or revise publicly any forward-looking statements after the date
hereof, whether as a result of new information, future events or
otherwise.
Company Contacts
E. Brian Harvey
Senior Vice President of Capital Markets and Investor Relations
Remark Holdings, Inc.
ebharvey@remarkholdings.com
702-701-9514
Fay Tian
Vice President of Investor Relations
F.Tian@remarkholdings.com
(+1) 626-623-2000
(+86) 13702108000
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SOURCE Remark Holdings, Inc.