Reed’s® Launches Multiple New Beverages in Sprouts Farmers Market
January 27 2022 - 8:45AM
Reed’s Inc.® (NASDAQ: REED) (“Reed’s” or the “Company”), owner
of the nation’s leading portfolio of handcrafted, all-natural
ginger beverages, announced today that it will begin distributing
16 new SKUs to Sprouts Farmers Market Inc. (NASDAQ: SFM)
(“Sprouts”).
The Sprouts partnership kicked off in 2021 with
the launch of Reed’s Ginger Ale and Ginger Beer, both in original
and zero sugar options. Following a strong year of sell-through,
Sprouts and Reed’s are expanding its distribution agreement to
include multiple Reed’s Zero Sugar Ginger Ale flavors, Virgil’s
Original and Zero Sugar beverages in 4/6 packs, and its
award-winning craft soda, Flying Cauldron.
“We are thrilled to expand our partnership with Sprouts
following last year’s successful launch of Reed’s Ginger Ale and
Ginger Beer,” said Reed’s CEO Norman E. Snyder. “Sprouts takes
pride in offering unique products with the highest standards and
quality for its customers, and we share in that philosophy with a
resounding commitment to real, fresh and natural ingredients. We
look forward to delivering an even broader set of high-quality
products to Sprouts customers beginning this spring.”
Reed’s expects to begin shipping these new products in Q2
2022.
About Reed's Inc.Reed’s Inc. is an innovative
company and category leader that provides the world with high
quality, premium and naturally bold™ better-for-you beverages.
Established in 1989, Reed's Inc. is a leader in craft beverages
under the Reed’s®, Virgil’s® and Flying Cauldron® brand names. The
company’s beverages are now sold in over 40,000 stores
nationwide.
Reed’s is known as America's #1 name in all-natural,
ginger-based beverages. Crafted using real ginger and premium
ingredients, the Reed’s portfolio includes ginger beers, ginger
ales, ready-to-drink ginger mules, ginger shots, and ginger
candies. The brand has recently successfully expanded into the
zero-sugar segment with its proprietary, all-natural sweetener
system.
Virgil's® is an award-winning line of craft sodas, made with the
finest natural ingredients and without GMOs or artificial
preservatives. The brand offers an array of great tasting, bold
flavored sodas including Root Beer, Vanilla Cream, Black Cherry,
Orange Cream, and more. These flavors are also available in nine
zero sugar varieties which are naturally sweetened and certified
ketogenic.
Flying Cauldron® is a non-alcoholic butterscotch beer
prized for its creamy vanilla and butterscotch flavors. Sought
after by beverage aficionados, Flying Cauldron is made with
all-natural ingredients and no artificial flavors, sweeteners,
preservatives, gluten, caffeine, or GMOs.
For more information,
visit drinkreeds.com, virgils.com and flyingcauldron.com.
Media Contact: 5W Public
Relationsreeds@5wpr.com212.999.5585
Investor Relations Contact: Elevate
IRir@reedsinc.com 949.200.4603
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/68471715-59e5-4ca1-bf7f-e373ca53147f
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