SEATTLE, March 30, 2021 /PRNewswire/ -- Zulily, the
online retailer that serves moms with great products
at unbeatable deals, is welcoming
spring and new babies by releasing a special
curated collection of both newborn gear must-haves and
classics. Zulily is building upon the success of its
biannual signature Welcome Baby sales and
will bring back The Late Night Shop for
Mom featuring extra special deals from Baby
Delight and Kickee Pants. Sleepless
moms will be surprised during
restless nights with free shipping on orders over
$35, placed between 2 a.m.
to 4 a.m. Eastern starting on
April 7 through April 12.
To learn more about what moms are shopping and hoping to
discover late at night, Zulily polled moms across the country.
The new research reveals a shift in shopping
habits* of mothers across three
distinct generational segments: TikTok Moms
(ages 25-34), Facebook Moms (ages 35-44)
and Mixtape Moms (age 45-54). What unites
generations? Reports of waking up at least once in the
night and a common love of great deals.
TikTok Moms (who are 25 to 34 years old) are
the ultimate nighttime multitaskers.
- Shopping for two: TikTok Moms are 25 percent more likely
to shop for themselves at night than Mixtape Moms and reported the
highest rate of shopping for their baby at night (32 percent).
- Multitasking mamas: Most TikTok Moms reported
multitasking while pumping or feeding: 63 percent reported watching
a movie/TV show, shopping online, searching for answers to their
baby questions, sharing mom memes or even checking work email.
- Convenience over cost: Thirty-eight percent of TikTok
Moms were more likely to invest in a big-ticket item such as deluxe
strollers or a hands-free breast pump to lighten their parenting
load.
- Look ma, no hands: TikTok Moms were almost three times
as likely to have chosen a hands-free breast pump if they could go
back in time and re-shop for themselves and their baby.
Facebook Moms (who are 35 to 44 years
old) reported being the most sleepless
and would like a "self-care" do-over when it comes to
their time as a new mom.
- Gen Y(awn): Although 7 in ten of all moms surveyed
reported waking up at least once each night, Facebook Moms reported
the highest rate of restlessness at 72 percent.
- Self-care, please: One third of Facebook Moms wish they
had purchased more self-care items and a better baby lounger when
they were a new mom.
Mixtape moms (who are 45 to 54 years old) have the
fewest worries and are sleeping
better.
- Seasoned players: Only half (52 percent) of the Mixtape
Moms reported waking up due to worry, childcare or chores.
- Mixtape mothers know best: Mixtape Moms were the least
likely to turn to search engines (5 percent) to get their baby
questions answered in the middle of the night, half the amount of
TikTok moms (10 percent).
United we Mom: all three social media
mom cohorts were united by humor and a love of
a good deal
- LOL: Eighty-one percent of all Moms from 25 to 54
reported humor helps them navigate motherhood's challenges.
- Let's make a deal: As babies grow rapidly, it's no
surprise that seven in ten of all Moms aged 25 to 54 noted it was
important to get deals on all things baby.
The Late Night Shop for Mom
Zulily offers its maternity and baby-focused
products throughout the year in its Welcome Baby
Shop, but starting April 7 through April 12, limited extra-special sleepless deals
will go live at 2 a.m. Eastern during two days of
the Welcome Baby sales event, which happens bi-annually
in April and September each year. In addition, free
shipping will be included for orders over $35.
This year's deals include: Ruffle footies
from Kickee Pants for as low as $17.99 and the Bedside sleeper &
bassinet from Baby Delight for as low
as $84.99.
"At Zulily, we have more than a decade of experience serving
moms through ecommerce, and we've found that even small
differences, like a few years in age, can greatly influence
purchasing behavior," said Susan Van Arsdale, senior
business development manager at Zulily. "We work with
more than 15,000 brands to reach moms
through a personalized shopping experience.
And, we stay relevant by engaging her with
content, helping her answer questions like, 'How do
I get my baby to sleep through the night?' We are here to
help moms through an exciting time in their lives," Van
Arsdale said.
To check out Zulily's offerings for maternity, newborn girls,
newborn boys and baby gear and nursery,
click here and to find out what kind of
mom-generational shopper you are, or check out the Zulily blog, The
Find.
Survey Methodology: Zulily issued two surveys of
approximately 500 mothers in the U.S. issued via the Google Survey
platform from Feb. 20, 2021
through March 16, 2021, analyzing responses from those aged 25
to 54.
About Zulily®
Online retailer Zulily helps moms around the world discover
incredible deals and fresh style for themselves,
their families and their homes. Zulily launches thousands
of products at amazing values each day, curating personalized
shopping experiences that include apparel and footwear for the
whole family, toys, home décor, and so much more. Zulily's app uses
compelling video and imagery to bring more than 15,000 big name
brands and boutique finds to life on mobile.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
Pennsylvania, and China. With expertise in technology,
merchandising, creative production, logistics, marketing, customer
service, and more, Zulily team members work together to deliver a
fun and engaging shopping experience that sparks
discovery, connection and entertainment. Zulily has
passed millions in savings onto its customers since its first sale
in 2010. For more information visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily
and the Cornerstone brands (collectively,
"Qurate Retail GroupSM"), as well as other minority
interests and green energy investments. Qurate Retail Group
believes in a Third Way to Shop® – beyond transactional ecommerce
or traditional brick-and-mortar stores. In addition to being a
world leader in video commerce, Qurate Retail Group is among the
top 10 ecommerce retailers in North
America (according to Digital Commerce 360) and is a leader
in mobile commerce and social commerce. For more information,
visit www.qurateretailgroup.com, or follow @QurateRetailGrp
on Facebook, Instagram or Twitter, or
follow Qurate Retail Group
on YouTube or LinkedIn.
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SOURCE Zulily