WEST CHESTER, Pa., March 16, 2021 /PRNewswire/
-- QVC®, a world leader in building brands through
livestream video storytelling, announced today that customers can
now experience the Estée Lauder brand through the power of QVC's
multiplatform shopping ecosystem. Estée Lauder, the flagship brand
of The Estée Lauder Companies Inc., is celebrating its
75th anniversary this year and will expand its
distribution across all QVC U.S. platforms this month. Following a
successful e-commerce launch in April
2020, Estée Lauder will be featured across QVC's
multiplatform shopping ecosystem, which reaches 94 million U.S.
homes via three broadcast channels and millions more via multiple
streaming services, social pages, two mobile apps, and the
website.
Following a successful e-commerce launch, Estée Lauder will be
featured across QVC's multiplatform shopping ecosystem
Estée Lauder's March
16th premiere on-air and across all digital
platforms will feature a Today's Special Value® (TSV)
including the brand's #1 best-selling serum, Advanced Night Repair
Synchronized Multi-Recovery Complex, along with the Advanced Night
Repair Eye Concentrate Matrix. Since its introduction as the
first-ever night serum, 'Night Repair' in 1982, Advanced Night
Repair remains one of the best-selling, most loved skincare
products in Estée Lauder history. Estée Lauder's product assortment
on QVC will be expanded to include skincare, makeup and
fragrance.
"We are thrilled to be launching our
first on-air QVC broadcast,"
said Claudia Benshimol, Senior Vice President, General
Manager, Estée Lauder and AERIN Beauty, North America. "QVC offers us opportunities to
deliver the Estée Lauder high-touch experience across all
touchpoints including online, digital as well as broadcast – an
approach that is key for relevance within the modern consumer
landscape. We are always seeking new distribution opportunities to
ensure we are meeting the consumer where she is, and to be able to
expand our business during a difficult U.S. retail market is
something we are very proud of."
Maggie Turner, Executive
Director, Education, Special Events, Artistry for Estée Lauder and
AERIN Beauty, U.S., will present the brand on-air, demonstrating
the products and sharing tips and tricks for achieving the most
results.
"We are so pleased to expand our selection of Estée Lauder
products across our platforms," said Mary
Campbell, Chief Merchandising Officer, Qurate Retail Group,
and Chief Commerce Officer, QVC US. "As a world leader in video
commerce, we help brands like Estée Lauder create deep connections
with customers by providing unique access to brand experts. Estée
Lauder is an iconic brand that customers trust, know and love. We
are excited to help Estée Lauder reach new audiences in new ways
through the power of livestream video storytelling."
"As we celebrate Women's History Month, it's such an honor to
widen our relationship with one of America's pioneering
woman-founded beauty brands and be a part of its 75th
anniversary," Mary added.
QVC offers brands powerful platforms to reach large audiences of
highly engaged shoppers everywhere they are and explain how a
product solves a problem or fills a need. The video-rich
experiences QVC creates with its vendor brands are hard to
replicate at traditional brick-and-mortar stores or on
transactional e-commerce sites.
Estée Lauder is available to shop on QVC.com and through the QVC
apps and will premiere on QVC on March
16 at 9 a.m. and 9 p.m. ET. Estée Lauder items are also
available through QVC UK.
About QVC®
QVC delivers the joy of discovery through the power of
relationships. Every day, QVC engages millions of shoppers in a
journey of discovery through an ever-changing collection of
familiar brands and fresh new products, from home
and fashion
to beauty, electronics, and jewelry. Along
the way, QVC connects shoppers to interesting
personalities, engaging stories, and award-winning customer
service. Based in West Chester,
Pa., and founded in 1986, QVC has retail operations in
the U.S., the U.K., Germany, Japan, Italy, and through a joint venture in
China. Worldwide, QVC engages
shoppers on 13 broadcast networks reaching
approximately 380 million homes and on multiple
websites, mobile apps, and social pages. To learn more,
visit corporate.qvc.com, follow @QVC
on Facebook, Instagram, or Twitter, or follow QVC
on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, and QRTEP)
includes QVC, HSN®, Zulily® and the
Cornerstone brands (collectively,
"Qurate Retail GroupSM"), as well as other
minority interests and green energy
investments. Qurate Retail Group believes in a Third Way
to Shop® – beyond transactional ecommerce or
traditional brick-and-mortar stores. In addition to
being a world leader in video
commerce, Qurate Retail Group is among the top
10 ecommerce retailers in North
America (according to Digital Commerce 360) and
is a leader in mobile commerce and social commerce. For
more information, visit www.qurateretailgroup.com, follow
@QurateRetailGrp
on Facebook, Instagram or Twitter, or
follow Qurate Retail Group
on YouTube or LinkedIn. QVC and Q are
registered service marks of ER Marks, Inc.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies
Inc. Founded by Estée Lauder, one of the world's first female
entrepreneurs, the brand today continues her legacy of creating
innovative, sophisticated, high-performance skincare and makeup
products and iconic fragrances – all infused with a deep
understanding of women's needs and desires. Today, Estée Lauder
engages with women in over 150 countries and territories around the
world and at dozens of touch points – from in-store to
digital. And each of these relationships consistently
reflects Estée's powerful and authentic woman-to-woman point of
view. Follow @esteelauder
on Instagram, Facebook, Twitter
and YouTube.
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SOURCE QVC, Inc.