Online retailer finds more than half of moms
have lost a child's favorite item on vacation – often a lovey or
baby blanket —and offers meaningful solution to help families enjoy
the upcoming summer travel season
SEATTLE, April 12,
2023 /PRNewswire/ -- Over 103 million families are
planning to travel together this summer, but pre-travel checklists
are growing as moms, who are responsible for most purchase
decisions, are looking for ways to save as high inflation continues
to squeeze household budgets. Losing a child's lovey or favorite
baby blanket while traveling is stressful and all too common, which
is why today, online retailer Zulily introduced its first-ever
Blankie Backup Bundle as part of its bi-annual Welcome Baby
shopping event to help moms save time and money and reduce stress,
for both them and their children, ahead of the start of travel
season. From April 12 through April
28, Zulily will offer a sale on bundles of kids' stuffed
animals, plush toys, baby lovies and blankets, so moms can prepare
a backup plan by stocking-up on multiples of the same item.
Zulily Hosts "Blankie Backup Bundle" to
Address Common Vacation Stressor and Save Moms Time and Money
According to Transportation Security Administration (TSA),
nearly one million items are left each year1, with
children's toys being one of the most common items2 –
and moms can attest. Zulily's latest survey shows that more than
half (54%) of moms have lost a child's favorite item while on
vacation, whether it falls out of a bag or stroller (29%), gets
left behind in a rental or hotel room (27%), or gets lost in
Furthermore, 87% of moms feel stressed when their child's lovey
goes missing; they know their child will be upset and that
replacing the item with limited time feels like an impossible – and
expensive – chore. In fact, half of moms expect to spend between
$51-$200 replacing lost items, while 15% expect to
spend more than $300 in replacements
"We know that planning a family vacation can be stressful,
especially for moms with younger children who seek comfort from
their lovey, whether it's a baby blanket or beloved stuffed animal,
in new environments," said Erica
Williams, Zulily's Kids Merchandise Manager. "We wanted to
help moms plan for the inevitable moment when their child's
favorite item is lost and acquire an extra creature comfort,
without the additional stress, cost, or time to purchase a new one
while on vacation – so they can spend less time worrying and more
time making memories with their families."
Overall, family vacations have become a lot more expensive. The
average vacation for a family of four is close to $5,000 with roller coaster gas, airfare, and
hotel room prices on the rise, on top of the increasing
inflationary costs of goods for dining, entertainment, and more.
Nevertheless, it's where 85% of moms will spend their discretionary
funds and make tradeoffs on other purchases, meaning it's
increasingly important for moms to find ways to maximize their
budgets ahead of summer travel.
Zulily's Blankie Backup Bundle will run from April 12 through April 28, and will be hosted
within the company's bi-annual Welcome Baby shopping event where
expecting and new moms can discover up to 65% off top brands for
themselves, their baby, and their home, including Burt's Bees Baby,
Carter's, Honest Baby Clothing, Little Millie, and more – all
curated around on-trend themes to make moms' shopping experience
easy and fun.
For more information on Zulily's Blankie Backup Bundle, visit
Zulily's The Find, or shop the sale at www.zulily.com.
Findings are based on
a Pollfish survey of 600 U.S. based moms between the ages
of 25-44 that are expecting or have a child under 12 years old. The
survey was fielded in March 2023.
1 Source: Transportation Security Administration.
"FAQ: How many lost and found items are found by TSA
2 Source: Your Mileage May Vary. "The items most
often left on planes and what to do if it happens to you"
Zulily is an online superstore committed
to delivering a fun shopping experience for moms everywhere,
without breaking the bank. Through exclusive daily deals, brand
names and on-trend styles, and everyday value on a wide selection
of daily essentials across clothing, footwear, homewares and more,
Zulily helps moms discover great deals, create special moments for
the family, and find the perfect unique items, guilt-free. At
Zulily, shopping is a little different, a little better, and a lot
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
and China. With expertise in
technology, merchandising, creative production, logistics,
marketing, customer service, and more, Zulily team members work
together to deliver a different kind of shopping experience for
moms – one that's built on fun, discovery, and whimsy. For more
information visit, www.zulily.com or The Find by Zulily, or follow
@Zulily on Facebook, Instagram, Pinterest or Twitter. For vendors
interested in selling on Zulily, visit www.sell.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily
and the Cornerstone brands (collectively, "Qurate Retail
GroupSM"), as well as other minority interests and green
energy investments. Qurate Retail Group is dedicated to providing a
more human way to shop and is the largest player in video commerce
(vCommerce), which includes video-driven shopping across linear TV,
ecommerce sites, digital streaming, and social platforms. For more
information, visit www.qurateretailgroup.com, or follow
@QurateRetailGrp on Facebook, Instagram or Twitter, or follow
Qurate Retail Group on YouTube or LinkedIn.
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