Online retailer recognizes the unique
challenges of motherhood, particularly for single parents,
including increased time, financial and societal pressures
SEATTLE, March 21,
2023 /PRNewswire/ -- More than half of women report
buying themselves a gift for Mother's Day, and this percentage is
likely even greater for single-parent
households.1 Today, on National Single
Parent Day, online retailer Zulily® announced they are
surprising 1,000 moms, including 500 single moms, with a Mother's
Day gift this year. The gift is in collaboration with actress and
mom of two Busy Philipps ("Freaks and Geeks," "Busy Tonight," and
"Girls5eva"), who co-parents her children.
Zulily & Busy Philipps Surprise 1,000
Moms This Mother's Day to Recognize All That They Do
There are 85 million moms in the U.S. who are under a lot of
pressure. Their to-do lists are endless, they're required to
maximize budgets amidst record-high inflation, and they're
navigating a general increase in societal pressures. The invisible
load, defined as the behind-the-scenes work that goes into being a
mom, is real – especially for the estimated 7.8 million mother-only
households in the U.S.2 who carry the
weight of the family, solo.
Earlier this month, Zulily launched For All Moms (FAM) Gifting
Advisor – a first-of-its-kind text service designed to help
shoppers find the perfect gift for everyone who wears the 'mom'
mantle in today's modern family structure: partners, grandparents,
siblings, friends, and beyond. Recognizing most moms buy their own
Mother's Day gift, Zulily is treating 1,000 moms that said they
were shopping for themselves this Mother's Day when they signed up
for Zulily's FAM Gifting Advisor.
To provide an opportunity for these moms to do some fun shopping
for something they love from their favorite brands, and treat
themselves, 500 single moms will receive a $100 Zulily gift card, and 500 non-single moms
will receive a $50 Zulily gift card
in the coming weeks – a gift totaling $75,000 to the mom community.
The Unique Pressures on Single Mothers
parents face economic and time pressures, single mothers are
uniquely challenged as they are often the sole breadwinners and
wear all the "hats" needed to run a household and parent.
Without the ability to divide and conquer easily, single mothers
face even more pressure and mom guilt.
Single moms are also hit hardest when it comes to financial
pressures. According to Zulily's recently published The State
of Motherhood Report, 37% of single moms have reduced their
discretionary spend by greater than 50% and worry about common
financial stressors, including paying bills (39%), inflation and
rising costs of goods and services (27%), saving for the future
(19%), balancing necessities with discretionary spending (9%) and
job security (5%).
Now more than ever, there is a requirement to maximize budgets
as the majority (92%) of moms say that inflation has impacted their
household spending, with financial tradeoffs and essentials being
Zulily's report found that – on top of the financial pressures
and wearing many hats – single mothers reported feeling significant
time pressures to get everything checked off their to-do lists
(28%) and spend time with their children (21%), while managing mom
"We first partnered with Busy Philipps to alleviate some
stressors in shopping for Mother's Day. But we wanted to do more
and ensure all those who mother are treated to something special,
especially single moms who often get overlooked this time of year,"
said Denise Jaeschke, Chief
Marketing Officer at Zulily. "The mom mantle has broadened as the
role of motherhood has evolved. Part of this shift comes from the
increase in non-traditional family structures and customized
parenting approaches, such as single or co-parenting. Zulily and
Busy appreciate the importance of making sure all moms are
recognized and celebrated all year long, but especially on Mother's
Fun is part of the deal at Zulily, which is why the company
launched For All Moms (FAM) Gifting Advisor, inviting shoppers to
find fool-proof gifts for all the moms in their lives through a
fun, personalized and mobile-friendly experience. Those shopping
for Mother's Day gifts can visit here to sign-up for SMS texts
and receive a curated gift list to make it easier to shop or find
something special for themselves and others – all at an incredible
Zulily's FAM Gifting Advisor is now live through
Findings are based on a Pollfish survey of
over 1,200 U.S. based parents above the ages of 25, with children
in the household. The survey was fielded in January 2023.
Zulily is an online superstore committed to delivering a fun
shopping experience for moms everywhere, without breaking the bank.
Through exclusive daily deals, brand names and on-trend styles, and
everyday value on a wide selection of daily essentials across
clothing, footwear, homewares and more, Zulily helps moms discover
great deals, create special moments for the family, and find the
perfect unique items, guilt-free. At Zulily, shopping is a little
different, a little better, and a lot more fun.
Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio,
and China. With expertise in technology, merchandising, creative
production, logistics, marketing, customer service, and more,
Zulily team members work together to deliver a different kind of
shopping experience for moms – one that's built on fun, discovery,
and whimsy. For more information visit, www.zulily.com or The Find
by Zulily, or follow @Zulily
on Facebook, Instagram, Pinterest or Twitter. For vendors
interested in selling on Zulily,
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP), a Fortune 500 company that includes
the Qurate Retail GroupSM portfolio of brands as well as
other minority interests and green energy investments. Qurate
Retail Group comprises seven leading retail brands –
QVC®, HSN®, Zulily, Ballard
Designs®, Frontgate®, Garnet Hill® and Grandin
Road® – all dedicated to providing a more human way to
shop. Qurate Retail Group is the largest player in video commerce
("vCommerce"), which includes video-driven shopping across linear
TV, ecommerce sites, digital streaming and social platforms. For
more information, visit qurateretailgroup.com, or follow
@QurateRetailGrp on Facebook, Instagram or Twitter, or
follow Qurate Retail Group on YouTube or LinkedIn.
1 Source: OnePoll for Mejuri, "More
than 60% of American women have bought their own gifts for
2 Source: U.S. Census Bureau, "National
Single Parent Day" (2022).
Media Contact: firstname.lastname@example.org
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