The lifestyle retailer leverages in-house design team to
launch 14th private label brand
ST.
PETERSBURG, Fla., June 3, 2022
/PRNewswire/ -- HSN®, a leader in livestream shopping and video
storytelling, today announced the launch of Emryn House, a home
collection designed for customers who appreciate the vintage look
and feel of classic farmhouse décor with a modern twist. Later
this year, HSN is set to expand its private label portfolio with
two more home brands as the company continues to offer the consumer
a variety of relevant and trending goods within the home
category.
The Emryn House brand was developed by an in-house team of HSN
designers and created for the HSN customer, 40% of whom have
identified farmhouse as their preferred décor style. Through unique
textiles and meant-to-be-noticed details, Emryn House takes
advantage of this sought-after design trend by blending the
traditional farmhouse feel with modern touches. Additionally,
each piece has a story on how it was inspired, and the products are
coordinated to complement each other for a more complete
design.
HSN currently houses a portfolio of 14 private label brands
across categories from home and culinary to tech. HSN develops
private label and exclusive brands through its in-house Design,
Development and Global Sourcing team, which includes designers and
sourcing experts who bring differentiated new brands and products
to life. This team leverages insights gleaned from HSN's
proprietary consumer research and the brand's unique, tight
connection with its customers, with multiple live interactions
happening with customers moment-by-moment across HSN's
platforms.
"From décor to kitchen tools, our customers rely on HSN's
growing roster of private label brands to deliver superior quality
and performance as well as unique items that they can't find
elsewhere," says Rob Robillard,
Chief Merchandising Officer, HSN. "The Emryn House brand will
provide a fresh and colorful take on this popular home aesthetic,
bringing our customers unique and on-trend décor, bedding, and
lighting to update their homes."
On-air, at HSN.com, and on digital streaming platforms,
customers can explore the Emryn House collection, which includes
sheets, comforters, quilts, throw blankets, decorative pillows, bed
skirts, faux plants, lanterns, wall hangings, flameless candles,
furniture, wreaths, and mirror lamps. Pricing ranges from
$39.95 to $229.95.
Emryn House will continue to expand its assortment throughout
the year, introducing new Americana and Harvest-themed lines to the
collection.
Shop Emryn House on www.hsn.com (key words: Emryn
House).
About HSN®
HSN takes shoppers on a journey – embracing the new, exploring
untrodden paths, and bringing shoppers a unique perspective that
enriches their lives. HSN offers a curated assortment of exclusive
products and top brand names in health and beauty, jewelry,
home/lifestyle, fashion/accessories, and electronics and
incorporates entertainment, personalities and industry experts to
provide a unique shopping experience. HSN engages millions of
customers across the U.S. via two broadcast networks, a website,
and multiple streaming services, mobile apps and social pages. HSN
was founded over 40 years ago as the first shopping network and is
based in St. Petersburg, Fla. To
learn more, visit corporate.hsn.com, follow @HSN on Facebook,
Instagram or Twitter, or follow HSN on Pinterest,
YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes
QVC®, HSN, Zulily® and the Cornerstone brands
(collectively, "Qurate Retail GroupSM"), as well as
other minority interests and green energy investments. Qurate
Retail Group is dedicated to providing a more human way to shop.
Qurate Retail Group is the largest player in video commerce
("vCommerce"), which includes video-driven shopping across linear
TV, ecommerce sites, digital streaming and social platforms. For
more information, visit www.qurateretailgroup.com, follow
@QurateRetailGrp on Facebook, Instagram or Twitter, or
follow Qurate Retail Group on YouTube or LinkedIn.
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SOURCE HSN