LEHI, Utah, May 12, 2021 /PRNewswire/ -- Purple
Innovation, LLC, the operating subsidiary of Purple
Innovation, Inc. (NASDAQ: PRPL) ("Purple"), and
the creator of the renowned Purple® Mattress today announced the
expansion of the company's sleep innovation research, which will
focus on conducting sleep studies that inform product development
and innovation. Dr. Michael Breus,
PhD, a double board-certified clinical sleep specialist (Diplomat
of The American Board of Sleep Medicine), will lead the research as
Purple's first Chief Sleep Advisor.
"Purple's products are backed by decades of scientific research
and we're excited to expand our research arm, supercharging our
product innovation," said Joe
Megibow, Purple CEO. "We're thrilled to bring Dr. Breus
onboard to help lead our research efforts. His years of experience
and deep expertise in sleep medicine and technology will help
Purple continue innovating and delivering on the promise of giving
people the best night's sleep of their life."
"Purple's hyper-elastic polymer is like nothing I have seen in
all my years as a sleep researcher and clinician," said Dr.
Michael Breus, Purple's Chief Sleep
Advisor. "Mattresses and pillows are the two most influential
products on sleep, period. Our science will show that integrating
the Purple Grid into these products is a true innovation in
comfort, support and sleep itself. Purple's innovative material
gives people a great sleep, night after night."
Purple's sleep research will focus on developing and
implementing sleep studies to identify innovations that optimize
for the best night's sleep possible. Dr. Breus will work closely
with Purple's innovations team to develop and test new comfort
innovation products, taking meaningful steps forward in measuring
sleep performance in the years ahead.
Dr. Breus is the only board-certified Sleep Specialist worldwide
who has a history in both pillow and mattress development and 20+
years of clinical experience seeing patients. He regularly serves
as an expert resource for national news about the science of
To learn more about Dr. Breus, check out
Purple is a digitally-native vertical brand with a mission to help
people feel and live better through innovative comfort solutions.
We design and manufacture a variety of innovative, premium, branded
comfort products, including mattresses, pillows, cushions, frames,
sheets and more. Our products are the result of over 25 years of
innovation and investment in proprietary and patented comfort
technologies and the development of our own manufacturing
processes. Our proprietary Hyper-Elastic Polymer® gel technology
underpins many of our comfort products and provides a range of
benefits that differentiate our offerings from other competitors'
products. We market and sell our products through our
direct-to-consumer online channels, traditional retail partners,
third-party online retailers and our owned retail showrooms. For
more information on Purple, visit purple.com.
Misty Bond, PR Director, Purple
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SOURCE Purple Innovation, Inc.