- Porch Group Media Delivers Early and Proprietary Access to
more than 90% of U.S. Movers and Homeowners, launching the First
Media Network to Target Movers and Homeowners
TAMPA,
Fla., Feb. 27, 2023 /PRNewswire/ -- V12, an
audience and media solutions provider and subsidiary of Porch
Group (NASDAQ: PRCH), announced its rebrand to Porch Group Media,
reflecting its transformation to a provider of proprietary
first-party audiences and managed media network solutions offered
through the Porch Group Media Network, the first media network to
target movers and homeowners with insights into more than 90% of
all U.S. homebuyers per year.
Following the acquisition by Porch Group in 2021, Porch Group
Media launched MoverTech, a suite of technology and audience
solutions designed to drive a new generation of mover and homeowner
marketing. The suite is fueled by Porch technology, which includes
software and services to home services companies such as home
inspection, warranty, and moving companies.
According to Michelle Taves,
Group GM of Porch Group Media, "We have long been known in the
industry with a deep history in first-party data management and
third-party audience development spanning in-market shoppers,
automotive audiences, and consumers in the move journey. Joining
the Porch Group family of companies allowed us to expand our
offerings with exclusive access to proprietary mover and homeowner
insights. We are thrilled to introduce our unique set of audience
and targeting capabilities that are unavailable anywhere else."
In 2022, Porch Group Media further built upon its' suite of
solutions through the launch of its managed media network, enabling
brands to activate unique audiences through a rich network of media
and advertising channels. Additionally, the company took activation
to the next level by launching the Porch Group Media Sales
Dashboard, which provides the ability to measure attribution at the
consumer level.
"We have created a proprietary methodology and platform to
provide LTV and sales impact at the consumer level across all
activation channels," says Todd
Dziedzic, Porch Group Media's SVP of Digital and
Analytics. "We are one of the only companies to provide a
continuous and accurate attribution dashboard for our
customers."
A Porch Group Media client who specializes in ecommerce
furniture retailer, is seeing a return on ad spend (ROAS) of 84:1
with a 5% - 10% incremental lift over other advertising. A national
security brand is targeting mover audiences, which are converting
at a Cost of Acquisition (CAC) under $500, a 2:1 return on investment (ROI). A
national home improvement retailer implemented MoverTech,
identifying premovers 45% earlier than other providers.
Additionally, a national auto parts company is seeing a ROAS of
12:1, stating that the suite of solutions is "the most efficient we
have ever seen."
"Dozens of brands are utilizing our custom audiences and media
and advertising packages across channels including CTV, email,
direct mail, digital and social. These clients have seen tremendous
results by being able to better target the right consumers for
acquisition and retention and see measurable results with our suite
of attribution tools," said Kym
Vance, Porch Group Media's CRO. "We are excited for this
next chapter of growth and to be able to offer brands such a robust
and unique set of tools to help them succeed."
To learn more about Porch Group Media, visit: www.PorchGroupMedia.com.
About Porch Group Media
Porch Group Media is provider of proprietary first-party
audiences and managed media network solutions offered through the
Porch Group Media Network, the first media network to target movers
and homeowners with insights into more
than 90% of all US homebuyers. With a deep
history and expertise in first party data management and audience
creation, Porch Group Media delivers movers, consumer segments,
shopping intent, automotive, and property insights to deliver
highly personalized, one-to-one marketing campaigns and outcomes
across CTV, email, direct mail, social and digital channels. Porch
Group Media is part of the Porch Group family of
companies.
For more information, visit:
www.PorchGroupMedia.com
www.PorchGroup.com
www.Porch.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/v12-rebrands-to-porch-group-media-reflecting-transformation-to-a-managed-media-network-providing-proprietary-first-party-audiences-and-media-capabilities-301754681.html
SOURCE Porch Group Media