First Private Media Solution to offer
Advanced CTV to Target Actively Shopping Movers and Homeowners
Audiences
TAMPA,
Fla., Oct. 27, 2022 /PRNewswire/ -- V12, an
audience and marketing solutions provider and subsidiary
of Porch Group (NASDAQ: PRCH), announced a partnership with
Strategus, the innovation leader in OTT/CTV advertising,
optimization, targeting, reporting and analysis. In
partnership with V12, brands can target highly precise mover and
homeowner audience segments utilizing connected TV as part of a
broader suite of cross-device and multi-channel targeting options
spanning email, display, social media, direct mail and mobile,
including robust reporting and attribution.
"As the industry moves away from cookies and linear TV viewing
and towards first-party data and streaming, retail/private media
networks and connected TV are shaping the future of advertising.
V12, part of the Porch Group and Strategus partnership brings these
two powerful forces together," said Michelle Taves CEO of V12.
"Furthermore, the vast majority of media networks are not equipped
with advanced CTV capabilities. Our partnership gives
advertisers an immediate and unique opportunity to run highly
advanced, state of the market campaigns for audiences in the move
and homeowner journey."
V12 leads the industry in move and homeowner marketing
solutions, providing insights into 80% of all US homebuyers and
pre-move indicators 35% faster than other providers. According to
Taves, "V12 recently released our Mover Trends Report, conducted
with Harris Poll, which reveals the massive economic power of
movers and homeowners. These consumers are researching and
spending, well before their move begins, spending thousands of
dollars throughout the lifetime of their home. Connected TV
is an ideal platform to get in front of these audiences who are
actively spending and open to trying new brands."
V12's mover and home audiences can be accessed through a managed
services model directly through Strategus and V12. "This is a
highly attractive model for agencies and brands who often do not
have the in-house expertise and resources to use a self-service
media purchasing platform," said David
Miles, Co-Founder & CEO of Strategus. "By using a
managed service solution, advertisers can benefit from their
campaigns being managed by experts who are experienced in
optimizing, analyzing and boosting paid media performance."
About V12, A Porch
Company
V12 is an audience and marketing solutions provider that
delivers insight on movers and homeowners, with more context, and
greater precision than any provider in the market. Our solutions
deliver early access to 80+% of US homebuyers. V12 provides movers,
consumer, shopping intent, auto, and property insights to deliver
highly personalized, omnichannel, one-to-one marketing campaigns
and outcomes across multiple industries. To learn more, visit
v12data.com.
About Porch Group
Seattle-based Porch Group, the
vertical software platform for the home, provides software and
services to more than 28,500 home services companies, such as home
inspectors, moving companies, real estate agencies, utility
companies, and warranty companies. Through these relationships and
its multiple brands, Porch Group provides a moving concierge
service to homebuyers, helping them save time and make better
decisions on critical services, including insurance, moving,
security, TV/internet, home repair and improvement, and more. To
learn more about Porch Group,
visit porchgroup.com or porch.com.
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SOURCE V12, a Porch Group Company