SAN JOSE, Calif. and
NEW YORK, Oct. 14, 2020 /PRNewswire/ -- Pixelworks®,
Inc. (NASDAQ: PXLW), a leading provider of innovative
video and display processing solutions, and OnePlus, a premium
global smartphone manufacturer, today announced that the new
OnePlus 8T smartphone incorporates Pixelworks
technology with unique display features, including its
patented high-efficiency color calibration, color management, flesh
tone correction and protection, flicker-free screen dimming and
ultra-smooth adaptive brightness. The OnePlus 8T display is the
latest in the top-rated OnePlus 8 series and offers more
consumers superior visual performance using Pixelworks technology
in a sleek, powerful new smartphone.
The OnePlus 8T sports a dynamic 120 Hz AMOLED display at 6.55",
8 GB of RAM and 128 GB of storage with four cameras, a 48 MP main
camera, 16 MP wide-angle, 5 MP macro and a 2 MP depth lens. This
latest model builds on the recognition garnered from the reception
of OnePlus' first 120 Hz Fluid Display with Pixelworks technology,
which catapulted the OnePlus 8 Pro to the top of many display
reviews among prominent media and set or matched thirteen
DisplayMate records for visual quality.
With Pixelworks technology, the new OnePlus 8T smartphone screen
automatically adapts its tone to the color temperature of the
ambient light to preserve display quality and reduce blue light for
more compelling video, gaming and other visual experiences in wide
range of lighting conditions, from bright sunlight to dark rooms.
Consistent with the flagship OnePlus 8 series, the OnePlus 8T
incorporates a suite of innovative Pixelworks features that form
the foundation of visual quality and eye comfort in smartphone
displays:
- Absolute Color Accuracy – Every OnePlus 8T
smartphone is factory calibrated with Pixelworks patented,
high-efficiency calibration software and runs Pixelworks color
management software on the display processing unit to deliver
industry-record color accuracy for all apps, use cases and content
spanning the sRGB, DCI-P3 and custom color gamuts.
- 8K Brightness
Control – The OnePlus 8T features a finely tuned, 8192-level
("8K") luminance control that
can dynamically adapt or be adjusted manually by the user in
response to changes in ambient light. This enables ultra-smooth
display brightness transitions without screen flashing,
particularly in low light environments.
- DC Dimming 2.0 – Reduces eye strain and visual
sensitivities that can occur at low brightness on AMOLED screens.
To dim the screen, the Pixelworks solution dynamically adjusts the
display's current to mitigate the screen flickering associated with
conventional Pulse Width Modulation (PWM) dimming.
- True Flesh Tone – Calibrated flesh tone correction
and protection ensures color accuracy across all display modes to
convey true-to-life skin tones for all content involving real
people, whether in photos, video captured on the phone, streaming
movies and TV or short videos.
- Tone Adaptive – Pixelworks adaptive display technology
in the OnePlus 8T utilizes the phone's RGB sensor to automatically
adapt the color tone of the display to match the color temperature
of the ambient light and reduce blue light. This provides superior
eye comfort for sustained gaming, movie watching or reading in a
wide range of lighting conditions.
"At OnePlus, key partners like Pixelworks help us and our
customers achieve the promise to Never Settle," said
Kinder Liu, Vice President, R&D
and CTO of OnePlus. "With a Pixelworks-enhanced 120 Hz Fluid
Display in the new OnePlus 8T, we have extended our core
differentiation across a wider selection of products. We are
convinced that once a consumer tries a OnePlus 8 series phone,
including the new OnePlus 8T, he or she will never go back to any
other display. We look forward to continue elevating the smartphone
visual experience to new heights with Pixelworks technology, for
the benefit of our customers and our brand."
"We congratulate OnePlus on their latest launch of the OnePlus
8T," said Todd DeBonis, President
and CEO, Pixelworks. "Based on the strategic nature of our
partnership, we continue to work from end-to-end with the OnePlus
design teams to ensure that every smartphone they ship with
Pixelworks technology continues to captivate and excite their
customers. We are pleased to work with the smartphone industry's
fastest rising brand -- OnePlus -- to help consumers exercise their
passions with their most personal device — whether for cinematic
video entertainment, amateur photography or immersive gaming."
Availability
The recently announced OnePlus 8T
smartphone is expected to be commercially available in Q4 2020.
About Pixelworks
Pixelworks provides industry-leading
content creation, video delivery and display processing solutions
and technology that enable highly authentic viewing experiences
with superior visual quality, across all screens – from cinema to
smartphone and beyond. The Company has a 20-year history of
delivering image processing innovation to leading providers of
consumer electronics, professional displays and video streaming
services. Pixelworks is headquartered in San Jose, CA. For more information, please
visit the company's web site at www.pixelworks.com.
About OnePlus
OnePlus is a global mobile technology
company challenging conventional concepts of technology. Created
around the "Never Settle" mantra, OnePlus creates exquisitely
designed devices with premium build quality and high-performance
hardware. OnePlus thrives on cultivating strong bonds and growing
together with its community of users and fans. For more
information, please visit OnePlus.com.
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
These statements may be identified by use of terms such as "begin,"
"continue," "will," "expect", "believe," "anticipate" "projected"
and similar terms or the negative of such terms, and include,
without limitation, statements about the launch dates of
smartphones containing Company's products. Such statements are
based on management's current expectations, estimates and
projections about the Company's business. These statements are not
guarantees of future performance and involve numerous risks,
uncertainties and assumptions that are difficult to predict. Actual
results could vary materially from those contained in forward
looking statements due to many factors, including, without
limitation: our ability to execute on our strategy; competitive
factors; the success of our products in expanded markets; current
global health and economic challenges, including the impact of
COVID-19; and changes in our target markets, including as to
demand. More information regarding potential factors that could
affect the Company's financial results and could cause actual
results to differ materially from those discussed in the
forward-looking statements is included from time to time in the
Company's Securities and Exchange Commission filings, including its
Annual Report on Form 10-K for the year ended December 31, 2019 as well as subsequent SEC
filings.
The forward-looking statements contained in this release are
as of the date of this release, and the Company does not undertake
any obligation to update any such statements, whether as a result
of new information, future events or otherwise.
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SOURCE Pixelworks, Inc.