SAN JOSE, Calif., July 22, 2020 /PRNewswire/ -- Pixelworks,
Inc. (NASDAQ: PXLW), a leading provider of innovative
video and display processing solutions, today announced that the
recently launched ASUS ROG Phone 3 integrates the Company's
patented high-efficiency color calibration, HDR tone mapping and
brightness smoothing features to deliver a spectacular visual
experience to mobile gamers. In addition, the new smartphone model
sold into China will be offered in
conjunction with Tencent Games,
a division of Tencent, producing
vibrant colors with greater contrast and detail for videos as well
as support for gaming content from Tencent.
With HDR certification on leading video streaming sites, ROG
Phone 3 users will enjoy access to a wider variety of immersive
content, including the latest HDR titles from Netflix, Amazon and
YouTube. As the phone's adaptive display responds to changes in
ambient lighting, smooth brightness control eliminates potential
flickering or flashing as the screen gradually dims in dark
environments, for superior eye comfort.
Built on five generations of mobile display processing solutions
from Pixelworks, this is the third-gen ROG Phone to utilize the
Company's technology, delivering a stunning visual experience:
- Absolute Color Accuracy - Every ROG Phone 3 is
factory-tuned with patented display calibration technology by
Pixelworks, resulting in an average delta-E of 0.5 (lower is
better), meaning that no deviations from perfect color accuracy can
be detected by the human eye.
- High-Efficiency Calibration - The technology uses a
rapid, high-precision color checker to calibrate for standard sRGB
and DCI-P3 color gamuts in a fraction of the time of other
approaches, enabling every smartphone's display to be efficiently
tuned during production.
- Industry-leading HDR - Pixelworks' precision HDR
tone mapping provides unprecedented contrast and color depth with
up to 1 billion hues and access to more HDR content with
certification from top content providers, including Amazon, Netflix
- Smooth Brightness Control - An innovative new
adaptive display feature that utilizes over 4,000 steps of
ultra-smooth brightness control to optimize the viewing experience
in response to changes in ambient lighting, especially in dark
"Our loyal gamers have come to expect a vivid display experience
with precise color accuracy and eye comfort for hours of gaming and
entertainment enjoyment on our ROG gaming smartphones," commented
Bryan Chang, General Manager,
Smartphone Business Unit at ASUS. "ROG Phone 3 is our
third-generation gaming smartphone with Pixelworks visual
processing, and they continue to deliver authentic visuals for a
captivating experience to our tight-knit gaming community."
Built with an AMOLED display that has a resolution of 1080 x
2340 pixels and 391 ppi pixel density, the ROG Phone 3 with
Pixelworks display processing technology takes gaming to stunning
new heights with crisp, vibrant colors, and superior visual quality
that is optimized for HDR content from leading streaming
"We are excited to partner with ASUS on their latest ROG Phone 3
to raise the bar on the gaming experience with absolute color
accuracy, HDR tone mapping and our new Smooth Brightness Control,"
said Anthony Gioeli, Executive Vice
President and General Manager, Video Devices, Pixelworks. "Today's
gaming content reproduces life-like environments, scenes and
characters. Pixelworks' advanced display technologies make these
scenes come alive on screen, delivering a captivating and authentic
experience. We look forward to continuing our ongoing partnership
with ASUS and Tencent."
ASUS announced and officially launched
the ROG 3 Phone on July 22, 2020 to
the global markets, and the gaming smartphone is expected to be
commercially available in the third quarter.
Republic of Gamers (ROG) is an ASUS
sub-brand dedicated to creating the world's best gaming hardware
and software. Formed in 2006, ROG offers a complete line of
innovative products known for performance and quality, including
motherboards, graphics cards, laptops, desktops, monitors, audio
equipment, routers and peripherals. ROG participates in and
sponsors major international gaming events. ROG gear has been used
to set hundreds of overclocking records and it continues to be the
preferred choice of gamers and enthusiasts around the world. Learn
more about the choice of champions at http://rog.asus.com.
Pixelworks provides industry-leading
content creation, video delivery and display processing solutions
and technology that enable highly authentic viewing experiences
with superior visual quality, across all screens – from cinema to
smartphone and beyond. The Company has a 20-year history of
delivering image processing innovation to leading providers of
consumer electronics, professional displays and video streaming
services. Pixelworks is headquartered in San Jose, CA. For more information, please
visit the company's web site at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
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SOURCE Pixelworks, Inc.