HMD Global and Pixelworks Continue Partnership to Bring Premium Display and Video Performance to the Nokia 7.2 and Nokia 6.2 ...
September 05 2019 - 10:40AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of
power-efficient visual processing solutions, and HMD Global, the
home of Nokia phones, today announced that the Nokia 7.2 and Nokia
6.2 smartphones launched at IFA 2019 feature PureDisplay technology
with the Pixelworks visual processor to deliver a premium mobile
entertainment experience at an affordable price. These new Nokia
smartphones put big screen technology in the palm of consumers’
hand, with always-on HDR and a series of picture quality
enhancements that ensure an immersive and a true-to-life display in
all viewing conditions.
The Nokia 7.2 and Nokia 6.2 smartphones are built with a 6.3”
19.5:9 FHD+ screen and PureDisplay technology utilizing the
Pixelworks processor, which enables the following features,
typically only offered in premium-priced smartphones:
- Always-on HDR – Displays HDR videos in
immersive detail with up to one billion shades of color and
upscales all other video content to HDR quality in real time for an
always-on cinematic experience.
- Enhanced Picture Quality – With superior color
accuracy, sharpness and local contrast, content is displayed in
vivid, accurate color, while hidden details in dark areas and
around edges are exposed without over-saturating other portions of
the image.
- TrueView™ Auto-adaptive Display – Dynamically
adjusts brightness and tone to match the ambient light for ease of
viewing in all viewing conditions – from dimly lit rooms to the
sunny outdoors – while preserving superior overall picture
quality.
As compared to comparably-priced Android smartphones, the Nokia
7.2 and Nokia 6.2 render a 64-fold increase in color tonality
through full 10-bit, certified HDR displays and produce up to 3x
improvement in video contrast, based on dynamic backlight control
that works in combination with a patented tone mapping technology
by Pixelworks. The result is an immersive visual experience that
conveys both dark details and bright highlights with optimal power
efficiency.
“The overwhelmingly positive response to the Nokia 7.1 shows
that the mass market consumer has an insatiable demand for premium
entertainment experiences, especially when offered at affordable
price points,” said Global Chief Product Officer at HMD, Juho
Sarvikas. “Adding PureDisplay with Pixelworks technology to the
Nokia 7.2 and Nokia 6.2 smartphones allow more users to enjoy a
compelling visual experience in the palm of their hands with a
crystal-clear, true-to-life display in any lighting condition. We
are pleased to continue working with Pixelworks to extend these
experiences to our newest Nokia smartphones.”
Anthony Gioeli, Executive Vice President and General Manager,
Video Devices at Pixelworks, added, “As the smartphone has become
the world’s all-in-one entertainment device, consumers are
demanding enhanced visual experiences across all product tiers. HMD
Global is at the forefront of this movement with its highly
differentiated PureDisplay technology in Nokia smartphones. With
the unprecedented growth of mobile video consumption, the HMD
Global and Pixelworks collaboration is continuing to set new
benchmarks for visual performance and value with the introduction
of the Nokia 7.2 and Nokia 6.2 smartphones.”
About HMD GlobalHeadquartered in Espoo,
Finland, HMD Global Oy is the home of Nokia phones. HMD designs and
markets a range of smartphones and feature phones targeted at a
range of consumers and price points. With a commitment to
innovation and quality, HMD is the proud exclusive licensee of the
Nokia brand for phones and tablets. For further information, see
www.hmdglobal.com.
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. TrueView is a trademark of
Pixelworks. All other trademarks are the property of their
respective owners.
Investor Contact: Shelton Group Brett L Perry
P: 214-272-0070 E: bperry@sheltongroup.com
Media Contact: Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
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