This announcement marks the first time the program has
awarded Canadian grant recipients in the brand's effort to support
women entrepreneurs across North
America.
MISSISSAUGA, ON, Jan. 20,
2023 /CNW/ - Stacy's Pita Chips continues its
longstanding commitment of championing women-owned businesses with
the announcement of its inaugural Canadian Stacy's Rise Project
class, a grant and mentoring program for women entrepreneurs. For
the first time, the Stacy's Rise Project opened its applications to
women founders based in Canada,
expanding the impact of the program beyond the U.S. with the help
of a new Canadian partner, Women's Enterprise Organizations of
Canada (WEOC).
"Women-owned businesses in Canada receive an estimated 4% of
VC1 funding and women entrepreneurs
continue to face a variety of barriers when seeking capital to
start and grow their businesses," said Alison Kirkland, CEO of Women's Enterprise
Organizations of Canada. "Programs
like the Stacy's Rise Project, that offer direct funding paired
with ongoing mentorship opportunities, can be game changers for
women entrepreneurs and we are proud to have been part of selecting
the first Canadian class to benefit from this opportunity."
Introducing the Canadian Stacy's
Rise Project Class
To kick off its first-ever Canadian class, the Stacy's brand is
recognizing four women founders across Canada, enabling them to join the extensive
community of Stacy's Rise Project winners in North America.
- Carolyn Simon
(Toronto, ON), founder of
Choose Life Foods, the home of plant-based Caribbean
Goodness. Choose Life Food's mission is to create nutritious
plant-based alternatives to the Caribbean's most beloved dishes so consumers
with different dietary restrictions can enjoy them.
- Elaine Tan Comeau
(Coquitlam, BC), founder of
Easy Daysies Ltd. These award winning daily visual schedules
are proven product solutions with the goal to help children, adults
and families have happier and easier days.
- Jolene Johnson
(Tobique First Nation, NB),
founder of Wabanaki Maple, a completely Indigenous,
women-owned and unique maple syrup company located in Neqotkuk
(Tobique) First Nation. Wabanaki
Maple provides a twist on tradition with a signature line of barrel
aged maple products that include flavours of bourbon, whisky, rum
and Oak syrups.
- Kristyn Carriere
(Edmonton, AB), founder of 7
Summits Snacks, a women-owned and led superfood chocolate
company. 7 Summits Snacks provides tasty and purposeful chocolate
products designed to 'fuel your next adventure'.
With the support of WEOC, the grant recipients were selected
from applications received from across the country. Each founder
will receive a $15,000 CAD grant, and
gain access to a once-in-a-lifetime mentorship opportunity with
PepsiCo Foods Canada and Frito-Lay leadership.
In addition to the grant, these women entrepreneurs will
participate in a mentorship program where they will be paired with
PepsiCo executives for one-on-one counseling. They will also have
the chance to participate in a peer group with other participants
to build their personal network and access training opportunities
led by industry experts.
"There are more than one million women entrepreneurs in
Canada who are in need of more
opportunities to receive the funding, mentorship and support they
need to grow their business," said Jess
Spaulding, Chief Marketing Officer of PepsiCo Foods Canada.
"We're so thrilled to extend the Stacy's Rise Project to support
women entrepreneurs across North
America and know that announcing our first-ever class of
Canadian winners is just the beginning of recognizing the
incredible women founders in this country."
Visit stacysriseproject.ca to learn more about this year's grant
recipients of the Stacy's Rise Project.
Rise: A Story of
Resilience
This year, Stacy's Pita Chips is honoring the resilience of
women entrepreneurs who have faced adversity and persevered through
the release of Rise – a short film that will be celebrated
as part of Stacy's Pita Chips sponsorship during the Sundance Film
Festival2. Created by Canadian
filmmaker Nisha Ganatra of
PRETTYBIRD and featuring original poetry by No. 1 New York Times
bestselling author and Punjabi-Canadian performer Rupi Kaur, Rise illustrates the
resilience of women today and those who came before them, bringing
to light the dedication and behind-the-scenes struggles people
often don't see.
Artistically accompanied by statistics and news headlines that
frame the additional societal context on the struggles women face
today, Rise illuminates how women's roots – the histories,
voices and fortitude of those who came before – are a rich reserve
of resilience that inspires their rise and continued fight for
progress. The film was created and produced in partnership with
Hello Sunshine, a media company founded by actress Reese Witherspoon, and nearly all (92 per cent)
of the primary roles in the making of the film were comprised of
women. Viewers can learn more about the making of Rise, here.
As an official sponsor of the 2023 Sundance Film Festival,
Stacy's Pita Chips will screen the short film at the
Stacy's Roots to Rise Market in Park City. Those not at the
Sundance Film Festival are invited
to watch the Rise short film on YouTube.
About The Stacy's Rise
Project
Since 2017 in the U.S., Stacy's Pita Chips has connected
thousands of women with each other and provided nearly $1,000,000 in funding, in addition to resources
and mentoring to elevate the leaders that help our communities
thrive. The Stacy's Rise Project was launched in the U.S. in 2019
and has since supported over 50 women founders and provided over
$450,000 (USD) in grants. This is the
first year the program has expanded to Canada in the brand's effort to support women
entrepreneurs across North
America.
For more information on the program, please visit:
www.stacysriseproject.ca.
About Stacy's Snacks
Stacy's Snacks is one of the many brands that make
up Frito-Lay North America, the $19
billion convenient foods division of PepsiCo, Inc. (NYSE:
PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/ and on Twitter
http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the
$19 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79 billion in net revenue in 2021, driven
by a complementary beverage and convenient foods portfolio that
includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain
Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com.
About PepsiCo Foods
Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and
Quaker Canada businesses. The company employs over 6,000 Canadians
with seven manufacturing plants and sales and distribution
facilities from coast to coast. Frito Lay Canada is the country's
largest snack food manufacturer and the company's brands include
Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The
Quaker brand portfolio includes a wide range of wholesome cereals,
oatmeal, rice and corn snacks and snack bars, and features other
prominent brands such as Life, Quaker Chewy, Harvest Crunch and
Crispy Minis. For more information, please visit
www.pepsico.ca.
About WEOC
Women's Enterprise Organizations of Canada is a leading voice in the women's
entrepreneurial ecosystem and supports a diverse membership of
organizations that directly impact the growth and success of women
entrepreneurs. For more information, www.weoc.ca.
1
https://www.canada.ca/en/innovation-science-economic-development/news/2022/04/minister-ng-launches-call-for-applications-to-deliver-the-inclusive-women-venture-capital-initiative.html
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2
Rise is not an official selection of the Sundance Film
Festival.
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SOURCE PepsiCo Foods Canada