Exclusive hype moment lets you run through the
same Super Bowl stadium tunnel as your favorite NFL
athletes
CHICAGO, Jan. 19,
2023 /PRNewswire/ -- The pre-game tunnel is
where athletes get physically and mentally prepared for gametime.
Fast Twitch, a new energy drink from Gatorade, is letting three
lucky fans experience the power of this explosive pre-game ritual
with the chance to run through the Super Bowl stadium tunnel and
onto the field in an experience traditionally reserved for NFL
pros.
"I love that electric pre-game feeling, running from the tunnel
onto the field with thousands of fans screaming," said George Kittle, Fast Twitch athlete and
San Francisco 49ers tight end.
"This is an opportunity for anyone to experience what NFL players
go through to get hyped to compete on the world's biggest sports
stage."
One winner and two friends can win a trip to Super Bowl LVII in
Glendale, Arizona, complete with
an exclusive, behind the scenes run out of the pre-game tunnel and
into State Farm Stadium just days before the pros do the same as
they step out ahead of the biggest game of the year. The winner
will also get access to Fast Twitch's immersive tunnel installation
that captures the swagger and energy of the pre-game hype, where
they'll be able to test their skills like the pros alongside fan
favorite NFL stars, all while experiencing Fast Twitch's winning
combination of caffeine, electrolytes and B vitamins to jump-start
their next workout.
And best of all? The winner will get to watch the Super Bowl
LVII teams retrace their tunnel run glory with three tickets to
Super Bowl LVII.
Consumers can enter to win by using the Fast Twitch custom
filter and posting your best high-energy tunnel entrance to TikTok
or Instagram with #FastTwitchContest by Jan. 31. Entries must
also be submitted on FastTwitchEnergy.gatorade.com, where you can
also find complete details in contest rules and how to enter. No
purchase is necessary to enter or win.
Fast Twitch is the first-ever caffeinated energy drink designed
to help athletes ignite power with 200mg of caffeine, electrolytes,
100% DV vitamin b6 and b12, zero sugar, no artificial flavors or
colors and in the same Gatorade flavors fans know and love.
Exclusively used by NFL athletes like Kittle, Stefon Diggs and DK Metcalf on NFL sidelines
throughout the 2022 season, and now Fast Twitch will be available
to athletes and consumers nationwide in early February 2023. To learn more about Fast Twitch,
follow the brand on Instagram and TikTok.
About Gatorade
The Gatorade Company, a division of PepsiCo (NASDAQ: PEP), meets
the needs of consumers who participate in sports and fitness,
through brands that include Gatorade, Propel, Muscle Milk, Evolve
and Fast Twitch. The solutions they provide are driven by a deep
understanding of the unique occasions and needs across athletic
activity. Gatorade, their marquee brand, is underpinned by a
57-year history of studying the best athletes in the world, and
sports nutrition research by the Gatorade Sport Science Institute,
allowing it to provide scientifically formulated products that meet
athletes' needs both on and off the field. For more information and
a full list of products, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Fast Twitch