New Lay's TV commercial features remixed hit
"Envolver," recorded using over 6,000 potatoes, a new Guinness
World Records™ title
PLANO,
Texas, Jan. 17, 2023 /PRNewswire/ -- Lay's is
celebrating the power of joy in all forms and inviting
fans to "Stay Golden" no matter what life throws their way with the
release of its new Latino TV spot, "Beat of Joy," today. The
commercial features global superstar, Best New Artist
GRAMMY® and multiple Latin GRAMMY®-nominated
artist Anitta and celebrates the beauty and diversity of the Latino
community, set to a remix of her record-breaking hit
"Envolver."
"Beat of Joy" embodies the joy of the Latino community
through the power of reggaetón, dance, and voceteo, a Puerto
Rican and Dominican phenomenon of modifying car sound systems to
play music at elevated levels. The spot was created by a diverse
team of multinational production professionals, choreographers and
dancers.
"As I continue to grow as an artist and a person, I do my best
to focus on the positive and choose joy in every situation – to
Stay Golden," said Anitta. "This campaign captures that feeling
that brings together all my passions and reflects the mindset I
have in life at this moment. I hope it inspires fans to create joy
and radiate that positivity every day."
To add a unique and joyful sound to the campaign, Lay's and
Anitta produced a remix of "Envolver" using the power of Lay's No.
1 ingredient – potatoes – to fuel the beat. The track was recorded
in a studio, leveraging the electricity created by more than 6,000
potatoes in a never-been-done-before way, setting a Guinness World
Records™ title. Beyond powering Anitta's track, this year, Lay's
will power Latino communities across the
United States to continue to celebrate and honor the joy,
resilience, and richness of Latino culture – Sigue
Brillando.
"Anitta is one of the most authentic and electric voices in the
music industry. She personifies the 'Stay Golden' mentality and
empowers those around her to do the same," said Stacy Taffet, senior vice president of marketing
at Frito-Lay. "Many multi-ethnic voices and experts powered the
creation of this spot, which shares how a bit of fresh thinking and
optimism can turn a little disappointment into a shared moment of
joy."
Lay's is also bringing the "Beat of Joy" to select
consumers with a voceteo kit signed by Anitta that plays Lay's x
Anitta "Envolver" remix and includes a limited-edition bag of
Lay's. To participate, fans simply comment with #StayGolden on
Lay's Instagram or Twitter starting January
18 for a chance to win. Fans can also join the fun on TikTok
by recreating her transition from everyday wear to superstar glam
to the tune of the remixed "Envolver" via a bite of a Lay's chip.
Learn more by visiting Lays.com/SigueBrillando.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $19 billion convenient foods division of PepsiCo,
Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/ and on Twitter
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About Frito-Lay North America
Frito-Lay North America is the
$19 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales. Guiding PepsiCo is our vision to Be
the Global Leader in Beverages and Convenient Foods by Winning with
PepsiCo Positive (pep+). pep+ is our strategic end-to-end
transformation that puts sustainability and human capital at the
center of how we will create value and growth by operating within
planetary boundaries and inspiring positive change for planet and
people. For more information, visit www.pepsico.com, and follow on
Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America