The Super Bowl's largest annual purpose-driven event features
over 30 celebrated chefs, top NFL players, and sports and
entertainment stars for a highly anticipated culinary
experience that will help tackle student hunger in
Arizona and around the
nation
NEW
YORK, Jan. 12, 2023 /PRNewswire/ --
GENYOUth, a national non-profit organization which creates
healthier school communities, kicked off ticket sales today in
partnership with Frito-Lay, Quaker and the PepsiCo Foundation for
Taste of the NFL, an annual Super Bowl weekend
purpose-driven event which features the culinary sizzle of top
chefs and the star power of NFL players to raise critical funds to
help tackle hunger and food insecurity among youth.
Taste of the NFL, which will take place on Saturday, February 11, from 4 p.m. to 8 p.m. MST at Chateau Luxe in
Phoenix, features a stellar
line-up of chef talent and NFL greats. The event is hosted by five
nationally renowned celebrity and veteran Taste of the NFL chefs
including Andrew Zimmern,
Carla Hall, Tim Love, Lasheeda
Perry, and Mark
Bucher. Over 25 additional chefs are also showcased,
including Arizona culinary stars
Maurice Gordon,
Christopher Gross,
Beau MacMillan,
Maria Mazon, and
Mark Tarbell; as well as
chefs from the PepsiCo Foundation's IMPACTO Hispanic Business
Accelerator program and PepsiCo's Juntos
Crecemos program. Chefs include Yesenia Ramirez, Miriam Ramirez, Lucia and Ramon Garcia, and Imelda Hartley.
Net proceeds from Taste of the NFL, as well as Mission 57, its
accompanying student hunger initiative that is delivering 57 Grab
and Go school meal equipment packages to high-need Arizona schools, will benefit GENYOUth's
End Student Hunger Fund, which provides resources to help
increase access to and participation in school meals for 30 million
students nationwide who rely on them for their daily nutrition
needs. The funds raised through Taste of the NFL will support
school nutrition programs in Arizona and NFL Club markets across the
nation.
"With our long-standing history of uplifting the communities
where we live and work, Frito-Lay, Quaker and the PepsiCo
Foundation are committed to providing equitable access to critical
resources to help food insecure communities throughout the United States. Supporting GENYOUth's Taste
of NFL and its lead-up Mission 57 initiative allows us to continue
our focus on providing necessary tools and resources to schools in
need," said Steven Williams, CEO,
PepsiCo Foods North America. "We're proud of our partnership
with GENYOUth to drive meaningful impact to help end student hunger
in Arizona, and across the
country."
"One in 8 children in the U.S. is living in food insecurity, and
children living in communities of color are at even greater risk.
School meals are a lifeline and are the only nutritious meals that
many children eat on some days," said Ann Marie Krautheim, M.A., R.D., L.D., CEO of
GENYOUth. "Founded by America's Dairy Farmers and the NFL,
GENYOUth is proud to partner with purpose-minded organizations
through our signature programs, including Taste of the NFL and
Mission 57, to ensure that students are nourished, active and
supported."
Taste of the NFL guests with a passion for food, football and
fun will have access to over 30 unique culinary experiences from
America's top chefs. There will be mingling and autograph sessions
with NFL legends, as well as with Miss
America; a spirited assortment of beverages; a silent
auction for sports memorabilia; and opportunities to enter to win
great prizes, and taste delicious recipes incorporating Frito-Lay,
Quaker, and other sponsor products.
In addition, over 60 students ages 15 and 16 from the Careers
though Culinary Arts Program (C-CAP), a culinary workforce
development non-profit that serves underserved teens across the
U.S., will provide on-site culinary assistance to Taste of the NFL
chefs, gaining valuable real-life experience in a dynamic and
fast-paced environment.
GENYOUth's additional End Student Hunger partners including
Hormel, American Family Insurance, Shamrock Farms, Kona Grill, STK, Frontdoors Media, Hubbard Radio
Phoenix, and Chateau Luxe will add delicious flavor and good
spirits, along with retail and promotional support, to the
event.
Taste of the NFL tickets are $750
each for General Admission and $950
each for VIP tickets, which includes exclusive access to the VIP
lounge; exclusive meet, greet and autograph opportunities with NFL
players, chefs and special guests; and special parking privileges
at Chateau Luxe. To purchase tickets for Taste of the NFL and help
End Student Hunger, visit www.TasteoftheNFL.com.
About Mission 57
Leading up to Taste of the NFL and Super Bowl LVII, GENYOUth
launched Mission 57: End Student Hunger in September 2022. Mission 57 is a community-based
initiative that is equipping schools in high-need communities in
Arizona with a total of 57 Grab
and Go school meal equipment packages to tackle hunger among
Arizona youth. With the support of
partners including the Arizona Super Bowl Host Committee and Dairy
Council® of Arizona, as
well as purpose-driven sponsors including the BHHS Legacy
Foundation, Frito-Lay North America,
Fiesta Bowl Charities, Fry's Food Stores, the ISA Foundation, the
PepsiCo Foundation, the Quaker Oats Company, and Frontdoors Media,
Mission 57 is providing critical school meal equipment to increase
school meal participation among Arizona children.
Taste of the NFL and
GENYOUth
Founded in 1992 by Wayne
Kostroski, Taste of the NFL has for 32 years been on the
front lines of raising awareness and generating funds to fight
hunger and food insecurity in Super Bowl host cities and the 32 NFL
Club markets by teaming up with many of the country's top chefs and
NFL's greatest players. 2023 marks
the third year for GENYOUth as the event's charitable partner.
Funds raised for GENYOUth by the 2022 Taste of the NFL in Los
Angles helped deliver a collective impact totaling $1.5 million and the delivery of over 93 million
school meals to food insecure students across the
country.
"GENYOUth, a valued and vital NFL non-profit partner, has a
long-standing commitment to improving the health and wellness of
America's youth through its Fuel Up To Play 60 program with
America's Dairy Farmers, and its NFL FLAG-In-Schools programs,"
said Peter O'Reilly, NFL
Executive Vice President, Club Business & League Events.
"We are proud of our partnership with GENYOUth and Taste of the
NFL, as the funds raised will go right into tackling food
insecurity and providing school meals to our NFL communities across
the nation."
"It is my privilege and honor to serve as culinary host of Taste
of the NFL, supporting GENYOUth in its mission to help feed our
nation's kids and end student hunger. As a long-time committed
advocate in championing nutrition equity and fighting food
insecurity, I urge everyone to support Taste of the NFL. With
incredible chefs cooking up mouthwatering dishes, this will be our
most delicious event yet!" said Andrew
Zimmern, Emmy award-winning TV personality, chef,
Taste of the NFL culinary host, and Goodwill Ambassador for the UN
World Food Program.
"GENYOUth is a crucial partner of the Arizona Super Bowl Host
Committee in driving lasting social and economic impact across our
local communities," said Jay
Parry, President & Chief Executive Officer of the
Arizona Super Bowl Host Committee. "We are proud to see our
Mission 57: End Student Hunger initiative culminate with Taste of
the NFL – both of which are raising critical funds to end student
hunger in Arizona
schools."
The Impact of GENYOUth, PepsiCo
Foods North America, and PepsiCo Foundation
PepsiCo Foods North America's and PepsiCo Foundation's
multi-faceted, multi-year support has been critical in helping
GENYOUth advance its mission of building healthier school
communities. Since 2009, PepsiCo Foods North America and PepsiCo
Foundation have provided over $6
million to fight child hunger and food insecurity, most
recently $1 million in 2022 to
support Taste of the NFL and Mission 57: End Student Hunger.
PepsiCo Foods North America's and PepsiCo Foundation's Mission 57
support in Arizona includes
funding a total of 22 Grab and Go meal equipment packages to high
need schools in Phoenix,
Tucson, and Casa Grande, impacting over 12,000 students
and helping to increase access to over 3.3 million school meals. In
2022, the PepsiCo Foundation's and Frito-Lay's support of six Los
Angeles Unified School District (LAUSD) Kool Kitchens cafeteria renovations as part of
Super Bowl LVI has positively impacted 3,300 students and driven
average daily participation by 25% to 60%. LAUSD has also expanded
its PepsiCo Foods North America-supported school smoothie program
from six to 46 high schools based on positive impact.
In addition, over the past 14 years PepsiCo Foods North America
and PepsiCo Foundation have provided critical support for GENYOUth
programs designed to advance youth health and wellness. These
include a Quaker Oats partnership for breakfast equipment grants to
schools; serving as a founding partner of the Spanish-language
version of GENYOUth's flagship program, Fuel Up to Play 60 en
Español; helping to expand GENYOUth's Grab 'n' Go school breakfast
programs by over 10 million school breakfast opportunities through
PepsiCo Foods North America's Healthy Living Initiative
Move for Good (formerly "Ready, Step, Move…Give!") –
an engagement effort that funded 114 school meal carts which helped
deliver over 17 million meals to over 63,000 students; partnering
with the PepsiCo Foundation's Food for Good Program to advance a
more equitable food system to ensure communities have food security
and access to nutritious meals; and supporting GENYOUth's Fuel Up
to Play 60 summits with Adventure Capital events and providing
in-kind product donations and cooking events.
About GENYOUth
GENYOUth is a 501c3 nonprofit organization that creates
healthier school communities. Founded by America's dairy farmers
and the NFL, GENYOUth convenes a network of private and public
partners, including Fortune 100 companies and foundations, to raise
funds for youth wellness initiatives that give youth the
inspiration, motivation, and programs to be healthy high-achieving
students. GENYOUth's flagship program, Fuel Up to Play 60, enrolls
over 73,000 U.S. schools, reaching over 38 million students. Our
school nutrition grants increase access to healthy school meals
among food insecure students. NFL FLAG-In-Schools is the
fastest-growing youth sport in the country (ages 6-14) with over
32,000 flag kits to school communities reaching over 15 million
students. AdVenture Capital brings out the entrepreneurial spirit
and creativity of students with the support of corporate mentors to
solve real world problems. GENYOUth is the official charitable
partner of Taste of the NFL, a purpose-driven Super Bowl culinary
experience that raises awareness and generates funds to fight
hunger and food insecurity to support the organization's commitment
to end student hunger.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com
About Frito-Lay North America
Frito-Lay North America is the $18 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, N.Y. Frito-Lay snacks include Lay's and Ruffles potato
chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla
chips and branded dips, SunChips multigrain snacks and Fritos corn
chips. The company operates 30+ manufacturing facilities across the
U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, http:www.fritolay.com/, on Twitter
fritolay, on Instagram @fritolay and on Facebook
Frito-Lay.
About the PepsiCo
Foundation
Established in 1962, the PepsiCo Foundation, the philanthropic
arm of PepsiCo, invests in the essential elements of a sustainable
food system with a mission to support thriving communities. Working
with non-profits and experts around the globe, we're focused on
helping communities obtain access to food security, safe water and
economic opportunity. We strive for tangible impact in the places
where we live and work—collaborating with industry peers, local and
international organizations, and our employees to affect
large-scale change on the issues that matter to us and are of
global importance. Learn more at www.pepsicofoundation.com.
About Quaker
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of
the world's largest consumer packaged goods companies. For more
than 140 years, Quaker's brands have served as symbols of quality,
great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and
Quaker Chewy® Granola Bars are consumer favorites. For more
information, please visit www.QuakerOats.com,
www.Facebook.com/Quaker, or follow us on Twitter and Instagram
@Quaker.
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SOURCE GENYOUth