From December
16-21, Doritos fans in select markets can enjoy bold flavor
combinations through piloted ghost kitchen menus
Doritos After Dark pop-up in Los Angeles culminates the program on Winter
Solstice
PLANO,
Texas, Dec. 14, 2022 /PRNewswire/ -- The most
epic moments happen after dark, including late-night eating.
According to Frito-Lay's latest Snack Index1,
forty-three percent of consumers and half (49%) of Gen Zers agree
that snacking is the most satisfying after dark. Now, Doritos will
answer fans' after-hours hunger with Doritos After Dark, an
exhilarating late-night bites menu delivered straight to their
doors when they want it most.
Embrace the Night with the
Doritos After Dark Ghost Kitchen Menu
Doritos After Dark gives fans the chance to go bold with their
midnight meals and was created in partnership with PepsiCo
Foodservice Digital Lab2 and Popchew. Fans can
experience the new mouthwatering meals in New York City, Los
Angeles, Phoenix, and
Las Vegas from 4 p.m. until late into the night December 16-21. To order, fans can head to
www.DoritosAfterDark.com or order through their favorite food
delivery partners like Popchew, DoorDash, Uber Eats, or
Grubhub.
"From introducing new flavors like Tangy Tamarind and Tangy
Pickle to collaborating with the record-breaking Netflix series
'Stranger Things' in one of the biggest cultural moments of the
year, Doritos is a brand our fans look to for bold new ideas," said
Stacy Taffet, senior vice president
of brand marketing, Frito-Lay North America. "By embracing the
unexpected, Doritos After Dark has created another moment of
inspiration and experimentation, inviting fans to experience
Doritos' boldest venture yet."
Doritos After Dark leads fans into a new world of Doritos
after-hours eats with globally inspired culinary menu items made
with classic Doritos flavors, including:
- Doritos® Flamin' Hot® Cool Ranch® Corn Puppies: The
afterparty starts as soon as these Corn Puppies arrive. Crunchy
Korean corn dog-inspired triangles filled with gooey cheese and
beef hot dogs beg for a double dunk in ranch sauce and crushed
Doritos Flamin' Hot Cool Ranch crunchers. Once you bite in,
everything else just melts away.
- Doritos® Nacho Average Nachos: Start with the essentials
of queso, guac, and salsa, and then choose your own flavor
adventure. Take your pick of ground beef or chopped chicken and
pair with Doritos® Flamin' Hot® Cool Ranch® Flavored Tortilla Chips
or Doritos®️ Nacho Cheese Flavored Tortilla Chips to reach nacho
nirvana.
- Doritos® Spicy Sweet Chili Chicken Bites: You've had
fried chicken. But not like this. These crispy chicken bites are
inspired by Japanese fried chicken with light breading for a soft,
snackable crunch with taste bud-tingling flavor. Sprinkle with
crushed Doritos Spicy Sweet Chili Flavored Tortilla Chips for a
final touch of flavor.
- Doritos® Cool Ranch® Loaded Pita: Late-night hunger is
no joke. A chicken kabob-inspired sandwich pairs tender roasted
chicken with smooth yogurt sauce for a meal that's fresh and
filling. Take it to ANOTHER LEVEL® by adding Doritos Cool Ranch
Flavored Tortilla Chips for crunch in the clutch.
- Doritos® Spicy Sweet Chili Sammie: A banh mi-inspired
sandwich that packs a late-night punch with perfectly seasoned
beef, Asian slaw, sriracha aioli, and fresh cilantro. Grab that
delivery and dress it up with delicious Doritos Spicy Sweet Chili
Flavored Tortilla Chips. Triangle vibes incoming.
Through its partnership with Popchew, which works directly with
iconic brands to develop inventive dishes, consumers will receive
free delivery when ordering directly through
www.DoritosAfterDark.com or via the Popchew app. Fans located
outside of the delivery zones can create their own epic moments
with the Doritos After Dark recipes available on
www.DoritosAfterDark.com.
Experience Late-Night Like Never
Before at the Doritos After Dark Pop-up Experience
Doritos will celebrate its late-night menu debut on the longest
night of the year, the Winter Solstice, through an in-person pop-up
in LA on December 21. This
one-night-only, seated event will give fans a chance to taste
Doritos After Dark bites in a vibrant, lounge-style space. LA night
owls will enjoy the menu items in an underground tasting room,
decked out with everything tastemakers need for an unforgettable
late-night experience, including a triangle-themed interactive
lounge, MTN DEW® x Doritos® bar, photo opportunities, and more.
Those looking to immerse themselves in the Doritos After Dark
tasting experience can visit www.DoritosAfterDark.com/RSVP to
reserve a seat beginning today. This exclusive experience is free
and open to the public but has limited seats. Fans unable to secure
an online reservation can add their name to a waitlist and will be
notified via email if a seat becomes available.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $19 billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY. Follow
Doritos on Twitter, Instagram, YouTube, Facebook and TikTok.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North
America
Frito-Lay North America is the $19
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's and Ruffles potato chips,
Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and
branded dips, SunChips multigrain snacks and Fritos corn chips. The
company operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales. Guiding PepsiCo is our vision to Be
the Global Leader in Beverages and Convenient Foods by Winning with
PepsiCo Positive (pep+). pep+ is our strategic end-to-end
transformation that puts sustainability and human capital at the
center of how we will create value and growth by operating within
planetary boundaries and inspiring positive change for planet and
people. For more information, visit www.pepsico.com, and follow on
Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About Popchew
Popchew cooks up the funnest food collabs on the planet in
partnership with iconic brands, individuals, and IP holders that
define pop culture. Loaded with prizes, collectibles, and more, the
Popchew App offers customers an exciting way to order its food
collabs and engage in its customer loyalty program. Popchew's
collaborations span the most popular food categories in America and
are available in over 45 US cities. For more information, visit:
https://www.popchew.com/
1 According
to Frito-Lay North America's December 2022 Snack Index. This poll
was conducted by Morning Consult between November 4-November 7,
2022 among a national sample of 2,212 Adults.
2 PepsiCo Foodservice Digital Lab is a consultancy
that provides complementary resources and solutions to PepsiCo
Foodservice customers to meet their unique digital and online
needs.
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SOURCE Frito-Lay North America